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Business intelligence (BI) keeps everyone, and everything, connected in your business. Enterprises are swimming in oceans of data and the smart ones know how to make use of BI to understand and analyze their data, deliver exceptional reporting and data analytics experiences, make critical business decisions and gain a competitive edge. WHY BUSINESS INTELLIGENCE IS CRITICAL TO YOUR BUSINESS WITH ALL THAT DATA, BI IS ESSENTIAL BI IS BIG AND GETTING BIGGER BY 2025 IN 2020 Worldwide data will grow 61% to 175 zettabytes, with as much of the data residing in the cloud as in data centres. 1 zettabyte Percentage of organizations that consider business intelligence important, very important or critical to their daily operations. BI IS CRITICAL ANNUAL SIZE OF THE GLOBAL DATASPHERE 200 160 120 80 40 0 2010 - 2025 175 ZB zettabytes The Global Datasphere is a measure of all new data that is captured, created, and replicated in any given year around the globe. is equivalent to a trillion gigabytes. If you were able to store the entire Global Datasphere on DVDs, then you would have a stack of DVDs that could get you to the moon 23 times. The percentage of the world’s stored data that is predicted to reside in public cloud environments in 2025. $9.7M Cost every year to American businesses because of low-quality data, affecting productivity, the bottom line and overall ROI. 20%-30% Companies’ loss in revenue every year due to inefficiencies. $22.8B Global revenue of BI in 2020 $29.48B Global revenue of BI by 2022 What’s driving the growth of BI? Advancing technology Increasing accessibility Steadily improving benefits for users X23 WHAT’S HOT IN BI 72% 61% THE FUTURE 49% TOP 5 USES OF ANAYLTICS WHAT TO LOOK FOR IN YOUR BI VENDOR Does your vendor check these boxes? UNITED STATES UNITED KINGDOM GERMANY Percentage of organizations around the world plan to increase BI investment above 2019 levels. The big three The largest BI markets in the world are the United States, Germany and the United Kingdom. Over the next year will your organization invest in analytics? FUNCTIONALITY EASE OF USE VALUE FOR PRICE & FLEXIBLE LICENSING LARGE DATA HANDLING CAPACITY HIGH INNOVATIVE CAPACITY ABILITY TO SUPPORT LARGE NUMBERS OF USERS ONGOING SERVICE, SUPPORT & INTERACTIVE ONLINE & ON-SITE TRAINING Effective service that saves you time Client-friendly policies A transparent contract that overdelivers Innovative product enhancements Unique features And security protections To drive process & cost efficiency To analyze workplace & workforce productivity To attain and retain customers To monitor the market To drive strategy & change To drive strategy & change To drive process & cost efficiency To stay ahead of the competition To analyse workplace & workforce productivity To monitor & improve financial performance More About same Less 2% 66% 32% Over the next year will your organization invest in analytics? 9% 58% 33% Over the next year will your organization invest in analytics? 3% 64% 33% WORLDWIDE 55 55 54 51 49 49 48 48 46 45 65 63 56 54 51 50% To analyze how current products & services are used To drive process & cost efficiency To drive strategy & change To monitor & improve financial performance To analyse workplace & workforce productivity (As a percentage) BENEFITS OF BI TOOLS WHAT ALL GOOD BI TOOLS MUST HAVE PLATFORM FLEXIBILITY ADAPTABILITY CUTOMIZABILITY INTERACTIVITY Most business leaders still rely on experience, ‘gut feeling ‘ or opinions when making decisions — only 48% of decisions are made based on quantitative information and analysis. —Forrester VP and research director Gene Leganza in Forrester’s Predictions 2020 EVERY INDUSTRY BENEFITS FROM BI BENEFITS Increased revenues/profits Faster reporting, analysis or planning Better, fact-based business decisions based on real-time insights Improved data quality Improved employee satisfaction Improved customer satisfaction Increased competitive advantage Reduced costs Improved operational efficiency and growth 02 03 04 05 06 07 08 01 09 Percentage of retail/wholesale enterprises who use up to three BI tools. 85% Percentage of financial services enterprises who are using four or more BI tools, leading all others. 39% EDUCATION GOVERNMENT CONSTRUCTION MINING RETAIL TELECOM PHARMACEUTICAL BANKING & FINANCE CLEAN TECHNOLOGY HOSPITALITY MANUFACTURING TRANSPORTATION & LOGISTICS OIL & GAS HIGH-TECH HEALTH CARE INSURANCE NON-PROFIT UTILITIES EMBEDDED ANALYTICS DATA VISUALIZATIONS DATA-DRIVEN CULTURE APIS & CODE CUSTOMIZATION AUGMENTED DATA ANALYTICS NATURAL LANGUAGE ANALYTICS MOBILE BI BLOCKCHAIN ARTIFICIAL INTELLIGENCE PREDICTIVE ANALYTICS GRAPH ANALYTICS AUTOMATED DATA ANALYTICS PRESCRIPTIVE ANALYTICS DATA QUALITY MANAGEMENT CLOUD ANALYTICS

Why Business Intelligence Is Critical To Your Business

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Business intelligence (BI) keeps everyone, and everything, connected in your business. Enterprises are swimming in oceans of data and the smart ones know how to make use of BI to understand and analyze their data, deliver exceptional reporting and data analytics experiences, make critical business decisions and gain a competitive edge.

WHY BUSINESS INTELLIGENCEIS CRITICAL TO YOUR BUSINESS

WITH ALL THAT DATA, BI IS ESSENTIAL

BI IS BIG AND GETTING BIGGER

BY 2025 IN 2020Worldwide data will grow 61% to 175 zettabytes, with as much of the data residing in the cloud as in data centres.

1 zettabyte

Percentage of organizations that consider business intelligence important, very important or critical to their daily operations.

BI IS CRITICAL

ANNUAL SIZE OF THE GLOBAL DATASPHERE

200

160

120

80

40

02010 - 2025

175 ZBzettabytes

The Global Datasphere is a measure of all new data that is captured, created, and replicated in any given year around the globe.

is equivalent to a trillion gigabytes. If you were able to store the entire Global Datasphere on DVDs, then you would have a stack of DVDs that could get you to the moon 23 times.

The percentage of the world’s stored data that is predicted to reside in public cloud environments in 2025.

$9.7MCost every year to American businesses because of low-quality data, a�ecting productivity, the bottom line and overall ROI.

20%-30%Companies’ loss in revenue every year due to ine�ciencies.

$22.8BGlobal revenue of BI in 2020

$29.48BGlobal revenue of BI by 2022

What’s driving the growth of BI?

Advancing technology

Increasing accessibility

Steadily improving bene�ts for users

X23

WHAT’S HOT IN BI

72%

61%

THE FUTURE

49%

TOP 5 USES OF ANAYLTICS

WHAT TO LOOK FOR IN YOUR BI VENDOR

Does your vendor check these boxes?

UNITED STATES

UNITED KINGDOM

GERMANY

Percentage of organizationsaround the world plan to increase BI investment above 2019 levels.

The big threeThe largest BI markets in the world are theUnited States, Germany and the United Kingdom.

Over the next year will your organization invest in analytics?

FUNCTIONALITYEASE OF USEVALUE FOR PRICE & FLEXIBLE LICENSINGLARGE DATA HANDLING CAPACITYHIGH INNOVATIVE CAPACITYABILITY TO SUPPORT LARGE NUMBERSOF USERSONGOING SERVICE, SUPPORT & INTERACTIVE ONLINE & ON-SITE TRAINING

E�ective service that saves you time

Client-friendly policies

A transparent contract that overdelivers

Innovative product enhancements

Unique features And security protections

To drive process & cost e�ciency

To analyze workplace & workforce productivity

To attain and retain customers

To monitor the market

To drive strategy & change

To drive strategy & change

To drive process & cost e�ciency

To stay ahead of the competition

To analyse workplace & workforce productivity

To monitor & improve �nancial performance

MoreAbout sameLess

2%66%

32%

Over the next year will your organization invest in analytics?

9%

58%

33%

Over the next year will your organization invest in analytics?

3%

64%

33%

WORLDWIDE

55

55

545149

49

4848

46

45

6563

56

5451

50%

To analyze how current products & services are used

To drive process & cost e�ciency

To drive strategy & change

To monitor & improve �nancial performance

To analyse workplace & workforce productivity

(As a percentage)

BENEFITSOF BI TOOLS

WHAT ALL GOOD BI TOOLS MUST HAVE

PLATFORMFLEXIBILITYADAPTABILITYCUTOMIZABILITYINTERACTIVITY

Most business leaders still rely on experience, ‘gut feeling ‘ or opinions when

making decisions — only 48% of

decisions are made based on quantitative

information and analysis.

—Forrester VP and research director Gene Leganza in Forrester’s

Predictions 2020

EVERY INDUSTRY BENEFITS FROM BI

BENEFITS

Increased revenues/pro�ts

Faster reporting,analysis or planning

Better, fact-based business decisions

based on real-time insights

Improved data

quality

Improved employee satisfaction

Improved customer

satisfaction

Increased competitive advantage

Reduced costs

Improved operational

e�ciency and growth

02

03

04

05

06

07

08

01

09

Percentage of retail/wholesale

enterprises who use up to three BI tools.

85%

Percentage of �nancial services enterprises who are using four or more BI tools, leading all others.

39%

EDUCATION

GOVERNMENT

CONSTRUCTION

MINING

RETAIL

TELECOM

PHARMACEUTICAL

BANKING& FINANCE

CLEANTECHNOLOGY

HOSPITALITY

MANUFACTURING

TRANSPORTATION& LOGISTICS

OIL & GAS

HIGH-TECH

HEALTHCARE

INSURANCE

NON-PROFIT

UTILITIES

EMBEDDED ANALYTICSDATA VISUALIZATIONSDATA-DRIVEN CULTUREAPIS & CODE CUSTOMIZATIONAUGMENTED DATA ANALYTICSNATURAL LANGUAGE ANALYTICSMOBILE BIBLOCKCHAINARTIFICIAL INTELLIGENCEPREDICTIVE ANALYTICSGRAPH ANALYTICSAUTOMATEDDATA ANALYTICSPRESCRIPTIVE ANALYTICSDATA QUALITY MANAGEMENTCLOUD ANALYTICS