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ZGS Communications Research Department 29 August 2016 WWDT Telemundo July Sweeps 2016 Highlights

WWDT Telemundo July 2016 Highlights_final (003)

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Page 1: WWDT Telemundo  July 2016 Highlights_final (003)

ZGS CommunicationsResearch Department

29 August 2016

WWDT Telemundo July Sweeps 2016 Highlights

Page 2: WWDT Telemundo  July 2016 Highlights_final (003)

WWDT Telemundo Ft. Myers Continues to Grow In All Key Demos!

Source: NSI Ft Myers - July ’15PL, May’16PL, July ’16 –M-S 7A-1A, Live SD

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54

0.43

0.35

0.21

0.44

0.330.30

0.61

0.38

0.30

Jul-15 May-16 Jul-16

+42%

+43%+9%

WWDT

Year-Year GROWTHWWDT

Book to Book

GROWTH

Page 3: WWDT Telemundo  July 2016 Highlights_final (003)

Un Nuevo Dia #1 Spanish Morning Show In Ft. Myers!

Source: NSI Ft. Myers July ’15PL, May ’16PL, July’16 . M-F 7A-10A Live-SD

Station M-F 7a-10a Program A18-34R A18-49R W25-54RWWDT Un Nuevo Dia 0.83 0.44 0.24WUVF Despierta America 7a-10a 0.2 0.14 0.05

EXCW PP/Various 0.01 << <<

ADULTS 18-34 ADULTS 18-49

0.160.20

0.51

0.31

0.83

0.44

Jul-15 May-16 Jul-16

+418% +120%

WWDT

Book to Book

GROWTH

WWDT

Year-Year

GROWTH

Page 4: WWDT Telemundo  July 2016 Highlights_final (003)

Al Rojo Vivo #1 Spanish-LanguageNewsmagazine among Women 25-54

Source: NSI Ft. Myers July’15PL, July’16, 4-5P TP Live Same Day

ADULTS 18-34 ADULTS 18-49 ADULTS 25-54

0.37

0.3

0.19

0.44

0.30

0.37

Jul-15 Jul-16

Station M-F 4-5P Program W25-54R

WWDT AL ROJO VIVO 0.46EXCW SULEIMAN 0.17

WUVF GORDO Y LA FLACA 0.06

WWDT

Year-Year

GROWTH

+19% +95%Flat

Page 5: WWDT Telemundo  July 2016 Highlights_final (003)

Caso Cerrado #1 Spanish-Language Court Show Among Women 25-54

Source: NSI Ft. Myers July ’16. M-F 5-6P Live-SD

Station M-F5P-6P Program W25-54R

WWDT Caso Cerrado 0.51EXCW Noticias/La Plza 0.29

WUVF Primer Impacto 0.15

M-F 5-6P

Page 6: WWDT Telemundo  July 2016 Highlights_final (003)

Telemundo Fort Myers is the Market Leader in Primetime, No Matter How You Slice It!

Source: NSI Ft Myers Naples, M-F Jul ’16 Sweeps 2016 Live +SD

M-F 8-9PM-F 7-8P

Cuarta Temporada

M-F 10-11P

M-F 9-10P

A18-34 A18-49 A25-54

1.5

1.0

0.7

0.50.4

0.50.4 0.4 0.4

WWDT-Tel WUVF-UNI EXCW-MMX

56%Spanish

Language Share

63%Spanish

Language Share 44%

Spanish Language

Share

#1

#1

#1

3

Page 7: WWDT Telemundo  July 2016 Highlights_final (003)

Ft. Myers Loves El Señor de Los Cielos!

Finale 7/18/16

#1 Most Watched Prime Program Overall Among Adults 18-34, Regardless of Language!

NSI Ft. Myers July ’16 -July 18: 8-11P 3 HOUR PAV AVERAGE Primetime, Live Same Day

DMA Adults 18-34

2.8/9Rating/Share

Page 8: WWDT Telemundo  July 2016 Highlights_final (003)

8

8PM 10PMSeñora Acero 3, La CoyoteThe next chapter of this super

series brings a new Mrs. Steel, who joins forces with

Salvador to continue the legacy. Replaces El

Señor de los Cielos 4.

#1 Primetime Premieres

Rank JULY19, 2016, Tu. 8-9P RA18-34 SA18-34

#1 WWDT Telemundo 4.7 22

#2 WBBH-NBC (8-10P) 2.1 8.5

#3 WFTX FOX 1.2 5.6

#4 EXCW-MMX 1.2 5.4

#5 WXCW-CW 0.9 4.2

#6 WUVF-UNIVISION 0.9 4.1

Rank JULY 19 ,2016, Tu. 9-10P RA18-34 SA18-34

#1 WWDT Telemundo 4.3 15.7

#2 EXCW-MMX 1.2 4.3

#3 WXCW-CW 0.9 3.3

#4 WFTX-FOX 0.8 2.8

#5 WUVF-UNIVISION 0.3 1.2

Telemundo Ft. Myers#1 Among Millennials, Regardless of Language!

#1#1

NSI Ft Myers Tuesday July 19, 2016 Top Ranking PAV shows ; 8:00p-10Pp,, Live Same Day

Page 9: WWDT Telemundo  July 2016 Highlights_final (003)

NSI Ft Myers Sunday July 10, 2016 Top Ranking shows Su 7/10 PAV; Top 6: 8:00P-10P,, Live Same Day

Station Sunday Jul 10, 2016 (8-10P) P18-34R P18-49R P25-54

WWDT La Voz Kids Finale 4.4 2.8 2.3WBBH OLYTR830/7/10 2.3 1.9 1.9.

WFTX B9-9 /FAM GUY 1.4 1.0 1.0

WINK BIG BRO SU WK2 1.4 1.6 2.2

WZVN CELEBTY/$100,000 1.3 1.1 1.7

WXCW VARIOUS 0.6 1.2 1.0

La Voz Kids Finale!

#1 Regardless of Language