Brands Like To KeepImage Production Backstage

That Way They ControlWhat The Audience Sees

<- Volatile Gray Space -> <- Unpredictable Flow Of Info ->

Inside info always leaks:• PR tool:

TV/magazine interviews or social media

• “X Factor”: Human interaction, paparazzi, troubled stars

People don’t always care, but some crises force a look backstage:• Cast or crew

abuse• Low wages• Poor working

conditions• Defective

ingredients• Etc.

Overview of Brand Transparency: Why & HowDannielle Blumenthal @thinkbrandfirst July 20, 2013

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All opinions my own.Frontstage photo by Alan Cleaver via Flickr. Backstage photo by Jorge Royan via Wikimedia Commons.

Triggers• Legal• Accident• Leaker• Document,

photo, etc.

Problems Start• Interaction• Greed• Pressure• Mistakes

Magnifiers• Media• Social• Opinion

leaders• Celebrity

Facilitators• Gossip

industry• Social

media technology Two Ways To Prepare:

1) Assess & Mitigate Known Risks

2) PR, Legal & Social Media Team