Wishing Stone Photography

Alina Ding, Joanna Gou, Annabella Seto, Gwen Yip

Wishing Stone PhotographyPortraits and photos for all members of your family and all events

From babies to family portraits to graduation to weddings

Specializing in celebrating Chinese and South Asian cultures

Located in Richmond, BC

Featuring indoor and outdoor photo-studios

Location shoots available

Wishing Stone Photography

Wishing Stone PhotographyIndustryCompetitors• Photo studios & individual photographers• Competition Strong• Low barrier of entryTarget Groups• Minority Groups • Graduates

Competitive Advantages• Culture theme packages

• Minority group (51%)

• Chinese (845,625, 40.4%) • South Asian (207,220, 9.9%)

Floor Plan – Main Floor9.3

49

12.139

9.299

11.9001.302

3.300

2.301

0.599

3.250

3.251

3.201

3.150

3.699

2.951

5.099

0.500 1.350

9.709

12.004

9.709

12.000

1.500

3.300

2.300

5.002

Backyard

Kitchen

Laundry Room

Office/Consultation Area

Washroom

Digital Lab

Reception/Photo Gallery

Storage/Change Room

Washroom

Studio 1

Studio 2

Buy SmartDraw!- purchased copies print this document without a watermark .

Visit www.smartdraw.com or call 1-800-768-3729.

Competitive Advantages• Outdoor Studio

Floor Plan – Basement9.

349

12.139

9.29

9

11.9001.30

2

3.300

2.30

1

0.599

3.250

3.25

1

3.201

3.150

3.69

9

2.951

5.09

9

0.50

0

1.350

9.70

9

12.004

9.70

9

12.000

1.50

0

3.300

2.30

05.

002

Backyard

Kitchen

Laundry Room

Office/Consultation Area

Washroom

Digital Lab

Reception/Photo Gallery

Storage/Change Room

Washroom

Studio 1

Studio 2

Buy SmartDraw!- purchased copies print this document without a watermark .

Visit www.smartdraw.com or call 1-800-768-3729.

Human Resources

General Manager

Administrative Assistant

Photographer Photographer Make-up Artist(contracted)

Design Artist(contracted)

Financial AnalysisChildrenAverage price per package 100 103.00 106.09 109.27 112.55 Average # of package per week 3 3 4 5 5

Revenue from - Kids division 14,400 17,057 20,204 23,931 28,347

GraduationAverage price per package 150 154.50 159.14 163.91 168.83 Average # of package per week 20 23 26 30 35

Revenue from - Graduation 144,000 170,568 202,038 239,314 283,467

WeddingAverage price per package 2,000 2,060.00 2,121.80 2,185.45 2,251.02 Average # of package per week 2 2 3 3 3

Revenue from - Wedding 192,000 227,424 269,384 319,085 377,956

FamilyAverage price per package 200 206.00 212.18 218.55 225.10 Average # of package per week 3 3 4 5 5

Revenue from Family - Division 28,800 34,114 40,408 47,863 56,693

Annual Revenue 379,200 449,162 532,033 630,193 746,464

Schedule 3 - Cost of good sale 1 2 3 4 5COGS-Material (% of sales) 10% 37,920 44,916 53,203 63,019 74,646 COGS-Overhead (% of expense) 60% 112,169 105,554 107,641 110,786 114,297

COGS-Payroll (schedule 4A) 124,200 130,410 136,931 143,777 150,966

Cost of Sales 274,289 280,880 297,775 317,582 339,909

5 Year Income StatementIncome StatementYear 1 2 3 4 5Revenue 379,200 449,162 532,033 630,193 746,464 COGS 274,289 280,880 297,775 317,582 339,909 Contribution Margin 104,911 168,282 234,258 312,611 406,554

ExpensesUtilities 7,200 7,416 7,638 7,868 8,104 Internet 600 618 637 656 675 Property Taxes 8,500 8,755 9,018 9,288 9,567 Office Supplies 200 206 212 219 225 Maintenance of equipment 6,093 9,165 12,256 15,368 18,501 Interest 32,200 30,919 29,548 28,080 26,511 Insurance 800 824 849 874 900 Wage and Salary 89,700 94,185 98,894 103,839 109,031 Amortization 15,655 15,836 14,850 14,002 13,267 Total Expenses 160,948 167,923 173,902 180,193 186,780

Net Income before tax (56,037) 359 60,356 132,417 219,774 Income Taxes - - 9,959 21,849 36,263 Net Income (56,037) 359 50,397 110,569 183,511

Retained EarningsBeginning - (56,037) (55,678) (5,281) 105,288 Net Income (56,037) 359 50,397 110,569 183,511 Dividends - - - - 41,340 Ending Retained Earnings (56,037) (55,678) (5,281) 105,288 247,459

Schedule 6 Financing Budget 1Debt 460,000 Equity 200,000 Total 660,000

Investment Information

100,000 equity interest100,000 existing shareholders

Schedule 10 Investment Analysis 1 2 3 4 5Required Return on Equity I nv 30%

Cash FlowsOperating CF 7,579 (7,211) 41,665 99,306 128,214 Dividends - - - - 41,340 Sustainable Value 427,380 Total CF 7,579 (7,211) 41,665 99,306 596,934

Calculate NPV and IRR (200,000) 7,579 (7,211) 41,665 99,306 596,934 PV $216,070 NPV 16,070 IRR 32%

ConclusionPortraits and photos for all members of your family and all events

Focus on the target groups – theme packages and outdoor studio

Equity IRR of 32% with 100,000 investment