Who Will Be Watching What?: The Keys to the New

Audiovisual EraPresented by:

Borja Perez

Vice President

Telemundo Digital Media

Next#1El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma

Who Will Be Watching What?: The Keys to the New

Audiovisual EraPresented by:

Borja Perez

Vice President

Telemundo Digital Media

Mesa redonda:¿Quién mirará qué? Las claves de la nueva era audiovisual

Who Will Be Watching What?: The Keys to the New

Audiovisual EraPresented by:

Borja Perez

Vice President

Telemundo Digital Media

Knowing Your Audience

Understanding Audience is the Key to Unlocking User Behavior

Internal Research

- Web Analytics

- Conexión Cultural

- Segmentation Study

External Research/Trends

- Industry Trend

- Marketing Trends

- New Technology

Top Trends

TV/Web Evolution

- TV to Web and Web to TV Drivers

Customization

- Infotainment, allows for 360° with TV

Behavioral Targeting

Multi-Screen Opportunities Consumers are not just watching television anymore.

Need to capture the users attention by creating content for multiple platforms.

- Short form (ideal for mobile and web)

- Full length Shows Online (streaming and EST)

Addendum

8

El Confesionario

9

Novela Interactiva

10

iTunes

11

Latin Billboards 2007

12

Miss Universo 2007

Who Will Be Watching What?: The Keys to the New

Audiovisual EraPresented by:

Borja Perez

Vice President

Telemundo Digital Media

Next#1El repte de la triple pantallaContinguts, tecnologia i nous usuaris en l’era de la TV digital multiplataforma