Using Gartner BI Platform MQ to Standardize Your BI ... · • Critical Capabilities for Business Intelligence Reporting • Critical Capabilities for BI Platform Integration •

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Using Gartner BI Platform MQ to Standardize Your BI Capabilities

Rita SallamKurt Schlegel

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Key Issues

1. What are the key information delivery and analysis capabilities?

2. Which vendors are best positioned to deliver these capabilities?

Traditional Styles of Business Intelligence

StaticReports

Ad-HocQuery/OLAP

Data Dumpin Excel/

Access/SAS

Centralized/Controlled


Decentralized/Autonomous


The True “Sweet” Spots

InteractiveReports

DataDiscovery

StaticReports

Ad-HocQuery/OLAP

Data Dumpin Excel/

Access/SAS





Rapid Prototyping

Built In Performance Layer

Unfettered Drilling

BI Platform Capabilities

InformationInformationDeliveryDelivery

IntegrationIntegration AnalysisAnalysis• BI infrastructure• Metadata

management• Development

environment• Workflow and

collaboration

• Reporting• Ad hoc query• Microsoft Office

integration• Dashboards• Search-based

BI

• OLAP • Scorecarding• Visualization• Predictive

modeling and data mining

Business Intelligence Platform

Reporting

Source: IBM Cognos

Dashboards

Source: MicroStrategy

Ad Hoc Query

Source: SAP Business Objects

Plus Search-Based BI

Source: Information Builders

BI Platform Capabilities

InformationInformationDeliveryDelivery

IntegrationIntegration AnalysisAnalysis• BI infrastructure• Metadata

management• Development

environment• Workflow and

collaboration

• Reporting• Ad hoc query• Microsoft Office

integration• Dashboards• Search-based

BI

• OLAP • Scorecarding• Visualization• Predictive

modeling and data mining

Business Intelligence Platform

Predictive Analytics and Data Mining

Affinity Analysis

Classification

Clustering

Estimation

PredictionCurrent Future

Directed Discovery

Undirected Discovery

Continuous Variables

Categorical Variables

Homogeneous Co-occurring

Yetto occur

Existing, but unknown

Note: These distinctions may vary slightly depending upon specific definitions.

Online Analytical Processing

• Fast Query Performance enables the slicing and dicing style of analysis

• Multi-dimensionality enables hierarchical navigation of data

• Proprietary data structures enable write back for planning and what if modeling

RDBMS

MOLAP ROLAP

Underlying OLAP Storage Constructs

MDDBMS SQL engine

ETL

Fast

Big

• Detail tables• Summary tables• Materialized views• Indexes

Scorecards: Strategy Maps Are Key

Benefits:• Links KPIs as a

collaboration tool• Links intangible

assets to tangible outcomes

• Identifies gap or fit for the large amount of data and reports

• Creates leading indicators

Source: "Strategy Maps: Converting Intangible Assets Into Tangible Outcomes" by Robert S. Kaplan and David P. Norton, Boston, Massachusetts, 2004.

Customer Perspective

Financial Perspective

Process Perspective

Operations Customerprocesses Innovation Regulatory and

social processes

Learning and Growth Perspective

Relationship ImageProduct

or serviceattributes

Informationcapital

Organizationcapital

Humancapital

Productivity Revenuegrowth

Long-termshareholder

value

Visualization

Source: Tableau Software

Parameterized reports, 49%

Static reports, 41%

Simple ad hoc, 27%

Scorecards, 18%

Dashboards, 17%

Medium ad hoc, 16%

Complex ad hoc, 11%

Data mining, 9%

Analyst-Driven BI: What Most Users Consume or Do Today

Source: Gartner (January 2010) N = 897

Key Issues

1. What are the key information delivery and analysis capabilities?

2. Which vendors are best positioned to deliver these capabilities?

Magic Quadrant for BI Platformschallengers leaders

niche players visionaries

completeness of vision

abilit

y to

exe

cute

As of January 2010

Oracle

IBMSAS

MicroStrategySAP

Information Builders

Actuate

Panorama SoftwareTargitarcplanBoard International

TableauTibco Software (Spotfire)

QlikTech

Microsoft

"Magic Quadrant for BI Platforms"29 January 2010

3.54

2.34

3.50

2.03

0.00.51.01.52.02.53.03.54.0

Megavendors Independent Vendors

Rating

Complementary BI Capabilities (Stack)Data Lineage and Impact Analysis

3.67

3.87

3.55

3.60

3.65

3.70

3.75

3.80

3.85

3.90

Megavendors Independent Vendors

Rating

Source: Critical Capabilities for BI Platform IntegrationScoring Scale: 1-5; 5 is best

Does Stack = Better Integration?Overall BI Platform Integration Score

Megavendors: IBM Cognos, Microsoft, Oracle, SAPPureplay Vendors: Actuate, arcplan, Board International, Information Builders, Jaspersoft, Microstrategy, Pentaho, Qlikview, TibcoSpotfire

Complementary BI Capabilities (Stack) Integration and Data Lineage Scores

Actuate

Arcplan

BOARD

IBM Cognos

IDS-Scheer

Infor

InformationBuilders

Jaspersoft

LogiXML

Microsoft

MicroStrategy

OraclePanorama

Qlikview

SAP

SAS

Tableau Software

Targit Tibco Spotfire

02468

101214161820

5 6 7 8 9 10

Der

ived

Eas

e of

Use

Sco

re

Product Functionality Score

Functionality Ratings Versus Ease of Use

Does Stack = Better BI Functionality?

Source: BI Platform MQ Customer Survey, November 2009

Microsoft is the only megavendor above average for both functionality and ease of use; pureplays filling both functional and ease of use gaps

Does Stack = Wider Breadth of Use?

Many pure plays, particularly the new self-contained platforms, have a broader use than megavendors

(From "Magic Quadrant for Business Intelligence Platforms," 29 January 2010)

Der

ived

Bre

adth

-of-U

se S

core

Boardarcplan

QlikView

ActuateArcplan

BOARD

IBM CognosIDS-Scheer

InforInformation Builders

Jaspersoft

LogiXMLMicrosoft

MicroStrategy

Oracle

PanoramaQlikview

SAPSAS

Tableau Software

Targit

Tibco Spotfire

0

1

2

3

4

5

6

7

6.0 6.5 7.0 7.5 8.0 8.5 9.0 9.5 10.0

Softw

are

Qua

lity

Perception of Support

Does Stack = Better Support and Product Quality?

Microsoft and Oracle earned above average scores for both metrics, SAP and IBM are far below average still dealing with post acquisition transitions.

Perception of Support Versus Software Quality


Aggregate Sales Experience Score

Microsoft and Oracle are above average - SAP and IBM are below; scores likely suffered due to post acquisition territory alignments, pricing, and business practice changes.

Does Stack = Better a Better Sales Experience?

Megavendors: IBM Cognos, Microsoft, Oracle, SAPPureplay Vendors: Actuate, arcplan, Board International, Information Builders, Jaspersoft, Microstrategy, Pentaho, Qlikview, TibcoSpotfire


7.89

8.23

7.7

7.8

7.9

8.0

8.1

8.2

8.3

Megavendors Pureplays

Rating

Does Stack = Higher BI Success and A More Positive View of Vendor Future?

Paradoxically, like last year, irrespective of overall scores, stack customers have a high view of stack vendor future

Overall BI Platform Success Score Vs View of Vendor Future

Actuate

Arcplan

BOARD

IBM CognosIDS-ScheerInfor


Jaspersoft

LogiXML

Microsoft

MicroStrategy

Oracle

Panorama

Qlikview

SAP

SAS

TableauSoftware

Targit Tibco Spotfire

1.8

2.0

2.2

2.4

2.6

2.8

3.0

3.2

3.4

25 27 29 31 33 35 37

View

of V

endo

r Fut

ure

Overall BI Platform Success Score


Actuate

Arcplan

IBM Cognos

Infor


Jaspersoft

LogiXML

Microsoft

MicroStrategy

Oracle Panorama

Qlikview

SAP

SASTableau Software

Tibco Spotfire

0

5

10

15

20

25

30

0 2 4 6 8 10 12 14 16

Adm

ins

Per 1

,000

GB

Admins Per 1,000 Users

Does Stack = Lower Admin Costs?

Source: BI Platform MQ Customer Survey, November 2009Note: Targit (27.8,42.2) and IDS Scheer (4.20, 129) are outliners

IDS Scheer (4.20, 129) Targit (27.8, 42.2)

Megavendors require less admins per 1000 users or gigabytes; survey confirms Microstrategy’s low TCO value proposition

Admins Per 1,000 Users vs Admins Per 1,000 GB

0% 10% 20% 30% 40% 50%

Large Pureplays

Small Pureplays

Pureplays Overall

Megavendors

Self Contained Pureplays

Percent Citing Cost as a Limitation to Wider Deployment

Does Stack = Lower Limitations to Wider Deployment?

Megavendors: IBM Cognos, Microsoft, Oracle, SAPSmall Pureplays: Targit, Panorama, LogiXML, Jaspersoft, Infor, IDS Scheer, arcplan, ActuateLarge Pureplays: SAS, Microstrategy, Information BuildersSelf Contained Pureplay: Board, Qlikview, Tibco Spotfire, Tableau


Cost is a more limiting factor to wider deployment for self-contained pureplays and Megavendors than for the other pureplays.

Pureplays OverallMegavendors

Cost as a Limitation to Wider Deployment

Recommendations

Ensure your organization can deliver the major BI platform capabilities

Go beyond reporting to include analysis.

Don’t make your BI standardization all about homogeneity

Standardize by capability and use case

Stack is not always better - IBM, Microsoft, Oracle, and SAP are companies, not BI strategies

Don’t buy blindly into the stack

Recommended Research• BI Platform Magic Quadrant, 2010• Users Rate their BI Platform Vendors • Users Rate their BI Platform Vendors’ Functionality • Critical Capabilities for Business Intelligence Reporting• Critical Capabilities for BI Platform Integration• Toolkit: Weighted Scorecard for BI Platform Integration• SWOT: Microsoft, Business Intelligence, Worldwide• SWOT: IBM Cognos, Business Intelligence, Worldwide• SWOT: Oracle, Business Intelligence, Worldwide• SWOT: SAP Business Objects, Business Intelligence, Worldwide• SWOT Qlikview, Business Intelligence, Worldwide• SWOT Microstrategy, Business Intelligence, Worldwide

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Using Gartner BI Platform MQ to Standardize Your BI ... · • Critical Capabilities for Business Intelligence Reporting • Critical Capabilities for BI Platform Integration •