Winter 10 11

Marketing Recap & Projections

Additions and Changes

• Staffing:– Chris Cawley winter event coordinator– Kim Casey summer event coordinator

• Kokomo’s new location• Rocky Mountain Chocolate Factory• Sugar Lips Mini Donuts• Organic Soap & Spa• McCoy’s Mercantile• Bricks 4 Kids• Sky Chutes Coffee/Daylight Donuts

Summer Recap• Generally, summer was _____

– Continue to struggle with group/corporate– Increased FIT and FIT events

• Activity participation actually UP over last year – 52%!

• Event attendance increased– Particularly 3 Ring Weekend– Significant reduction in event costs

• More spend on marketing• More results from less $• Reallocation of $ to Summer Concert Series

– Not huge successes, but will incorporate lessons into next summer’s planning

Summer 2011

• Genuine Jazz & Wine• Mountain Pose Yoga Festival• Warrior Dash• Quizno’s Bike Challenge: logistics and spectator

hub• MS Hike

– expect significant increase in numbers

• CopperX and XCountry– 2010 slow start, but great potential in Sept

Summer Marketing• Local: SDN, posters, NRC • Westword• Denver Post on line & newsletters

– Targeted

• Boulder Weekly• CPR

– Underwriting and listener giveaways

• Alice– Co-sponsor Children’s Hospital program– Listener giveaways

• TV – Comcast spotlight• Texas PR – Copper Country• Industry specific PR – Guitar Town• Emails: pass holders, homeowners

Continuing Marketing Efforts• TV 18 & RSN TV 8 (now Outside TV)

– Retailers, please submit questionnaires • Bus ads: Summit Stage & Copper Shuttles• Copper Magazine

– check in packet– Colorado welcome centers

• Dining Guide• Tear-off map• Summer Adventure Guide• Kids’ Night Out

– Parents’ Handbook, What To Do, Summit Mag, Dining Guide• Experience Copper Gift Card• Large resort maps – listing all businesses• Kiosks• En Fuego & Winter holiday events

New Marketing Experiments

• RSVP direct mail to front range

• Hemispheres (United in-flight mag)

• Text campaigns