WITH CLARE WATERS™

Learn More Natural Ways to Live in the 21st Century

A timeless series of educational Radio features on nature’s secrets for health, gardens and home.

Created and produced by The WATER Foundation.

“Gathering Nature” Artwork by Paul R. Kampa

Since 1986, The WATER Foundation (TWF) has touted a Conservation Pays™ message. With the novel, practical consumer education programs syndicated across America, TWF makes millions of media impressions for conservation each year. TWF icon, Bog Frog®, is the leading conservation mascot in the USA. TWF founder David Winkelman summarizes the essence of company's mission:

"Over the past century, corporate and individual focus on profits has caused a neglect of ecology. We know that an effective way to turn this around is to focus on new profits to be earned from conservation products, services and technologies. There are products and services now available that help reduce our impact on nature, yet yield good return on investments. We help individuals, small businesses and large corporations launch these conservation initiatives that help improve their bottom lines."

3MAce Hardware Corp.Archer, Daniels, MidlandArmor AllBlack & DeckerChevy TrucksChryslerColeman Safety/SecurityDAP, Inc. Easy GardenerEnzoneEvereadyFluidmasterFord DivisionGE LampsGoodyear Tire & Rubber

HoneywellIntermaticKaytee ProductsLavelle Industries, Inc.MotorolaPhilips LightingPURRBRC (Battery Recycling)Roebic LaboratoriesS.C.Johnson WaxSmithsonian InstitutionSunWize Energy SystemsTrue Value HardwareU.S. EPAWhedon Products3M

•National Radio Education

•Memorable Ad Placement

•Retailer Co-op Programs

•Merchandising Programs

•Bog Frog Licensure/Programs

Provides via Natural Ways

www.bogfrog.com

Natural Ways features well-researched, environmentally sound information relating to personal care, health, garden, and home. Dedicated to teaching little known secrets of nature and natural living, Natural Ways is captivating the minds and hearts of ecology-minded, influential Americans concerned about a healthier lifestyle.

National and Regional Network Radio Programs, Internet, Community Programs.

Categories for Episodes:* Nutrition and Health * Herbal Remedies* Natural Beauty and Personal Care * Natural Gardening•Clean and Green Home * Healthful Cooking

Over 2,000 stations nationwide (81 TWF + 275 USA + 1,799 StateNets)(Messages can be targeted to saturate both regional and national areas).

Dedicated to unlocking the secrets of natural living in the 21st century.

Hosted by Clare WatersTM and friends.

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Herbal RemediesHerbal Remedies Prevention and Diet Nutritional Secrets

Animal / Pet Care Herbal Trivia

Nutrition and HealthNutrition and HealthGeneral SupplementsGeneral Supplements ProteinProtein WaterWater

Fiber Fiber FatsFats MineralsMineralsVitaminsVitamins Cooking Cooking ExerciseExercise

The Clean and Green HomeThe Clean and Green Home Scheduled Maintenance Safety Tips with Toxins

Recycling /Recycled Materials Less Toxic Building Materials

Natural GardeningNatural GardeningIndoor Houseplants Planting/Storing/Seeds

Landscaping Outdoor GardeningIntegrated Pest Management Water Issues

 

www.bogfrog.com

PROPROGRAMGRAM SYLSYLLABUSLABUS

“LIVING WATER”

Subtle Water Qualities make a big difference

in our health.

“Drop” pictures use Schlieren photo

techniques to study nutritional qualities of various types of water.

NATURAL WAYS Research Sample:

www.bogfrog.com

Queen Cleopatra's beauty was legendary. She enthralled Julius Caesar and, Mark Anthony. And Egyptian and Roman writers proclaimed her the most beautiful woman of the day. Yet, portraits of Cleopatra show her with a prominent nose and a large forehead. So what were her great secrets of beauty? This is Clare Waters with Natural Ways. Cleopatra used some of the secrets of nature, like her famous sour milk baths. Would you like to know about other natural skin cleansers and fresheners that could make you more beautiful? Well, standby and we’ll get beautiful together, right after this.

Welcome back to Natural Ways. There are many wonderful beauty secrets in nature-like Fruit Acid as a facial cleanser. Lemon juice is particularly nice as a general -purpose facial cleanser, and for oilier skin, strawberries are good. Squeeze or mash the fruit to obtain the juice, dab it onto your fingers and pat it on your face, be careful to avoid your eyes. Leave it on for about ten minutes then rinse. Other fruits that work well are apples, blackberries, grapes, oranges, grapefruit and tomatoes. An external fruit salad for beauty…. But standby, there's more!

Cleopatra probably didn't know that milk also contains an Alpha Hydroxyl Acid called lactic acid, but she knew it worked to keep her beautiful. To enhance the other fruit cleansers, try adding a few drops of mashed avocado for really dry skin, or a tablespoon of witch hazel for oily skin. We've found many wonderful beauty options in nature, and there are undoubtedly more we haven't even discovered yet - another good reason to protect our environment. My friend Bog Frog says "Ribbit, remember--Conservation Pays! Ribbit!" So tune in tomorrow for more Natural Ways.

Program ExamplesProgram Examples

(:60 - Commercial Break HERE)(:60 - Commercial Break HERE)

(Time Variable - Commercial Break HERE)(Time Variable - Commercial Break HERE)

(:20 - Introduction / Question)(:20 - Introduction / Question)

(:50 - Summary / Answer)(:50 - Summary / Answer)

(:20 - Conclusion)(:20 - Conclusion)

With Clare Waters:

www.bogfrog.com

Natural Ways Episode Categories:

* Nutrition and Health * Herbal Remedies* Natural Beauty and Personal Care * Natural Gardening* Clean and Green Home * Healthful Cooking 

Total Clearances: 2,000+ stations on four radio networks. 1) TWF Radio Network: 81+ Stations 2) USA Radio Network - 275+ Stations 3) State News Networks: 1,799+ stations in 29 states4) Clear Channel Networks: 1,200+ Major Stations (See affiliate lists and audience circulation summary for details.)

Time Periods: Programs air 6 times each week, Monday - Saturday, year around:Mornings (6 - 10 AM) and Afternoons (3 - 7 PM) is standard.Specific Time Periods are available at a higher cost

ADVERTISING ADVERTISING OPTIONSOPTIONS

Natural Ways . . . Dedicated to unlocking the

secrets of natural living in the 21st century.

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www.bogfrog.com

Thirty (:30) second gross cost (rates published November 2003):1) Natural WaysTM Sponsorship by Episode Category. . . . . . . . . $1250 per stationAir your spots on Natural Ways within a specific category (See list of Program Syllabus episode categories above).ex: “Natural Beauty” sponsorship - TWF and USA networks - $3,612.50 per spot on 289 stations

2) Natural Ways General Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . $10 per stationex: TWF networks - $2,890.00 per spot on 289 stations

3) Regional Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$15 per stationThrough the regional StateNets radio network you can target your commercial(s) to air in specific states and regions. StateNets offers over 2,000 radio stations across 29

states (Midwest, Great Lakes, South, Southeast and Mid-Atlantic regions). ex: 1,000 StateNets regional stations - $15,000 per commercial at 1,000 stations

4) Long Term Sponsorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . By request only

Special services and discounts available for year long sponsors.

Phone: 1.218.764. 2321 E-mail: dw@ecowerc.com ©2003 The WATER Foundation. Bog Frog and Outdoor Trivia are registered trademarks of The WATER Foundation. All rights reserved.

ADVERTISING RATESADVERTISING RATESCONTINUEDCONTINUED

Natural Ways . . . Dedicated to unlocking the secrets of natural living in the 21st century.

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Many network options:

•TWF Network 220,854 listeners (81 stations)•USA Network 2,459,725 listeners (676 stations)•State News Networks 6,472,802 (1,799 stations)

•Clear Channel Radio Networks (all DMAs)

(127 countries)

•Armed Forces Radio Network (AFRTS)•World Wide Christian Radio (WWCR)

RADIO NETWORK OPTIONS

The WATER Foundation Network

Coverage map of radio stations airing The WATER Foundationsyndicated programs on nature and conservation

USA Radio Network676 affiliates

StateNets Radio Network1799 affiliates (in 29 states)

ClearChannel RadioClearChannel Radio• Over 1,200 radio Stations in over 300 U.S. markets,

89 of the top 100 markets• Largest domestic radio broadcaster reaching listeners

in all 50 states and abroad.• Excellent programming with over 50 radio formats

reaching all customer groups for advertisers• Organized into 40 Trading Zones• Management team: 10 SVPs and 50 RVPs• 7,000 sales people

Clear Channel clusters really deliver….In the top 100 markets where Clear Channel owns two or more stations, we are typically the top group.

In 79 of 91 rated markets Clear Channel is ranked #1 or #2.

Based on Fall 00 Arbitron/AQH Shr/A25-54/Mon-Sun 6A-12Mid

54

25

11

1

Ranked #1 Ranked #2 Ranked #3 Ranked #4

Clear Channel RadioClear Channel Radio

Clear Channel – Radio CoverageClear Channel – Radio Coverage

•Increased loyalty of customers•Increased sales of products•Increased ad awareness via Q/A•Excellent advertising image•Low cost advertising: national & local•Better compliance with regulations•Employees feel better about company

From the Conservation Cause

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20

40

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Feel proud of their

companies’ values

Feel a strong sense

of loyalty

Wish their employers would do more to

support a social cause

90%87%

56%

Cone/Roper Cause Related Trends Report

Proud

Loyal Not Enough

Local Radio Station

Local Water Treatment & Utilities

Local WasteManagement

Local & StateGovernment

Local Schools, Churches & Civic Groups

Local ListenersAnd EntireCommunity

Local Retailer

Bog Frog Programs

Natural Ways Radio Shows

Beautiful Point-of-Sale Merchandising

Your Message

Conservation Pays!®

•National Radio Education

•Memorable Ad Placement

•Retailer Co-op Programs

•Merchandising Programs

•Bog Frog Licensure/Programs

Provides via Natural Ways

Phone: 218-764-2321 Fax: 218-764-3582

Website: www.bogfrog.comEmail: dw@ecowerc.com

The Largest Conservation Radio Network in the World.

Our business is Conservation and our

motto is Conservation Pays!®

Natural Ways, Clare Waters, Bog Frog, GreenGuide, Eco-Domes and Conservation Pays are trademarks of The WATER Foundation