Understanding Institutions

Lesson Objective

1. What is an institution?

2. What are the differences between Wii and Braid?

Structure of the exam• 2 hours long

• 30mins TV Clip• 45mins TV Drama answer

• 50 Marks

• 45mins Institutions and audiences: Video Games

• 50 Marks

Section B• 50 Marks

• Explanation/analysis/argument = 20 Marks• Examples = 20 Marks• Terminology = 10 Marks

Case Studies

• Wii and Braid• PLUS loads of other games (B and above)

• It will test your understanding of the following• Production/distribution/marketing/exchange/

audience consumption • The relationship between audiences and

institutions

Institution

What is an institution?

• A media institution is a company who is involved in producing, distributing and marketing the media.

The media production triangle

Match it upInstitution What they do

Developers Works with retailers (shops, online) to make product available for the consumers to purchase. In the games industry the Publisher usually handles the distribution.

Publishers Or ‘the audience’ - anyone that buys, plays, downloads games.

Console Manufacturers

Games are created by development studios comprised of software engineers, artists and programmers who write the code, create the structure and animate the game making them playable for gamers.

Distributor The companies that make the hardware, e.g. games consoles, that games are played on –specifically Sony, Microsoft, Nintendo and, now that mobile phone based platforms are emerging, companies such as Nokia.

Consumer These are companies that are responsible for the marketing and distribution of the game.

2 mins

Match it upInstitution What they do

Developers Games are created by development studios comprised of software engineers, artists and programmers who write the code, create the structure and animate the game making them playable for gamers. It’s these developers that are perceived as the ‘talent’ in the industry.

Publishers These are companies that are responsible for the marketing and distribution of the game.

Console Manufacturers

The companies that make the hardware, e.g. games consoles, that games are played on –specifically Sony, Microsoft, Nintendo and, now that mobile phone based platforms are emerging, companies such as Nokia.

Distributor A distributor works with retailers (shops, online) to make product available for the consumers to purchase. In the games industry the Publisher usually handles the distribution.

Consumer Or ‘the audience’ - anyone that buys, plays, downloads games.

The process• Each distinct section is a media institution in its own.

http://www.skillset.org/games/careers/article_3739_1.asp

The Job roles

Video Game Production Companies• Sony• Microsoft• Nintendo• Sega

Braid

Wii

Your Video gameName of Game

Where can you play it? Social networksAppsInternet

Platform

Input device

Developers

Publishers

Distributers and retailers

Genre

Target audience

Wii 1. Who are the developers?• Where are they based?• Who are they?• What other products do they own?

2. What is the reputation of the developers?• what are they known for world wide?• What sort of marketing do they have?

3. What is the Wii’s USP?

4. What are the Wii’s developers successes?

Lewis

Emma and Paige

Sophie

Katie

Braid1. Who are the developers?• Where are they based?• Who are they?• What other products do they own?

2. What is the reputation of the developers?• what are they known for world wide?• What sort of marketing do they have?

3. What is Braid’s USP?

4. What is the Braid’s developers successes?

Callum

Tayla

Lydia

Chris

What are the differences?

Braid

Wii

Wii Vs Braid Case Studies

• Create a Wii and Braid portfolio• Type up your notes

• Submit to showmyhomework by Monday 8th October

What are the differences?

DLC

SNS