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TELEMUNDO ARKANSAS - Premier Spanish television. Strength in numbers: Telemundo-16 FAYETTEVILLE-FT. SMITH since February 2015. Preparing to launch Telemundo-14 LITTLE ROCK early 2016.
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=STRENGTH
TELEMUNDO, a division of NBCUniversal Hispanic Enterprises and Content,
is a world-class media company, leading the industry in the production and
distribution of high-quality Spanish-language content across its multiplatform
portfolio to U.S. Hispanics and audiences around the world.
Telemundo’s multiple platforms include
the Telemundo Network, a Spanish-
language television network featuring
original productions, theatrical motion
pictures, news and first-class sports
events, reaching U.S. Hispanic viewers
in 210 markets through its 17 owned
stations, broadcast and MVPD affiliates;
Telemundo Digital Media, which
distributes Telemundo’s original content
across digital and emerging platforms
including mobile devices and www.
telemundo.com; an owned and operated
full power station in Puerto Rico that
reaches 99% of all TV households in that DMA; and Telemundo Internacional, the
international distribution arm which has positioned Telemundo as the second
largest provider of Spanish-language content worldwide by syndicating
content to more than 100 countries in over 35 languages.
Now, Arkansas advertisers have an incredible opportunity to take advantage of two
Telemundo stations which, combined, offer a reach of nearly the entire state
of Arkansas and a small section of eastern Oklahoma. Telemundo Arkansas will
be able to provide the same broadcasting and digital media which will help you
break into the explosive Hispanic market through it’s two stations, a total of three
websites and a plethora of social media outlets, providing the lucrative inbound
marketing that has become so vital to any business’ marketing portfolio.
If you have any doubts about the buying power of the Hispanic market in the U.S.,
just take a look below at how the largest media buyers nationwide are increasing
their presence in front of this economically strong demographic.
Telemundois the fastestGROWINGNETWORKregardless ofLANGUAGE13% INCREASE IN
2011-2012*
* Nielsen Ratings
The Hispanic population in America is growing at a remarkable rate. Half of the American population increase between 2000 and 2010 was accountable to Hispanic growth. Hispanics are also growing faster than other racial groups, growing 43% in the same time period compared to 9.7% for non-Hispanics.
Hispanics are poised to be the next big consumer group. 1 in 3 Hispanics are under the age of 18, compared to just 1 in 4 for non-Hispanics. Moreover, 75% of Hispanics fall into the important 18-49 age demographic. For non-Hispanics this same age group only represents 56%.
Telemundo is the fastest growing Spanish language network. Our original content produced in America, for Hispanics living in America, makes us the most innovative Spanish language programmer - and we make it better than anyone else.
Little Rock TV Market Little Rock TV Annual Advertising - $77.2 million
ETZ
CTZ
MTZPTZ
TUCSON (Sierra Vista)
ALBUQUERQUE-SANTA FE
AMARILLO
EL PASO(LAS CRUCES)
ODESSA-MIDLAND
ABILENE-SWEETWATER
WICHITA FALLS
& LAWTON
SHERMAN-ADA
OKLAHOMA CITYTULSA
LITTLE ROCK-PINE BLUFF
GREENWOOD-GREENVILLE
COLUMBUS-TUPELO-
WEST POINT-HOUSTON
SHREVEPORT
LAKECHARLES
LAFAYETTE
BATON ROUGE
BILOXI-GULFPORT
MOBILE-PENSACOLA(Ft. WaltonBeach)
PANAMA CITY
GAINESVILLE
JACKSONVILLETALLAHASSEE-THOMASVILLE
FT. MYERS-NAPLES
DOTHAN
MONTGOMERY-SELMA
BIRMINGHAM(Anniston and Tuscaloosa)
COLUMBUS
(OPELIKA)
ALBANY
MACONCHARLESTON
COLUMBIA
AUGUSTA-AIKEN
MYRTLE BEACH-FLORENCE
WILMINGTON
GREENVILLE-NEW BERN-WASHINGTON
RALEIGH-DURHAM(Fayetteville)
NORFOLK-PORTSMOUTH-NEWPORT NEWS
RICHMOND-PETERSBURG
SALISBURY
CHAR
LOTT
ES-
VILL
E
HARRISON-BURG
SAVANNAH
HATTIESBURG-LAUREL
MERIDIAN
ALEXANDRIA
MONROE-EL DORADO JACKSON
JOPLIN-PITTSBURG
WICHITA-HUTCHINSON PLUS
NORTHPLATTE
LINCOLN & HASTINGS-KEARNEY
TOPEKA
ST. JOSEPH
OMAHA DES MOINES-AMES
LUBBOCK
AUSTIN
LAREDOCORPUS CHRISTI
VICTORIA
HARLINGEN-WESLACO-BROWNSVILLE-MC ALLEN
WACO-TEMPLE-BRYAN
SAN ANGELO
YUMA-EL CENTRO
RENO
MEDFORD-KLAMATH FALLS
CHICO-REDDING
EUREKA
EUGENEBEND
YAKIMA-PASCO-RICHLAND-KENNEWICK
SPOKANE
MISSOULA GREAT FALLS
HELENA
BUTTE-BOZEMAN
TWIN FALLS
SALT LAKE CITY
BILLINGS
GLENDIVEMINOT-BISMARCK-DICKINSON (Williston)
RAPID CITY
SIOUX FALLS (Mitchell)
SIOUX CITY
MANKATO
ROCHESTER-MASON CITY-AUSTIN
FARGO-VALLEY CITY
DULUTH-SUPERIOR
MARQUETTE
TRAVERSE CITY-CADILLAC
FLINT-SAGINAW-BAY CITY
GRAND RAPIDS- KALAMAZOO- BATTLE CREEK
LANS
ING
SOUTH BEND-
ELKHART
LIMAFT. WAYNE
TOLEDO
COLUMBUS
ZANES-VILLE
ERIE
BUFFALO
ROCHESTER
UTIC
A
SPRING-FIELD–HOLYOKE
PROVIDENCE-NEW BEDFORD
ELMIRA(CORNING)
SYRACUSE
WATERTOWN BURLINGTON-PLATTSBURGH
PRESQUE ISLE
BANGOR
PORTLAND-AUBURN
ALBANY-SCHENECTADY- TROY
BINGHAMTON
WILKES BARRE-SCRANTON
YOUNGS-TOWN
PARKERS-BURG
CLARKSBURG- WESTON
JOHNSTOWN- ALTOONA- STATE COLLEGE HARRISBURG-
LANCASTER- LEBANON-YORK
WHEELING-STEUBENVILLE
DAYTON
ALPENA
GREEN BAY-APPLETON
MADISON
CEDAR RAPIDS-
WATERLOO-
IOWA CITY &
DUBUQUE
ROCK-FORD
DAVENPORT-ROCK ISLAND-MOLINE
PEORIA-BLOOMINGTON
CHAMPAIGN &SPRINGFIELD-DECATUR
TERRE HAUTE
BOWLING GREEN
LOUISVILLE
LEXINGTON
CHARLESTON-HUNTINGTON
OTTUMWA-KIRKSVILLE QUINCY-
HANNIBAL-KEOKUK
LAFA-YETTE
COLUMBIA-JEFFERSONCITY
SPRINGFIELD PADUCAH-CAPE GIRARDEAU-HARRISBURG
JONESBORO
JACKSON
HUNTSVILLE-DECATUR(FLORENCE)
CHATTANOOGA
KNOXVILLE
GREENVILLE-SPARTANBURG- ASHEVILLE- ANDERSON
TRI-CITIES, TN-VA
ROANOKE-LYNCHBURG
BLUEFIELD- BECKLEY-OAK HILL
GREENSBORO-HIGH POINT- WINSTON SALEM
WAUSAU-RHINELANDER
LA CROSSE-EAU CLAIRE
CHEYENNE-SCOTTSBLUFF
CASPER-RIVERTONBOISE
FRESNO-VISALIA
BAKERSFIELD
SANTA BARBARA-SANTA MARIA-SAN LUIS OBISPO
MONTEREY-SALINAS
COLORADO SPRINGS- PUEBLO
TYLER- LONGVIEW (LUFKIN & NACOGDOCHES-)
BEAUMONT-PORT
ARTHUR
GRAND JUNCTION-MONTROSE
FT. SMITH-
FAY-ETTEVILLE-
SPRINGDALE-
ROGERS
SEATTLE-TACOMA
PORTLAND
SACRAMENTO-STOCKTON-MODESTO
LOS ANGELES
SAN DIEGO
PALMSPRINGS
PHOENIX (PRESCOTT)
DENVER
DALLAS-FT.WORTH
SAN ANTONIO
HOUSTON
MINNEAPOLIS-ST. PAUL
KANSAS CITY
ST. LOUIS
MILWAUKEE
DETROIT
CHICAGO
INDIANAPOLIS
CINCINNATI
CLEVELAND-AKRON(CANTON)
ATLANTA
ORLANDO-DAYTONA BEACH-MELBOURNE
TAMPA-ST. PETERSBURG(SARASOTA)
WEST PALM BEACH-FT. PIERCE
MIAMI-FT. LAUDERDALE
CHARLOTTE
WASHINGTON, D.C.(Hagerstown)
BALTIMOREPHILADELPHIA
NEWYORK
HARTFORD &NEW HAVEN
BOSTON(Manchester)
SAN FRANCISCO-OAKLAND-SAN JOSE
PITTSBURGH
NEWORLEANS
MEMPHIS
NASHVILLE
LAS VEGAS
IDAHO FALLS-POCATELLO, ID(JACKSON, WY)
EVANSVILLE
Collings-worth
Autauga
Baldwin
Barbour
Bibb
Blount
Bullock
Butler
Calhoun
Cham-bers
Cher
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Chilton
Choc
taw
Clarke
Clay
Cleb
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Coffee
Colbert
Conecuh
Coosa
Covin
gton
Cren
shaw
Cullman
Dale
Dallas
De Kalb
Elmore
Escambia
Etowah
Fayette
Franklin
Geneva
GreeneHale
Henry
Houston
Jackson
Jefferson
Lam
ar
Lauderdale
Lawrence
Lee
Limestone
Lowndes
Macon
Mad
ison
Marengo
Marion
Marshall
Mobile
Monroe
Montgo-mery
Morgan
Perry
Pickens
Pike
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olph
Russell
St. Clair
Shelby
Sumter
Tallad
ega
Talla-poosa
Tuscaloosa
Walker
Was
hing
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Wilcox
WinstonArkansas
Ashley
BaxterBoone
Brad
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Carroll
Chicot
Clark
Clay
Cleburne
Cleve-land
Columbia
Con-way
Craighead
Critten-den
Cross
DallasDesha
Drew
Faulk-ner
Fulton
Garland
Grant
Greene
Hemp-stead
Hot Spring
Howa
rd
Indepen-dence
Izard
Jack-son
Jefferson
Johnson
Lafay
ette
Lawrence
Lee
Lincoln
Little River
Lonoke
Marion
Miller
Missis-sippi
Mon
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Montgo-mery
Neva
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Newton
Ouac
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Perry
Phillips
Pike
Poinsett
Polk
Pope
Prairie
Pulaski
Randolph
St. Francis
Saline
Searcy
Sevier
Sharp
Stone
Union
Van Buren
White Wood-ruff
Yell
Yuma
Apache N.
Apache S.
Cochise
Coconino
Gila
Graham
GreenleeMaricopa
MohaveNavajo
Pima
Pinal
Santa Cruz
Yavapai
La Paz
Alameda
Alpine
Amador
Butte
Calaveras
Colusa
ContraCosta
Del Norte
El Dorado
Fresno
Glenn
Humboldt
Imperial
Inyo
KernW
KernE
Kings
Lake
Lassen
Los Angeles
Madera
Marin
Mariposa
Mendocino
Merced
Modoc
Mono
Monterey
Napa
Nevada
Orange
Placer
Plumas
Riverside
Sacra-mento
SanBenito
San Bernardino
San Diego
San Francisco
SanJoaquin
San Luis Obispo
SanMateo
SantaBarbara
Santa Clara
SantaCruz
Shasta
Sierra
Siskiyou
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Sonoma
Stanislaus
Sutter
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Kiowa
Kit CarsonLake
La Plata
Larimer
Las Animas
Lincoln
Logan
Mesa
Mineral
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Montrose
Morgan
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Park
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Pitkin
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Rio Blanco
Rio Grande
Routt
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San Miguel
Sedgwick
Summit
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Mid
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Win
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Jackson
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Grant
Greenbrier
Hampshire
Hanc
ock
Hardy
Harrison Jeffer-son
Lewis
Lincoln
Logan
McDowell
Marion
Mar
shall
Mercer
Mineral
Mingo
Monongalia
Monroe
Morgan
Nicholas
Ohio
Pendle-ton
Pleasants
Pocahontas
Preston
Raleigh
Randolph
Ritchie
Taylor
Tucker
Tyler
Upshur
Wayne
Webster
Wetzel
Wyoming
Jack
son
Kanawha
Mason
Putnam
Roane
Wirt
Wood
Park
Teton
Albany
Big HornCampbell
Carbon
Converse
Crook
Fremont
Goshen
Hot Springs
Johnson
Laramie
Lincoln
Natrona
Niobrara
Platte
Sheridan
Sublette
Sweetwater
Uinta
WashakieWeston
Wash-ington
Pendle-ton
Som
erse
t
Mid
dles
ex
W E
W
E
N
S
W C E
N
S
N
Warren
Sumners
Island
Benton
Craw-ford Frank-
lin
Logan
Madison
Scott
Sebas-tian
Washington
JeffersonButte
Clark
VANCOUVER KELOWNA-KAMLOOPS
CALGARY-LETHBRIDGE MEDICINE HAT
SWIFT CURRENT REGINA-MOOSE JAW YORKTON WINNIPEG-BRANDON (NOT DESIGNATED) THUNDER BAYSAULT STE. MARIE
SUDBURY-TIMMINS-NORTH BAY
ROUYN-NORANDA
OTTAWA
BARRIE
PETERBOROUGHKINGSTON
KITCHENER
WINGHAM
TORONTO
-HAMILTON
LONDON
WINDSOR
TROISRIVIERE
CHICOUTIMI-JONQUIERE
QUEBECMONTREAL
SHERBROOKE
RIVIERE DU LOUP
CARLETON
RIMOUSKI-MATANE
SAINT JOHN-MONCTONPEMBROKE
(NOT DESIGNATED)
ANCHORAGE
FAIRBANKS
UNMEASURED ALASKA
JUNEAU
Fairbanks North Star
Southeast FairbanksDenali
Bethel
Dillingham
Aleutians West
Aleutians East
Wade Hampton
Nome
Northwest Arctic
Ykon-Koyukuk
North Slope
Juneau
Haines Skagway
Sitka
Yakutat
Matanuska-Susitna
Anchorage
Kodiak
Islan
d
Kenai Peninsula
Lakeand
Peninsula
Valdez-Cordova
Wrangell-Petersburg
Hoonah-Angoon
KetchikanGateway
Prince of Wales-Outer Ketchikan
Hawaii
Maui
Honolulu
Kauai
ALASKA
HAWAII
HONOLULU
Nielsen DMA—Designated Market Area Regions 2013 – 2014Metered Measurement in 56 Markets
DMA® region: Generally a group of counties in which the commercial TV stations in the Metro/Central area achieve the largest audience share. This is nonoverlapping geography for planning, buying and evaluating television audiences across various markets. See the Local Reference Supplement for more information.
The Canadian data were supplied by Nielsen Broadcast Index of Canada.
County time zone designations per Department of Transportation except in the case of split counties where the NSI® service assigns the entire county to one time zone on majority of population basis.
Counties assigned to a DMA region but not contiguous to other counties of that market.
Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. RRD/13
Nielsen Diary Only DMA regionNielsen Meter/Diary DMA regionNielsen Local People Meter region
Nie9470.indd 1 10/28/13 3:45 PM
DMA Rank - #56 !591,300 Households !Hispanic DMA - #84 !20,130 Hispanic HHs !4.8% Hispanic
Little Rock Market DemoAnnual Television Advertising $77.2 million
Why Reaching the Hispanic Market is SO Important To You and Your Business
Ft Smith AR TV Market Fort Smith TV Annual Advertising - $47.1 million
DMA Rank - #101 !302,920 Households !Hispanic DMA - #73 !25,850 Hispanic HHs !12.9% Hispanic
ETZ
CTZ
MTZPTZ
TUCSON (Sierra Vista)
ALBUQUERQUE-SANTA FE
AMARILLO
EL PASO(LAS CRUCES)
ODESSA-MIDLAND
ABILENE-SWEETWATER
WICHITA FALLS
& LAWTON
SHERMAN-ADA
OKLAHOMA CITYTULSA
LITTLE ROCK-PINE BLUFF
GREENWOOD-GREENVILLE
COLUMBUS-TUPELO-
WEST POINT-HOUSTON
SHREVEPORT
LAKECHARLES
LAFAYETTE
BATON ROUGE
BILOXI-GULFPORT
MOBILE-PENSACOLA(Ft. WaltonBeach)
PANAMA CITY
GAINESVILLE
JACKSONVILLETALLAHASSEE-THOMASVILLE
FT. MYERS-NAPLES
DOTHAN
MONTGOMERY-SELMA
BIRMINGHAM(Anniston and Tuscaloosa)
COLUMBUS
(OPELIKA)
ALBANY
MACONCHARLESTON
COLUMBIA
AUGUSTA-AIKEN
MYRTLE BEACH-FLORENCE
WILMINGTON
GREENVILLE-NEW BERN-WASHINGTON
RALEIGH-DURHAM(Fayetteville)
NORFOLK-PORTSMOUTH-NEWPORT NEWS
RICHMOND-PETERSBURG
SALISBURY
CHAR
LOTT
ES-
VILL
E
HARRISON-BURG
SAVANNAH
HATTIESBURG-LAUREL
MERIDIAN
ALEXANDRIA
MONROE-EL DORADO JACKSON
JOPLIN-PITTSBURG
WICHITA-HUTCHINSON PLUS
NORTHPLATTE
LINCOLN & HASTINGS-KEARNEY
TOPEKA
ST. JOSEPH
OMAHA DES MOINES-AMES
LUBBOCK
AUSTIN
LAREDOCORPUS CHRISTI
VICTORIA
HARLINGEN-WESLACO-BROWNSVILLE-MC ALLEN
WACO-TEMPLE-BRYAN
SAN ANGELO
YUMA-EL CENTRO
RENO
MEDFORD-KLAMATH FALLS
CHICO-REDDING
EUREKA
EUGENEBEND
YAKIMA-PASCO-RICHLAND-KENNEWICK
SPOKANE
MISSOULA GREAT FALLS
HELENA
BUTTE-BOZEMAN
TWIN FALLS
SALT LAKE CITY
BILLINGS
GLENDIVEMINOT-BISMARCK-DICKINSON (Williston)
RAPID CITY
SIOUX FALLS (Mitchell)
SIOUX CITY
MANKATO
ROCHESTER-MASON CITY-AUSTIN
FARGO-VALLEY CITY
DULUTH-SUPERIOR
MARQUETTE
TRAVERSE CITY-CADILLAC
FLINT-SAGINAW-BAY CITY
GRAND RAPIDS- KALAMAZOO- BATTLE CREEK
LANS
ING
SOUTH BEND-
ELKHART
LIMAFT. WAYNE
TOLEDO
COLUMBUS
ZANES-VILLE
ERIE
BUFFALO
ROCHESTER
UTIC
A
SPRING-FIELD–HOLYOKE
PROVIDENCE-NEW BEDFORD
ELMIRA(CORNING)
SYRACUSE
WATERTOWN BURLINGTON-PLATTSBURGH
PRESQUE ISLE
BANGOR
PORTLAND-AUBURN
ALBANY-SCHENECTADY- TROY
BINGHAMTON
WILKES BARRE-SCRANTON
YOUNGS-TOWN
PARKERS-BURG
CLARKSBURG- WESTON
JOHNSTOWN- ALTOONA- STATE COLLEGE HARRISBURG-
LANCASTER- LEBANON-YORK
WHEELING-STEUBENVILLE
DAYTON
ALPENA
GREEN BAY-APPLETON
MADISON
CEDAR RAPIDS-
WATERLOO-
IOWA CITY &
DUBUQUE
ROCK-FORD
DAVENPORT-ROCK ISLAND-MOLINE
PEORIA-BLOOMINGTON
CHAMPAIGN &SPRINGFIELD-DECATUR
TERRE HAUTE
BOWLING GREEN
LOUISVILLE
LEXINGTON
CHARLESTON-HUNTINGTON
OTTUMWA-KIRKSVILLE QUINCY-
HANNIBAL-KEOKUK
LAFA-YETTE
COLUMBIA-JEFFERSONCITY
SPRINGFIELD PADUCAH-CAPE GIRARDEAU-HARRISBURG
JONESBORO
JACKSON
HUNTSVILLE-DECATUR(FLORENCE)
CHATTANOOGA
KNOXVILLE
GREENVILLE-SPARTANBURG- ASHEVILLE- ANDERSON
TRI-CITIES, TN-VA
ROANOKE-LYNCHBURG
BLUEFIELD- BECKLEY-OAK HILL
GREENSBORO-HIGH POINT- WINSTON SALEM
WAUSAU-RHINELANDER
LA CROSSE-EAU CLAIRE
CHEYENNE-SCOTTSBLUFF
CASPER-RIVERTONBOISE
FRESNO-VISALIA
BAKERSFIELD
SANTA BARBARA-SANTA MARIA-SAN LUIS OBISPO
MONTEREY-SALINAS
COLORADO SPRINGS- PUEBLO
TYLER- LONGVIEW (LUFKIN & NACOGDOCHES-)
BEAUMONT-PORT
ARTHUR
GRAND JUNCTION-MONTROSE
FT. SMITH-
FAY-ETTEVILLE-
SPRINGDALE-
ROGERS
SEATTLE-TACOMA
PORTLAND
SACRAMENTO-STOCKTON-MODESTO
LOS ANGELES
SAN DIEGO
PALMSPRINGS
PHOENIX (PRESCOTT)
DENVER
DALLAS-FT.WORTH
SAN ANTONIO
HOUSTON
MINNEAPOLIS-ST. PAUL
KANSAS CITY
ST. LOUIS
MILWAUKEE
DETROIT
CHICAGO
INDIANAPOLIS
CINCINNATI
CLEVELAND-AKRON(CANTON)
ATLANTA
ORLANDO-DAYTONA BEACH-MELBOURNE
TAMPA-ST. PETERSBURG(SARASOTA)
WEST PALM BEACH-FT. PIERCE
MIAMI-FT. LAUDERDALE
CHARLOTTE
WASHINGTON, D.C.(Hagerstown)
BALTIMOREPHILADELPHIA
NEWYORK
HARTFORD &NEW HAVEN
BOSTON(Manchester)
SAN FRANCISCO-OAKLAND-SAN JOSE
PITTSBURGH
NEWORLEANS
MEMPHIS
NASHVILLE
LAS VEGAS
IDAHO FALLS-POCATELLO, ID(JACKSON, WY)
EVANSVILLE
Collings-worth
Autauga
Baldwin
Barbour
Bibb
Blount
Bullock
Butler
Calhoun
Cham-bers
Cher
okee
Chilton
Choc
taw
Clarke
Clay
Cleb
urne
Coffee
Colbert
Conecuh
Coosa
Covin
gton
Cren
shaw
Cullman
Dale
Dallas
De Kalb
Elmore
Escambia
Etowah
Fayette
Franklin
Geneva
GreeneHale
Henry
Houston
Jackson
Jefferson
Lam
ar
Lauderdale
Lawrence
Lee
Limestone
Lowndes
Macon
Mad
ison
Marengo
Marion
Marshall
Mobile
Monroe
Montgo-mery
Morgan
Perry
Pickens
Pike
Rand
olph
Russell
St. Clair
Shelby
Sumter
Tallad
ega
Talla-poosa
Tuscaloosa
Walker
Was
hing
ton
Wilcox
WinstonArkansas
Ashley
BaxterBoone
Brad
leyCalh
oun
Carroll
Chicot
Clark
Clay
Cleburne
Cleve-land
Columbia
Con-way
Craighead
Critten-den
Cross
DallasDesha
Drew
Faulk-ner
Fulton
Garland
Grant
Greene
Hemp-stead
Hot Spring
Howa
rd
Indepen-dence
Izard
Jack-son
Jefferson
Johnson
Lafay
ette
Lawrence
Lee
Lincoln
Little River
Lonoke
Marion
Miller
Missis-sippi
Mon
roe
Montgo-mery
Neva
da
Newton
Ouac
hita
Perry
Phillips
Pike
Poinsett
Polk
Pope
Prairie
Pulaski
Randolph
St. Francis
Saline
Searcy
Sevier
Sharp
Stone
Union
Van Buren
White Wood-ruff
Yell
Yuma
Apache N.
Apache S.
Cochise
Coconino
Gila
Graham
GreenleeMaricopa
MohaveNavajo
Pima
Pinal
Santa Cruz
Yavapai
La Paz
Alameda
Alpine
Amador
Butte
Calaveras
Colusa
ContraCosta
Del Norte
El Dorado
Fresno
Glenn
Humboldt
Imperial
Inyo
KernW
KernE
Kings
Lake
Lassen
Los Angeles
Madera
Marin
Mariposa
Mendocino
Merced
Modoc
Mono
Monterey
Napa
Nevada
Orange
Placer
Plumas
Riverside
Sacra-mento
SanBenito
San Bernardino
San Diego
San Francisco
SanJoaquin
San Luis Obispo
SanMateo
SantaBarbara
Santa Clara
SantaCruz
Shasta
Sierra
Siskiyou
Solano
Sonoma
Stanislaus
Sutter
Tehama
Trinity
Tulare
Tuolumne
Ventura
Yolo
Yuba
Adams
Alamosa
Arapahoe
Archuleta Baca
Bent
Boulder
ChaffeeCheyenne
ClearCreek
ConejosCostilla
CrowleyCuster
Delta
Denver
Broomfield
Dolores
Douglas
Eagle
Elbert
El Paso
Fremont
Garfield
Gilpin
Grand
Gunnison
Hinsdale
Huerfano
Jackson
Jeffe
rson
Kiowa
Kit CarsonLake
La Plata
Larimer
Las Animas
Lincoln
Logan
Mesa
Mineral
Moffat
Montezuma
Montrose
Morgan
Otero
Ouray
Park
Phillips
Pitkin
ProwersPueblo
Rio Blanco
Rio Grande
Routt
Saguache
SanJuan
San Miguel
Sedgwick
Summit
Telle
r
Washington
Weld
Yuma
Fair-field
HartfordLitchfield
Mid
dles
ex
New Haven
NewLondon
Tolland
Win
dham
Kent
New
Castl
e
Sussex
Jackson
Calh
oun
Franklin
Gadsden
Gulf
Leon
Wakulla
Alachua
BakerBay
Brad
ford
Brev
ard
Broward
Charlotte
Citrus
Clay
Collier
Colu
mbi
a
Miami-Dade
De Soto
Dixie
Duval
Esca
mbi
a
Flag
ler
Gil-christ
Glades
Hamilton
Hardee
Hendry
Hernando
Highlands
Hills
boro
ugh
Holmes
IndianRiver
Jeffe
rson
Lafay
ette
Lake
Lee
Levy
Madison
Manatee
Marion
Martin
Mon
roe
Okalo
osa
Okee
chob
ee
Palm BeachS
Pasco
PinellasPolk
Putnam
St. J
ohns
St.Lucie
SantaRosa
Sara
sota
SeminoleSum
ter
Suwa
nnee
TaylorUnion
Volusia
Walt
on
Washington
Liberty
Orange
Osceola
Nassau
Appling
Atkinson
Bacon
Baker
Bald-win
Banks
Barrow
Bartow
BenHill
Berrien
Bibb
Bleck-ley
Brantley
Brooks
Bryan
Bulloch
Burke
Butts
Calhoun
Camden
Candler
Carroll
Catoo
sa
Charlton
Chatham
Chatahoo-chee
Chat-tooga
Cherokee
Clarke
Clay
Clay
ton
Clinch
Cobb
Coffee
Colquitt
Colum-bia
Cook
Coweta
Craw- ford
Crisp
Dade
Dawson
Decatur
De Kalb
DodgeDooly
Dougherty
Doug-las
Early
Echols
Effing-ham
Elbert
Emanuel
Evan
s
Fannin
Faye
tte
Floyd For-syth
Frank
lin
Fulton
Gilmer
Glas-cock
Glynn
Gordon
Grady
Greene
Gwinnett
Haber-sham
Hall
Hancock
Haral-son
Harris
Hart
Heard
Henry
Hous
ton
Irwin
Jackson
Jasper
JeffDavis
Jeffe
rson
JenkinsJohnson
JonesLam
ar
Lanier
Laurens
Lee Liberty
Lincoln
Long
Lowndes
Lump
kin
McDuffie
McIntosh
Macon
Madison
Mar
ion
Meri-wether
MillerMitchell
Mon
roe
Mon
tgom
ery
Morgan
Mur
ray
Muscogee
Newton
OconeeOgle-thorpe
Paul-ding
Peach
Pickens
Pierce
Pike
Polk
Pulaski
Putnam
Quit-man
Rabun
Randolph
Richmond
Rock
dale
Schl
ey
Screven
Sem
inol
e
Spalding
Stephens
Stewart Sumter
Talbot
Taliaferro
Tattn
all
Taylor
TelfairTerrell
Thomas
Tift
Toom
bs
Towns
Treut-len
Troup
Turner
Twiggs
Union
Upson
Walker
Walton
Ware
War
ren
Washington
Wayne
Web
ster Wheeler
Whi
teWhi
tfield
Wilcox
Wilkes
Wilkin-son
Worth
Adair
Adams
Alla-makee
Appa-noose
Audu-bon
Benton
BlackHawk
Boone
Bremer
Buchanan
BuenaVista Butler
Calhoun
Carroll
Cass
Cedar
CerroGordo
Cherokee
Chicka-saw
Clarke
Clay
Clayton
ClintonCrawford
Dallas
DavisDecatur
Delaware
DesMoines
Dickin-son
Dubu
que
Emmet
FayetteFloyd
Franklin
Fremont
Greene
Grundy
Guthrie
Hamilton
Hancock
Hardin
Harrison
Henry
Howard
Hum-boldt
Ida
Iowa
Jackson
Jasper
Jefferson
Johnson
Jones
Keokuk
Kossuth
Lee
Linn
Louisa
Lucas
Lyon
Madison MahaskaMarion
Marshall
Mills
Mitchell
Monona
MonroeMontgo-mery
Muscatine
O’Brien
Osceola
Page
PaloAlto
Plymouth Poca-hontas
Polk
Pottawattamie
Powe-shiek
Ringgold
Sac
ScottShelby
Sioux
Story
Tama
Taylor
Union
VanBuren
Wapello
Warren Washing-ton
Wayne
Webster
Winne-bago Winne-
shiek
Woodbury
Worth
Wright
Ada
Adams
Bannock
BearLake
Bingham
Boise
Bonner
Bonneville
Boundary
Camas
Canyon
Caribou
Cassia
Elmore
Franklin
Fremont
Gem
Gooding
Jerome
Clearwater
Kootenai
Lewis
Nez Perce
ShoshoneBenewah
Latah
Lincoln
Madison
Min
idok
a
Oneida
Owyhee
Payette
Power
Teton
Twin Falls
Idaho
Valley
Blaine
Custer
Lemhi
Washington
Adams
Alex-ander
Bond
Winne-bago
Brown
Bureau
Calhoun
Carroll
Cass Cham
paig
n
Christian
Clark
ClayClinton
Coles
Cook
Craw-ford
Cumber-land
De K
alb
De Witt
Douglas
DuPage
Edgar
Edwa
rds
Effing-hamFayette
Ford
Franklin
Fulton
Galla
tin
Greene
Grun
dyHa
milt
on
Hancock
Hardin
Hend
erso
n
Henr
y
Iroquois
Jackson
Jasper
Jefferson
Jersey
Lake
John-son
Kane
Kankakee
Kend
all
Knox
JoDaviess
La Salle
Lawrence
Lee
Livingston
Logan
Mc-Donough
Stephen-son
McLean
Macon
Macou-pin
Madison
Marion
Marshall
Mason
Massac
Menard
Mercer
Monroe
Montgo-mery
Morgan
Mou
ltrie
Ogle
Peoria
Perry
Piatt
Pike
Pope
Pulaski
Putnam
Randolph
Rich-land
Rock Island
St. Clair
Saline
Sangamon
Schuyler
Scott
Shelby
Stark
McHenry
Tazewell
Union
Verm
ilion
Wab
ash
Warren
WashingtonWayne
White
Whiteside
Will
William-son
Boon
e
Woodford
Adam
s
Allen
Bartho-lomew
BentonBlack-ford
Boone
Brow
n
Carroll
Cass
Clark
Clay
Clinton
Craw-ford
Davie
ss
Dear-born
Decatur
De Kalb
Dela-ware
Dubois
Elkhart
Fay-ette
Floyd
Foun-tain
Franklin
Fulton
Gibson
Grant
Greene
Hamil-ton
Hancock
Harri
son
Hen-dricks
Henry
Howard
Hunt
ingt
on
Jackson
Jasper
Jay
Jefferson
Jen-nings
John
son
Knox
Kosciu-sko
La Grange
Lake
La Porte
Law-rence
Mad
ison
Marion
Marshall
Mar
tin
Miam
i
Mon
roe
Mont-gomery
Morgan
Newt
on
Noble
Ohio
Orange
Owen
Parke
Perry
Pike
Porter
Posey
Pulaski
Starke
Putn
am
Ran-dolph
Ripley
Rush
St. Joseph
Scott
Shelby
Spenc
er
Steuben
Sullivan
Switzer-land
Tippecanoe
Tipton
Union
Vander-burgh
Verm
illio
n
Vigo
Wab
ash
Warren
Warrick
Washing-ton
Wayne
Well
s
White
Whitley
Allen
Anderson
Atchison
Barber
Barton
Bourbon
Brown
Butler
Chase
Chautau-qua
Cherokee
Cheyenne
Clark
ClayCloud
Coffey
Comanche Cowley
Crawford
Decatur
Dickin-son
Doni-phan
Douglas
Edwards
Elk
Ellis
Ellsworth
Finney
Ford
Franklin
GearyGove
Graham
GrantGray
Greeley
GreenwoodHamilton
Harper
Harvey
Haskell
Hodgeman
Jackson
Jeffer-son
Jewell
Johnson
Kearny
KingmanKiowa
Labette
Lane
Leav
enwo
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Lincoln
Linn
Logan
LyonMarion
Marshall
Mc-Pherson
Meade
Miami
Mitchell
Montgo-mery
Morris
Morton
Nemaha
Neosho
Ness
Norton
Osage
Osborne
Ottawa
Pawnee
Phillips
Pottawatomie
Pratt
Rawlins
Reno
Republic
Rice
RileyRooks
Rush
RussellSaline
Scott
Sedgwick
Seward
Shawnee
SheridanSherman
Smith
Stafford
Stanton
StevensSumner
Thomas
Trego WabaunseeWallace
Washing-ton
Wichita
Wilson
Wood-son
Wyandotte
Adair
Allen
Anderson
Ballard Barren
Bath
Bell
Boon
e
BourbonBoyd
Boyle
Bracken
Breathitt
Breckin-ridge
Bullitt
ButlerCald-well
Calloway
Cam
pbell
Carlisle
Carroll
Carter
Casey
Chris
tian
Clark
Clay
Clinton
Crittenden
Cumber-land
Daviess
Edmon-son
Elliott
Estill
Fayette
Fleming
Floyd
Franklin
Fulton
Gallatin
Garrard
Grant
Graves
Grayson
Green
Gree
nup
Han-cock
Hardin
Harlan
Harrison
Hart
Hender-son
Henry
Hick-man
HopkinsJackson
Jefferson
Jessa-mine Johnson
Kent
on
Knott
Knox
Larue
Laurel
Lawrence
Lee
Lesli
e Letcher
Lewis
Lincoln
Livin
gs-
ton
LoganLyonMcCracken
Mc-Creary
McLean
MadisonMagoffin
Marion
Marshall
Martin
Mason
Meade Menifee
Mer
cer
Met-calfe
Monroe
Mont-gomery
Morgan
Muhlen-berg
Nelson
Nicholas
Ohio
Oldham
Owen
OwsleyPerry
Pike
Powell
Pulaski
Robert-son
Rock-castle
Rowan
Russell
ScottShelby
Simp-son
Spencer
Taylor
Todd
Trigg
Trim
ble
Union
Warren
Wayne
Webster
Whitley
Wolfe
Woo
dfor
d
St. Martin
St. Martin
Acadia
Allen
Ascen-sion
Assump-tion
Avoyelles
Beauregard
Bienville
Boss
ier
Caddo
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KingKitsap
Kittitas
Klickitat
Lewis
Lincoln
Mason
Okanogan
Pacific
PendOreille
Pierce
Pier
ce
San Juan
Skagit
Skamania
Snohomish
Spokane
Stevens
Thurston
Wahkiakum
Walla Walla
Whatcom
Whitman
Yakima
Adams
Ashland
Barron
Bayfield
BrownBuffalo
Burnett
Calu-met
Chippewa
Clark
Columbia
Craw
ford
Dane
Dodge
Door
Douglas
Dunn
Eau Claire
Florence
Fond du Lac
Forest
Grant
Green
GreenLake
Iowa
Iron
Jackson
Jefferson
Juneau
Kenosha
Kewaunee
La Crosse
Lafayette
Langlade
Lincoln
Manitowoc
Marathon
Marinette
Mar-quette
Milwaukee
Monroe
Oconto
Oneida
Outagamie
Ozaukee
PepinPierce
Polk
Portage
Price
Racine
Rich
land
Rock
Rusk
St. Croix
Sauk
Sawyer
Shawano
Meno-minee
Sheboygan
Taylor
Trem
-pe
aleau
Vernon
Vilas
Walworth
Washburn
Wash-ington
Waukesha
Waupaca
WausharaWinne-bago
Wood
Barbour
Berkeley
Boone
Braxton
Broo
ke
Cabell
Calh
oun
Clay
Dodd-
ridge
Fayette
Gilmer
Grant
Greenbrier
Hampshire
Hanc
ock
Hardy
Harrison Jeffer-son
Lewis
Lincoln
Logan
McDowell
Marion
Mar
shall
Mercer
Mineral
Mingo
Monongalia
Monroe
Morgan
Nicholas
Ohio
Pendle-ton
Pleasants
Pocahontas
Preston
Raleigh
Randolph
Ritchie
Taylor
Tucker
Tyler
Upshur
Wayne
Webster
Wetzel
Wyoming
Jack
son
Kanawha
Mason
Putnam
Roane
Wirt
Wood
Park
Teton
Albany
Big HornCampbell
Carbon
Converse
Crook
Fremont
Goshen
Hot Springs
Johnson
Laramie
Lincoln
Natrona
Niobrara
Platte
Sheridan
Sublette
Sweetwater
Uinta
WashakieWeston
Wash-ington
Pendle-ton
Som
erse
t
Mid
dles
ex
W E
W
E
N
S
W C E
N
S
N
Warren
Sumners
Island
Benton
Craw-ford Frank-
lin
Logan
Madison
Scott
Sebas-tian
Washington
JeffersonButte
Clark
VANCOUVER KELOWNA-KAMLOOPS
CALGARY-LETHBRIDGE MEDICINE HAT
SWIFT CURRENT REGINA-MOOSE JAW YORKTON WINNIPEG-BRANDON (NOT DESIGNATED) THUNDER BAYSAULT STE. MARIE
SUDBURY-TIMMINS-NORTH BAY
ROUYN-NORANDA
OTTAWA
BARRIE
PETERBOROUGHKINGSTON
KITCHENER
WINGHAM
TORONTO
-HAMILTON
LONDON
WINDSOR
TROISRIVIERE
CHICOUTIMI-JONQUIERE
QUEBECMONTREAL
SHERBROOKE
RIVIERE DU LOUP
CARLETON
RIMOUSKI-MATANE
SAINT JOHN-MONCTONPEMBROKE
(NOT DESIGNATED)
ANCHORAGE
FAIRBANKS
UNMEASURED ALASKA
JUNEAU
Fairbanks North Star
Southeast FairbanksDenali
Bethel
Dillingham
Aleutians West
Aleutians East
Wade Hampton
Nome
Northwest Arctic
Ykon-Koyukuk
North Slope
Juneau
Haines Skagway
Sitka
Yakutat
Matanuska-Susitna
Anchorage
Kodiak
Islan
d
Kenai Peninsula
Lakeand
Peninsula
Valdez-Cordova
Wrangell-Petersburg
Hoonah-Angoon
KetchikanGateway
Prince of Wales-Outer Ketchikan
Hawaii
Maui
Honolulu
Kauai
ALASKA
HAWAII
HONOLULU
Nielsen DMA—Designated Market Area Regions 2013 – 2014Metered Measurement in 56 Markets
DMA® region: Generally a group of counties in which the commercial TV stations in the Metro/Central area achieve the largest audience share. This is nonoverlapping geography for planning, buying and evaluating television audiences across various markets. See the Local Reference Supplement for more information.
The Canadian data were supplied by Nielsen Broadcast Index of Canada.
County time zone designations per Department of Transportation except in the case of split counties where the NSI® service assigns the entire county to one time zone on majority of population basis.
Counties assigned to a DMA region but not contiguous to other counties of that market.
Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. RRD/13
Nielsen Diary Only DMA regionNielsen Meter/Diary DMA regionNielsen Local People Meter region
Nie9470.indd 1 10/28/13 3:45 PM
Fayetteville Market DemoAnnual Television Advertising $47.1 million
The Arkansas Hispanic market is growing. Fast!
IN 1990, the Hispanic population in Arkansas was
less than 20,000 — or 1% of the state’s population.
In the last 25 years it has grown to over 200,875.
Hispanics today make up 7 percent of the state’s
population. Arkansas’ Hispanic population ages 0-25
average 10 percent of the total state’s population.
This growth is set to accelerate the Hispanic population
segment which is expected to grow 167 percent from
2010 to 2050, compared to 42 percent of the total U.S.
population.
Spanish language matters to US Hispanics
82 percent of Hispanic adults say they speak
Spanish. Studies show that 95 percent say
that it’s important for future generations to continue
to do so.
So, while an increasing number of US Hispanics are
bilingual – currently 51 percent – reaching out to US
Hispanics in Spanish is more important than ever.
Hispanics are more likely to be loyal to companies that communicate in Spanish
56 percent of Spanish-dominant Hispanics agree
that, “When I hear a company advertise
in Spanish, it makes me feel like they respect my
heritage and want my business.”
54 percent of Spanish-dominant Hispanics feel “much
more loyal to companies that “show appreciation
of our culture by advertising in Spanish.”
Spanish will make your advertising much more effectiveUS Hispanics report liking ads 51 percent more if they
watch them in Spanish rather than English.1
1 SOURCE: Nielsen TV Brand Effect
2015 TELEMUNDO SPECIALS & SPORTSP L A N N I N G C A L E N D A R
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2015 TELEMUNDO SPECIALS & SPORTSP L A N N I N G C A L E N D A R
2015 RATE CARD BY DAYPART | ALL TIMES CST
PROGRAM DAY TIME Q1’15 Q2’15 Q3’15 Q4’15
EARLY MORNINGUn Nuevo Dia M-F 7a-10a $ 40.00 $ 50.00 $ 40.00 $ 50.00Kids Programming Sat-Sun 8a-10a $ 40.00 $ 50.00 $ 40.00 $ 50.00
$ 40.00 $ 50.00 $ 40.00 $ 50.00DAYTIME
Decisiones M-F 10-10:30a $ 40.00 $ 50.00 $ 40.00 $ 50.00Flor Salvaje M-F 10:30-12p $ 40.00 $ 50.00 $ 40.00 $ 50.00India: Una Historia de Amor M-F 12-2p $ 40.00 $ 50.00 $ 40.00 $ 50.00Suelta La Sopa M-F 2-3p $ 40.00 $ 50.00 $ 40.00 $ 50.00Lo Mejor de Caso Cerrado M-F 3-4p $ 50.00 $ 75.00 $ 50.00 $ 75.00Operacion Repo Sat 11:30a-12p $ 60.00 $ 75.00 $ 60.00 $ 75.00Cine de la Tarde Sat 12-2p $ 70.00 $ 90.00 $ 70.00 $ 90.00Cine de la Tarde Sat 2-4:30p $ 70.00 $ 90.00 $ 70.00 $ 90.00Videos Asombrosos Sun 11:30a-12p $ 40.00 $ 50.00 $ 40.00 $ 50.00Enfoque Sun 12-12:30p $ 40.00 $ 50.00 $ 40.00 $ 50.00Cine de la Tarde Sun 12:30-2:30p $ 90.00 $ 120.00 $ 90.00 $ 120.00Cine de la Tarde Sun 2:30-5p $ 90.00 $ 120.00 $ 90.00 $ 120.00
EARLY FRINGEAl Rojo Vivo M-F 4-5p $ 75.00 $ 75.00 $ 75.00 $ 75.00Caso Cerrado M-F 5-6p $ 50.00 $ 50.00 $ 50.00 $ 50.00Ritmo Deportivo Sat 4:30-5p $ 105.00 $ 105.00 $ 105.00 $ 105.00Noticiero Telemundo Fin de Semana Sat-Sun 5-5:30p $ 120.00 $ 120.00 $ 120.00 $ 120.00Operacion Repo/Local News Sat-Sun 5:30-6p $ 75.00 $ 75.00 $ 75.00 $ 75.00Video Asombrosos Sat 6-7p $ 65.00 $ 65.00 $ 65.00 $ 65.00Suelta La Sopa Extra Sun 6-7p $ 65.00 $ 65.00 $ 65.00 $ 65.00
EARLY NEWSLocal News/Videos Asombrosos M-F 6-6:30p $ 65.00 $ 65.00 $ 65.00 $ 65.00Noticiero Telemundo M-F 6:30-7p $ 130.00 $ 130.00 $ 130.00 $ 130.00
PRIMETIMECaso Cerrado Edicion Estelar M-F 7-8p $ 105.00 $ 105.00 $ 105.00 $ 105.00Los Miserables M-F 8-9p $ 150.00 $ 150.00 $ 150.00 $ 150.00Tierra de Reyes M-F 9-10p $ 150.00 $ 150.00 $ 150.00 $ 150.00Senora Acero M-F 10-11p $ 180.00 $ 180.00 $ 180.00 $ 180.00Yo Soy El Artista Encore/Reality Program Sat 7-9p $ 120.00 $ 120.00 $ 120.00 $ 120.00Cine Millonario Sat 9-11p $ 90.00 $ 90.00 $ 90.00 $ 90.00Yo Soy El Artista/Reality Program Sun 7-9p $ 75.00 $ 75.00 $ 75.00 $ 75.00Cine Exclusivo Sun 9-11p $ 75.00 $ 75.00 $ 75.00 $ 75.00
LATE NEWSAl Rojo Vivo Edicion Nocturna / Local News M-F 11-11:30p $ 90.00 $ 90.00 $ 90.00 $ 90.00Titulares Telemundo Sat-Sun 11-11:30p $ 120.00 $ 120.00 $ 120.00 $ 120.00
LATE FRINGETitulares y Mas M-F 11:30p-12a $ 105.00 $ 105.00 $ 105.00 $ 105.00Late Fringe Novela M-F 12-1a $ 50.00 $ 50.00 $ 50.00 $ 50.00Late Fringe Novela M-F 1-2a $ 25.00 $ 25.00 $ 25.00 $ 25.00Operacion Repo Sat-Sun 11:30p-12a $ 75.00 $ 75.00 $ 75.00 $ 75.0012 Corazones Sat 12-1a $ 65.00 $ 65.00 $ 65.00 $ 65.00Super Cine Sun 12-2a $ 65.00 $ 65.00 $ 65.00 $ 65.00
2015 ET Rate Cardby Day Part
844-300-HOLAtelemundoarkansas.com
2015 DIRECT RESPONSE RATE CARD | ALL TIMES CST
PROGRAM DAY TIME COST
Q1’15 Q2’15 Q3’15 Q4’15
$30.00 $35.00 $30.00 $35.00
$40.00 $45.00 $40.00 $45.00
$70.00 $70.00 $70.00 $70.00
$70.00 $70.00 $70.00 $70.00
$50.00 $65.00 $50.00 $65.00
$40.00 $45.00 $40.00 $45.00
2015 Direct ResponseRate Card 30’s
844-300-HOLAtelemundoarkansas.com
telemundoarkansas.com
844-300-HOLA
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LITTLE ROCK | FAYETTEVILLE | FORT SMITH
