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Who are we designing for?• Designs focused on emerging buyer profiles• Not traditional families• Use space differently
26%
18%
8%
22%
27%
0% 10% 20% 30%
Married couples with children
Other
Singles with children
Married couples w/o children
Singles (Male & Female)
US Census data
Slide 1
Today’s lifestyle layouts1. Living room is going away2. Family room most important3. Kitchens seen as living space4. Master BR smaller, bath 5. Storage crucial, full laundry desired
Slide 2
Today’s lifestyle layoutsConsumer critical kitchen amenities (from NAHB survey)1.Island work station - counter space2.Cabinet space3.Walk in pantry
Slide 3
Today’s lifestyle layouts• The “Lifestyle Triangle” – this is where we live
Slide 4
Today’s lifestyle layouts• Formal spaces traded for informal• Living all in one space – think loft living
Slide 5
Today’s lifestyle layoutsConsumer critical master bath amenities (from NAHB survey)
1.Linen storage2.Double vanity sinks3.Shower & tub in MBR
Slide 6
Focus on lifestyle• Plans reconfigured for today’s lifestyle desires
– Floor plans from years ago don’t match with today’s buyer desires– More informal living, open spaces better for casual entertaining
Before After
Before After
Slide 7
• Plans reconfigured for today’s lifestyle desires– Less about trophy master suite, more about comfort– More casual, bigger 2nd bedrooms
Focus on lifestyle
Before After
Slide 8
Shifting elevation strategies• Character/history driven…not material “upgrades”
Slide 9
• Low cost way to add appeal, diversity, interest•Adds visual excitement to the streetscene•Builder driven
More brighter colors on exteriorsSlide 10