Why Brand Development (.O Projects, 2010)

8/8/2019 Why Brand Development (.O Projects, 2010)

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WHYBRAND

DEVELOPMENT ?CREATIVITY IS A MUST

.O|Projects || Why Brand Development

By:

Copyright 2010 .O Projects. For educational use only. No part of this presentation may be published, sold,

or otherwise used for profit without the written permission of the author.


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AGENDA

WHAT IS BRAND ?

WHY BRAND DEVELOPMENT ?

BRAND DEVELOPMENT ELEMENTS

BRANDING STRATEGY

BRAND IDENTITY

BRANDING PROCESS



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WHAT IS BRANDING ?

Brand development aim to improve brand equity and image use extensive Branding strategy a

Integrated Marketing Communication plans

Competitive edge against current competitors

Improve brand equity and image

Expand market share

BrandBusy

MarketValue Perception Concept

Customerbehavior

compet



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WHAT IS BRANDING ?

We can say brand as a "name, term, sign, symbol or design, or a combination of them intended to ide

goods and services of one seller or group of sellers and to differentiate them from those of other selle

Therefore it makes sense to understand that branding is not about getting your target market to chooover the competition, but it is about getting your prospects to see you as the only one that provides ato their problem.

The objectives that a good brand will achieve include:

Delivers the message clearly

Confirms your credibility

Connects your target prospects emotionally

Motivates the buyer

Concretes User Loyalty



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WHAT IS BRANDING ?

Company Strategy Branding StrategyMarketin

Communica

The brand Strategy is the link between company strategy and marketing strategy. That will helporganization expansions and reach our full potential.



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WHY BRANDING ?

THE BRAND IS EVERYTHING

Many companies are utilizing fractured or unbalanced marketing plans that don't focus on

strengthening their corporate brand. We help you how to develop successful branding strateg

Branded company will be easily expanded and go globally to external market with competitiveand corporate communications.



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Every things need branding. Organizations, companies, product, activity even people. But we

only in this fields:

New company or product

Organization development

Company need expansions

Brand going overseas

Product re-launch

Market solution for special brand situation either company or product

WHO NEED BRANDING ?



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BRAND ELEMENTS

Brand Identity

Brand Identity Company profile Web Development Product Po

Branding StrategyI t s a marketing/branding plan for how to uti l ize you brand. The marketing plan would highl ig

necessary act ions required, to achieve one or more brand object ives, Branding Strategy wou

developed, to effect ively and eff ic iently achieve i ts goals .



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BRAND IDENTITY ELEMENTS

Corporate Identity

Identity: logo, color palette, typography.

Stationary: letterhead, business card and envelopsetc.

Communication: Advertising grids, A4 page corporate A4, half A4 page, quarter page, newspapers, magazbillboards.

Promotion: Advertising banners & promotional items.

Company profile

Web Development

Our web site development capabilities reflect ahead of the curve practices and a progressive understandinpeople and search engines behave online.

Product Portfolio

Product portfolio is the front line to the market. Product branding helps in it is marketing and sales process.

For pharmaceutical Product, we need special treatment. Science Identity development*should be used.



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CORPORATE

IDENTITYEX: POWERFUL WATER

IDENTITY.

STATIONARY

COMMUNICATION

ELECTRONIC

PROMOTION

COMPANY PROFILE



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LOGO TYPE



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STATIONARY


THE LOGO

HORIZONTAL LOGO

HORIZONTAL HOLDING

DEVICE

STACKED IDENTITY VERTICAL IDENTITY IDENTITY ON

CREDIT/DEBIT CARDS IDENTITY ON SPECIAL

COLLATERAL COLOUR PALETTE PATTERNING SYSTEM

PHOTOGRAPHY


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STATIONARY


INTERNAL BUSINESS CARD

LETTERHEAD

CONTINUATION SHEET

EXTERNAL CREDIT AND DEBIT

CARDS BROCHURE


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COMMUNICATION


ADVERTISING GRIDS A4 PAGE

CORPORATE A4

HALF A4 PAGE

QUARTER PAGE

BILLBOARDS


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PROMOTION


ADVERTISING BANNERS


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PACKAGING


New pack branding

Giveaways


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PACKAGING



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COMPANY PROFILE


Copywriting Philosophy

Objective Scope of work

Product portfolio

Design Photo selection

Conceptual design


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COMPANY PROFILE



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BRANDING

PROCESSPLAN THE CHANGE



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BLUE PRINT

1. Set Objectiveand primary

research2. Initial concept

3. Layoutoptions

4. Set full copydraft

5. Create fulllayout



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HOW MUCH DOES IT COST?

It depends on what you want

Bundling projects will save you money

Itemizing each project will cost you more

The cost range for branding is broad and will be determined based on scope of work

Dont buy low bid! You get what you pay for as in any other industry orservice



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ABOUT THE PRODUCER

Abdel-Rhman Tantawy is Brand Development Specialist in .O|Projects.

MBA Holder pharmacist with wide experience in marketing and communication ,

Branding, Marketing, Business development and Designer.

Visit www.eg.linkedin.com/in/axtantawy

http://www.eg.linkedin.com/in/axtantawyhttp://www.eg.linkedin.com/in/axtantawy


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CONTACT

NEED BRANDING?


Thanks...

Produced and a visual presentation by:

AbdelRhman Attia TantawyBrand Development SpecialistE-mail: [email protected] : (+2) 010 74 20 147

Copyright 2010 .O Projects. For educational use only. No part of this presentation may be published, sold, or otherwise used for profit without the w
mailto:[email protected]:[email protected]

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Why Brand Development (.O Projects, 2010)