Why Is Video Training Essential In Today’s Environment?

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1 Minute of Video = 1.8 Million WordsAccording to Dr. James McQuivey of Forrester Research. Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.

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Video communicates your message efficiently

Learners remember 10% of what they read (text), 20% of what they hear (lectures), 30% of what they see (images), 50% of what they see and hear (demonstrations, video), 70% of what they say themselves (speaking, giving lectures) and 90% of what they do (practice) – Edgar Dale’s Cone of Learning

Video can make your trainings more effective

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IBM saved $579 million over 2 years with video. (IBM Case Study)

Microsoft saved $303 per employee on training

(Microsoft Case Study)When they finally transitioned to video, the computer giant went from $320/trainee to a mere $17/trainee.

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Video can save your company significant money

Before video, 40% of training expenditures came from travel and lodging costs alone.

Video cut nearly half the cost of training (IBM)

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of senior executives said they prefer watching video to reading text – Forbes

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Video is entertaining and fun

75% of respondents were more likely to check out video lessons than reading the usual documents,

emails, and web articles.

Employees would rather watch video (Forrester Research)

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Watch some of our video work and …

(click images to view the videos)

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Miguel@MassIdeation.com

For more information call or email today! 212 918 1955

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