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Lisa Twitchell, Successful Connections LLC, 414-840-4711 www.SuccessfulConnectionsLLC.com [email protected] Why You Need Brand Consistency On LinkedIn Consistent branding - both on and offline - is extremely important in any field. If you are a business owner, Successful Connections can teach you how to create brand consistency in the LinkedIn profiles of your employees. That way, when someone lands on one of your employee’s pages, the viewer will immediately recognize your company and your brand. Brand consistency can be established in the Background Photo, the Headline, Summary and Experience sections.

Why You Need Brand Consistency On LinkedIn

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Page 1: Why You Need Brand Consistency On LinkedIn

LisaTwitchell,SuccessfulConnectionsLLC,414-840-4711www.SuccessfulConnectionsLLC.comLisa@SuccessfulConnectionsLLC.com

Why You Need Brand Consistency On LinkedIn

Consistent branding - both on and offline - is extremely important in any field. If you are a business owner, Successful Connections can teach you how to create brand consistency in the LinkedIn profiles of your employees. That way, when someone lands on one of your employee’s pages, the viewer will immediately recognize your company and your brand. Brand consistency can be established in the Background Photo, the Headline, Summary and Experience sections.

Page 2: Why You Need Brand Consistency On LinkedIn

LisaTwitchell,SuccessfulConnectionsLLC,414-840-4711www.SuccessfulConnectionsLLC.comLisa@SuccessfulConnectionsLLC.com

See how this works for different employees in the examples below: Example 1: Employee profiles at the Starr Group Note the consistency of the photos, the backgrounds and the headlines:

Page 3: Why You Need Brand Consistency On LinkedIn

LisaTwitchell,SuccessfulConnectionsLLC,414-840-4711www.SuccessfulConnectionsLLC.comLisa@SuccessfulConnectionsLLC.com

Page 4: Why You Need Brand Consistency On LinkedIn

LisaTwitchell,SuccessfulConnectionsLLC,414-840-4711www.SuccessfulConnectionsLLC.comLisa@SuccessfulConnectionsLLC.com

Example 2: Employee profiles at SafeNet Consulting Note the consistency of the photos, the backgrounds and the headlines:

How Successful Connections Can Help You Optimize Your Branding Sign up for one of my two LinkedIn classes and learn how to create this kind of consistency and clear branding on your employees’ LinkedIn profiles. Sign up by calling Lisa at 414-840-4711.