Women on Wheelsan initiative of the Azad Foundation

Annual Report2012-13

Photo cover page: Driver Chandni, Sakha Commercial Chauffeur, 2011

This Annual Report was realised thanks to the support of Giving Women.

Visit their web site: www.givingwomen.ch

Copyright © Azad Foundation 2013

Text written by: Atalanti Moquette, Brimbelle Grandcolas, Carol Drake, Elianna Moquette,

Julie Wynne, Nyske Janssen (Giving Women, project circle) and Meenu Vadera

Edited by: Kristen Scott

Design and lay-out by: Nyske Janssen (Creative Media Consulting)

All photos are property of the Azad Foundation

3

OUR MISSION

Our vision is a world where all women (in particular

women from underprivileged contexts) enjoy

full citizenship, have the opportunity to earn a

livelihood with dignity and generate wealth and

value for all.

OUR VISION

Our mission is to provide resource-poor women

with training and skills that will enable them to

become self-sustaining professionals and allow

them to earn a livelihood with dignity in jobs and

markets that have traditionally been closed to

them.

OUR VALUES

Our guiding values are:

• To be inclusive;

• To be secular;

• Toofferdignityandrespecttoall;

• To encourage the taking of responsibility;

• To be professional at all times.

“Begin at the beginning,” the King said, very gravely, “and go on till you come to the end: then stop.” - Lewis Carroll, Alice in Wonderland

Dear Friends,

Begin at the beginning is a very sound advice, except that

sometimes it becomes very difficult to follow. I feel in the same

boat now as I must talk about the end before I get to the beginning.

The end, the culmination of efforts in the year(s) gone by and

its presentation in the form of writing this report. I believe, that

if it was not for this wonderful group of women called “Giving

Women”, this report would not have been written in this beautiful

format.

Working with this gorgeous group, across continents, in writing about our work has been a great

experience of collective energy and thought, of harmony and solidarity built across countries. In

many cases we have not even met each other, but seemed to understand with little difficulty the

millions of comments and feedback, all the innumerable times the drafts went up and down. The

process of writing the report rhymed hugely with what we at Azad and Sakha hold very dear – the

principle of collective!

So I am thrilled to share with you our Annual Report – and also a report of the last many years.

Since this is the first time we decided to make a formal public document, we decided to do it such

that the report spans the period of the last four years of Azad’s work, and in between zooms into

“the year that was” to talk more specifically of the events and processes in the last year.

As many of you would already know, when we started with this initiative – “Women on Wheels”

– and set up two institutions – Azad Foundation (the not-for-profit) and Sakha (the for-profit), it

was amidst a lot of scepticism. We ourselves were not sure, as it was a road not trodden before.

We made way as we got along, stumbled, made mistakes, burnt our fingers, landed in many police

stations across the city and learnt from all of it. Our challenges have been many. Some of these

you will read about, and there have been others as well – raising resources, cracking through

the mind-sets on either end of the spectrum – to mobilise young women to become drivers and

to find clients who would like to employ them. So we learnt to celebrate every small victory –

getting a learner’s license; getting a permanent license; landing a job; acquiring a commercial

license. The everyday stories we hear about women drivers and the things they have been able

to do with their lives, have inspired us and continue to fill us up with energy. Just as I write this,

I am getting emails about how wonderfully one of our chauffeurs made a presentation at the

UNESCO conference in Jakarta, Indonesia about her experience of marginalisation, survival and

transformation.

It was the first time she had travelled abroad and suddenly this has forever altered her status

even in her extended family. A woman with three daughters and whose husband had walked out

on her, she has so empowered herself that she has become an inspirational role model for her

daughters. Their sense of pride in their mother shines in their eyes.

FOREWORD

4

We did do one documentation – Parvaz, which was released March 2012 by our Chief Minister,

Delhi, Mrs. Shiela Dixit. Some of you were perhaps with us on the day and surely experienced the

energy and hope pulsating through all of us. A year down the line, we already feel, it is inadequate

and does not capture even half the story. We need to find more creative ways of expressing the

change that we see happening every day in front of us, its complex nature, its ups and downs and

its multi-dimensional form. Change is never a linear process and we have many times had to cross

the same bridge several times. It would be very useful to share this learning and we intend on

doing that in this coming year. We hope this report will convey some measure of this excitement

to you.

We were part of the One Billion Rising, and have contributed to the collective energy as much as

received energy by plugging into a global campaign for women, by women. The movement calls for

an end to violence and for justice and gender equality. A lot of what we did as part of the campaign

has already become a part of our regular work. Participating in these campaigns, meeting and

interacting with the celebrities and dignitaries, working round the clock 24/7, handling the daily

challenges of being a woman driver on the road, have given a lot of opportunity for them to learn,

grow and build confidence. Today the nearly 60 professional drivers that we have are a force to

reckon with for anyone. Not only are they the chief bread winners in their family, I can say here

with confidence, that the majority of them will not accept violence in their daily lives.

Many of the younger single women have postponed their initially planned early marriages, and

are making their own decisions about whom to spend their lives with. On the other hand, there

would be perhaps an equal number who have been trained over the years but who did not take

up employment. We have, however, learnt to persevere. We have also learnt that our role is to

continue planting the seed. There are those who blossom early and there are others who blossom

late. And then there are always those seeds that remain seeds holding within them their potential.

But eventually, we will have a green forest of tall trees, bringing in with it the fresh air of change!

With just a small note of thanks to all our funding partners. Your support and faith in us carried

us thus far and will, hopefully, take us further.

The success of our work we owe to the learnings and experiences of the innumerable women and

men who, over the last hundreds of years of women’s movement, have paved the ground and

nurtured our minds and souls with knowledge and wisdom about women’s rights. We build on that

ground and humbly take full ownership of the mistakes we make!

I go back to Alice in Wonderland and would like to believe that your three minutes would definitely

tempt you to read further.

“I have proved by actual trial that a letter, that takes an hour to write, takes only about 3 minutes to read!”

- Lewis Carroll

Executive Director

5

6

Pushpa, a cab driver trained by Women on Wheels, changes a tyre, 2012

TABLE OF CONTENT

A solution to an endemic problem 8

The programme 10

Azad Foundation 10

Women on Wheels 10

Sakha Consulting Wings Pvt Ltd. 11

The challenges 12

Map of activity locations 14

The transformative process 16

The year that was 17

Actuals and budget 22

Supporters 24

About the trustees 25

Appendix 27

“Driving as a vehicle

for change”Shrinivas Rao, Programme Director,

Azad Foundation, Delhi

7

Despite rapid economic growth, gender disparities in women’s

economic participation have remained deep and persistent in

India. The World Economic Forum’s Global Gender Gap Report

20121 ranks India 105 out of 132 countries on gender parity.

India is the lowest-ranked of the BRIC economies on wage

equality. India ranks low partly because of its skewed sex ratio

with only 914 girls every 1000 boys. Female foeticide is tragically

common in a deeply rooted patriarchal society.

Today just 25 % of Indian women above the age of 15 participate

in the workforce compared to 80 % of men. More women work,

but because livelihood options for resource poor women are

skewed many end up working in the feminised informal sector

with long working hours, low pay and no social security.

Women’s issues in India regained a momentum and limelight

since December 2012 gang rape and death of a young female

student in Delhi.2 The incident set off countrywide protests

asking for stronger laws and protection for women. India is once

again at a “turning point” to address the issue of violence against

women. Civil society has and continues to contribute significantly

to furthering women’s rights, but patriarchal mindsets still need

to change.

The tragic rape highlighted the dangers Indian women face

in public spaces and public transport. Unfortunately sexual

harassment and violence on public transportation are so routine

that women have their own designated compartments in metro

and trains. In order to demonstrate bold and non-traditional,

remunerative livelihood options for women and to give women

travelling in the city a safer option, Azad Foundation together

with Sakha Consulting Wings Pvt. Ltd. launched a women

chauffeur and cab-hire service in New Delhi run for women,

by women. By training underprivileged women in the Women

on Wheels initiative to become professional drivers, Azad

Foundation aims to empower women socially and economically

by providing Delhi’s resource-poor women a remunerative job.

Women on Wheels enables such women to get out of the vicious

intergenerational cycles of poverty and disadvantage and change

the lives of their families and wider networks.

1 The Global Gender Gap Report 2012 (2012), R. Hausmann, L.D. Tyson

and S. Zahidi, World Economic Forum, Geneva

2 On 16th December 2012, a female student physiotherapy was brutally

gang raped in a bus. She later died because of her injuries.

“Empowering women and girls

with more choices and freedoms is

crucial to achieving a better future for all.

Women agency and freedom are among

the crucial means for enhancing

development.”

Amartya Sen, Nobel Laureate and Professor in Economics and

Philosphy at Harvard University

8

A SOLUTION TO AN ENDEMIC SOCIAL PROBLEM

BECOMING VISIBLE

“When the women arrive at Azad, most of them have inadequate

documents – either no ID card, no certificates of education, address

proofetc.”Vaderasays. “Oneofthewomenonourfirstcoursesaidto

me, ‘If I’d died on the road in an accident they wouldn’t have known who

I was’. In the process of acquiring a driving license they become visible

citizens of this country.” 3

9

In 2010 Grace and Suneeta acquired their permanent license, 2011

3 “Delhi’s female drivers break ranks” (18 May 2010), The Guardian, D. Chaudhri

The Azad Foundation is a charitable foundation, founded on 2nd May 2008 in New

Delhi, India. Its mission is to provide “livelihoods with dignity” for young women from resource

poor communities. It aims is to level the employment field for urban disadvantaged women by

developing new and bold livelihoods options that enhance women’s economic status, dignity,

and decision-making within their families. The Azad Foundation believes that, it ultimately

helps these young women to become catalysts of positive social change in the lives of their

families and communities.

Women on Wheels is the signature initiative of the Azad Foundation established in May 2008.

The initiative encourages, selects and trains women from deprived backgrounds to become

professional commercial drivers. The training programme covers a wide brief, helping the selected

women to enhance their awareness in areas such as legal rights, self-defence, English language,

personal presentation, hygiene, financial literacy as well as the essential driving skills. The training

offers immeasurable benefits to these women, who in turn will inspire other women to also take

the step to courageously fulfil new roles in their society, by taking on non-traditional professions,

and becoming autonomous and economically independent. The initiative provides a complete

and transformative experience for women to move from a disadvantaged situation into well-

remunerated employment with dignity.

THE PROGRAMME

10

MOBILIZATION AND OUTREACH

Through the outreach and mobilization

activities, Azad Foundation mobilisation

team works in partnership with local NGOs,

community based organisations (CBOs) and other

organisations to identify and connect with resource

poor women in the target areas where they reside.

This initial stage of the initiative is

essential to effecting deep societal change and

improving the position of women within the

poorest communities:

•200.000 women and families reached

in slums

•2.000 women supported to acquire

identificationpapers

•200 women acquire permanent

drivers license

Activities include public and thematic events; door

to door surveys; working with community leaders

and mission convergence; individual and family

counselling and registration and retention.

TRAINING

The recruits are taken through a rigorous

high quality training process which consists of 14

modules. The training is undertaken both in-house

and externally and gives deep and rich learning

opportunities to the women. The training is

provided by:

• Induction module by AF

• Learners module for learners license by AF

• Driving skill training by Maruti IDTR

• Driving training for permanent license by AF

• Driving practice on road by AF

• Map reading & key routes of NCR by AF

• Practice for employability ( self-driving ) by AF

• First-aid training by Delhi Red Cross

• Gender and domestic violence and legal

aspects by Jagori

• Sexual and reproductive health by Jagori

• Self defense skills training by Delhi Police,

Crime Against Women Cell

• Communication skills training / work

readiness module by external expert

• English speaking training by external expert

• Counseling and personal growth by external

expert

Sakha Consulting Wings Pvt. Ltd. employs the women drivers trained by the Azad

Foundation and gives them the opportunity to work in a women-friendly environment. After a

year of working experience as a personal chauffeur the women then have the opportunity to

acquire a commercial driving license and become employed full time by Sakha, currently the only

company providing employment for women drivers.

Sakha, the for-profit arm of this enterprise, has been set up for providing employment solutions

to the qualified women drivers with a commercial license. Sakha also aims at providing safe

and alternate transport options to women in National Capital Region (NCR), thereby contributing

towards making Delhi a safer place for women. A first of its kind, Sakha offers women chauffeurs

and car hire services in the NCR. It does this by offering three services. (See below)

11

PLACEMENTS AND SERVICES

• SakhaWomenChauffeurPlacement

Services: employment opportunities

aremadeavailable toqualifiedwomen

drivers through placements with

individuals, NGOs, corporations and

other institutions. A majority of our

clients are women professionals, senior

women and working couples with young

children.

ThisserviceisafirstofitskindinIndia.

The employment is provided under a

clear contract signed between the driver

and the client.

• Sakha Cabs for Women by Women:

In November 2010, Sakha launched a

cab hire service for women and families

in the NCR. Our clients are among the

leading in their industries: software and

social institutions.

• Sakha Premium Women Chauffeur

on Call: Sakha provides chauffeurson

hire both for short-term hire (per-hour

basis and daily packages) and contracted

services.

MadhuduringherworkforSakhaChauffeurPlacementservices,2011

1. Driving as a career for women. Young women are so

undervalued that they are not deemed capable by their families

to learn how to drive and thus not worthy of such an investment

of time and money.

2. The women themselves. Though many get excited at

the thought of being behind the steering wheel, many do not

really believe that they can do it. Fearing the potential scepticism

of their entourage, many young women do not tell their families

of their decision to train as chauffeurs until well into the training,

to avoid facing the sneers and looks of disbelief. The process of

socialization in India inhibits women from taking decisions in

their own lives and they tend to pass this decision to others in

the family or community.

3. Concerns around security. Although most crimes

against women happen in their immediate surroundings,

many are rightly concerned about the security of the women

cab drivers working in a male dominated profession. Male taxi

drivers have a reputation of “hard living” and the women are at

risk of harassment or worse. Through education and awareness,

the Azad Foundation counters the myth that women are more

vulnerable in public spaces. The Azad Foundation also works

with the police to train the women in self-defence and teach

them to protect themselves in challenging situations.

4. The investment of time in training. Convincing the

immediate families that the eight to ten month time-investment

is justified is a challenge for these women. They must travel

far from home and the family has to face the comments of the

community about their honour. As the training progresses, the

women gain confidence and often the once shy, retiring daughter

or wife becomes feisty and confident. This adds further stress

to relationships at home but builds confidence as they meet

new people and their perspective on their current relationship

changes. All of this requires tough negotiation at family level

and a lot of counselling support for the women and often for

their families. It becomes a delicate balance to support them

in meeting their very natural needs for acceptance, affinity,

and affection, while also assuring the families that their izzat

(honour) will not be stained.

Married women have additional challenges leaving their kids at

home. And for some women already earning, even though small

amounts, it seems like a sacrifice to stop those jobs. A social

security fund provides interest free loans to such women to help

them tide over the interim financial crisis.

The greatest challenge facing

Women on Wheels is the recruitment

of trainees.

The reasons that prevent an Indian

woman from pursuing careers

that will make her economically

independent and autonomous are

complex and many:

THE CHALLENGES

12

SUPPORTIVE MOTHER-IN-LAW

“Mamta is determined to get her taxi licence. She is lucky, she explains,

because her parents look after her youngest child while she is out getting

extra practice. Her mother-in-law suggested she go on the course. “I got a

lotofsupportfromher,”shesays.“Heroutlooktolifewasquitedifferent

to that of other mother- in-laws who expect their bahus [daughter-in-

laws] to stay at home.”4

13

Mamta,aSakhawomanchauffeurunderPrivatePlacement,2012

4 “Delhi’s female drivers break ranks” (18 May 2010), The Guardian, D. Chaudhri

Maruti IDTRDelhi Police, Crime against women cell

Indian Red Cross Society

Azad Foundation Azad Foundation and Sakha ConsultingWingsHeadOffice

Azad Foundation

1

2

3

4

NB: Azad Foundation, Jaipur is not on the map

MAP OF ACTIVITY LOCATIONS

14

Shanti and Shrinivas at a OBR campaign camp. Photo taken by Renu and Chandni (trainees at Feminist Approach to Technology, 2013

MOBILIZATION AND OUTREACH

Mobilisation and outreach activities are diverse and

aim cover a geographically large area. The numbers

and areas below correspond with the numbers on

the map (left) where direct interventions in the

community take place.

1. South Delhi

2. East Delhi

3. North Delhi

4. Gurgaon

15

Building women’s networks------

SOCIAL CAPITAL

Strengthening individualsUnderstanding women’s rights

Learning flexibility------

EMPOWERMENT

Women on WheelsTraining to become professional drivers

------SKILLS

Inspire other women, men, girls and boys : becoming catalysts

for positive change------

INSPIRE

Contribute to building a safe, violence free society

------CHANGE SOCIETY

PersonWoman

Chauffeur

16

THE TRANSFORMATIVE PROCESS

PHYSICAL TRANSFORMATION

One Women on Wheels’ driver was registered with the government for

receiving widow pension. Her husband had died a few years ago and she

used to receive a paltry amount from the government every month. After

completing the training, she had to go (as part of the regular process)

to update her records and provide a fresh photograph of herself with

the documents. The government officers refused to accept the given

photograph as that of the woman who had been receiving the pension.

She had to convince them that it was indeed her, the same person who has

been receiving the pension for a few years. This experience demonstrates

how much a person’s physical appearance changes as the person gains

internalconfidenceandtransformation.

17

THE YEAR THAT WAS: 2012-2013

Prime Minister David Cameron (UK) meets the Sakha Cabs for Women team and Aamir Khan, February 2013

One Billion Rising campaign (see appendix)

According to the United Nations, one in three women in the

world experience assault and violence in their lifetime. That is

to say, one billion women worldwide. On 14th February 2013,

one billion people in 207 countries rose and danced to demand

an end to violence against women and girls. In Delhi, Azad

Foundation, Sakha Consulting Wings and Kriti team organised

a series of events from 29th January to 14th February 2013, to

mobililise communities to rise as part of the One Billion Rising

Campaign. This mobilisation campaign on the issue of Violence

against women reached out to 25 localities and 3000 persons

through different media.

The women who have dared to dream / Parvaz celebration

On the occasion of International Women’s Day ‘12, Azad and Sakha

organised an event on the 10th of March to celebrate the spirit of

the women who have dared to dream. Out of 40 women drivers, 15

were chosen and felicitated with “Kushal Mahila Chalak Samman”

by Smt. Sheila Dixit, Chief Minister, Delhi. Her words have left

participants energized and rearing to achieve further success “Jo

kaam hamari sarkar nahin kar payee hai woh Azad aur Sakha

ne kar dikhaya hai!” (“Azad and Sakha have been able to do

what the government has not been able to do despite several

attempts”).

PM Cameron supports Sakha Cabs for Women

On 19th of February 2013, the team of drivers from Sakha

Cabs for Women were invited to meet the Prime Minister David

Cameron in Janki Devi Memorial College in New Delhi. The UK

Prime Minister spent twenty minutes meeting all the team.

KEY EVENTS

18

“The women that I met were an

inspiration. The unique taxi service thattheyofferto

women in Delhi is a brilliant initiative

and I enjoyed hearing about the

sense of pride, empowerment and

independence that it brings them.

I will be sure to recommend your service to friends

and colleagues visiting Delhi in the

future.”

Prime Minister David Cameron, 28 February 2013

Letter from Prime Minister David Cameron

Sahachari Foundation donated a car to

Sakha Cabs for Women

Sahachari Foundation lends a helping hand to the activities of

deserving NGOs by funding their specific requirements. This year

Sahachari Foundation donated a car to Sakha Cabs for Women.

The keys of the car were handed over by Ms Yashodhara Raje

Scindia, Minister of State. The Minister used that opportunity to

offer her help should Sakha Cabs wish to open a branch in her

state of Madhya Pradesh.

The car sponsored by Sahachari Foundation was used to

transport Sridevi, a very famous Bollywood actor for the

Design One event on the 27th of February 2013. It was the first

time Sridevi had ever sat in a woman driven cab. “Like the first

time how I worked with a woman director in English Vinglish,

I travelled with a woman taxi driver. It was quite exciting and

thrilling” she said. The ride was given by Savita, one of the

drivers from Women on Wheels, received a fair share of media

attention.

Satyamev Jayate a talk show viewed by 20 million people

Azad Foundation gained visibility and credibility when it was

chosen as a partner in the famous telecast programme

Satyamev Jayate anchored by Aamir Khan, a bollywood celebrity

who uses Sakha Cabs every time he is in Delhi. Azad Foundation

was featured in the episode on Domestic Violence.

MEDIA COVERAGE IN 2012 - 2013Times of India, March 2012 BBC Online Magazine, Feb. 2013

Deccan Herald, March 2012 Huffington Post, Feb. 2013

The Gulf News, March 2012 Russian Radio, March 2013

One World Actions, Sept. 2012 IndiaCSR, March 2013

Live Mint, Sept. 2012 The Nation, March 2013

NDTV, Feb.2013 Social Enterprise Buzz, July 2013

19

THE STORY OF SHANTI

Today, Shanti is a commercial

chauffeur with Sakha. Quiet

and confident, she inspires

confidence in her clients and

is a role model for her three

daughters who she is bringing

up single handedly. Shanti’s

husband walked out on her and

her daughters a few years ago,

and Shanti was relieved when

this happened. It was better

to be without a husband and

without a father than to be with

one who was violent – almost on

a daily basis and suffered from

unpredictable bouts of rage.

Shanti, who has studied only till

class X, tried desperately hard

to look for jobs, any work, that

would help her sustain herself

and her family. The jobs were

erratic, with no guarantee, no

leave, not much salary and long

hours of work, making it tough

for her to manage. One day

her friend told her about Azad

Foundation. As Shanti says, she

joined Azad to come and learn

about driving. But she found a

space, where she learnt about

so much more. In her gender

classes especially, she found an

opportunity to reflect upon her

own experiences and realised that

she had choices in life. Through

counselling sessions she was able

to slowly build an understanding

in how she needed to handle her

personal challenges. Eventually,

with her own hard work and

support from Azad, she gained

professional competence and

then took up employment as a

chauffeur. Shewasemployedby

a visually impaired woman and

worked with her for more than

a year before joining Sakha as a

commercialchauffeur.

Ms Yashodhara Raje Scindia, Minister of State with the car donated by Sahachari Foundation, 27 February 2013

“The transformation during the course is sosignificant.You

can see it in their body language, in

their speech, their ability to negotiate. I

think it’s partly stepping into a very

differentworld. Learning to drive is

like learning to swim or ride a bicycle:

once you have got over the initial

hesitation, it makes you feel powerful.”

Meenu Vadera, Executive Director Women on Wheels

Women on Wheels inspires

Azad Foundation hosted a number of learning journeys for

academics, management professionals, senior corporate

executives and social entrepreneurs. These learning journeys have

become rich sources of cross learning the business leaders and

entrepreneurs learned about the process of social change.

• Leaders’ Quest is a social enterprise that connects CEOs to

the grassroots organisations. After Leaders’ Quest identified

Sakha Consulting Wings as a unique path - breaking social

enterprise, it organised a learning journey for 12 business

leaders in the resettlement colony of Madanpur Khadar. This

event was an eye opener for many of the participants. It

made them realise the need to deliver inclusive development

to the bottom half of Indian population.

• Journeys for change is an institution aimed at developing

exceptional leaders to create greater impact in the world.

On 2nd of December 2012 the delegation of 10 leaders from

six different countries learnt how social innovation like Azad

Foundation’s and Sakha Consulting Wings’ is challenging the

gender stereotypes and breaking the glass ceiling.

• Azad Foundation hosted two learning journeys in

collaboration with IMT Ghaziabad: one with academics

from the Global Business School of Network and another

with faculty members from the University of San Diego. The

primary objective was to understand how social enterprises

like Azad Foundation and Sakha Consulting Wings operate

as well as their constraints and key processes to make this

venture successful. Both of the events were inspiring for

the faculties, they learnt how a model of social capital with

moderate investment can create an inclusive and sustainable

business.

KEY INITIATIVE HIGHLIGHTS

20

SakhawomenchauffeursfelicitatedbyChiefMinister,Delhi(centre)andwith Chairperson of Azad Foundation (right), 10th March 2012

21

WOMEN ON WHEELS IN

NUMBERS IN 2012-2013

Details

No.

of

wom

en1. Registered 181

2. Acquired

Learners License

159

3. Acquired

Permanent License

88

4. First Aid 88

5. Self Defense 106

6. Women’s Rights 88

7. Communication 82

8. English Speaking 86

9. Cleared Sakha

Test

38

10. Employed by

Sakha Placement

Services

44

11. Employed by

Sakha Premium

Cab Hire Service

11

Year

No.

of

Sakh

a C

ars

2010-2011 3

2011-2012 6

2012-2013 8

Year

No.

of

Trai

nees

No.

of a

cqui

red

lice

nse

2008-2009 9 8

2009-2010 30 22

2010-2011 55 27

2011-2012 71 41

2012-2013 181 88

Mobilisation and Outreach strengthening

The outreach and mobilization has become a critical and important

component of the initiative. There now is a programme to spread

awareness among poor and marginalized families about the

choice of driving as a suitable career for women. Young women

with the right attitude who may be interested are identified and

registered. Interventions have expanded from 11 to 23 areas

thanks to strategic partnerships with several institutions. A

mobilization manual is now being prepared.

Initiative deepening

Azad works in ways where learnings from our practice are

routinely incorporated in organisational systems and ways

of working. This helps in creating a high impact programme.

One major achievement is the documentation of the entire

curriculum. All of the 14 modules are now written down, with

detailed methodology, notes to facilitators, exercises and

feedback processes.

Another development this year is the introduction of meeting

of family members with training faculty at regular intervals of

the learning process. This process will be strengthened and

institutionalised further in the next year.

The development of a monitoring software that is web-based is

currently being tested and will lend itself to expansion across

cities. The software, which can be accessed from anywhere,

will allow users to build a complete documentation for each

learner right from the time of registration, through the learning

processes untill she is employed, with scanned copies of all

relevant documents. It will also highlight where and when a

learner is losing pace and provide an opportunity for the team to

intervene in a timely manner.

New offices

Expansion into new geographical areas marked the year as

Women on Wheels opened new offices in Model Town, Gurgaon

(Haryana) and Jaipur. Following a study for Noida and sponsored

by the World Bank, it has been decided to not yet start a separate

operation in this city which can be serviced effectively from East

Delhi. Apart from this a study for working in Kolkata has been

undertaken.

Institution building

Several trainings and team building events were held through

the year in order to maintain team cohesion. While Women on

Wheels continues to grow it is important to maintain its inclusive

culture and focus on institutional values. In that context, specific

trainings for team members including content based training,

perspective building training, and self-development training

were organised throughout the year.

Annual Expenditure 2012-2013 (USD)

Total Budget 2013-2014 (USD)

Programme strategy 1: Youth outreach & mobilisation Includes expenses on community level work - meetings, street theatre, campaign and rallies, material production, supporting community level mobilisers and trainings.

27,559 75,915

Programme strategy 2: Preparing women drivers Includes all costs related to driving training and procurement of all relevant licenses, cost of two uniforms and a mobile hand set for all graduating

women as an ‘employment kit’.

43,124 108,845

Programme strategy 3: Preparing women as catalyctic change agents Includes cost of all other trainings - English speaking, communications, womens’ rights etc. Also includes a social security fund used to provide interest free loans to women trainees from

particularly vulnerable backgrounds.

14,689 22,639

Programme strategy 4: Learning & documentationIncludes costs for documentation work - eg. documented stories of 50 young women who came as trainees. Also includes costs for activities such as documentation of the curriculum, design-ing monitoring software and organising learning retreats for trainees as well as team members.

14,495 4,437

Exploring new potential Includes costs for feasibility studies for new areas

and the initial setting up costs.33,159 75,704

Salaries 51,195 41,593

Overheads & administration 22,443 20,111

Capital expenses 17,175 34,517

Total Expenditure 223,837 383,761

Exchange rate approximately INR54: 1USD

ACTUALS AND BUDGET(Azad Foundation)

22

23

(L):WomanfillingouttheformforregistrationundertheUniqueIdentificationAuthority,2011;(R)DrivingTrainerPramodtakingapracticalclassonhandlingflattyreswithtrainees.2011;(Bottom)RanjitandMadhualongwithcommunitymobilisers,distributingpamphlets, as part ofcommunity contact in the out reach and mobilisation work, Madanpur Khadar, 2011

Individual supporters:Adarsh Kumar, Ajay Mehta, Amrita Srikanth, Amitava Mukherjee, Anand Singh Dalal, Anil Tondon, Anita Borkar, Ashok Tyagi, Biraj Patnaik, Chrystelle Chapoy, Delhi South Ladies Circle, Gunjan Sharma, Give India Foundation, Gunmala Kapur, Is-mat Imaan, Jayant Sinha, Journeys for Change, Kamal Vadera, Madhu Gu-rung, Dr. Mala Srikanth, Mrs. Shakuntala, N. Jayakumar, Naresh Chand Sudan, Praneeta S Kapur, Paul Dayanidhi, D. Rammohan, Ravinder Sharma, Rohit Bhatia, Rohit Verma, Sakhi, Saurabh Narain, Siddhant Jayakumar, Shanno Begum, Somesh Chadda, Sunil Jha, Swati Dogra, Tarun Sarwal, Tina Wallace, Tini Sawhney & Arvind, Vinay Raj, Vishal Kalucha and the Board of Directors of Azad Foundation and Sakha Consultings Wings Pvt. Ltd.

24

Sir Dorabji Tata Trust

creative media consulting

SUPPORTERS

ABOUT THE TRUSTEES

Madhu V Jayakumar (President):A banker at Citibank for 12 years, Madhu has extensive experience in Risk Management and was part of various global projects for implementation. She worked with Cash Management and Investment Banking functions, and headed the Quality function for Central Europe, Middle East and Asia. A Maths (Hons.) student from Delhi University, she completed her Management degree from IIM Ahmedabad. She is currently a self-employed investment consultant and holds an independent Director’s position with a Birla Sugar company.

Meenu Vadera (Secretary):A graduate from London School of Economics with an M.Sc. in Social Policy and Planning, Meenu has worked on women’s issues for over 20 years. Besides India, she has been involved in development initiatives as the Country Director of Action Aid in Uganda (1998-2003). Having returned to India since, she has led an innovative initiative of Aagaz Academies - schools of leadership for elected women panchayat leaders. She has also written and published many articles on women’s rights. Nandini Narula (Treasurer): With a Masters in Social Work from Nirmala Niketan, Mumbai, Nandini has had nearly three decades of experience in the development sector ranging from the grassroots to international donor agencies. She has initiated many programmes that focus on women’s economic empowerment and leadership development besides working on participatory training methodologies, issues of conflict transformation, youth, organizational development and democratic governance. She is also on the board of a number of NGOs.

Alka Sharma (Member):A graduate in History with an LLB from the University of Delhi, and an MBA in Public Service from the University of Birmingham, UK, Alka is currently Registrar at University of Delhi. She has worked closely with various defense, scientific and security-related Government organizations in various capacities with the core responsibility of finance.

Anuvinda Varkey (Member):Is a lawyer practicing in Delhi. Apart from working on access to justice issues for marginalized sections of society, she has worked extensively on issues of backlog and delay, and reduction of cases in the district courts of Delhi. She works closely with NGOs and is also a member of the sexual harassment Committee, Ministry of Chemicals and Petrochemicals, Government of India. Rajiv Khandelwal (Member):Is the founder and CEO of Aajeevika Bureau, an agency in Rajasthan that provides services and support to rural migrant workers who enter urban areas for employment. For this he was elected as an Ashoka Fellow in 2005. An IRMA graduate, he has more than 20 years of experience as a development practitioner in West India and East Africa. Rajiv writes and speaks at a local and international level on issues of labour and employment and heads a growing inter-state operation based in Udaipur.

25

26

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nsu

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eatr

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ps,

M

anzi

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tics

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usi

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ou

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inay

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d C

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Lo

knaa

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oto

grap

her

s an

d V

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hm

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ma,

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Sa

ng,

Saj

id A

li, A

nku

r K

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or

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gist

ics

sup

po

rt: K

aila

sh, N

and

ram

Fo

rd F

ou

nd

atio

n

Oxf

am

Kri

ti t

eam

mem

ber

s an

d

v

olu

nte

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• • • • • • •

THAN

K YO

Us

Disclaimer: This map is not to scale.

Imag

inin

g…

Pla

nn

ing…

Mo

bili

zin

g…C

reat

ing…

Co

mm

un

ity

Ris

ing…

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amp

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gin

s

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eb

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illio

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th F

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ary

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as

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ing

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ag

ain

st w

om

en…

an o

pp

ort

un

ity

to r

each

th

e co

mm

un

itie

s o

ur

wo

men

d

rive

rs c

om

e fr

om

…an

op

po

rtu

nit

y to

ad

dre

ss a

n is

sue

that

face

s u

s as

w

om

en in

dif

fere

nt

way

s. W

e h

ad b

een

par

t o

f th

e la

un

ch in

Ind

ia o

n

24

th N

ove

mb

er 2

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2 in

Del

hi,

pu

shin

g u

s in

to t

he

cam

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gn m

od

e fo

r Fe

bru

ary.

An

org

aniz

atio

nal

dec

isio

n w

as t

aken

by

Aza

d F

ou

nd

atio

n

and

Sak

ha

Co

nsu

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g W

ings

to

RIS

E, t

o c

on

nec

t w

ith

th

e p

eop

le-

men

an

d w

om

en w

ho

per

pet

uat

e, s

up

po

rt, f

ace

and

fig

ht

vio

len

ce a

gain

st

wo

men

…to

bu

ild a

llies

, fr

ien

ds

and

par

tner

s. A

s th

e n

ew y

ear

beg

an,

we

dec

ided

on

a t

hre

e w

eek

cam

pai

gn in

th

e co

mm

un

itie

s ac

ross

Del

hi

and

Gu

rgao

n a

s p

art

of

the

On

e B

illio

n R

isin

g. T

ime

was

ru

nn

ing

fast

er

than

ou

r id

eas

and

pla

ns

and

we

got i

nto

the

'pla

nn

ing'

mo

de!

For a

ny

cam

pai

gn to

be

succ

essf

ully

pla

nn

ed a

nd

imp

lem

ente

d, a

ran

ge

of r

eso

urc

es is

nee

ded

-- P

EOP

LE. F

INA

NC

ES. I

EC M

ATER

IALS

. So

we

got

into

a '

reso

urc

ing'

mo

de

– m

eeti

ngs

wit

h o

ur

staf

f, o

ur

com

mu

nit

y o

utr

each

wo

rker

s an

d t

he

Sakh

a w

om

en d

rive

rs. W

e ca

lled

ou

r fr

ien

ds

at J

ago

ri a

nd

San

gat

wh

o c

on

nec

ted

us

wit

h p

ote

nti

al s

up

po

rter

s an

d

do

no

rs. W

e co

nta

cted

th

e K

riti

Tea

m t

o c

om

e o

n b

oar

d f

or

its

crea

tive

in

pu

ts v

iz.

des

ign

ing

cam

pai

gn m

ater

ials

an

d i

den

tify

ing

acti

vity

an

d

per

form

ance

par

tner

s fo

r th

e fi

eld

cam

pai

gn.

Wit

h t

he

nu

mb

er i

n

han

d, a

cal

l wen

t o

ut

to A

rvin

d G

aur

of

the

Asm

ita

Thea

tre

Gro

up

an

d

soo

n th

ey w

ere

on

bo

ard

wit

h th

eir p

lay

on

wo

men

's ri

ghts

. We

met

the

you

ng

girl

s an

d b

oys

of t

he

Man

zil M

ysti

cs B

and

, lis

ten

ed to

thei

r so

ngs

an

d li

sted

the

on

es w

e w

ante

d th

em to

sin

g as

par

t of t

he

cam

pai

gn.

Seve

ral

oth

er

arti

st

gro

up

s w

ere

con

tact

ed,

and

th

ey

resp

on

ded

p

osi

tive

ly b

ut t

he

dat

es d

id n

ot m

atch

– th

ese

wer

e gr

eat b

egin

nin

gs fo

r u

s as

we

mad

e n

ew fr

ien

ds,

man

y o

f wh

om

bel

ieve

d in

th

e sa

me

thin

gs

we

did

. Meh

ak w

as a

no

ther

gro

up

th

at c

ame

on

bo

ard

wit

h it

s p

lay

for

the

cam

pai

gn.

Even

am

idst

th

e o

ngo

ing

trai

nin

g o

f ou

r w

om

en d

rive

rs, t

he

off

ice

bu

zz

wo

rd w

as O

BR

…U

ma

dh

te S

au

Cro

re!

The

mo

men

tum

was

bu

ildin

g u

p a

s w

e d

ecid

ed o

n t

he

sch

edu

le a

nd

st

arte

d d

etai

ling

the

loca

tio

ns

and

th

e p

rogr

amm

e, e

ven

wh

ile s

om

e ac

tivi

ties

an

d p

erfo

rmer

s w

ere

pen

din

g co

nfi

rmat

ion

. Th

e ex

cite

men

t o

f a

cam

pai

gn l

ies

in i

ts s

po

nta

nei

ty b

ut

also

in

th

e b

ackg

rou

nd

p

lan

nin

g...

so e

ach

of

us

in t

he

org

aniz

ing

team

was

wo

rkin

g n

igh

t an

d

day

, th

rou

gh c

alls

, sm

s's

and

em

ails

…w

ork

ing

on

eac

h e

nd

of

the

cam

pai

gn v

ehic

le a

nd

tap

pin

g al

l ou

r ski

lls a

nd

exp

erie

nce

s to

mak

e th

is

a

succ

ess

! S

om

e

fin

an

ces

ha

d

com

e

thro

ug

h

fro

m

Fo

rd

Fou

nd

atio

n…

.so

me

oth

ers

wer

e ex

pec

ted

fro

m O

xfam

! A

n e

xcel

sh

eet

of r

ole

s an

d ta

sks

had

bee

n m

ade

and

sh

ared

. A c

hec

klis

t of m

ater

ials

to

be

des

ign

ed w

as r

ead

y, t

exts

wer

e b

ein

g ex

chan

ged

, gra

ph

ic w

ork

had

b

eg

un

…it

w

as

an

e

xcit

ing

ti

me

w

ork

ing

o

n

ou

r d

iffe

ren

t re

spo

nsi

bili

ties

. Se

vera

l em

ails

bac

k n

fo

rth

, h

ecti

c ac

tivi

ty o

n t

he

des

ign

tab

le, s

om

e la

st m

inu

te p

rin

tin

g in

th

e p

ress

an

d w

e h

ad in

ou

r h

and

s a

leaf

let,

fou

r p

ost

ers,

a p

ost

card

, a s

tick

er a

nd

a b

adge

– p

rin

ted

m

ater

ials

wit

h H

ind

i tex

ts s

o t

hat

we

had

th

e w

ides

t re

ach

. Ad

din

g th

e b

ann

ers

that

wo

uld

ad

orn

ou

r fi

eld

cam

pai

gnin

g ev

ents

an

d p

ub

licit

y tr

ails

, we

wer

e re

ady

for t

he

risi

ng

to b

egin

!!!

The

fiel

d te

ams

got t

oge

ther

for p

lan

nin

g th

e lo

gist

ics

of t

hei

r lo

cati

on

al

acti

viti

es –

11

are

as w

ere

iden

tifi

ed, 2

day

s p

er a

rea,

so

me

ove

rlap

pin

g d

ays

acro

ss

loca

tio

ns

(Ku

sum

pu

r P

ahar

i, La

lbag

h,

Dak

shin

pu

ri,

Bh

alas

wa,

Je

han

girp

uri

, B

adar

pu

r,

Waz

irab

ad

(Gu

rgao

n),

V

ish

was

N

agar

, (E

ast

Del

hi)

, A

nan

d V

ihar

J.

J. C

amp

, (E

ast

Del

hi)

, Go

vin

dp

uri

an

d P

arlia

men

t Str

eet)

an

d a

n in

tera

ctiv

e ca

mp

aign

st

rate

gy

in

pla

ce!

Ne

cess

ary

po

lice

p

erm

issi

on

s w

ere

so

ugh

t,

auto

rick

shaw

s id

enti

fied

fo

r P

rach

ar P

rasa

r an

d v

olu

nte

ers

iden

tifi

ed

for

each

fie

ld t

ask.

Th

e p

ho

to a

nd

vid

eo d

ocu

men

tati

on

has

bee

n

pla

nn

ed s

o w

e co

uld

cap

ture

th

e ev

ents

LIV

E! A

pro

gram

me

sch

edu

le

had

b

een

cr

eate

d

sim

ult

aneo

us

to

all

oth

er

crea

tive

an

d

acti

on

o

rien

ted

pro

gram

min

g an

d w

e co

uld

no

t wai

t to

beg

in th

e R

ISIN

G.

Wit

hin

wee

ks s

ince

we

had

sta

rted

pla

nn

ing

the

cam

pai

gn, i

t was

Day

1

of

the

On

e B

illio

n R

isin

g co

mm

un

ity

cam

pai

gn o

n 2

9th

Jan

uar

y 2

01

3.

We

w

ere

sp

ann

ing

Ku

sum

pu

r P

ahad

i,

Dak

shin

pu

ri,

Bad

arp

ur,

G

ob

ind

pu

ri (

Sou

th D

elh

i),

Vis

hw

as N

agar

, A

nan

d V

ihar

J.J

Cam

p (

East

D

elh

i),

Bh

alas

wa,

Jeh

angi

rpu

ri (

Wes

t D

elh

i),

Lalb

agh

(N

ort

h D

elh

i),

Waz

irab

ad,

Firo

z G

and

hi

Co

lon

y (G

urg

aon

), a

nd

jo

inin

g th

ou

san

ds

at

thPa

rlia

men

t Str

eet o

n 1

4 F

ebru

ary.

In

each

ar

ea,

on

e d

ay

for

po

ster

ing,

p

rach

ar-

pra

sar

and

le

afle

t d

istr

ibu

tio

n, t

he

sam

e ev

enin

g fo

r th

e sc

reen

ing

of a

film

(Mir

ch M

asal

a an

d D

amin

i w

ere

sho

wn

sel

ecti

vely

), f

ollo

wed

by

a se

con

d d

ay o

f co

mm

un

ity

inte

ract

ion

s th

rou

gh th

eatr

e an

d d

iscu

ssio

ns

by

Asm

ita

and

M

ehak

gro

up

s an

d m

usi

c b

y M

anzi

l! T

he

pla

y fo

rmat

was

in

tera

ctiv

e an

d A

smit

a m

emb

ers

mad

e th

e d

iscu

ssio

n li

vely

an

d e

nri

chin

g fo

r th

e co

mm

un

itie

s.

As

a p

arti

cip

ato

ry s

trat

egy,

co

mm

un

ity

mem

ber

s w

ere

invi

ted

to

pu

t th

eir

han

dp

rin

ts o

n a

wh

ite

du

pa

tta

as

a vi

sual

rem

ind

er o

f al

l w

ho

w

ere

risi

ng

to a

ct a

gain

st v

iole

nce

on

wo

men

- y

ou

ng

and

old

, wo

men

an

d m

en.

Post

card

s w

ere

dis

trib

ute

d t

o m

en i

n t

he

com

mu

nit

y as

kin

g th

em t

o

exp

ress

th

eir

inte

rest

if

they

wan

ted

to

su

pp

ort

cam

pai

gnin

g o

n t

his

is

sue

in t

he

lon

g te

rm.

Nea

rly

60

0 m

en f

illed

up

th

e p

ost

card

s fr

om

ac

ross

all

area

s, a

nd

ou

r in

ten

tio

n is

to

wo

rk w

ith

th

ese

men

wit

hin

a

lon

g te

rm s

trat

egic

fra

mew

ork

. Rea

ctio

ns

and

res

po

nse

s w

ere

div

erse

an

d i

nte

rest

ing;

su

pp

ort

ive

and

op

po

sin

g; a

ngr

y an

d e

mp

ath

etic

. Pa

ralle

ly,

som

e o

f u

s w

ere

face

bo

oki

ng,

blo

ggin

g, m

ailin

g d

ay t

o d

ay

imag

es a

nd

vid

eos

fro

m t

he

fiel

d -

ad

din

g to

th

e in

tern

atio

nal

On

e B

illio

n R

isin

g ca

mp

aign

.

Pre

par

atio

ns

wer

e al

so o

n f

or

the

14

th F

ebru

ary

RIS

ING

, wh

ich

wo

uld

w

itn

ess

a co

llect

ive

com

mu

nit

y ri

sin

g in

Go

bin

dp

uri

, fo

llow

ed b

y th

e D

elh

i ris

ing

at P

arlia

men

t Str

eet.

You

ng

wo

men

in b

urk

ha

s w

ith

th

eir

eyes

sp

eaki

ng

of

thei

r re

solv

e to

fi

ght

vio

len

ce a

gain

st w

om

en…

lit

tle

bo

ys a

nd

gir

ls h

old

ing

the

OB

R

flag

s in

han

d…

you

ng

and

old

wo

men

an

d m

ale

com

rad

es w

eari

ng

pin

k h

ead

ban

ds

in s

olid

arit

y, b

adge

s w

ith

slo

gan

s to

bre

ak t

he

sile

nce

on

vi

ole

nce

, p

ost

ers

and

ban

ner

s ar

ou

nd

th

e lo

cal

par

k th

at s

po

ke o

f w

om

en's

resi

stan

ce a

nd

righ

ts…

it w

as a

rio

t of c

olo

urs

at G

ob

ind

pu

ri.

A lo

t o

f lo

gist

ics'

co

ord

inat

ion

sin

ce e

arly

mo

rnin

g h

ad fi

nal

ly le

d to

th

e st

age

and

so

un

d r

ead

y fo

r th

e ev

en t

o b

egin

a l

ittl

e b

efo

re n

oo

n!

Shan

tiji

wit

h h

er d

ha

pli

and

jh

am

oo

ra a

ct;

Rak

esh

, an

d o

ther

mal

e m

emb

ers

of

ou

r d

rive

rs'

fam

ilies

wh

o c

ame

up

in

su

pp

ort

of

the

stru

ggle

to

en

d v

iole

nce

aga

inst

wo

men

an

d s

om

e o

f o

ur

wo

men

d

rive

rs

and

ch

affe

urs

sh

are

d

the

ir

jou

rnie

s o

f st

rug

gle

an

d

emp

ow

erm

ent w

ith

Sak

ha

and

Aza

d F

ou

nd

atio

n. A

dan

ce p

erfo

rman

ce

by

stu

den

ts o

f M

ata

Sun

dar

i Co

llege

, ch

ore

ogr

aph

ed o

n t

he

them

e o

f tr

affi

ckin

g o

f yo

un

g gi

rls

bro

ugh

t u

s al

l o

n o

ur

feet

ap

pla

ud

ing

and

fe

elin

g th

e p

ow

er w

hen

WO

MEN

RIS

E!

Kam

la B

has

in in

her

ind

om

itab

le s

tyle

tal

kin

g o

f fe

min

ism

, p

atri

arch

y an

d t

he

risi

ng

that

we

wer

e p

art

of,

on

th

is V

alen

tin

e's

day

…a

day

to

ST

RIK

E, D

AN

CE,

SIN

G, R

ISE!

!! T

he

fin

ale,

wit

h In

saa

n H

ai H

um

, mu

sic

by

Vin

ay a

nd

Ch

aru

l wh

o h

ad c

om

e al

l th

e w

ay fr

om

Ah

med

abad

, Gu

jara

t,

gave

th

is c

om

mu

nit

y ri

sin

g it

s ve

ry o

wn

iden

tity

…en

din

g w

ith

bal

loo

ns

in t

he

sky,

cel

ebra

tin

g th

e p

ow

er o

f w

om

en a

nd

men

to

fig

ht

vio

len

ce

agai

nst

wo

men

.

in D

elh

i an

d G

urg

aon

,

“I c

an

't b

elie

ve t

he

two

-wee

k lo

ng

ser

ies

of

com

mu

nit

y ev

ents

; film

s,

pu

blic

ity,

po

ster

s, s

tree

tth

eatr

e, s

on

gs

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nd

all

the

ener

gy

aro

un

d it

. So

me

of

us

did

n't

wa

nt

the

da

y to

en

d y

este

rda

y!!

I th

ink

we

ha

ve, f

ore

ver r

edef

ined

Feb

rua

ry 1

4th

, in

to a

RIS

ING

DA

Y.”

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een

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EX

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LEA

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EOP

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7 Qjo

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s] ekrk p

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+xk¡o½

g. T

her

e is

in

ain

t n

oe

pe

pd

a

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do

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al

wa

sn

l ri

g dna syob gnuoy gno

ma noit anli c

in f o

ck la

"Th

e

."

irls

gd

n a s y

ob

gnuoy evl ovni dna hcaor p

pa ot l e

do m

dertu c

rust

a

ou

t

31 t

uojh &

fQYe

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6-00 ct

s lat;

dSEi] 'ke'

kku d

s ikl

1 Qjo

jh &

f'ko

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CykWd

] xhr

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s

&

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s

nf{k.kiqj

h

cnji

qj

5 Qjojh&fcyk

liqj dSEi] x

hr dk;ZØe]

4-00 ct

s ls 6-00 c

ts rd

& rktiqj i

gkM+h] ukV

d] 1-00 ct

s ls 3-00 c

ts rd

"This campaign has mapped local communities

with global communities across 190 countrie

s

and we were a part of it.

"

xksfoUniqjh

7 Qjo

jh&fQYe

'kks] 'kke

6-00 cts] je

tku o

kyk pkSd

]Mh Cy

kWd] U;w l

at;

vej

dky

ksuh

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jh &

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at;

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tku o

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] Mh Cy

kWd] U;w l

at;

vej

dky

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xhr

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is d

iffi

cult

to

rai

se a

vo

ice

wh

en y

ou

kn

ow

th

at n

ob

od

y w

ill s

tan

d f

or

you

. Bu

t

w

hen

yo

u h

ave

sim

ilar

voic

es c

om

ing

fr

om

eve

ryw

her

e th

en y

ou

hav

e th

e

cou

rag

e to

bre

ak t

he

chai

n o

f

vi

ole

nce

"

fo'o

kl u

xj

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m r

isin

g b

ecau

se w

ant

t

o s

tan

d f

or

my

rig

ht

to

fre

edo

m a

nd

eq

ual

ity.

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qjh

4 Qjo

jh &

fQYe

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7-00 ct

s] th C

ykWd i

kdZ

5 Qjo

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th Cyk

Wd i

kdZ] u

kVd 3-00 ct

s ls 5-00 ct

s rd

– B

abit

a, S

akh

a D

rive

r

HkyLo

k

"The

re is

an

impo

rtan

t nee

d to

bri

ng a

war

enes

s am

ong

the

com

mun

ity a

nd h

ence

reg

ular

film

scr

eeni

ngs

shou

ld b

e or

gani

zed

to g

ener

ate

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ositi

ve a

ttit

ude.

"

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ckx

29

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d

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flag

dSEi

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ekxZ

& 14

Qjo

jh 201

3

10 Q

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fQYe

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6-00 ct

s] fQjkst+ x

ka/kh

dkWy

ksuh]

ua- 2 p

kSiky

ds i

kl] [kqyk eSn

ku 11

Qjo

jh &

frd

ksuk ikdZ]

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hr d

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cts l

s 4-00 rd

"A c

amp

aig

n li

ke O

BR

will

on

ly p

rove

ben

efic

ial w

hen

it is

su

cces

sfu

l in

c

han

gin

g t

he

pat

riar

chal

min

dse

t o

f

mill

ion

s. T

his

has

to

be

do

ne

ser

iou

sly

and

co

nsi

sten

tly

acro

ss

al

l cla

sses

– r

ich

an

d p

oo

r, a

s

e

very

ind

ivid

ual

has

a d

iffe

ren

t

kin

d o

f th

inki

ng

an

d s

tere

oty

pe

o

n t

his

su

bje

ct"

fQjkst+ x

ka/kh

dkWy

ksuh

¼xqM+xk¡o½

APPENDIX

27

One Billion Rising campaign flyer, 2013

efgy

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s f[+ky

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ekt

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kokta--s-

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k ugh]a

vkSjrks a ij fgal

k ugh]a

You can use this side as a poster too!

Supporte

d b

y Ford

Foundatio

n &

Oxfa

m

ww

w.o

nebillio

nris

ing.o

rg

ww

w.a

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28

One Billion Rising campaign flyer, 2013

Contact details:

Azad Foundation, Delhi

A-87 2nd Floor Mount Kailash

New Delhi -110065

Phone: 011-40601878/9313844015

Azad Foundation , Delhi

B-5/2, First Floor Model Town part 1

Metro Station

Near State Bank of Patiala

New Delhi -110009

Phone: 011-45566088/ 9958316413

Azad Foundation, Gurgaon

310/3, Ground Floor

Prem Nagar near Raj Cinema

Gurgaon Haryana -122001

Phone: 9871114688

Azad Foundation, Jaipur

5-D

Jhalana Institutional Area.Op. Rto Office

Jaipur - 302004

Phone: 0141-2704475

Mob: +919414037176/ +91941334184

Get involved!Become a:• Volunteer• Financial supporter• NonfinancialsupporterGo to: www.azadfoundation.com > how you can help

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Address: Azad Foundation A 87, Mount Kailash New Delhi, 110065, India