Woodhead Retail Portfolio Statement

PortfolioProject Title Organisation Date etcSubmission TitleOrganisation, Date etc

RetailPortfolio Statement

Our capability is an attitude more than a set of skills.

Our attitude is one of collaboration… always challenging and asking our clients the right questions. We are design focused, yet people centric.”

a leading global design practice We are positioned across Australia and into Asia.

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Company Profi le

What We Do

What we do is about exploring the future; asking the right

questions, observing and listening to make sense of how to plan

for the potential. We revel in complexity and understand that great

results are a product of exhaustive rigor, research and proven

processes and technologies.

Our services are Architecture, Interior Design and Planning

providing Property Advisory, Design and Project Delivery

consultancy services.

Where We Operate

Woodhead is an Australian company operating globally through

a series of networked studios and partnerships; our practice

draws depth from our geographic reach yet is locally infused with

experience and character.

We understand success will manifest itself through tangible

projects that embody our values, evidenced by our client

testimonials and our peer recognition.

How We Operate

Our organisational structure is based on the interwoven activities

of design, business and people.

These spheres of practice coexist seamlessly to ensure the

‘Project’ sits at the centre of what we do and is the basis upon

which success is measured.

Design and the Market

We exist to design, however design excellence is an outcome

of a commitment to rigor, research and innovation. Design does

not exist in isolation; it requires an understanding of our clients

and the markets they operate in. Research, processes and

collaboration are fundamental to our success, as is our ability to

deliver projects with technical accuracy and profi ciency.

Business Sustainability

Whilst we exist to design, we only exist if we have a sustainable

business platform that ensures practice and procedures are

conducted within regulatory guidelines. The growth of business is

predicated on achieving profi t in order that we can reinvest in the

organisation. A critical aspect of the structure is the management

of risk and the continuous pursuit of quality. Business activity

supports the Woodhead strategic business plan and goals, and

contributes to a positive reputation and image by utilising high

quality processes.

People and Culture

Woodhead prides itself on the professional achievements of

our people. We acknowledge individual contribution, and as a

company we are committed to nurturing professional development

through a range of activities including; study tours, corporate

training, research projects, and providing an offi ce culture based

on continual improvement and learning.

Woodhead supports policies and systems and processes that

create equal opportunities for all and where people have the

resources, assistance and support to achieve the highest personal

and professional level.

Architecture and design is a process, a journey of discovery with our clients. The constraints of space and time and commercial imperatives are a given, the difference at Woodhead is we see them as a catalyst to spur innovation.

WOODHEAD COMPANY PROFILE

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2 Victoria Avenue, Perth, WA

Southern Cross University, Building A, Gold Coast Campus, QLD

Community CPS, Adelaide, SA

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INDUSTRIAL

HEALTH

HEALTH EDUCATION

TRANSPORT TRANSPORT

RETAIL

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Adelaide Desalination Plant, Port Stanvac, South Australia

Animation City, Guangzhou, China

Flinders Centre for Innovation in Cancer, Adelaide, South Australia

Sydney International Airport Terminal 1 Redevelopment, New South Wales

Changi International Airport Terminal 1 Upgrade, Singapore

2 Victoria Avenue, Perth, Western Australia

Development Bank of Singapore (DBS), Singapore

Royal Women’s Hospital, Melbourne, Victoria

Southern Cross University Building A, Gold Coast, Queensland

Place on Brougham, North Adelaide, South Australia

Gowings and State Theatre - QT Hotel Conversion, Sydney, New South Wales

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WOODHEAD KEY PROJECTS

Woodhead works across several key portfolios, including;Commercial, Education, Industrial, Health, Hospitality, Residential, Retail, Transport, and Workplace.

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10RESIDENTIAL

HOSPITALITY

WORKPLACE

COMMERCIAL

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As our customers and clients are more informed and

evolving, retail architecture must keep ahead and align reactively to current market place demands.”

Retail design has to be customer driven and focused...

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Rip Curl Retail Infi ll Store, Rundal Mall Adelaide, South Australia

Stockland Merrylands Shopping Centre Redevelopment, Merrylands New South Wales

Stockland Merrylands Shopping Centre Redevelopment, Merrylands New South Wales

Animation City, Guangzhou, China

Woodhead recognise and acknowledge that the retail customer faces a myriad of choices within the shopping environment. Through our designs Woodhead seek to create a retail environment where the customer can feel comfortable making these choices.

Retail architecture and design is not simply producing a well

designed built form; the branding, merchandising, and the

environmental ambience all work together to create a memorable

retail experience.

We believe that retail design has to be customer driven and

focused. We endeavour to create retail spaces where the

customer feels comfortable and subliminally relational. Retail

spaces can refl ect the customer’s social/cultural situation or

create an aspirational concept where the customer perceives

where they would like to be.

Today, retail architecture is all about creating vibrant regional

centres, refl ecting the cultural demographic uniqueness of local

customers. Ease of access, thermal comfort, sunshine and the

transition between outside and inside is a sublime experience. We

strive to tap into these senses with our retail solutions.

As our customers and clients are more informed and evolving,

retail architecture must keep ahead and align reactively to current

market place demands.

Mixed-use developments are gaining signifi cance and popularity

across Australia. Woodhead approach mixed-used developments

where the retail components are of great importance, often the

principal feature of the complex. The mixed-use development

becomes a civic precinct including; supermarkets, discount

department stores, boutiques and specialty shops, and malls with

residential, commercial and public facilities in a podium structure.

Residents and the community benefi t from the conveniences of

a full-scale retail shopping centre, together with civic spaces to

meet and socialise.

Retail Portfolio

WORKPLACE PORTFOLIO STATEMENTRETAIL PORTFOLIO STATEMENT

Project Name, Location, State, Country Smithfi eld Retail Centre, Cairns, Queensland

01Shopping Centres

Woodhead Project Experience

The debut performance of the redeveloped [Merrylands] centre

augers well for the future of bricks and mortar retail, where centres are well-designed to cater to the community they serve.”John Schroder Stockland CEO Commercial Property

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The 44,000m2 redevelopment provides customers with a

wide range of quality shopping alternatives including; two

additional levels comprising two discount department stores,

two supermarkets, a new food court and a further 100 specialty

shops.

The design philosophy applies a contemporary language of

clean, crisp lines with reference to a distinct modern Australian

ambience. The retail environment features an emphasis on light

and shade through the extensive use of glass, wide angular roof

overhangs and louvered edges. Materials and fi nishes endorse

the warm, contemporary ambience. Communal areas and dwell

zones, such as ‘The Terrace’ foodcourt provide robust yet warm

and inviting environments.

The redevelopment improves the centre’s convenience and

accessibility. The revised streetscape and external retail

opportunities maintain and improved engagement with the local

town centre and existing community facilities.

Woodhead has designed the $400 million redevelopment for Stockland’s Merryland Shopping Centre. The staged redevelopment integrates the existing shopping centre with the Merrylands town centre to create a major retail precinct.

Stockland MerrylandsMerrylands, New South Wales

Client Stockland

Completion 2012

Project value $400m

Project size 4 stage project 44,000m2

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Identifying elements, such as entry statements and façade

banner treatments, bring the complex together in a unifying harmony.”

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The existing 67,500m² retail centre is being expanded by

28,500m², with an additional 1,000 parking spaces.

Over a four year period, the centre has been invigorated

and redefi ned with the addition of Woolworths and Franklins

Supermarkets, a Big W discount department store and the fashion

retailer Myer, with an additional 75 specialty shops to compliment

the retail offer.

The design philosophy is contemporary, encompassing clean crisp

lines with references to a distinctive modern Australian ambience.

Centro Bankstown (formerly Bankstown Square) has served the local community for many years but required expansion and redevelopment to cater for the more diverse needs of today’s customers.

Client Centro Properties

Completion Staged completion

Project size 96,000m2

Centro BankstownBankstown, New South Wales

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the owners sought out an international architectural

practice who could think outside the box in retail refurbishment.”

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Woodhead were invited by the owners “The Link” who were

seeking an international architectural practice who thinks “outside

the box” to provide the concept design for the repositioning of the

centre which celebrates the iconic location and breathtaking vistas

from the centre.

Our concept responded to the marine location adapting a nautical

language of light weight panelised slatted facades reminiscent of

a South Pacifi c almost tropical ambiance. The timber look slats

express light and shade against the solid facade behind, creating

a rich textured and layered result and contrasting markedly with

the original heavy concrete fascias.

The redevelopment seeks to update the ‘look and feel’ of the

retail precinct, providing a high class shopping destination for

visitors and a refresh of the facades to create a contemporary

environment as unique to Hong Kong as it’s location.

Located amidst the picturesque Stanley bay, the retail

development provides a fresh food precinct, high quality boutique

retail stores, and entertainment zones.

“The Link” are delighted with the result saying that there is

nothing anything like it in Hong Kong. This is exactly what we set

out to achieve.

Woodhead has recently completed the refurbishment of the Stanley Plaza retail precinct on the South East peninsula of Hong Kong Island.

Stanley PlazaHong Kong Island, PR China

Client The Link

Completion 2011


We are delighted to offer the eagerly awaited mall, Elante,

to the people of the beautiful town of Chandigarh. The overall development plan of this project also includes a world class hotel and offi ce spaces which should also be opening very shortly.”Shrikant Joshi, L&T Realty’s Chief Executive,

Opening Ceremony 2013.

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Client Larsen & Toubro Group

Completion 2013

Project value $100m

Project size 1,060,000m2

Food court 1,858m2

Woodhead originally worked with Larson and Toubro on the design

and construction of the new Indira Gandhi International Airport at

New Delhi. This major fast tracked project saw the new airport

delivered in time for the 2010 Delhi Commonwealth Games.

The success of the Elante Mall project has further reinforced

Woodhead’s expansion into the Asia marketplace.

The mall spans over 1.06million square metres or retail space

and includes an assortment of department stores, international

and domestic lifestyle brands, a hypermarket, multiplex,

entertainment zone, food court and open spaces.

Many famous international brands are present among the mix

including; Mark’s & Spencer’s, Lifestyle, Shopper Stop, Westside

and Pantaloons department, international fashion brands like

Guess, Gant, GAS, Diesel, Zara, Swarovski, Bebe, Charles & Keith,

and a Hamleys Toy Store.

The 1,858m2 food court displays a multitude of food and beverage

options a seating capacity of 750 seats with a children’s games

area and is located close to the multiplex PVR Cinema for movie

buffs.

Elenate was formally opened to the public in April 2013. Speaking

at the ceremony L&T Realty’s Chief Executive, Shrikant Joshi

said, “We are delighted to offer the eagerly awaited mall, Elante,

to the people of the beautiful town of Chandigarh. The overall

development plan of this project also includes a world class hotel

and offi ce spaces which should also be opening very shortly.”

Described as the largest mall in Punjab, Himachal Pradesh, Jammu and Kashmir and Chandigarh the Elante Mall is part of a new mixed-use development designed by Woodhead’s Australian based retail team and developed by the Larsen & Toubro Group.

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Elante MallChandigarh, India

The innovative design has captured the market theme of

the exciting animation industry and the spirit of youth in the 21st century.”

The new 25,000m2 retail centre spans three basement levels

with entries at each level from the Front Park Metro station. The

animation theme emerged as a set of new marketing concepts

which were then transformed into a lively, vibrant and dynamic

aesthetic.

Entry is gained to the retail centre from ground level above

through two sunken stairs 60 metres apart at each end of the

Plaza. The escalators and fl at glass roofs are part of the original

Metro design. The addition of organic steel mesh canopies sails

and lighting over the top extend the vibrant theme and draw

people down through the three level atrium spaces at each end of

the centre.

The sails stretching between the glass roof and the frame are

designed to fi lter and shade direct sunlight, emulating leaves

in the canopy of a tree. At night time, the sails and structure of

the canopy are lit with changing colours to provide exciting and

dynamic focal points in the plaza and with the urban context.

The design layout encourages shoppers to congregate at the

central core of the centre where the comic and animation culture

is most prolifi c. The centre development is the focus for the

rapidly growing digital industry and a boost to China’s world

leadership in this fi eld.

Animation CityGuangzhou, China

The design team for the Animation City Retail Centre in Guangzhou combined a creative analysis of the market with the client brief, to produce a unique and successful design outcome. Woodhead’s innovative design has captured the market theme of the exciting animation industry and the spirit of youth in the 21st century.

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Client Guangzhou Tianyuan Investment Co. Ltd.


Floors 4

The challenge was to design a building that is

eye catching and unashamedly contemporary to achieve the commercial objectives for both owner and tenant.”

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Rip CurlAdelaide, South Australia

Sitting between the landmark State Heritage Listed Adelaide Arcade and Regent Arcade buildings, the former Regent Cinema laneway has been adaptively re-used to create a concept store for Rip Curl in Adelaide’s Rundle Mall.

The Woodhead design makes a valid and respectful contemporary

contribution to the ongoing heritage of the place. The new

building’s transparency and volume allows the conserved and

featured adjoining heritage walls to form an intrinsic part of the

new building space with dramatic and elegant effect.

The challenge was to design a building that is eye catching and

unashamedly contemporary to achieve the commercial objectives

for both owner and tenant, whilst being considerate and in context

with the signifi cant neighbouring heritage buildings.

Glass facades unify the competing ornate original façade

elements with glass joints creating a subtle rhythm and continuity

between old and new facades.The Rip Curl building design

solution achieves an intense visual impact and presence in

Adelaide’s main shopping mall, reinforcing the tenant’s unique

brand and image.

Client Rip Curl


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Woodhead has completed a $20 million refurbishment of The Smithfi eld Centre in Cairns, encompassing a comprehensive redesign of the existing 1980’s built shopping centre.

Smithfi eld Retail CentreCairns, Queensland

The upgrade of the retail centre creates a contemporary ‘lifestyle’

shopping experience that refl ects the tropical location and local

community. The client’s vision was to rejuvenated Smithfi eld

shopping centre offering a vibrant and dynamic retail environment

and a meeting place for the local community. This included both

revitalising the centre’s brand image as well as enhancing the

current retail offer.

The Fresh Food precinct features high outwardly pitching roof

planes, promoting a modern, spacious, light and airy environment.

Sealed concrete fl oor fi nishes in the public areas combine with

timber panelled roof planes and large expanses of natural light to

create a feeling of organic freshness.

The centre wraps around an existing natural waterway on the

site. Preserving the creek through the use of a raised deck over

the waterway is a key feature which also solves the boundary and

expansion issues in refurbishing the centre.

The Village Green with its combination of tree canopies, shaded

awnings and tropical breezes provide shoppers with a soothing

haven to meet and relax. Muted earthy colours and materials

encapsulate the spirit and style of the northern beaches.

The designed response fi ts perfectly with the client’s brief to

embrace the Centre’s natural surrounds while creating greater

retail variety for customers and enhance social interaction and

community engagement at the Centre.

Signage and Wayfi nding

In conjunction with the redevelopment of the shopping centre,

Woodhead’s graphics team designed a signage program which

refl ects the aspirations of the trade area, creates a community

focal point at the northern end of Cairns and contributes to

increased market share and investment return for the owner.

The revised signage and wayfi nding solution rationalises traffi c

fl ows throughout and facilitates increased exposure to the smaller

tenancies, as well as improving the customer’s overall experience.


Client Dexus

Project value $20m

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David JonesPerth, Western Australia

David Jones re-entered the Western Australian marketplace with the creation of a fl agship Western Australian store. David Jones is one of Australia’s largest department stores and the oldest department store in the world still trading under its original name.

Woodhead was commissioned in a joint venture with MacCormac

Architects, to create 22,000m² of new refurbished space in

the Perth central business district. The Perth department store

features the latest innovative retail designs.

Staging was developed to allow the new extension and central

escalator void to be completed fi rst and to commence operation

while the existing east section was refurbished.

Client David Jones

Project size 22,000m²


The addition of a Fresh Food Hall with gourmet specialty

retailers is located around a sun-lit atrium, providing natural daylight and an alfresco feel for shoppers.”

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Floreat ForumPerth, Western Australia

Woodhead provided architectural design for extensions to Floreat Forum, a food and convenience shopping centre in suburban Perth. The centre comprises two supermarkets and 60 specialty shops.

The design solution addressed the expansion of both Woolworths

and Newmart Supermarkets to include full line merchandise. The

addition of a Fresh Food Hall with gourmet specialty retailers is

located around a sun-lit atrium, providing natural daylight and an

alfresco feel for shoppers.

The outdoor experience is continued with an open plaza providing

a Food and Beverage precinct comprising of four restaurants each

with ‘alfresco’ dining and two ‘alfresco’ cafes.

The retail precent includes a new 3,600m² gymnasium, 23

additional specialty shops, freestanding convenience retailing, a

new petrol station, and parking for over 900 cars.

The entire mall and public area is refurbished including new

natural lighting systems. The design team have applied ESD

principles of natural ventilation, with air-conditioning as backup for

climatic extremes.

The designed response fi ts perfectly with the client’s brief to

embrace the Centre’s natural surrounds while creating greater

retail variety for customers and enhance social interaction and

community engagement at the Centre.


Client Bovis Lend Lease

A key feature of the design solution is an open air precinct

surrounded by al fresco cafes, restaurants and lifestyle retailing.”

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Forestway Village Shopping CentreFrenches Forest, New South Wales

Woodhead has designed the $6 million refurbishment of the 30-year-old Forestway Shopping Centre. The refurbishment has revitalised the suburban centre, with an emphasis on providing better customer amenity and a fresher, more contemporary retail environment.

A key feature of the mall upgrade is the development of a ‘village’

experience. Timber battens applied to the bulkheads overhang

the existing shopfronts and various feature walls throughout the

centre. Tenants are encouraged to break through the bulkheads,

enabling both sides of the mall to present dynamic variety of

frontages unifi ed by the timber banding, reminiscent of traditional

streetscape awning lines.

The redevelopment included increasing the capacity of existing

and new major tenancies, introducing a signifi cant restaurant and

café precinct, expanding the fl oor space by 60% and increasing

the parking provision by 90%.

The new village shopping centre is an open air precinct

surrounded by al fresco cafes, restaurants and lifestyle retailing.

The ground-fl oor mall contains an expanded Woolworth’s

supermarket, a gourmet supermarket and 70 specialty shops.

Client Lend Lease, Sydney

PORTFOLIO PROJECT EXPERIENCE

Woodhead have been involved with Kmart Plaza located on Ruthuen Street Toowoomba over the last few years with planning the centres extensions to maximise the land potentials and retail offer in the local area.

Project TitleLocation

KmartToowoomba, Queensland

KmartArana Hills, Queensland

Woodhead have recently completed the second of the Kmart Plazas in Arana Hills. Having expertise with retail design and Kmart Plazas in particular,

our client engaged us again to refurbish and extend on their

centre in Arana Hills. The upgrade was to modernise the centre,

creating a new contemporary, inviting and attractive centre for its

patrons. New amenities were built for additional patrons’ usage

which are well designed and to current health standards. New

facades, modern fi nishes and new signage have brought the

existing centre to present day high standards in the local area.

In 2010 stage 1 extension works were completed collaborating

with Incoll, Project Manager and Laing O’rouke, Contractors. The

$3m extension and refurbishment included work to modernising

the arcade and extensions to the speciality shops. New speciality

shop fronts were added together with a new image for the

outcomes and new building facades.

Today the centre enjoys a vibrant new image offering more retail

to the community, due to the planning and attention to detail by

Woodhead retail.

Client Built Pty Ltd

Completion 2011

Client ISPT

Completion 2010

Project value $3m

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Southlands Boulevard and Armadale Shopping Centres Perth, Western Australia


Woodhead were commissioned to provide ambience upgrade to these two existing centres.This involved refurbished amenities, lighting upgrades, new

way-fi nding graphics and exterior treatments.

Commissioned to deliver a $1.5 billion national refurbishment rollout, Woodhead’s method in partnering with Coles is exceptional.Both organisations have continuously evolved new structures and

processes to seamlessly integrate activities, achieving the most

effective and effi cient design and business outcomes.

This required innovation by the consultant team to develop new

methods and processes including;

− New ‘scoping’ development processes

− New documentation and QA interaction processes

− Rigorous joint evaluation of client and consultation KPI’s

These efforts have ensured continuous improvement

collaborations as well as unique master programming.

Over a 5 year program, 480 supermarkets were refurbished

throughout Australia. Woodhead’s robust culture, structure and

national communication capabilities were central to delivery and

navigating the complex program.

Coles ‘Project One’National Rollout

Client Coles

Duration 2002-2005

Project value $1.5b

Client Lend Lease

Project Name, Location, State, Country Kirrawee Mixed Use Development (former Brick Pit site), Kirrawee, New South Wales

02Mixed Use Developments


This development presents a unique opportunity by utilising

the existing deep pit excavation to place the majority of car parking, loading and retail facilities below a ground fl oor Podium for a distinctive garden type residential development.

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The vision is to create a contemporary mixed use development

for Kirrawee which will enhance and contribute to the “village”

ambience and character of the existing local centre. With the

proposed development of the 9,000m2 open space could became

the “Town Common” focal point for the community.

This development presents a unique opportunity by utilising the

existing deep pit excavation to place the majority of car parking,

loading and retail facilities below a ground fl oor Podium for a

distinctive garden type residential development.

The concept’s design works with the topography of the site by

adapting its unique features into a solution that gives emphasis to

creating superior private and public spaces.

The design utilises the existing brick pit in a number of ways that

are a positive contribution to the urban fabric of the local area.

Some of these are:

− The placement of 99% of the car parking below ground with the

majority within volume of the pit itself.

− Respecting the existing pit edges by retaining the Sydney

Turpentine and Ironbark Forest remnant along the rims.

− The placement of the water features and open piazza are within

the original pit area.

− The placement of the 3 central residential towers in a radial

formation reinforces these spaces as the focal point of the

development.

− The retail component of the development is “sleeved” under a

landscaped podium and linked to the piazza which is surrounded

by external retail and cafes.

− The general form of the buildings comprise of placing

predominantly lower height buildings along the main road

frontages. This reinforces the urban edge of the development.

− The 3 higher central blocks up to 14 storeys break this grid to

“pivot” around the open spaces, the water features and piazza

not just to present a dynamic vista from these areas but also to

facilitate solar access during winter into these public spaces.

The Kirrawee Brick Pit mixed use development has recently received a Concept Plan Approval as a Part 3A from NSW Planning.

Kirrawee Brick PitKirrawee, New South Wales


Client Kirrawee Centre Pty Ltd

Project value $250m

Pacifi c PointHornsby, New South Wales

The Woodhead designed Pacifi c Point residential development in Hornsby has commenced advertising for pre-sale commitments, in association with LJ Hooker Dural and FAL Construction Group.

The site is located on a prominent natural ridge, adjacent to a

major highway and railway line, and features retained natural

elements such as the fall across the frontages. As such it is a

prominent site within the local context and highly visible.

It is the intention of the architectural resolution to sculpt the

massing of the site adjacent to those edges and roadways to a

perimeter block format.

Within the site composition the ridge location is recognised with

higher character elements that identify the unique qualities of the

site.

Client FAL Developments Pty. Ltd.

Project value $28m

Project Size 144 residential apartments

650m2 ground fl oor commercial and retail.

Floors 11

Retail 650m2 ground fl oor retail

The combination of a curved and rectilinear façade planes

sweeping along Pacifi c Highway culminating in a “pinnacle”

point at the Pound Road intersection sets this development as

unique and apart from the surrounding rectilinear block type

developments. The higher section of built form is identifi ed by a

unique iconic fl oating roof element.

The tower will be visible from a distance and as such provide as

positive contribution to the town centre fabric.

The composition of these elements according to the varied

functional confi gurations offers an architectural solution that is

rigorous and logical whilst fl exible and organic.

We believe that this approach will provide an environment that

highlights the unique qualities of the site and its history with a well

designed living commodity.

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North Kellyville Mixed Use Retail and ResidentialNorth Kellyville, New South Wales

North Kellyville Mixed Use will be the major retail and commercial town centre for the new North Kellyville land release.

The development provides 4500 new dwellings for some 10,000+

people in the expanding Hills District this concept provides:

− 8,750m2 of retail including a full line supermarket

− 274 residential apartments within landscaped communal spaces

− Segregated basement parking for 925 cars.

A primary feature the ‘Retail Street’ is a semi-enclosed, naturally

ventilated mall, with a pedestrian walkway fl anked on both sides

with retail shops and roofed with a translucent canopy above

reminiscent of a ‘Glass House’ to afford customers protection

from inclement weather.

Woodhead has adapted the concept of ‘Glass house Village’,

reminiscent of the Hills environment and the local history of

Market Gardens. With these themes the intent is to create a town

centre at a human scale fusing retail and commercial uses with

residential components resulting in a homogeneous development.

PORTFOLIO PROJECT EXPERIENCE PORTFOLIO PROJECT EXPERIENCE

Client Restifa and Partners

Project value $180m

Apartments 273 residential apartments

Retail 8,750m2

Basement parking 930 cars

Project Name, Location, State, Country Sydney International Airport Terminal 1 Redevelopment, Mascot, New South Wales

03Airport Retail


The refurbishment of Changi Terminal 1 continues the vision

of updating an Asian icon, reinforcing Singapore’s position as the world’s No. 1 airport.”

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The project looks to revitalise the Grand Dame of Changi Airport, a

building held in the hearts and minds of the people of Singapore.

The architectural and interior design is focused on the idea of

the “tropical city”. Landscape, technology and movement play

important roles in the “tropical city” and feature elements from

elevated green walkways to kinetic rain sculptures have been

used throughout the terminal to provide passengers with a truly

unique “Changi Experience”.

Central to the project brief was the necessity for the terminal to

continue operations during the construction period. This involved

the breaking down of the construction process into over 180

staged phases to be completed during a three and a half year

construction period.

The refurbishment introduces a “piazza” like public space with

un-obstructed 9m high glazing looking directly onto the apron. It

is envisioned that this space will become the heart of the airport

and provide a perfect base for passengers to relax and enjoy their

“unique” Changi experience. Also, an 11,150m2 extension of the

airside, providing Changi T1 with a mixture of high quality public

and retail spaces.

Changi International Airport Terminal 1Singapore

In 2003 Woodhead were commissioned as architects/interior designers by The Changi Airport Group of Singapore (CAG) for the S$500m upgrading of Changi Terminal 1.

Client Changi Airport Group of Singapore (CAG)

- formerly CAAS.

Completion 2012

Project value S$500m

Project size Refurbish existing and additional

21,700m2

Awards Short listed Transport - World

Architecture Festival 2012


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The interior design is calming and spacious, and based around

a 21st century airport model, refl ecting the airport’s economic

importance together with a civic focus for the city and region.

The terminal adopts an intuitive layout concept promoting ease

of orientation.

Four guiding design principles lead the design process; clarity,

natural lighting, external views and maintainability. The design

approach encompassed two distinct zones: landside – accessible

to the public, and airside – accessible only to travelling

passengers.

The project accommodates over 130 retail and food and beverage

outlets, both landside and airside, and facilitates over 22 million

passengers each year.

Terminal 3 features a unique fi ve-storey vertical garden, the

‘Green Wall’, spanning 300m across the main building and

viewable from both the Departure and Arrival halls.

Together with the rest of the terminal the detailed interior design

provides a rich tactile experience that sees passenger fl ow

integrated with retailing, airport facilities and themed landscaping.

Changi International Airport Terminal 3Singapore

Singapore’s Changi International Airport is regarded as one of the world’s most popular airports. Woodhead, responsible for the new Terminal 3 interior architecture, has applied a project philosophy designed to create a memorable airport experience, capture the Singaporean sense of place and reinforce user friendliness and amenity.

Client Changi Airport Group of Singapore (CAG)

- formerly CAAS

Completion 2008

Project value S$1.75b

Project size 380,000m²

Awards 2008 Winner Mixed Use Buildings,

MIPIM Asia Awards


The main piazza ‘The Forum’ creates an integrated and dynamic passenger

experience. The Forum defi nes the travel experience as a civic place of dwelling, where travellers can pause and refl ect on their journey.”

45

Designed by Woodhead, the expansion of the departures level

of the International Terminal encompasses a diverse range of

activities within a main piazza ‘The Forum’ creating an integrated

and dynamic passenger experience.

The Forum defi nes the travel experience as a civic place of

dwelling, where travellers can pause and refl ect on their journey.

The creation of this space evolved into the heart of the terminal,

producing a signature place of international quality which captures

and embodies the light and spaciousness of Sydney.

The project incorporated;

− upgrading and provision for more streamlined check-in facilities,

− single focused landside food-court and retailing environment,

− single point of outbound immigration and security control,

− provision of premium check-in and processing facilities,

− single focused airside retailing environment featuring a naturally

conditioned market-style “Forum” for passengers dwell time, and

− increased airline lounge facilities,

all designed in line with the parallel programs allowing A380

aircraft provisions.

Environmental initiatives in the International Terminal include the

use of recycled water for toilet fl ushing and in cooling towers and

energy effi cient displacement air-conditioning in the Forum.

Sydney International Airport Terminal 1Sydney, New South Wales

The Sydney Airport Terminal 1 Redevelopment celebrates the joy of travel and articulates the importance of public spaces.

Client Sydney Airport Corporation Limited

Completion 2010

Project value $450m

Project size Additional 7,300m2 to the departures

level.

Awards Shortlisted 2012 Inside Awards at this

years World Architecture Festival in

Barcelona.


The retail street concept is supported by stylised ‘lanterns’ which refl ect the

famous views along Nathan Road Kowloon and offer a similar function by creating a backdrop for integrated advertising and retail signage.”

47

East Hall Retail Chek Lap Kok Airport, Hong Kong

The reconfi guration and expansion of the new East Hall Terminal at Chek Lap Kok Airport Hong Kong is designed to revolutionise the existing shell by adding retail value and an improved passenger experience.

Woodhead has transformed the terminal’s East Hall precinct into

an integrated environment supporting a diversity of passenger

services and amenities. An additional 9,000m2 of commercial

space is introduced via two identical split-level extensions to the

East Hall’s diagonal facades.

The design concept creates a Hong Kong ‘sense of place’

inspired by the vibrant and energetic Hong Kong cityscape, while

respecting the integrity of the terminal’s existing architecture.

The retail street concept is supported by stylised ‘lanterns’ which

refl ect the famous views along Nathan Road Kowloon and offer a

similar function by creating a backdrop for integrated advertising

and retail signage.

The design ensures that the retail spaces are conducive to

generating revenue. The masterplan curbs the primary passenger

fl ows increasing dwell time within the retail environment. Centred

on an internal communal ‘Piazza’ space, the masterplan is

serviced by restaurants, retail and passenger amenities over

two levels. The primary vertical circulation, post security, places

passengers into the newly engineered central space.

The expansion and retail works harmonise with the airport’s

dynamic overarching structure, invigorating the unique space.

Client Airport Authority Hong Kong / Meinhardt

(HK)

Completion 2003


Awards World’s Best Airport Award – Gold

Award, Skytrax 2005


Woodhead has collaborated across three studios to complete

its fi rst project in Istanbul. Woodhead Sydney has worked together with Woodhead’s Italian studio and local architects Toner to create the new duty free retail precinct at the Sabiha Gökçen International Airport.

49

Setur Duty Free Sabiha Gökçen International Airport, Istanbul, Turkey

Woodhead has collaborated across three studios to complete its fi rst project in Istanbul. Woodhead Sydney has worked together with Woodhead’s Italian studio and local architects Toner to create the new duty free retail precinct at the Sabiha Gökçen International Airport.

Commissioned by retailer Setur, the dutyfree fi tout is designed to

interact, integrate and take part in the overall airport environment.

The “open” model approach to retail planning draws the

passenger into the retail space in a less invasive way.

The retail zones blend seamlessly with the architectural form of

the airport terminal, creating a continuous environment for the

passenger.

The design concept is modelled on the dynamic curvatures found

externally and internally on aircraft as a metaphor for an extended

travel experience.

Designing a project across the globe provided our team with a

valuable professional and cultural experience. Woodhead plan to

use this knowledge to continue to develop project opportunities

worldwide.”

Signage and Wayfi nding

In an additional commission, Woodhead’s graphic design team

was commissioned to develop an expandable dual language

(Turkish / English) wayfi nding system for the new Sabiha Gökçen

International Airport terminal. The signage form was infl uenced

by one of the terminal’s feature architectural elements a striking

wave-like curved roof.

A complete signage suite was developed to respond to the various

surrounds. The end result is a world class integrated signage

and wayfi nding system that will service the annual 25 million

passengers, and beyond.


Client Setur Duty Free

Woodhead’s retail masterplan realigns the vertical circulation

points and passenger fl ows to improve integration with and enhance the retail, food and beverage offer.”

51

Sydney Airport Terminal 2Sydney, New South Wales

Woodhead has combined aviation and retail planning expertise in to achieve a successful design outcome for the $20 million upgrade of Sydney Airport’s Terminal 2.

The project team worked with the client to develop the design

philosophy. The design incorporates the principals of ‘light’ and

‘height’, giving the space an open and welcoming feeling. The

main entrance to the departures concourse level does not favour

any one airline tenant, but navigates departing passengers into

a central retail zone, maximising retail sightlines. The design is

vibrant, dynamic and energetic to correspond to the airlines that

are utilising the terminal for their operations.

Relocated escalators encourage passengers to move through

the retail precinct en-route to lounges and concourse areas,

strategically increasing footfall and leading to superior revenue

potential by the retail offer.

The retail precinct comprises a combination of shops, food and

beverage and seating, encouraging travellers to extend their dwell

time in the retail zone.

The project incorporates an airside expansion of the building

envelop, in the form of a curved façade, to provide new passenger

public spaces and cater to expected increased passenger

demand. The security zone and processing is also reinforced as a

result of the retail reconfi guration.

Terminal 2, one of Sydney Airport’s busiest terminals, handles over

10 million passengers a year. The redevelopment has provided

passengers with improved facilities, additional retail outlets,

new fl oor surfaces, more effective signage and an abundance

of natural light, ensuring the whole journey is a memorable and

pleasurable one.


Client Sydney Airport Corporation Limited

Completion 2007

Project value $20m


Awards − Winner 2008 Property Council of

Australia Innovation and Excellence

Awards - Award for Emerging Assets

− Winner 2008 Property Council of

Australia Innovation and Excellence

Awards - Award for Tourism & Leisure

Development

Project Name, Location, State, Country Rip Curl Retail, Rundle Mall, South Australia

04Our Commitment

Woodhead Process

Environmental Management System

Woodhead’s Environmental Management System (EMS) aims

to reduce the environmental impacts that may result from our

operations and from the projects we design.

Our EMS has been tailored around our existing ISO 9001 Quality

Assurance system, and focuses primarily on actions needed to

address our Climate Friendly commitment. We look forward to

achieving fi nal EMS ISO 14001:2004 certifi cation shortly.

Green Building Codes

As an inaugural and continuing member of the Green Building

Council of Australia, Woodhead continue to be actively involved

in the creation of Australia’s fi rst Green Star rating tools. In fact

we were using similar rating tools on projects even before the

creation of the GBCA, and we now support the GBCA in all their

endeavours.

Woodhead is committed to maintaining Green Star Accredited

Professionals within each studio and at leadership level across the

group. In addition our team has the knowledge and skills to work

with and apply NABERS energy rating requirements and relevant

Government and Defence sustainability guidelines.

Greenhouse Impacts from Projects

Our core service is in the delivery of world-class design. The built

environment has a signifi cant impact on global warming and

water use, and we believe that we can drive positive change in our

industry, ultimately to the point where sustainable development is

part of the solution to global warming.

Our Climate commitment objectives have been incorporated

into our design process, whereby every project is assessed for

sustainable benefi ts and outcomes. These outcomes are balanced

between environmental, social and economic benefi ts.

Environmental Sustainability and InnovationWoodhead Thought Leadership

Our responsibility as architects and designers extends beyond the completion of construction as we focus upon the lifecycle of a building. This is refl ected in our commitment to environmental, social and economic sustainability.

55

WOODHEAD ENVIRONMENTAL SUSTAINABILITY

Woodhead are increasingly raising the sustainability value in all

of our projects – we believe that every client should benefi t from

improved building performance, improved user comfort, and

reduced environmental risk.

Woodhead ‘ESD Performance Targets’

The ESD Performance Targets work together with a defi ned set

of ‘ESD Essential Requirements’ to capture additional initiatives

to lower the overall environmental impact of the building during

design, construction and operation.

Energy

− Achieve a 20% improvement on the minimum energy effi cient

performance requirements using either one of the Verifi cation

Methods (Stated Values or Reference Building) described in

Section J of the Building Code of Australia (BCA).

− The 20% improvement target is generally consistent with the

minimum 4.5 star NABERS rating for commercial offi ce buildings.

− A building meeting the minimum BCA energy effi ciency

requirements should achieve an approximate 3 star NABERS

rating.

− A 4.5 star NABERS rating represents an approximate 20% to 25%

improvement compared to a 3 star building.

Water

− Achieve a 30% reduction in potable water consumption compared

to a design reference building.

− NSW: the residential planning scheme (BASIX) sets a water target

of 40% reduction compared to average water consumption. This

is calculated using a complex web based database.

− The simple method for calculating the water target is described in

the Defence Water Target Calculation Methodology document.

Materials

During demolition and construction works at least 70% of all

waste by weight (except hazardous materials) should be either

reused or recycled. Recorded by the contractor each month:

− weight of all waste leaving the site;

− weight of waste that was recycled/reused (i.e. not sent to landfi ll);

and

− destination and/or name of recycler/waste hauler.

Soil stockpiled on site for reuse as fi ll shall not be counted in the

calculation of waste. The defi nition and calculation of waste shall

be in accordance with the current Green Star Technical Manual.

Woodhead has developed a set of ‘ESD Performance Targets’

that are quantifi able measures relating to the assessment and design resolution of energy, water and materials in our projects.

Example ESD Essential Requirements

Energy

Appliances shall meet the following minimum energy effi cient

ratings;

− Dishwasher: 3.5 stars

− Refrigerator: 4 stars

− Washing machine: 4 stars

− dryer: 2.5 stars

− Domestic air-conditioner: 4.5 stars for cooling

− Hot water systems shall have solar pre-boost with the system

sized to provide a solar contribution of at least 50% of total annual

hot water energy consumption. Where natural gas or LPG is

available to the site the hot water system shall be gas boosted.

Water

All taps, toilet, showers and appliances shall have a minimum AAA

rating or equivalent star rating.

Materials

− All refrigerants and insulation shall have an Ozone Depletion

Potential (ODP) of zero.

− All timbers shall be sourced from either post consumer reused

timber or from plantations complying with the Australian Forestry

Standard.

− All internal paints shall be low Volatile Organic Compound (VOC)

(g/litre).

− No PVC products shall be used in fl oor coverings (unless there is

no other alternative).

− A dedicated storage area shall be provided to allow segregation

and collection of recyclable waste generated during occupancy of

the building.

BIM CommitmentWoodhead Thought Leadership

Building: An information rich digital prototyped building.

Information: Addition and inclusion of valuable building information to the model.

Modelling: Form and function with pre-planned intent.

Woodhead is committed to the continual improvement and up-

skilling of our team with the latest documentation and visualisation

technology. Our teams are fl uent in CAD and BIM authoring and

coordination technology, specialist graphic design and publication

packages and traditional administration processing tools.

The implementation of BIM (Building Information Modelling) tools

and processes have made it possible to better streamline work

fl ows throughout a building’s life-cycle, from concept /schematic

design to model integration of design and construction models to

facilitating the management of maintenance and decommissioning

information of the built asset.

BIM tools and processes enable our team to reduce risk, retain

design intent and better ensure the client interest is maintained

throughout the project. This also helps streamline quality control

and provides a higher level of coordination between consultants.

The processes adopted and the generation of coordinated models

facilitates clear communication between all project stakeholders

which in turn provides access to a wider range of analytic tools

thereby better addressing our clients specifi c needs.

At Woodhead, the adoption of BIM tools and processes is now our

predominant and preferred method of workfl ow thereby ensuring

quality solutions for our clients.

Our BIM technology enables our teams to:

− Reduce risk particularly in the bid phase of the project

− Retain design intent throughout the project

− Streamline quality control

− Provide design and construction certainty between consultant

disciplines

− Reduce confl icts on site through clash detection and

comprehensive scheduling and data reporting during the design

process.

57

WOODHEAD QUALITY AND TECHNICAL CAPABILITY

BIM lessons we have learned

− Technology... BIM is a process with effi ciencies available through

planning of clear workfl ow practices and procedures.

− Modelling may incur more up front costs, yet;

− The integrated model can provide a greater level of control all

round.

− There is value in working with Contractors as Consultants,

however not all procurement processes will support this.

− Getting the right team is an issue for all projects. With BIM

implementation selecting the right team is essential. BIM is only

as effective as the most ineffective link.

− The level of service is superior to that of traditional service

provision and therefore of greater value to the Client.

Case Study: Greenskills, Perth, WA

Woodhead is commissioned as lead consultant for the design and

delivery of the Central Institute of Technology’s Greenskills project

in Perth, WA.

The new building will provide an innovative learning centre for

the development of knowledge in the area of sustainable building

design studies.

Woodhead are collaborating with the Structural and Building

Services Engineers to develop the integrated BIM model, capturing

the work of all design team members, to establish and validate the

building design, to enable construction documentation production,

and to capture future ‘as constructed’ information, maintenance

and manual requirements.

The appointment includes the provision of full architectural and

interior design services and coordination and integration of all sub

consultants. The latest technological developments and processes

were adopted to inform the move towards fully integrated project

delivery.

Quality Certifi ed by Australian Standards

Woodhead operates a certifi ed Quality Management System

which complies with the requirements of ISO 9001:2008, across

Woodhead Studios covered on the Certifi cate. Renewal: 23

February 2015.

Woodhead takes the quality of its services and output seriously.

Excellent outcomes for our clients are our goal, achieved by

working with a Management System that provides checks and

balances to our processes, ensuring consistent success.

This mature Management System is certifi ed in fi ve Australian

States and Territories, by SAI-Global, to AS/NZS ISO 9001:2008.

This includes a Management Manual detailing the company’s

approach to policies, objectives, management review, resources,

sub-consultant appointment and improvement strategies. Core

business processes from Project Initiation through to Completion

are described.

In addition, a range of system-specifi c procedures, forms and

checklists provide a structure to ensure Woodhead staff work

consistently and well. These relate to document and record

control, required competencies, client feedback and continuous

improvement action through a sophisticated internal audit

program.

Woodhead has a full-time Group Quality and Risk Systems

Manager based in Adelaide, with a Project Delivery team in each

Australian offi ce checking the effi cient management of quality

– both in process and fi nal product - throughout the company.

All staff have equal access to quality-related resources over a

company-wide Intranet.

Woodhead has pioneered BIM as a key platform in the

delivery of a range of large-scale facilities in Australia over the last fi ve years. We believe that now is the time to make further advancements in the application of these tools to realise the next generation of benefi ts for our clients.”Jason Howden, Woodhead Group BIM Manager

Project Name, Location, State, Country Setur Duty Free, Sabiha Gökçen International Airport, Istanbul

05Worldwide Retail Trends

Woodhead Thought Leadership

Retail Innovation Trends 2013Woodhead Thought Leadership First published in Shopping Centre News - January 2013

By Tony Quinn - Woodhead Director

It’s what we’ve coined in the past as the ‘wow’ factor, the

‘differentiator’, and still remains relevant today. Below is some

innovative stuff that’s been used in retail lately, and some

innovative design solutions that caught my eye.

The fi rst is an amazingly simple product known as ‘Pavegen’,

used around the new Westfi eld Stratford City and the London

Olympic precinct. It’s a tile such that every time someone walks

over it, renewable energy is harvested from the footstep. The

technology converts kinetic energy to electricity which can be

stored and used for a variety of applications. Pavegen powered

over 2000 LED lights on a Christmas tree at Midsummer Place

Shopping Centre in the UK by harvesting the energy from

Christmas shoppers.

British Pavegen founder, Laurence Kemball-Cook was nominated

for the “Most Inspirational Young Person” at the Climate Week

Awards in London in 2012 for his invention.

Next is an interactive touch display screen system, similar to that

shown in the movie ‘Minority Report’ with Tom Cruise. An eye

catcher using multi touch technology, like a giant Ipad, for use in

retail shopfronts.

Well another year has disappeared in a fl ash, so what’s going to be the new ‘black’ this year? I think the key word for 2013 is ‘Innovation’.

Innovation of all kinds shows you are a leader and it stands you above your competition.

61

Talk about engage your customers! The Orange store in London

has one and people are able to use it even when the store is

closed. The company that makes them Vertigo systems from

Germany also produce what they call ‘Living Surface’ which

are interactive fl oors, walls and tables. Living Surface is a

breathtaking interactive surface with lively contents that you can

touch, experience and play around with. Digital creatures swim,

hop, or fl y across the fl oor, wall ceiling or table, responding to

the movement of people. It turns the observer into a participant,

with its magical interaction. Writing can’t do it justice, nor a still

photograph. You need to visit their website www.vertigo-systems.

com. And be blown away as I was by its use.

Nike has introduced a new format store called NIKEiD, which

unfortunately is not yet available in Australia. It’s a store where

you’re able to individually customise colours, cushioning and more

in shoes and clothing. It only takes them four weeks turnaround to

produce a shoe or shirt that you’ve designed for yourself. They’ll

also do limited offers, like the current one being an ‘elephant

print’. You can also go online, or in store and design, say, a

football boot, or any other shoe, choosing a plate colour, metal

or plastic studs, cushioning options (3off) then an accent colour,

base colour and fi nally a mesh colour. They’re not cheap but

apparently people are rushing in to take up this latest innovation

from one of the great innovators.

Another bit of innovation, which like the above usually involves

technology, was an installation in the Brussel’s main public square

over the Christmas period. Instead of cutting down a huge pine

tree, the city instead commissioned architects to create a more

eco-friendly option. They created a 25 metre tall temporary

tree like structure that presents visitors with video projections,

changing light displays and sound effects. The artifi cial structure

was made entirely of fabric wrapped scaffolding, with aerial views

of the city square from its top.

The structure comes alive, covered in strobing, geometric

projections, and music. It casts a soft glow and contrast against

the historic buildings around the square. This installation is really

a reinforcement of ‘placemaking’, something I’ve talked about in

previous articles.

Another interesting direction I’ve noticed lately is turning rooftops

of shopping centres and other buildings into landscape spaces,

much like the trend in hotels with rooftop bars and restaurants. In

my last article I reviewed the new Interlomas department store in

Mexico. I concentrated on its unique façade and interior, but atop

this beautiful building I failed to mention is a ‘park in the sky’ with

a restaurant offering customers both a day and night view of the

surrounding cityscape.

Another centre offering the same is the Tokyo Plaza Omotesando

Project, known as “TPOP”. Located in the Harajuku shopping

district it offers visitors both high end retail and a ‘rooftop forest’.

Shoppers can access the upper levels via escalators through a

kaleidoscopic entrance that acts as a magnet to draw passers by

up into the roof top space. The walls surrounding this entrance

are made entirely of triangular shaped mirrors that refl ect light at

many angles. The rooftop park offers customers quiet respite from

the hustle and bustle of the busy street below.

The recently opened Marina Bay Sands development in Singapore,

with its spectacular sky park has become one of the city’s most

visited attractions. People pay $20 each just to be able to visit the

park and its expansive views over Singapore. The development

includes a shopping centre, hotel, casino and convention facilities

and one of the most spectacular swimming pools you’ll see

anywhere in the world. So thinking outside of the box is clearly the

way to differentiate you from your competitors, and keep those

tills ticking over.

WOODHEAD THOUGHT LEADERSHIP WOODHEAD THOUGHT LEADERSHIP

Thinking outside of the box is clearly the way to differentiate

you from your competitors, and keep those tills ticking over ”

I’ve examined from a small refurbishment to large, and new

to show that is can be done on all levels. The fi rst centre and

appropriate for ‘Mini-Guns’ is in suburban Wykagyl in up state

New York in the US. Originally constructed in 1957, the centre had

lost its “mojo”, was not performing fi nancially, nor was it part of

its community life. Colloquially it was a “dud”! The owners wanted

to reverse the decline and make it a landmark. It started with a

façade upgrade, then with renovations and additions taking the

centre from 2500 square metres to nearly 4000 square metres. It

included lighting upgrades, landscaping, painting and a complete

façade upgrade.

The architects created a unifi ed building using a limited palette of

materials, careful massing and an innovative, undulating façade

treatment of aluminium banding. The costs were approximately $2

million (US), rents were increased while maintaining occupancy

and the community now has a landmark to be proud of, so

mission accomplished. The increase in rent and sales offset the

cost of the renovation, so a win-win all round.

The interweaving of retail brands and their built expression. Woodhead Thought Leadership First published in Shopping Centre News October 2012


Once again we’ve scoured the globe for interesting retail developments. A common theme fl ows from my previous articles on the inter-weaving of retail brands and their built expression. Some have won awards, while others are just plain good old attention grabbing, and isn’t that what whey should be, to draw us in.

Images: Liverpool Interlomas Store - Mexico

63

No matter where retail projects are across the globe the themes

remain the same, namely context, place, community, branding and technology.


We move to Singapore, the Orchard Central on the famous retail

strip, Orchard Road. It’s the fi rst really vertical mall in Singapore

and is a total turnaround of a typical centre capitalising on the

constraints of a tight site, which forced multi-level retailing. By

omitting a central atrium and using “borrowed space” from the

adjoining Discovery Walk, abundant daylight fi lters through the

various retail formats.

These concepts of youth, fashion, wellness and sports are

designed with overlapping, varied volumes and distinctive

interiors. At night the protruding retail glass facades with the

incorporated LED technology in the mullions act as the visual

stimulus. The facades are transparent enough to offer glimpses

of the internal activities and merchandise creating a magnet for

customers.

The day and night character of the mall is transformed by these

LED’s creating a web like structure at various angles and is a

giant canvas for digital artwork by local artist Matthew Ngui. It

is a novel union between technology and light creating a festive

mood in the urban streetscape.

The fi nal project is under construction in Qatar and caught my

attention because of its tent like structures and place creation.

The Lusail Marina Mall is inspired by natural forms created when

land and water meet. Five interconnected retail islands link the

mall with the landscape and the water. The 60,000 square metre

centre includes three levels, with an additional 10,000 square

metre hypermarket in the basement.I can’t wait to see the images

of the fi nal product.

In summary, no matter where retail projects are across the globe

the themes remain the same, namely context, place, community,

branding and technology.

Next is a small store known as Design Collective with a total

area of 2000 square metres per fl oor in Qingpu on the outskirts

of Shanghai. It was an existing building with the brief being to

redesign both the exterior and interior without demolishing the

existing structure.

The building was completely covered in an opaque wrap made

from carbon fi bre panels to create a dynamic looking object.

The main entry features a striking steel tunnel drawing you into

the building. The visitor then climbs through gallery levels, lit by

openings in the roof allowing daylight into the central space. The

main staircase wraps around this central void delivering visitors

to each of the gallery levels where clothing and furniture is

displayed.

Also in Shanghai is the new IFC Mall, set in the heart of the

Pudong fi nancial district with direct links to the Pearl Tower and

MRT underground. It includes a 4 level 85,400 square metres of

retail and is part of a larger development that includes 3 towers

and a public plaza. The projects ground plane is an urban park,

extensively landscaped with fountains, gardens and open courts

that integrate with the retail below, which includes cinemas.

The iconic buildings were designed by architect Cesar Pelli, with

the retail interiors by Benoy.

Another project to catch my eye was the new Liverpool Interlomas

Department store in Mexico City. The 30,000 square metre

department store was designed as part of a new era in the

company’s pursuit for re-branding itself with the understanding

of the role shopping centres play in today’s society, in which

they have become a magnet for social interaction. Fluidity and

dynamism drove the design process, producing the double-

layered, sleek machine like exterior façade.

At night the hollow cavity between the layers of façade is bathed

in light that subtly escapes, accentuating its’ fi ne relief forms.

The building contains a roof terrace or “sky park” that can

be enjoyed not only by the store customers, but also by the

surrounding community.

It is an innovative, beautiful and practical solution that brought

interest to an otherwise bland urban context. The store is now

considered a local architectural icon, achieving the clients’ brief.

The Importance of Place in Retail Woodhead Thought LeadershipFirst presented at ‘The Mall the Merrier Conference’

Singapore , 19-20 April 2011 By Tony Quinn - Woodhead Director

Place making is about capitalizing on a local community’s

history, culture, assets, inspiration and potential. Through this

you ultimately can create spaces that enhance people’s well

being. Creating a sense of place connects to community; it gives

ownership, it becomes their place and just not any place.

It’s important to differentiate from the proliferation of branded

vanilla malls which are the same no matter what city or town they

are in. They are corporate, not communal or local .

You can’t create “connectedness” through this model. Ownership

comes from a response to the local micro-climate, locality,

materials, and demographic mix.

A place is attractive to people because it has a unique identity,

that is authentic to it’s location. The character and feeling of a

place is the key to peoples participation in the life of the space.

Space or place can be both internal and external. Creation of

“outdoor rooms” for alfresco dining, community gatherings and

social interaction form an important part in the connectedness of

place.

Tony Quinn, Woodhead Principal and Group Retail Leader recently chaired “The Mall The Merrier” retail development in Singapore. While there, Tony presented on the importance of place making and how retail centres play a pivotal part in shaping communities.

Image; Galleria Vittorio Emanuelle, Italy

65

Creating this unique identity has many historical references.

Piazza San Marco in Venice is one of these. It along with its

gondolas are the brand identity of Venice

Now it may come as a surprise that none of this place making is

especially new. As far back as 1573 the King of Spain decreed

a set of rules for the building of towns and cities in the new

colonies, the Americas, known as the “Law of the Indies”. This law

decreed that all new towns must have a central plaza surrounded

by important buildings with “portales” or arcades and from which

the principal streets were laid out in a rectangular grid pattern.

Smaller secondary plazas as well as narrow streets provided the

next hierarchy or layering of the town. The narrow streets were

called for in the hot climates to mitigate sun ingress and hence

provide shade.

The Grand Bazaar in Istanbul, Turkey dating back to 1461 is

one of the oldest retail markets in the world. With more than 58

covered streets, courtyards and laneways and over 1200 shops

it attracts up to 400,000 visitors each day. It has four main gates

situated at the end of it’s two main streets, combining with two

major mosques and a city square.

Creating this hierarchy of spaces connected by streets and

laneways gives a variety of experience which enhances

opportunities for people to discover, still relevant today.

Furthermore, connecting to the suburb, town or city fabric within

which a retail centre might sit is important as it creates the feeling

of belonging to rather than separate from; it becomes a seamless

part of the whole.

Equally important is enrichment created through the use of colour,

texture, movement and sound all creating part of the experience

of the place.

The famous Galleria Vittorio Emmanuelle in Milano, Italy is another

example or reference. Designed in 1861 and built in 1865 it is

a classic model of many of today’s shopping malls. It is Milan’s

number one shopping destination.

Great Places need not always be permanent. Take the Paris

Plage as an example which is a temporary place every European

summer where tonnes of white sand is brought in along with

potted palms, deck chairs, swimming pools and umbrellas all set

along the edge of the River Seine.

New York has adopted the idea by using old dumpsters

surrounded by timber decking and fi lled with water to provide it’s

city version of the Plage. Both these venues attracted thousands

of locals and tourists because they connect with the community.

Sydney recently hosted a temporary restaurant Joost at Circular

Quay bringing life and vibrancy over the summer months to the

harbours edge.

Other good examples include Melbourne’s laneways which weave

a maze of connections between the city’s main streets. They offer

alfresco dining, cafes, bars, fashion boutiques, and bookshops

uncovering many a hidden treasure. Sydney City Council has tried

to emulate this successful retail place making by introducing

a Business Redevelopment Program aimed at assisting small

businesses locate and thrive in the fi ne-grain laneway precincts

of the city. Grants of up to $30,000 dollars have been offered as

incentive towards setup costs to locate in the city’s laneways.

The Bullring in Birmingham UK, is one of the most successful

retail place making examples, where the city was transformed by

this world class redevelopment. The iconic Selfridges department

store anchors the 110,000 square metre development which

drew on Birmingham’s historic street patterns and comprises a

series of traditional streets, both indoor and outdoor, squares and

other open spaces.

It is one of the most visited retail centres in Europe with 40 million

visitors each year. Wouldn’t everyone love this sort of foot traffi c!

Your own Marina Bay Sands development here in Singapore has

created a connectedness for Singaporeans and visitors alike. The

Sky Park has become a major attraction where people pay to gain

access to this major piece of ‘Place making’, and has attracted 11

million people since it’s opening in April last year.

In conclusion, the design of “place” should respond to context,

climate and people and only through this can we create a sense of

community ownership. Creating this connectedness or community

ownership, in fact makes the customer linger longer, hence

increasing shopper traffi c and ultimately spending.


How a well executed design can increase shopper traffi c

and ultimately spending.” Image: Melbourne laneways

Iconic Retail DesignWoodhead Thought Leadership First published in Shopping Centre News February 2012


A recent trip to the US has brought home to me the nexus

between retail and iconic design. There is no better way to sell

your brand and product than in a physical space that shouts “Look

at me”. In this article I’ll take the story down to the shopfront

or coal face and show how retailers are creating that point of

difference and experience to keep ahead of the competition.

While the battleground is seen as technology a lot of retailers are

sticking to the fundamentals of creating an experience for the

customer. You can’t create an experience online, and while multi

channel selling is becoming the norm there’s no substitute for

good old bricks and mortar.

Take Hollister & Co, an American lifestyle brand by Abercrombie

& Fitch for instance. In the middle of winter in New York they are

selling basically t-shirts, hoodies, jeans and swimwear, wrapped in

a store of dark timbers, white shutters and palm trees reminiscent

of a Barbados beach house.

While not quite my cup of tea it’s pitched at the “twenty

somethings” and they had tanned guys and girls in swimwear

opening the door on 5th Avenue. The place was teaming with kids,

in a buying frenzy, over what I saw as simply t-shirts and jeans

when infact they were selling a lifestyle.

While the battleground is seen as technology a lot of retailers are sticking to the fundamentals of creating an experience for the customer. You can’t create an experience online, and while multi channel selling is becoming the norm there’s no substitute for good old bricks and mortar.

Image: Apple store, New York

A considerable number of the major brands have gone for the

big design statement in their stores creating the good old ‘Wow

factor’. The Apple store in New York on 5th Avenue, for instance

with it’s now signature glass box façade and white apple symbol

stands as a beacon reinforcing it’s brand with slick, modern clean

lines and simplicity. It’s basically a whole in the ground leading to

a basement store via a glass lift and glass stair beautifully simple

in its detail. Also on 5th Avenue, the Armani mega fl agship store,

is a four fl oor retail space with an impressive glass façade and

stunning internal staircase.

Designed by Italian Architects Doriana and Massimilano Fuksas

it is the third store after Hong Kong and Tokyo for the famous

designer. Besides the basement the showroom develops on four

different levels connected by the whirlwind of the staircase, with

great dynamism, moving like a ribbon through the central void.

The fl uidity of the internal space is contrasted with the more linear

exterior glass façade.

The Prada store in Soho designed by eminent architect Rem

Koolhaus attracts serious shoppers as well as the gawkers alike.

It is part exhibition hall, part retail adventure, with the signature

focal point being Koolhaus’s wave. A huge sloping timber wave

that begins on the main fl oor, then dips down to the lower level

acting as amphitheatre style seating for fashion shows and

events. Complete with a circular glass elevator and translucent

dressing rooms that turn opaque at the press of a button the store

is heavy on design spectacle.

Across road from Prada in Soho is the famous emporium Dean

and Deluca with its wonderful display of deli foods, chocolates and

fresh food. I defy anyone to go inside and not be enticed to buy

something as its display is way too tempting.

Longchamp’s Soho store in New York also features a spectacular

timber coloured staircase cascading and wrapping itself around

several levels. The staircase is used as a means of drawing people

up into the store from the street. As the stores signature design

element it’s more of a terraced landscape, rather than a stair and

is formed as a series of terraces, walkways and steps. Longchamp

wanted something spectacular that would become a New York

landmark, and I think it has achieved their goal.

It’s certainly drawn people to its brand and says ‘innovation’ in a

subtle way.

Another iconic building for Prada is in Tokyo by Herzog and de

Meuron set in the fashionable Aoyama district.

It’s the company’s second radical approach following Rem

Koolhaus’ fl agship store in New York. The intent Prada says was

to reshape the concept of function and shopping to encourage

the meshing of consumption and culture. The store is a strikingly

unconventional 6 storey glass crystal with diamond shaped

structure with both fl at concave and convex glass bubble like

windows. It forms a transparent structural shell with fl oors

appearing to fl oat inside the building.

The building is a reverse of typical Japanese emphasis of looking

inward, instead offering views across the city and fi lling the

spaces with light.

So it’s not just the apparel, accessories or food that’s the brand,

but the complete experience statement as to who they are and

what they are about.

WOODHEAD THOUGHT LEADERSHIP

67

WOODHEAD THOUGHT LEADERSHIP

How retailers are using iconic design to create that

point of difference and experience to keep ahead of the competition.”

Image: Longchamp store, New York

What makes award winning retail design?Woodhead Thought Leadership First published in Shopping Centre News May 2012


The fi rst is the Atrio in the city of Villach in Austria. The recently

built centre is a stand alone 100,000 m² partly raised building

that is coloured red and silver by the Austrian SPAR Group. The

brightly striking red entrance reads like a folded piece of origami.

As the name Atrio, (Atrium in Italian) suggests the centre contains

a large glazed internal central space, with a water column used as

an integrating element.

The centre draws on the colours of the three regions within which

it sits namely Austria (red), Italy (green) and Slovenia (blue). One

of the other features is a giant aerial photograph of the region at

a scale of 1:6000 (a scale that shows buildings and cars) set into

the ground fl oor. It’s in the form of a triangle with sides measuring

17 metres. The tri-level centre has a basement carpark and two

retail levels anchored by an Interspar hypermarket of 8000m² and

Cosmos of 3600m².

In this article we review another series of centres from around the world that have won design awards, and that caught my eye for their innovation.

Image: Atrio in Villach, Austria

69

The next centre is in neighbouring Germany in the city of

Karlsruhe, an urban development with over 130 shops known

as “Ettlinger Tor”. This centre was integrated into the historical

precinct known as the Rondell Platz and presents to the street

through preserved historical facades. It incorporates a 150 metre

long day lit glazed cupola creating an internalised shopping street

lined with brand name tenants like Zara, Tommy Hilfi ger, Gant and

Espirit. The centre also contains numerous cafes and restaurants

catering to its inner city location.

Spain is next with a centre known as Plenilunio close to Madrid

airport which is a 66,000 square metre GLA development that

offers a balanced mix of shopping and leisure. Major tenants

include Bennetton, H&M, Massimo, Dutti and Zara along with

a supermarket, cinema and bowling alley and karting circuit.

The building has an elliptical shape and combines terraces,

open facades and curved shapes. The interior has two circular

nodes with the northern using contemporary language steel

and aluminium fi nishes, while the southern uses more natural

materials of timber and stone. The exterior façade was designed

with two layers, two metres apart creating streams of air that

ventilate the space reducing energy consumption and naturally

cooling against the hot Spanish sun.

Another centre in Madrid that bares mention is the Principe

Pio which is set over an historic station, housing both regional

and subway lines and includes one of the largest bus stations

in Madrid. Being set at a major transport hub creates a regular

stream of customers for this 10,000 m² centre with three levels

of retail, dining and entertainment. Key fashion tenants are Zara

and Massimo Dutti. While food tenancies range from cafes and

restaurants to McDonalds and Burger King. A Warner cineplex is

also located in the upper level of the development.

The next centre is the Arkadia in Warsaw Poland on the 22

acre site that formerly contained state owned warehouse and

railways infrastructure. Three levels house over 200 regional

and international retailers, with an entertainment precinct with

Cineplex, restaurants and food court. The design comprises four

arcades that express the culture and history of Poland. Tenants

include a Carrefour hypermarket of 20,000 m², Marks and

Spencer, H & M and Zara stores amongst a total retail GLA of

120,000 m². The four arcades are named after the Wisla River,

Poland’s longest, while the Pan Twardowski Passage references

the work of Polish magician and alchemist; the Kopernik Passage

expresses the achievements of renown astronomer Nicolaus

Copernicus, and fi nally the Camaletto Passage houses dining

options.

The next centre is in Kuwait and grabbed my attention because

it was an existing 1970’s mall that was redeveloped into a retail

and entertainment destination. Known as the Al Manshar in the

city of Fahaheel is part of a larger complex which integrates more

than 30 existing and new buildings into a state of the art mixed

use development combining retail, entertainment, residential,

hospitality and business.

Design inspiration came from the old Kuwait markets with tented

and latticed roof forms, providing protection from the hot sun.

Laneways and internal streets were formed by building a line of

new buildings opposite the existing and roofi ng over the spaces

between creating the internal streets.

The one common thread in all these developments is how the

design response has been tied to each community and region to

create connection with the community.


Image: Al Manshar in Fahaheel, KuwaitImage: Ettlinger Tor Karlsruhe, Germany

The International Council of Shopping Centres US 2010/2011

awards, Gold medal winners included two centres designed by

Westfi eld.

One, Westfi eld Galleria at Roseville California where Westfi eld

Design collaborated with local US fi rm Gensler enhanced and

upgraded the existing Galleria at Roseville to create the pre-

eminent shopping centre serving Sacramento and the surrounding

Gold county. The expansion was carried out in two phases

opening in 2008 and 2009. The project was designed to meet the

needs of the growing community of Roseville, by unifying existing

and new elements and creating spaces that support a variety of

experiences and interest.

At the heart of the centre is a newly renovated outdoor promenade

offering activities for all members of the family. These include a

gathering place for local culture, a community garden and a grand

entrance. Inside is provided with a spectacular dining terrace

featuring family amenities and lounges. A collection of new shops

provides both elegant and value oriented retail, again for the

broader family experience. The project was completed during the

GFC, and yet has resulted in a 46% increase in visitation, has

created 1600 new jobs and much needed tax revenue for the

city of Roseville. Distinguished brands such as Tiffany’s, Burberry,

Who says Australians design can’t compete on the world stage. All of the following International award winning centres involved Australian design fi rms.

Who says Australian design can’t compete on the world stage.Woodhead Thought Leadership First published in Shopping Centre News September 2011


Image: Westfi eld London

71

We have literally taken on the world and won, proving that

we too can produce world class award winning retail development.”

Louis Vuitton, Lacoste and Swarovski, along with Crate & Barrel,

Pottery Barn, Nordstrom, Macy’s & JC Penney are part of this

world class development.

The second Westfi eld US award winning centre is Southcentre

at Tukwila, Washington designed by Westfi eld Design and is now

the largest centre in the Pacifi c North West at 170,000 square

metres. It’s market is middle class professionals, with the aim

of the expansion to grow the customer base by increasing the

offering with new fashion & entertainment tenants. The $240

million expansion comprises 40,000 square metres that includes

AMC cinemas, Borders, H&M, XX1 Forever, several fi ne dining

restaurants, dining terrace and carparks.

The expansion provided the opportunity to open up the traditional,

inward focused centre to the exterior, creating a public face

and activation to the outside as well as inside. The awards say

Westfi eld’s design goal, aesthetically was to create a bold new

expression for the centre that would address the strong regional

character of the Pacifi c Northwest and be sympathetic to the

existing structures that were to remain.

Part of that expression is a huge and dramatic glass curtain wall

entrance with sweeping roof and exposed structure. External

elements also include the use of brick, stone, glass and metal,

creating a strong and balanced visual presence.

In the Asia Pacifi c awards, for Innovative Design and Development,

Point Cook town Centre Quadrant 4 came away with an award.

It was envisioned as a true lifestyle centre, bringing together the

community and local environment. The design took it’s inspiration

from Australia’s iconic landscape, with it’s wetlands, water, timber

and stone all coming together in harmony.

The $50 million project covers 13,000 square metres, with 5000

square metres attributed to commercial space. The brief was

for a ‘High Street’ style centre and features both street side and

undercover laneways creating a village atmosphere to encourage

the local community to meet, chat and do coffee. The new

precinct also includes a town square with outdoor seating, public

entertainment space, alfresco dining and a mix of on grade and

undercover carparking.

The project also won the Australian Urban Taskforce Development

Excellence award for Retail.

The next International Award was the 2011 ICSC European

Shopping Centre award in the Extra Large Category. I refer to

Westfi eld London, the iconic new Australian designed,172,760

square metre development with major tenants Marks and

Spencer, House of Fraser, Debenhams, Next and Waitrose.

The centre is London’s newest retail destination and Europe’s

largest urban shopping centre. It comprises, of course retail,

but also housing, leisure and civic facilities in a total mixed use

development.

The award commentary says it was designed to convey the

intriguing interplay of water and light, with its striking feature

glazed roof made up of thousands of clear panels. These have

been carefully positioned to maximise natural light as the sun

moves through the day.

The central atrium is the size of a football fi eld with 16 metre wide

walls fashioned from marble, with decorative granite swirls.

The atrium has an important purpose and that’s to act as a

showcase for new brands as well as a world class venue for

events and entertainment. Westfi eld London cost £1.7 billion to

develop and took fi ve years to build.

Like taking coal to Newcastle we have literally taken on the world

and won, proving that we too can produce world class award

winning retail development.


Image: Westfi eld Southcenter

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Commercial | Education | Health | Hospitality | Industrial | Residential | Retail | Transport | WorkplaceCommercial | Education | Health | Hospitality | Industrial | Residential | Retail | Transport | Workplace

Contact

Phil Bowen

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Retail Portfolio Leader

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Retail Portfolio Leader

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Documents

Woodhead Retail Portfolio Statement