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contained in this report. Each pur-chase and single copy is for
personal use only.Wireless Infrastructure Market Forecast
2014-2024Prospects for Leading Companies With Wi-Fi, WiMax, 3G,
HSPA+ and LTE www.visiongain.com Contents 1. Executive Summary 1.1
Global Wireless Infrastructure Market Overview 1.2 Wireless CAPEX
on the Rise in 2013/2014 1.3 Infrastructure Market Developments 1.4
Drivers and Restraints for the Wireless Infrastructure Market 1.4.1
Drivers 1.4.2 Restraints 1.5 Aim of the Report 1.6 Structure of the
Report 1.7 Report Scope 1.8 Highlights in the report include: 1.9
Who is This Report For? 1.10 Questions Answered by this Report 1.11
Benefits of This Report 1.12 Methodology 1.13 Points Emerged from
this Research 1.14 Global Wireless Infrastructure Market Forecast
2014-2024 1.15 Global Wireless Infrastructure Submarket Forecast
2014-2024 1.16 Regional Wireless Infrastructure Market Forecast
2014-2024 2. Introduction to the Wireless Infrastructure Market 2.1
Wireless Infrastructure: Backbone of Wireless Networks 2.2 The
Wireless Infrastructure Market Definition 2.3 Macro Environment
Analysis 2.3.1 PEST Analysis 2.4 Wireless Industry and Sector
Analysis 2.5.1 Operator Landscape 2.5.1.1 Flexible and Scalable
Infrastructure 2.5.1.2 End-to-End Solutions for Next Generation
Networks 2.5.1.3 Mobile Broadband High on the Agenda
www.visiongain.com Contents 2.5.1.4 Larger Operators Prefer Tier 1
Vendors 2.5.1.5 Smaller Operators want Economical Solutions 2.5.1.6
Optimized Solutions to maximise ROI 2.5.2 Wireless Market Landscape
2.5.2.1 The Wireless Market Continue to grow in Size 2.5.2.2
Visiongain Forecasts Ongoing Broadband Subscriber Growth 2.5.2.3
Smartphone Will Continue to Grow in Popularity 2.5.2.4 Data Traffic
Growth Will Pose Increasing Challenges 2.5.2.5 Mobile Applications
and Related Ecosystem Will Continue to Grow 2.5.2.6 Summary of
Market Developments 2.6 Sector Challenges 2.6.1 Reduction in CAPEX
to Sales Ratio 2.6.2 RAN Sharing Will Reduces the Overall Market
Size 2.6.3 Not Enough Investment in Capacity 2.7 Global Operator
Highlights 2014-2018 2.8 Wi-Fi, WiMAX, 3G, HSPA+ and LTE: Key
Technology and Infrastructure Assessment 2.9 Wi-Fi 2.9.1 Wi-Fi
Infrastructure and Market Developments 2.9.2 Operators Who are
Embracing Wi-Fi 2.9.3 Wi-Fi Market Appraisal 2.9.4 Key Vendors in
the Wi-Fi Market 2.10 WiMAX 2.10.1 WIMAX Infrastructure and Market
Developments 2.10.2 Operators who are Deploying WiMAX 2.10.3 WiMAX
Market Appraisal 2.10.4 WiMAX Vendors 2.11 3G and HSPA+ 2.11.1 3G
and HSPA+ Infrastructure and Market Developments 2.11.2 Operators
Who are Deploying 3G and HSPA+ 2.11.3 3G and HSPA+ Market Appraisal
www.visiongain.com Contents 2.11.4 3G/HSPA Summary 2.12 LTE 2.12.1
LTE Infrastructure and Market Developments 2.12.2 Key Market
Highlights 2.11.3 LTE Advanced 2.11.4 LTE Market Appraisal 2.11.5
Payback from LTE 2.11.6 LTE Infrastructure Vendors 2.12 Importance
of Backhaul in Next Generation Networks 3. Global Wireless
Infrastructure Market Forecasts 2014-2024 3.1 Market Definition 3.2
Global Wireless Infrastructure Market Forecast 2014-2024 3.3 Global
Telecoms CAPEX 3.3.1 Operator CAPEX Spending Drives Vendor Revenues
3.2.2 Global Fixed and Wireless CAPEX Forecast 3.2.3 Global
Wireless CAPEX Forecast 3.2.4 Global Wireless Infrastructure vs.
Non-Infrastructure CAPEX Forecast 4. Global Wireless Infrastructure
Submarket Forecasts 2014-20244.1 What are the Leading Submarkets in
Wireless Infrastructure Revenue Forecast 2014-2024? 4.1.1 Global
Wireless Infrastructure Revenue Submarket Forecast AGR & CAGR
4.1.2 WCDMA Leading the Wireless Infrastructure with a Market Share
of 40.9% In 2014 4.2.1 Wi-Fi Market Overview and Potential 4.2.2
Carrier Wi-Fi Submarket Forecast Summary 2014-2024 4.2.3 Wi-Fi
Summary 4.3.1 WiMAX Market Overview and Potential 4.3.2 WiMAX
Infrastructure Submarket Forecast Summary 2014-2024 4.3.3 WIMAX
Summary 4.4.1 3G & HSPA RAN and Core Market Overview and
Potential www.visiongain.com Contents 4.4.2 WCDMA Radio Access
Network (RAN) Submarket Forecast Summary 2014-2024 4.4.3 3G Packet
Core Submarket Forecast Summary 2014-2024 4.4.4 3G/HSPA Summary
4.5.1 LTE Market Overview and Potential 4.5.2 LTE Evolved Packet
Core Submarket Forecast Summary 2014-2024 4.5.3 LTE Radio Access
Network Submarket Forecast Summary 2014-2024 4.5.4 LTE Equipment
Submarket Forecast Summary 2014-2024 4.6.1 Mobile Backhaul Market
Overview and Potential 4.6.2 Mobile Backhaul Equipment Submarket
Forecast Summary 2014-2024 4.6.3 Conclusion 5. Regional Wireless
Infrastructure Forecast 2014-2024 5.1 Overview 5.2 Asia-Pacific
Leading Region in Terms of Revenue in 2014 5.2.1 Regional Wireless
Infrastructure Revenue Forecast AGR & CAGR 5.2.2 Asia Pacific
Leading Regional Wireless Infrastructure Market Share in 2014 with
27.8% 6. SWOT Analysis of the Wireless Infrastructure Market 7.
Expert Opinion7.1 Redline Communications 7.1.1 Redline
Communications Wireless Infrastructure Offerings 7.1.2 Key Trends
& Developments in the Wireless Infrastructure Market 7.1.3
Primary Drivers & Restraints of the Wireless Infrastructure
Market 7.1.4 Technological Developments in the Wireless
Infrastructure Market 7.1.5 Global Wireless Infrastructure Market
Outlook 7.1.6 Regional Growth in the Wireless Infrastructure Market
7.1.7 Opportunities and Challenges in the Wireless infrastructure
Market 7.1.8 Final Thoughts www.visiongain.com Contents 8. Leading
Vendors in the Wireless Infrastructure Market 8.1 Ericsson 8.1.1
Ericssons Market Offerings 8.1.2 Analysis and Strategy 8.1.3
Regional Emphasis / Focus 8.1.4 M&A Activity 8.1.5 Future
Outlook 8.2 Alcatel Lucent 8.2.1 2013 Performance 8.2.2 Analysis
8.2.3 Regional Emphasis / Focus 8.2.4 Future Outlook 8.3 Huawei
8.3.1 Analysis 8.3.2 Regional Emphasis / Focus 8.3.3 M&A
Activity 8.3.4 Future Outlook 8.4 ZTE 8.4.1 Analysis 8.4.2 Strategy
8.4.3 Regional Emphasis / Focus 8.4.4 Future Outlook 8.5 Nokia
Solutions and Networks (NSN) 8.5.1 Analysis 8.5.2 Regional Emphasis
/ Focus 8.5.3 Divestment/Acquisition Activity 8.5.4 Future Outlook
8.6 Samsung 8.6.1 Analysis 8.6.2 Strategy www.visiongain.com
Contents 8.6.3 Regional Emphasis/Focus 8.6.4 Future Outlook 8.7
Cisco 8.7.1 Analysis 8.7.2 M&A Activity 8.7.3 Future Outlook
8.7.4 Strategy 8.8 Juniper Networks 8.8.1 Analysis 8.8.2 Future
Outlook 8.9 Alvarion 8.9.1 Analysis 8.9.2 Future Outlook 8.10 NEC
8.11 InfiNet Wireless 8.11.1 Company Background 8.11.2 Product
Portfolio 8.11.3 Solution Benefits 8.12 Ruckus Wireless 8.12.1
Product Portfolio 8.12.2 Analysis 8.13 Redline Communications 8.14
Airspan 8.14.1 Product Portfolio 8.14.2 Customers 8.14.3 Strategy
8.15 Datang Telecom 8.15.1 Market Offerings 8.15.2 Analysis 8.15.3
Future Outlook www.visiongain.com Contents 8.16 Fujitsu 8.16.1
Market Offerings 8.16.2 Analysis 8.16.3 Future Outlook 8.17 Proxim
Wireless 8.17.1 Product Portfolio 8.18 Other Leading Companies in
the Wireless Infrastructure Market 8.19 Vendor Landscape Analysis
8.19.1 Industry Consolidation 8.19.2 An Increasingly Buyers Market
8.20 Vendor Growth Strategies and Outlook 9. Conclusions 9.1
Strategic Options 9.1.1 WiFi 9.1.2 3G/HSPA 9.1.3 LTE 9.1.4 WiMAX
9.2 Vendor Recommendations 9.3 Operator Recommendations 9.4
Regional High and Low Growth Markets 9.4.1 North America 9.4.2 Asia
Pacific 9.4.3 Europe 9.4.4 Latin America 9.4.5 Middle East &
Africa 10. Glossary www.visiongain.com Contents List of Tables
Table 1.1 Global Wireless Infrastructure Revenue Forecast Summary
2014, 2019, 2024 ($ billion, CAGR %) Table 1.2 Global Wireless
Infrastructure Submarket Forecast Summary 2014, 2019, 2024 ($
billion, CAGR %) Table 1.3 Regional Wireless Infrastructure Market
Forecast Summary 2014, 2019, 2024 ($ billion, CAGR %) Table 2.1
Wireless Industry PEST Analysis Table 2.2 WIMAX Assessments Table
2.3 3G Assessments Table 3.1 Wireless Infrastructure Market
Forecast 2014-2024 ($ billion, AGR %, CAGR%, Cumulative) Table 3.2
Global Telecoms Operators CAPEX Forecast 2014-2024 ($ billion, AGR
%, CAGR%, Cumulative) Table 3.3 Global Total Fixed and Mobile CAPEX
Forecast 2014-2024 ($ billion) Table 3.4 Global Wireless CAPEX
Forecast 2014-2024 ($ billion, AGR %, CAGR%, Cumulative) Table 3.5
Wireless Infrastructure Vs. Non-Infrastructure CAPEX Forecast
2014-2024 ($ billion) Table 4.1 Global Wireless Infrastructure
Revenue Submarket Forecast 2014-2024 ($ billion) Table 4.2 Global
Wireless Infrastructure Revenue Submarket AGR Forecast 2014-2024
(AGR%) Table 4.3 Global Wireless Infrastructure Revenue Submarket
CAGR Forecast (%) 2014-2019, 2019-2024, and 2014-2024 Table 4.4
Global Wireless Infrastructure Market Share Forecast by Type
2014-2024 (%) Table 4.5 Carrier Wi-Fi Hotspot Infrastructure
Revenue Forecast 2014-2024($ billion, AGR %, CAGR%, Cumulative)
Table 4.6 WIMAX Infrastructure Market Revenue Forecast 2014-2024 ($
billion, AGR %, CAGR%, Cumulative) Table 4.7 WCDMA Radio Access
Network (RAN) Market Revenue Forecast 2014-2024 ($ billion, AGR %,
CAGR%, Cumulative) Table 4.8 3G Packet Core Market Revenue Forecast
2014-2024 ($ billion, AGR %, CAGR%, Cumulative) www.visiongain.com
Contents Table 4.9 LTE Evolved Packet Core Market Revenue Forecast
2014-2024 ($ billion, AGR %, CAGR%, Cumulative) Table 4.10 LTE
Radio Access Network Market Revenue Forecast 2014-2024 ($ billion,
AGR %, CAGR%, Cumulative) Table 4.11 LTE Equipment (RAN and LTE
Packet Core) Market Revenue Forecast 2014-2024 ($ billion, AGR %,
CAGR%, Cumulative) Table 4.12 Mobile Backhaul Equipment Market
Revenue Forecast 2014-2024 ($ billion, AGR %, CAGR%, Cumulative)
Table 5.1 Regional Wireless Infrastructure Revenue Forecast
2014-2024 ($ billion) Table 5.2 Regional Wireless Infrastructure
Revenue AGR Forecast 2014-2024 (AGR %) Table 5.3 Regional Wireless
Infrastructure Revenue CAGR Forecast (%) 2014-2018, 2019-2024, and
2014-2024 Table 5.4 Regional Wireless Infrastructure Market Share
Forecast 2014-2024 (%) Table 8.1 Ericssons Products / Services
(Division, Product and Specification) Table 8.2 Alcatel
LucentsProducts / Services (Product, Specification) Table 8.3
Huaweis Products / Services (Division, Product, Specification)
Table 8.4 ZTE Products / Services (Division, Product,
Specification) Table 8.5 NSN Products / Services Table 8.6 Ciscos
Products / Services (Division, Product, Specification) Table 8.7
Juniper Networks Products / Services (Division, Product,
Specification) Table 8.8 Infinet Wireless Products / Services
(Division, Product, Specification) Table 8.9 Ruckus Wireless
Company Information Table 8.10 Airspans Wireless Products /
Services Table 8.11 Other Leading Vendors in the Wireless
Infrastructure Market 2014 www.visiongain.com Contents List of
Figures Figure 1.1 Report Structure Figure 2.1 Wireless Value Chain
Figure 2.2 Wireless Infrastructure Overview Figure 2.3 Wireless and
Fixed Broadband Subscriber Growth Forecast 2009-2018 (bn) Figure
2.4 Wireless Technology Roadmap Figure 2.5 Wi-Fi Vendor Market
Share 2010-2012 (%) Figure 2.6 Global LTE Network Deployments
2010-2013 Figure 2.7 LTE Vendor Market Shares 2012-2013 (%) Figure
3.1 Global Wireless Infrastructure Market Definition Flowchart
Figure 3.2 Global Wireless Infrastructure Forecast 2014-2024 ($
billion, AGR%) Figure 3.3 Global Telecoms Operators CAPEX Forecast
2014-2024 ($ billion, AGR%) Figure 3.4 Global Total Fixed and
Mobile CAPEX Forecast 2014-2024 ($ billion) Figure 3.5 Global
Wireless CAPEX Forecast 2014-2024 ($ billion, AGR%) Figure 3.6
Wireless Infrastructure Vs. Non-Infrastructure CAPEX Forecast
2014-2024 ($ billion) Figure 4.1 Global Wireless Infrastructure
Revenue Submarket Forecast 2014-2024 ($ billion) Figure 4.2 Global
Wireless Infrastructure Revenue Submarket AGR Forecast 2014-2024
(AGR %) Figure 4.3 Global Wireless Infrastructure Market Share
Forecast by Type 2014 (%) Figure 4.4 Global Wireless Infrastructure
Market Share Forecast by Type 2019 (%) Figure 4.5 Global Wireless
Infrastructure Market Share Forecast by Type 2024 (%) Figure 4.6
Carrier Wi-Fi Hotspot Infrastructure Revenue Forecast 2014-2024 ($
billion, AGR%) Figure 4.7 Carrier Wi-Fi Infrastructure Submarket
Share Forecast 2014, 2019 and 2024 (% Share) Figure 4.8 WIMAX
Infrastructure Market Revenue Forecast 2014-2024 ($ billion, AGR%)
Figure 4.9 WIMAX Infrastructure Submarket Share Forecast 2014, 2019
and 2024 (% Share) Figure 4.10 WCDMA Radio Access Network (RAN)
Market Revenue Forecast 2014-2024 ($ billion, AGR%) Figure 4.11
WCDMA Radio Access Network (RAN) Submarket Share Forecast 2014,
2019 and 2024 (% Share) Figure 4.12 3G Packet Core Market Revenue
Forecast 2014-2024 ($ billion, AGR%) www.visiongain.com Contents
Figure 4.13 3G Packet Core Submarket Share Forecast 2014, 2019 and
2024 (% Share) Figure 4.14 LTE Evolved Packet Core Market Revenue
Forecast 2014-2024 ($ billion, AGR%) Figure 4.15 LTE Evolved Packet
Core Submarket Share Forecast 2014, 2019 and 2024 (% Share) Figure
4.16 LTE Radio Access Network Market Revenue Forecast 2014-2024 ($
billion, AGR%) Figure 4.17 LTE Radio Access Network Submarket Share
Forecast 2014, 2019 and 2024 (% Share) Figure 4.18 LTE Equipment
(RAN and LTE Packet Core) Market Revenue Forecast 2014-2024 ($
billion, AGR%) Figure 4.19 Mobile Backhaul Equipment Market Revenue
Forecast 2014-2024 ($ billion, AGR%) Figure 4.20 Mobile Backhaul
Equipment Submarket Share Forecast 2014, 2019 and 2024 (% Share)
Figure 5.1 Regional Wireless Infrastructure Revenue Forecast
2014-2024 ($ billion) Figure 5.2 Regional Wireless Infrastructure
Revenue AGR Forecast 2014-2024 (AGR%) Figure 5.3 Regional Wireless
Infrastructure Market Share Forecast 2014 (%) Figure 5.4 Regional
Wireless Infrastructure Market Share Forecast 2019 (%) Figure 5.5
Regional Wireless Infrastructure Market Share Forecast 2024 (%)
Figure 8.1 Infinet Wireless Backhaul Solution (InfiLINK2x2) Figure
8.2 Infinet Wireless Backhaul Solution (InfiMAN 2x2)
www.visiongain.com Contents Companies Mentioned in This Report Acme
Packet ADC Telecom AdTran Airspan Networks Alcatel-Lucent Alvarion
Apertio Arianna Network Services AT&T Aviat Networks BelAir
NetworksBell Bell Mobility BlackBerry Broadcom CeedTec China Mobile
China Telecom Corporation Limited China Unicom Limited Cisco
Clariton Networks Clavister Clearwire Clena Cloupia Comptek
International Datang Telecom Deutsche Telekom Edgewater Wireless
www.visiongain.com Contents EricssonFujitsu Gemtek GENBAND GoNet
Google Guineanet Handlink HP Huawei Huawei Technologies Hughes
Networks Systems Infineon Infinet Wireless ING Baring Vostok Intel
Capital IntelliNet Internet Technologies Group (ITG) Intoto IO
Global Iris Telecom Juniper Networks KDDI Corporation KT LGU+
MediaTek Meraki MetroPCS Microlink Zambia Moblsle Comm
www.visiongain.com Contents MotorolaMotorola Mobility MSI NEC Neda
Telecom Nepal Telecom (NT) Newnet Nokia Nokia Solutions and
Networks (NSN) Nomadix NTT DOCOMO Olo OneMax Polycom Proxim
Wireless Public Telecommunications Corporation (PTC)
QualcommRedline Communications RFNet Rogers Wireless Ruckus
Wireless RussiaNow Samsung SFR Shyam Networks SK Telecom SoftBank
Softbank Mobile Sprint ST Ericsson www.visiongain.com Contents
Starent Networks Strix Systems Telecommunications Services of
Trinidad and Tobago (TSTT) Telefonica TeliaSonera Tellabs
TelstraTelus Three T-Mobile Tranzeo Tropos Ubiquiti Networks UniFi
UT Starcom Verizon Wireless Vivato Vocera Vodafone Vodafone Germany
Wavion ZTE www.visiongain.com Contents Government Agencies and
Other Organisations Mentioned in This Report3GPP Afghanistans
Ministry of Communication and Information Technology (MCIT) CTIA
Global Network Operations Center (GNOC) GreenFieldGSMA IEEE Smart
Grid Working Group WiMAX Forum Page 89 Www.visiongain.comPage 89
Wireless Infrastructure Market 2014-2024: Wi-Fi, WiMax, 3G, HSPA+
and LTE 4.6.1 Mobile Backhaul Market Overview and Potential
Backhaul technology is set to become a key product in vendor
portfolio over the reports forecast period. Visiongain believes
Carrier Ethernet, fibre, and high-capacity microwave are still in
an early deployment stage with huge potential for market growth.
Current trends in backhaul deployments include the growth of
backhaul on Ethernet instead of legacy circuit switched (E1/T1).
Operators are gradually replacing the legacy backhaul components
with Ethernet. Ethernet is a cheaper and flexible option for
backhaul compared to the traditional technologies. Mobile backhaul
is one of the strongest growth segments for carrier Ethernet.
Microwave-based wireless backhaul is also gaining traction as the
most cost effective solution for delivering higher capacity in the
cellular market. Merger and acquisition activities underscore the
growth curve of the mobile backhaul market. Mobile backhaul market
will continue to expand, along with new solutions and techniques
that will be introduced to the market to address challenges facing
operators. 4.6.2 Mobile Backhaul Equipment Submarket Forecast
Summary 2014-2024 Table 4.12 Mobile Backhaul Equipment Market
Revenue Forecast 2014-2024 ($ billion, AGR %, CAGR%, Cumulative)
201420152016201720182019202020212022202320242014-2024
Rev($bn)7.67.827.998.188.48.7399.449.599.7810.296.7 AGR (%)
2.92.22.42.73.93.14.91.62.04.4 CAGR (%) 2014 -1916.2%2019 -249.6%
CAGR (%) 2014 -2412.8% Source: Visiongain 2014 Page 102
Www.visiongain.comPage 102 Wireless Infrastructure Market
2014-2024: Wi-Fi, WiMax, 3G, HSPA+ and LTE 7. Expert Opinion 7.1
Redline Communications The following interview was conducted in
February 2014. Visiongain would like to thank Duval Yeager, AVP of
Product Marketing for Redline Communications for participation in
this interview. 7.1.1 Redline Communications Wireless
Infrastructure Offerings Visiongain: Please give us a little
background about your company and your position in the wireless
value chain. Redline: Redline Communications creates powerful
wide-area wireless networks for the worlds most challenging
applications and locations. Redline has focused on the requirement
for industrial-grade networks used for mission-critical
applications.Our systems are installed in the deserts of the Middle
East, the rain forests of South America and the frozen Alaskan
slopes; they are used by oil and gas companies to manage their
oilfields, by militaries for secure battlefield communications, by
municipalities to remotely monitor highways, utilities and other
infrastructures, and by telecom service providers to deliver
fiber-replacement services. 7.1.2 Key Trends & Developments in
the Wireless Infrastructure MarketVisiongain: What would you say
are the key trends and recent developments in the wireless
infrastructure ecosystem and why? Redline: There have been three
big developments that have enabled new growth for the wireless
infrastructure market. 1.Systems now have much greater range and
capacity than ever before.This means that larger geographical areas
can be covered with fewer wireless base stations. This is
particularly important in outdoor industrial networks where the
single largest CAPEX item is radio tower installation to cover
large rural areas.Many companies are finding that projects where
were not financially feasible previously can now be afforded
because the tower infrastructure cost is many times lower. 2.Low
power chipsets and efficient radio transmitters allow for systems
with very low power consumption.Todays long range transport radio
can be powered by the PoE port Page 118 Www.visiongain.comPage 118
Wireless Infrastructure Market 2014-2024: Wi-Fi, WiMax, 3G, HSPA+
and LTE 8.7 Cisco Table 8.6 Ciscos Products / Services (Division,
Product, Specification) ProductSpecification Edge Networks:
Broadband Cisco Core Networks Femtocell Cisco Carrier Ethernet
Unified RAN Backhaul Wireless Mesh unlicensed Wi-Fi For optimizing
video and mobile service delivery. Cisco IP/MPLS core routing
solutions Source: Cisco, Visiongain 2014 8.7.1 Analysis Cisco
remains one of the biggest and most trustworthy networking gear
makers for the wireless industry and governments across the globe.
The company followed the strategy of growth via acquisitions and
acquired several companies over the years in order to remain
competitive. Cisco needs to focus on product innovation and should
aggressively target the emerging markets where there is maximum
growth. In the first quarter of 2014, Cisco has reported 12.1
billion in revenues. 8.7.2 M&A Activity Cisco has also been
relying on partnerships and alliances to increase its position and
market share in the wireless industry such as ZTE. However, the
company was forced to curtail its partnership with ZTE after an
internal investigation into allegations that ZTE broke US sanctions
by selling Cisco networking gear to Iran. Cisco and ZTE had
partnered since 2005 as an effort to develop business opportunities
in China and the Asia Pacific region. The partnership expanded
about five years ago when Cisco began viewing ZTE as a means to
combat Huawei, who had been beating Cisco in emerging markets by
offering significantly cheaper products.
