Why and How Moravia Worldwide and Idiom Technologies are Working Together Gráinne Maycock, Moravia...
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Why and How Moravia Worldwide and Idiom Technologies are Working Together Gráinne Maycock, Moravia Worldwide Peter Reynolds, Idiom Technologies LRC XII September 2007
Why and How Moravia Worldwide and Idiom Technologies are Working Together Gráinne Maycock, Moravia Worldwide Peter Reynolds, Idiom Technologies LRC XII
Why and How Moravia Worldwide and Idiom Technologies are
Working Together Grinne Maycock, Moravia Worldwide Peter Reynolds,
Idiom Technologies LRC XII September 2007
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Agenda Introduction Idiom WorldServer Client challenges
Localisation value chain Idiom LSP Partner Program Driver for
strategic alignment Benefits for Idiom Benefits for LSP Benefits
for end clients Moravias technology strategy Case studies
Q&A
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Who is Idiom Technologies? Globalization Management Systems
(GMS) leader Pioneered market in 1998 More than 60 customers
(select sample here ) Business and product integration alliances
with key ISVs Growing list of SI / VAR and consulting partners More
than 30 active language service provider (LSP) partners The
District Of Columbia Office Of Human Rights Kanselarij van de
Eerste Minister (Belgium Prime Ministers Office)
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About Moravia Fact List: Founded in the Czech Republic in 1990
12 offices in 9 countries Production Hubs China, Czech Republic,
Argentina Clients include: Oracle, Microsoft, Adobe, Toshiba,
Medtronic, Logitech, 500+ staff worldwide
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Global Enterprises & Organizations Independent Software
Vendors WorldServer What is it? Operating Systems & Platforms
Content Management Database Software Configuration Management
Product Lifecycle Management XML Publishing Systems Language
Service Providers Translators
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Challenges Facing Clients
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Localisation Value Chain DeliveryQAProject completionReview
feedbackReviewTranslation Translation kit preparation File
PreparationAnalysis Project Management Language Management/ Quality
Management Technology
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Localisation Value Chain - Core Competence of Moravia
DeliveryQAProject completionReview feedbackReviewTranslation
Translation kit preparation File PreparationAnalysis Project
Management Language Management/ Quality Management Technology
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Localisation Value Chain - Core Competence of Idiom
DeliveryQAProject completionReview feedbackReviewTranslation
Translation kit preparation File PreparationAnalysis Project
Management Language Management/ Quality Management Technology
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Idiom LSP Partner Program LSPs have close working relationships
with Idiom customers and prospects LSP have huge industry knowledge
and expertise Mutually beneficial partnership between LSPs and
Idiom Promoting WorldServer among LSPs and their customers Making
best use of limited Idiom resources by targeting LSPs which have
greatest potential to benefit from and contribute to the
partnership Partnership with creative entrepreneurs can lead to new
business ideas
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Globalisation Market Dynamics May not be using LSPs No internal
professional localisation staff / people Relatively few languages /
not much content Using some LSPs Some internal professional
localisation staff / people Significant amount of languages and
content Time-to-Market -driven Using multiple LSPs Very significant
amount of languages and content Idiom Goal: Deliver best
non-captive TMS / GMS solutions Help to push the dividing line to
the left (1) NOT TMS/GMS-ready (Opportunistic Idiom Sales &
Marketing) (3) TMS/GMS-ready (Aggressive Idiom Sales &
Marketing) Translation & Localisation Spend (~$10b in 07 12%
CAGR) 1 Captive TMS/GMS clients/market (2) TMS/GMS-curious 1
Source: Common Sense Advisory
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Drivers for a Collaborative Approach 1st major client adopts
idiom 1st direct collaboration with Idiom 1st direct project with
Idiom and end client together Moravia attend Idiom WorldSummit
Idiom CEO and team visit Moravia HQ Moravia becomes Idiom LSP
Platinum Partner Summer 05 Summer 06 Autumn 06 Winter 06 Spring 07
Summer 07
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Benefits to Idiom Broader understanding of L10N process Access
to the challenges of wider client base Access to experts in many
departments Live feedback from LSP on actual processes
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Benefits to Moravia Direct access to Idiom development team
Direct access to Idioms roll out teams Better knowledge of
customisability Broader offering to end client base
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Benefits to End Client One stop shop for global releases
Solutions to many globalisation challenges Knowledgeable teams with
wide experience Reduced overhead due to single-point
communication
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Moravias Technology Strategy We believe in the power of
independent technology suppliers in a mature industry We are not
dogmatic about specific tools ; customers expect flexibility and
freedom of choice Customer retention based on value and
performance, not on locking them in a proprietary technology
Proprietary development focused on customisation and integration
Active member of OASIS and similar initiatives Innovation will
result from integration of TM/MT and strong workflow
technology
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Collaborative Approach 1 TM Engine The client: # 1 in biometric
security devices for personal use Trados Idiom migration through
TMX Better leverage across doc formats even on the first project
Advantages for the customer Increase of localisation scope has an
incomparably lower impact on budget Advantages for Moravia
Streamlined TM management and higher consistency
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Collaborative Approach 2 Workflow Engine The client: One of the
worlds largest software companies Large localisation scope (40+
languages) and very aggressive schedules Seeking a workflow engine
to automate their processes Bilingual RTFs a must for their process
Very complex workflow with an urgent need for automatic
reassignment among geographically dispersed locations Moravia
select Idiom WorldServer Idiom WS TM engine not suitable for
handling bilingual RTFs (-) The customer plans XLIFF migration (+)
Enterprise level, highly scalable workflow engine (+)
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Collaborative Approach 3 Terminal Solution Deployed mainly for
clients who run their own instance of Idiom WS On-line sharing of
TMs among translators through Moravias unique terminal solution A
preferable solution for freelancers and client reviewers No need to
install anything locally Translation project is started
instantaneously by a double-click on a remote machine Database
project backed up real-time
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The Future Moravia works with Idiom in the following areas:
Ergonomics and concept improvements Ergonomics of Desktop Workbench
Concept of online TM sharing GMS (customer) to GMS (LSP)
Integration Tight filter development collaboration foreseen Hosting
solutions Customer workflow hosted on Moravia internal Idiom WS
instance; customer cannot access the process Moravia working for
the customer through the customers Idiom WS or Idiom WS On demand
instance Moravia can host a client instance of Idiom WS granting
full scale access
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The Future WorldServer 9.0 New features benefits New workflow
terminology management Live TM support Moravia had requested this
Translation Memory enhancements Quality & Review Management
Machine Translation Support Released end of August 2007 GMS to GMS
support Partners such as Moravia and customers are main source of
new functionality.
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Q & A Grinne Maycock, Moravia Worldwide
grainnemATmoraviaworldwide.comgrainnemmoraviaworldwide.com Peter
Reynolds, Idiom Technologies preynolds AT idiominc.compreynolds
idiominc.com Thank You