Why and How Moravia Worldwide and Idiom Technologies are Working

Together Gráinne Maycock, Moravia Worldwide

Peter Reynolds, Idiom Technologies

LRC XII September 2007

AgendaAgenda

• Introduction– Idiom WorldServer

• Client challenges• Localisation value chain• Idiom LSP Partner Program

– Driver for strategic alignment– Benefits for Idiom– Benefits for LSP– Benefits for end clients

• Moravia’s technology strategy• Case studies• Q&A

Who is Idiom Technologies?Who is Idiom Technologies?

• Globalization Management Systems (GMS) leader– Pioneered market in

1998– More than 60

customers (select sample here )

– Business and product integration alliances withkey ISVs

– Growing list of SI / VAR and consulting partners

– More than 30 active language service provider (LSP) partners

The District Of ColumbiaOffice Of Human Rights

Kanselarij van de Eerste Minister(Belgium Prime Minister’s Office)

About MoraviaAbout Moravia

• Fact List:– Founded in the Czech Republic in 1990– 12 offices in 9 countries– Production Hubs

• China, Czech Republic, Argentina

– Clients include: Oracle, Microsoft, Adobe, Toshiba, Medtronic, Logitech, …

– 500+ staff worldwide

Global Global Enterprises & Enterprises & OrganizationsOrganizations

IndependentIndependentSoftware VendorsSoftware Vendors

WorldServer™– What is it?WorldServer™– What is it?

• Operating Systems & Platforms

• Content Management

• Database• Software

Configuration Management

• Product Lifecycle Management

• XML Publishing Systems

Language Language ServiceService

ProvidersProviders

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Challenges Facing Clients Challenges Facing Clients

Challenges Facing ClientsChallenges Facing Clients

Challenges Facing ClientsChallenges Facing Clients

Challenges Facing ClientsChallenges Facing Clients

Challenges Facing ClientsChallenges Facing Clients

Challenges Facing ClientsChallenges Facing Clients

Localisation Value ChainLocalisation Value Chain

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Project Management

Language Management/ Quality Management

Technology

Localisation Value Chain - Core Competence of MoraviaLocalisation Value Chain - Core Competence of Moravia

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Localisation Value Chain - Core Competence of IdiomLocalisation Value Chain - Core Competence of Idiom

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Idiom LSP Partner ProgramIdiom LSP Partner Program

• LSPs have close working relationships with Idiom customers and prospects

• LSP have huge industry knowledge and expertise

• Mutually beneficial partnership between LSPs and Idiom

• Promoting WorldServer among LSPs and their customers

• Making best use of limited Idiom resources by targeting LSPs which have greatest potential to benefit from and contribute to the partnership

• Partnership with creative entrepreneurs can lead to new business ideas

Globalisation Market DynamicsGlobalisation Market Dynamics

• May not be using LSPs• No internal professional

localisation staff / people• Relatively few languages /

not much content

• Using some LSPs• Some internal professional

localisation staff / people• Significant amount of

languages and content

• Time-to-Market -driven• Using multiple LSPs• Very significant amount of

languages and content

Idiom Goal:

• Deliver best “non-captive” TMS / GMS solutions

• Help to push the dividing line to the left

(1) NOT TMS/GMS-ready(Opportunistic Idiom Sales & Marketing)

(3) TMS/GMS-ready(Aggressive Idiom Sales & Marketing)

Translation & Localisation Spend (~$10b in ’07 – 12% CAGR)1

“Captive” TMS/GMS

clients/market

(2) TMS/GMS-curious

1 Source: Common Sense Advisory

Drivers for a Collaborative ApproachDrivers for a Collaborative Approach1s

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Summer ’05 Summer ’06 Autumn ’06 Winter ’06 Spring ’07 Summer ’07

Benefits to IdiomBenefits to Idiom

• Broader understanding of L10N process• Access to the challenges of wider client

base• Access to experts in many departments• Live feedback from LSP on actual

processes

Benefits to MoraviaBenefits to Moravia

• Direct access to Idiom development team

• Direct access to Idiom’s roll out teams• Better knowledge of customisability• Broader offering to end client base

Benefits to End ClientBenefits to End Client

• One stop shop for global releases• Solutions to many globalisation

challenges• Knowledgeable teams with wide

experience• Reduced overhead due to single-point

communication

Moravia’s Technology StrategyMoravia’s Technology Strategy

• We believe in the power of independent technology suppliers in a mature industry

• We are not dogmatic about specific tools; customers expect flexibility and freedom of choice

• Customer retention based on value and performance, not on locking them in a proprietary technology

• Proprietary development focused on customisation and integration

• Active member of OASIS and similar initiatives• Innovation will result from integration of TM/MT and

strong workflow technology

Collaborative Approach – 1 TM EngineCollaborative Approach – 1 TM Engine

• The client: # 1 in biometric security devices for personal use

• Trados → Idiom migration through TMX– Better leverage across doc formats even on the first

project

• Advantages for the customer– Increase of localisation scope has an incomparably lower

impact on budget

• Advantages for Moravia– Streamlined TM management and higher consistency

Collaborative Approach – 2 Workflow EngineCollaborative Approach – 2 Workflow Engine• The client: One of the world’s largest software

companies– Large localisation scope (40+ languages) and very

aggressive schedules

• Seeking a workflow engine to automate their processes– Bilingual RTFs a must for their process– Very complex workflow with an urgent need for

automatic reassignment among geographically dispersed locations

• Moravia select Idiom WorldServer• Idiom WS TM engine not suitable for handling

bilingual RTFs (-)• The customer plans XLIFF migration (+)• Enterprise level, highly scalable workflow engine (+)

Collaborative Approach – 3 Terminal SolutionCollaborative Approach – 3 Terminal Solution• Deployed mainly for clients who run their own

instance of Idiom WS• On-line sharing of TMs among translators

through Moravia’s unique terminal solution• A preferable solution for freelancers and client

reviewers– No need to install anything locally

• Translation project is started instantaneously by a double-click on a remote machine

– Database project backed up real-time

The FutureThe Future

• Moravia works with Idiom in the following areas:– Ergonomics and concept improvements

• Ergonomics of Desktop Workbench• Concept of online TM sharing• GMS (customer) to GMS (LSP) Integration• Tight filter development collaboration foreseen

– Hosting solutions• Customer workflow hosted on Moravia internal Idiom WS

instance; customer cannot access the process• Moravia working for the customer through the customer’s

Idiom WS or Idiom WS On demand instance• Moravia can host a client instance of Idiom WS granting

full scale access

The FutureThe Future

• WorldServer 9.0– New features → benefits

• New workflow terminology management• Live TM support – Moravia had requested this• Translation Memory enhancements• Quality & Review Management• Machine Translation Support

– Released end of August 2007

• GMS to GMS support• Partners such as Moravia and customers are

main source of new functionality.

Q & AQ & A

• Gráinne Maycock, Moravia Worldwide– grainnemATmoraviaworldwide.com

• Peter Reynolds, Idiom Technologies– preynoldsATidiominc.com

Thank You