In hills the performance of the vehicle is not as same as the performance on highway or city conditions.

The roads are not plain highways The comfort of the vehicle plays and

important function in hills The mileage plays a real good factor for a

customer to make a decision. Overall looks plays the most important

role in the customer decision to purchase.

The Primary objective of the “ Wheels on Hills” will be to aid the car& bikes brand/companies in Sikkim in imparting proper knowledge, information and functioning of the car to its customer and make them better informed about the brand

The secondary objective is to really understand the car in and out on its mileage, handling & performance in hills.

• 1 Car Brand :- 20 min– 5 min: the brand, company, engine model, details, cost– 5 min on the road (handling, maneuver, space, comfort,

mileage)– 5 min: Company sales man explanation of the brand– 5 min:- Summery , Interview on car brand

• 1 Bike Brand:- 15 min– 5 min: the brand, company, engine model, details, cost– 5 on the road (handling, maneuver, space, comfort, mileage)– 5 min ( stunts & Interview)

• National & International car reviews:-10 min– Section on green car, futuristic models– Contest/facts & figures – Information on Auto Loan/Parts/Repairs etc-- Tips on car maintenance

• 15 min for ads:– 6 breaks: 5 ads each of 30 sec

• 4 episode sponsor: 60,000/-– 4 episode focusing on individuals models – 20 min dedicated for the brand– 6 spots of 30 sec in that episode – 3 times re-telecast of each episode (4times

in a week)

Per episode sponsor :- Rs 20,000/-

Monthly:- 4 episode (Re-telecast 12 times) Monthly package: 20,000/- Episode Package: 5000/-