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Things Successful Practitioners Do Differently by Julia Zaslow, NC

Things Successful Practitioners Do Differently€¦ · 20 THINGS SUCCESSFUL PRACTITIONERS DO DIFFERENTLY 20 Things Successful Practitioners Do Differently Through my interviews for

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Page 1: Things Successful Practitioners Do Differently€¦ · 20 THINGS SUCCESSFUL PRACTITIONERS DO DIFFERENTLY 20 Things Successful Practitioners Do Differently Through my interviews for

Things Successful Practitioners Do Differently

by Julia Zaslow, NC

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COPYRIGHT © 2016 JULIA ZASLOW. ALL RIGHTS RESERVED. WWW.JULIAZASLOW.COM 2

20 THINGS SUCCESSFUL PRACTITIONERS DO DIFFERENTLY

20 ThingsSuccessful Practitioners

Do Differently

Copyright

Copyright (c) 2016 Julia Zaslow, NC. All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the publisher.

Disclaimer

The information presented here is provided for educational purposes only. I do not provide professional, legal, medical, psychological or financial advice. Always consult with a lawyer or personal business advisor before implementing any of the strategies or models discussed here.

I make no promises or guarantees that you will get any results or earn any money using any of the ideas, tools, strategies or recommendations presented here, and I do not purport any "get rich quick schemes."

Your level of success in attaining similar results is dependent upon a number of factors including your skill, knowledge, ability, dedication, business savvy, network, and financial situation — to name a few. Because these factors differ according to individuals, I cannot and do not guarantee your success, income level, or ability to earn revenue.

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20 THINGS SUCCESSFUL PRACTITIONERS DO DIFFERENTLY

Introduction

In my role as a marketing and business coach to holistic, functional and integrative practitioners, I have the opportunity to talk with hundreds of practitioners every year.

Some are just starting out, others are in their early years, and still others have been in a practice for a decade or more. All of them have one thing in common: They’re looking for ways to improve their profits and find more satisfaction in their work. Many are feeling overworked, overstressed and underpaid.

It’s a privilege to help these practitioners be more successful and rediscover the joy in what they do. I do this by helping them improve their marketing, repackage their offerings, refine their sales process and streamline their operations. Sometimes we just need to make small tweaks and other times we need a complete overhaul. But always, we focus on the same essentials that result in a successful practice and rewarding work. That’s what we’re going to cover here.

My Story

Like many of you, the path that got me to where I am today is full of twists and turns (and some dead ends).

I’ve done many things and had many titles, including seismologist, webmaster, worldwide web operations manager, vineyard and winery owner, holistic nutrition consultant, marketing director, and now, marketing and business coach to holistic, functional and integrative practitioners.

The relevant part of my journey to our discussion began in 2005, when I decided to align my career with my passion for health and wellness and enrolled in a holistic nutrition program. Two years later, in late 2007, I graduated with a Nutrition Consultant certificate and opened my practice, full of high hopes for swift success.

Boy was I in for a surprise.

What I quickly came to realize was that starting and growing a successful practice wasn’t as easy as I’d assumed it to be (and totally different than the corporate marketing I was used to with a large team and high 6-figure budgets).

Julia Zaslow, NC

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20 THINGS SUCCESSFUL PRACTITIONERS DO DIFFERENTLY

Here I was with an office, nice furniture, a website and business cards… and yet clients were not streaming in as I had envisioned. I was spending a tremendous amount of energy just to get a handful of new clients, and began to wonder what I was missing.

It became clear that I had a lot to learn about attracting and enrolling clients, and that’s when I embarked on an intensive study of marketing, copywriting, sales, and more. I consumed every book I could get my hands on, signed up for every webinar, joined a coaching program and purchased online courses from big name gurus. Anything and everything to help me become a better marketer and more savvy business person.

It was during this time of intense learning, in early 2009, that I had the opportunity to join forces with an established nutritionist who was looking for someone to take over her client coaching and manage her online programs, as she no longer wanted to do these things. It was a great opportunity to get more coaching experience quickly and I jumped at the chance. For nine months I worked with hundreds of this practitioner’s clients around the country by phone and email, supporting them on their weight loss journey.

Things evolved from there. With my background in web design and technology, and my newly acquired skills in sales and marketing from all the education I continued to immerse myself in, I transitioned from coach to marketing director of her small but growing company.

In that position, over the course of the next three years and with much trial and error, we grew her business from a struggling low 6-figure practice to a thriving 7-figure online operation.

During that time I had the opportunity to put into practice everything I had been learning about the latest and greatest internet marketing strategies. I learned copywriting as I wrote hundreds of marketing emails and dozens of opt-in pages, sales pages and video scripts. I got a crash course in product launches as I managed at least 20 launches (multiple 5-figure, some 6-figure and one 7-figure) over those years. It was trial by fire, and it was an incredible learning curve.

By early 2013 it was time to move on. I had learned a ton and surprised myself with the discovery that I actually loved marketing — a topic I never thought I’d feel passion for! So I ventured out on my own, to do what I enjoyed and it was clear I was good at — coaching and teaching others how to use these same strategies to skyrocket their business growth.

Since then I’ve had the privilege of helping hundreds of practitioners learn how become better marketers and business people. I’m thrilled you’re here and hope I can help you too with the following tips. Now, on to the show….

Note: In writing this, I debated whether to

use the term client, patient, or both. Because

my audience includes holistic, functional and

integrative practitioners of all types, many of

whom are not physicians, the term patient

doesn’t apply for many. Saying “clients and

patients” in every instance became unwieldy, so

I’ve elected to use the term client exclusively,

for the sake of simplicity. If you are a physician,

please do not let this confuse you — all of the

following 20 points still apply.

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20 THINGS SUCCESSFUL PRACTITIONERS DO DIFFERENTLY

20 Things Successful Practitioners Do Differently

Through my interviews for The Prosperous Practitioner Summit and hundreds of private conversations with holistic, functional and integrative practitioners, I’ve compiled the top 20 highlights of what the most successful practitioners say they do. Here they are. These practitioners:

1 Know Their Niche

Knowing your niche means knowing who you serve, what problems you solve, and what results your clients get by working with you. An easy way to identify your niche is to complete the following sentence: “I help X to Y so that Z” where X is who you help, Y is what you help them do, and Z are the outcomes that happen for them.

Example: “I help women aged 35-60 to balance their hormones so that they can lose weight and get relief from frustrating symptoms such as hot flashes, mood swings and sleep problems.”

That’s just one example. Another might be: “I help people suffering from allergy symptoms to clean up their diet and environment so they can feel great and live symptom-free.”

And another: “I help men over 50 to build muscle and gain flexibility so they can become vital, strong and active again.”

Having a clear niche makes it easy for the right people to find you. This doesn’t mean that you have to keep the scope of your practice overly narrow. It simply means that in your marketing (which includes your website), you will focus your message on a particular group of people, with a particular set of problems, so that you can attract new clients faster. Think about it: If a 45 year old woman has all the symptoms of perimenopause and she’s looking for a practitioner to help her, who will she choose — the generalist or the women’s hormone expert?

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20 THINGS SUCCESSFUL PRACTITIONERS DO DIFFERENTLY

2 Keep Their Overhead Low

Overhead is your cost of doing business. It includes rent, utilities, insurance, employee salaries, legal and administrative fees, etc.

While it’s tempting to rent a large beautiful space and hire help for all the tasks you don’t enjoy doing, it may not be the wisest move when you’re just starting out or still growing your practice. These costs can be a tremendous burden and add to the stress of being a business owner. The truth is it often takes longer to become profitable than you think and it’s smart to be cautious by not overextending yourself too soon.

Start with the basics — only what you absolutely need — in the beginning. You can always upgrade as your practice grows and becomes profitable.

3 Focus on Results

This may seem obvious, but the best way to grow a practice is to get amazing results for your clients. When you’ve solved someone’s frustrating health problems and they feel better, they’ll become raving fans and spread the word. Give 100% to your clients and they’ll give back.

4 Create an Amazing Client Experience

How a client experiences your practice is critical to your long term success.

Take a good hard look at your practice from a client’s point of view — from the moment they first call or email your office to their final follow up appointment six months to a year later. Evaluate every point of contact and ask “Could be more professional? Welcoming? Clear?”

The first direct contact most clients will have with your practice (usually after looking at your website) is that first phone call where they will typically have questions about whether or not you can help them with their condition(s), how the process of becoming a client works, and

whether or not you take insurance (and if not, what the fees are).

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Make sure the person who answers or returns calls is prompt, friendly and clear. This should be true of all subsequent communications with the client. Clients want to feel cared for and have clear expectations for next steps. Confusion is a huge source of frustration, so listen closely to the questions clients ask and the feedback they give you, and continually use this information to improve their experience.

5 Have Written Practice Policies

Written practice policies are essential because they help set clear expectations and boundaries with your clients.

At a minimum, your policies should include your fee schedule, cancellation policy, late arrival policy, insurance policy (do you bill insurance, and if not, an explanation of why not), contact information, communication policies (how your client can contact you and how you’ll contact them), how they obtain lab results, and anything else that will contribute to clear expectations and boundaries. This will help your practice run smoothly.

6 Have a Well Defined Enrollment Process

“Enrollment process” simply means how you get new clients. How does a potential client learn about you and your services? Will you offer free consults? What will you sign them up for (see #7 “Offer Package and Programs” below).

Your enrollment process will depend on your business model and where you’re at in your practice, e.g. whether you’re just starting out or are already well established. If you’re newer and still trying to grow your practice, likely you will offer free consults, so people can get a taste of you and your practice. Typically these are just 15 to 30 minutes max.

Then you’ll need to identify your offerings. Will you offer a high end package or program, or start with something smaller? Again, see #7 below.

Here’s an example enrollment process:

Public talk, webinar or referral —> Free Consult (Strategy Session) —> Initial Session or Starter Package ($250-$750) —> 3, 6 or 12 month Program or Package ($1500 to $6000)

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Your particulars may be different. Perhaps your referrals are strong enough that you can skip the free consult and instead have your receptionist field inquiries and answer questions before scheduling an initial session/package. Either way, it’s important that you have a clear path to take a person from prospect to client.

7 Offer Packages and Programs

It can be a frustrating experience to get a new client and then have them come in one, two, maybe three times at most.

It’s frustrating for you because you invest a lot of time and thought upfront getting to know them and their situation, and it’s disappointing not to have enough time with them to make real change and get fantastic results. It’s not ideal for your client either because lasting transformation rarely occurs in just a few visits.

The solution? Offer packages and programs. You might offer a package of 12 sessions or a 6 month program, depending on your audience and the work you do.

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20 THINGS SUCCESSFUL PRACTITIONERS DO DIFFERENTLY

If you’re a chiropractor or massage therapist, a package makes a lot of sense since you want to encourage people to come in regularly. If you’re a functional medical doctor who works with thyroid issues, you might create a 6 month “Thyroid Transformation Program” that includes a 90 minute initial evaluation, five 45-minute follow up appointments, and patient portal support for questions in-between appointments (testing and supplements extra) for $3900.

If that sounds like a lot, make sure you’ve accounted for all the time you’ll spend between appointments ordering and reviewing labs, writing up treatment protocols, and researching and answering questions. Most practitioners underestimate how long things really take and end up feeling overworked and underpaid because of it.

Here’s an inspiring story. I know of one functional MD who went from bringing in less than $10,000 per month to over $25,000 just by introducing programs and discontinuing “a la carte” appointments for most patients. All but the healthiest patients go into either a 3, 6 or 12 month program, depending on the severity of their health issues and their budget. You can imagine this practitioner’s satisfaction now that he is not only making a good living, but working more closely with fewer patients. Everyone is happier with the results.

8 Invest in a Great Website

Even if someone is referred to your practice, they will almost always check out your website before calling or booking an appointment. If your site is a mess, looks unprofessional, or they can't find the information they’re looking for, you’ve probably lost them. Conversely, if they find a well-organized site with relevant content that speaks to them, you’ve very likely gained a new client.

Keep in mind that when someone lands on your website, they are asking themselves “Am I in the right place?” You need to make sure your site answers this question clearly within a few seconds (people have short attention spans). Keeping with an earlier example, this means you might put the following copy in the middle of your home page:

HELP FOR HORMONES. Natural, bio-identical hormone balancing for weight loss and relief of frustrating midlife symptoms. Learn more.

“Learn more” would be a button or link to a page that elaborates on your approach to hormone balancing followed by a clear call-to-action such as “Call our office today at 555-555-5555” or “Book your free consult today” with a link to your online scheduler.

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I have an MD client whose only significant marketing investment was a great website. He spent about $2,500 on the initial design and development, and then gradually improved it over time by himself by adding and refining written content — mostly about his belief in functional medicine, what it is, and how it’s different than conventional medicine.

In his first three years in practice, the majority of his new patients came from finding his website through organic SEO (search engine optimization) and a small amount of paid search (Google ads). He captured people looking for the keyword “functional medicine” in his region. In his fourth and fifth years of practice, as his patient base grew, referrals became a larger source of new patients, while his website continued to bring in new patients on its own. That’s the power of a great website.

9 Give Talks Frequently

Time and time again, when I ask successful practitioners what they did in the early days to grow their practices quickly, they all say they educated their community by giving as many local talks as they could. Some focused on just one topic (their niche) while others spoke on a variety of subjects to match each audience’s needs because they didn’t want to turn down any opportunity. All spoke as often as they could.

Think about what groups or organizations you can give talks to in your community. Consider business networking groups, churches, schools, gyms, yoga/pilates/barre/dance studios, community groups, activity groups (i.e. hiking groups, bicycle clubs,

etc) and more. Now approach those groups and offer to give a talk. Many will enthusiastically say “Yes!” because they’re always looking for good speakers.

Have an Email List and Communicate with Clients Regularly

Every practitioner should have an up-to-date email list of their current, past and prospective clients. This is your marketing list and is used for relationship-building. It is permission-based, meaning that anyone who does not want to receive your communications can opt-out (unsubscribe) at any time.

When you have a current list that you communicate with regularly (at least once a month, preferably more frequently), you are building and maintaining a relationship based on trust and credibility. Now you have the power to fill a talk or generate referrals just by sending out an email!

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Not sure what to write? It doesn’t have to be a big deal. If it’s autumn, send a few tips on staying healthy and avoiding getting sick this winter. If it’s spring, talk about 5 ways to minimize allergy symptoms naturally. Think about what questions you get asked often and answer those. It doesn’t need to be revolutionary — just helpful. This will keep you in the forefront of your clients’ minds and increase the chance that they will make a follow-up appointment or refer a family member or friend.

Use Technology to Streamline Processes

Technology can help streamline processes, sparing you headache and hassle. It can make things easier and more pleasant for your clients too. Look at where there are inefficiencies in your processes and see if there’s a technological solution to solve it.

An example is online scheduling of appointments. Are you or someone in your office spending hours every week scheduling follow-up appointments? What if you had a link from your website (and in your emails) to your online scheduling system where clients can book themselves?

Or perhaps you’re still requiring new clients to download intake forms, print them out, fill them out by hand and fax or scan/email them back to you. This is not only cumbersome for your clients, but a hassle for you too — not to mention there is often quality loss with the printing, scanning and faxing. Instead, what if you offered a HIPPA compliant patient portal where all forms could be filled out and signed online, and delivered to you instantly?

Besides helping with efficiency, technology can have a direct revenue-generating effect as well. For example, you could set up your EMR system to track when a client is 2 weeks away from running out of their supplement protocol and have it trigger an automatic email reminder to re-order. This one strategy alone could generate hundreds or thousands of additional dollars a month in revenue depending on your practice size.

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One caveat: As we all know, sometimes technology can be more of a hindrance than a help. If you’re on a tight budget and can’t afford to purchase a new technology right now, or simply don’t have time to implement a new system, remember the old story about the space pen. As the story goes, the US spent $1M to develop a pen that worked in space, while the Soviets simply gave their astronauts a pencil. Turns out that story is just a myth, but the point is valid — sometimes the best solution is the easiest and cheapest!

Know Their Numbers

Something I ask every practitioner who gets on the phone with me to evaluate whether we’re going to start a coaching relationship is “How much revenue did you make last month?” I’m surprised by how often I hear “I don’t know.” These are the folks who are struggling. The ones

who are thriving almost always know, or at least have a very good idea.

Knowing your numbers means knowing not only how much revenue is coming in, but how much is going out in expenses every month.

Your revenue minus your expenses is called your net, or your profit. If you’re not keeping a close tab on this number, it’s impossible to tell how you’re doing month to month, and whether any changes you’re making are having a positive or negative impact.

If you dislike bookkeeping as much as I do, hire someone to help. A good bookkeeper costs in the neighborhood of $50/hour and can not only give you a Profit & Loss report each month, they can also help you identify any recurring or unnecessary charges that may be costing you money. It’s a worthwhile investment.

Network, Network, Network

If networking sounds like a chore, it’s time to rethink your attitude. Networking with both the general public and allied practitioners is one of the most effective things you can do to grow your practice fast.

Networking doesn’t have to be a drag, even if you’re an introvert. Think about networking as simply sharing your message with everyone you meet. Fascinated by functional medicine? Passionate about healthy food? Fanatical about fitness? Share your passion and knowledge with everyone you meet. Educate them about why they should care about what you do. Explain to them how it can change their lives. That’s the essence of networking.

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Of course, networking is a two-way street and listening and offering reciprocal support are important too. But when it’s your time to share, remember what you’re there to do — share your passion and educate.

You can network everywhere, from the grocery store to the post office. You can also join formal networking groups like BNI (Business Networking International) or a local chamber of commerce group. I recommend joining at least one formal group, but make sure it’s a good fit. Almost all groups allow you to visit as a guest before you commit.

Leverage Their Time Through Group Classes and Visits

The typical practitioner trades their time for dollars. There’s nothing wrong with that, although it does mean that there are generally only three ways to increase your revenue: 1) work more hours; 2) increase your rates; or 3) sell supplements or other products.

But there’s a fourth way, and that’s to leverage your time with group classes or visits.

For example, you might offer a group detox program that meets every Saturday afternoon for 4 weeks in your office (or online). You get a group of 15 people, each paying $275 for the program, and you’ve made $4125 for 4 hours of teaching. The program can easily be repeated every quarter, for $16,500 of additional yearly revenue without much work. You can see how easily this model scales if you get more people in the program. You can double or triple your revenue with almost no increase in effort.

Then there’s the group visit model for insurance-based practices. This is where you collect a group of patients with the same diagnosis, i.e. hyperglycemia and/or diabetes, and have them come in for an evening class and Q&A in your office. One practitioner pulling patients aside one-by-one to take vitals and chart while the main presentation is going on. This way you can bill insurance for 15 visits in the space of 90 minutes, and provide tremendous value to each patient as they get significantly more education and interaction than they would in the typical 7-8 minute rushed office visit.

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Work with a Business Coach

It’s my firm belief that everyone needs a business coach. I coach others for a living, and even I have my own coach. Sometimes it’s just too hard to see the big picture when you’re immersed in the day-to-day minutia of running a business. Sometimes you need a clear-eyed outsider’s view to see what is not obvious to you. And sometimes you just don’t know how to accomplish a business goal and need practical how-to advice.

Finding the right coach for you and your business is key. Ask your colleagues if they can recommend someone. Get on the phone and talk with prospective coaches and ask lots of questions. Coaches have a wide variety of experience, styles and rates. Make certain you feel comfortable with their approach and how they communicate with you.

I recently got on the phone with a potential client who told me I was the fifth coach she had spoken to. She was evaluating her options. A few days after our conversation, she emailed to say she had chosen me. When I asked her why, she told me my honesty and lack of overblown promises contributed to her decision; plus she felt I understood her situation since I had been at a similar point earlier in my career. Her confidence in choosing me came only after a thorough vetting and a heart-to-heart conversation. I recommend you do the same.

Always Keep Learning

Because things are always evolving — research, technology, marketing tools, business strategies, etc. — it’s important that you always keep learning. I know you’re busy and learning takes time, but it’s critical to staying relevant and ahead of the curve.

I suggest devoting a minimum of 2 hours a week to learning something new. Perhaps half of that time is spent reading a book or catching up on the latest research in your field, and the other half is spent learning a new technology, tool or strategy that will help grow your business or make it more efficient.

A note about technology: I know some of you who didn’t grow up with computers or the internet are understandably overwhelmed by new technology and may resist it. It’s time to shift your attitude! Our technological world is the new reality and you’ll be left behind if you don’t embrace it.

The good news is, there are a million resources to help you learn the skills you need, many of them free or lost cost. Try googling any topic and you’ll most likely find free tutorials on YouTube or low cost training at sites like Lynda.com.

And don’t forget, there are always books! I learned much of my baseline knowledge about networking, web design and the inner workings of the internet from books by O’Reilly (oreilly.com) back in the 90’s. They’re still a great source of knowledge today.

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Educate, Educate, Educate

Successful practitioners know that their job, at a fundamental level, is to educate. They know that when they educate their clients and explain why they’re recommending something, they get better compliance and buy-in.

This is also the secret to great marketing — education. It’s not about self-promotion or hype or any of the other negative ideas we have about marketing and sales. It’s simply about great education. When we do this well, we develop grateful fans who are eager to spread the word to their friends and family.

Focus on educating everyone who comes in contact with you. Educate on your website, in your articles, in your talks, on social media, in line at the grocery store, at the coffee shop, at networking events, and so on. Educate, educate, educate.

Design Their Practice Around Their Desired Lifestyle

Too often I talk with practitioners who have built a successful practice and now feel trapped by it. They’ve spent years growing a local practice that’s very successful, but they can’t leave. They must be in the office four or five days a week, seeing clients all day long, and don’t have the kind of free time they crave.

They’ve created a practice that depends on them being in the office, and that can feel like living in a cage if you’re the type of person who dreams of traveling or simply wants more flexibility and freedom in your day-to-day schedule.

Instead of falling into this trap, start by defining what kind of life you want. What do you value? Is travel important to you, or a flexible schedule? How many days a week do you want to work?

Answer these questions first and then design a practice that works for you. If freedom and flexibility are important to you, consider a virtual practice model where you can work with clients all over the world from your laptop. If you thrive on face-to-face interaction, then the traditional local practice model may be great for you, but you might structure it so that can take Fridays completely off so you can have more rest and free time.

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Have a Business Plan

This is something every small business should have but very few do because it’s not something we’re taught in school (unless we got an MBA). A business plan is a lot of work, but having one can save you so much more work, heartache and hassle down the road. It provides a roadmap to success and forces you to think strategically 3-5 years out.

One of the things you’ll do when developing a business plan is to do market research, or competitive analysis.

For example, if your goal is to start a local cash-based functional medicine practice with a special focus on thyroid issues and women’s hormones, you’ll want to get a clear picture of the competitive landscape. Are there other practitioners doing the same thing and serving the same population? Can the local population afford to pay cash, or is there a subset who can? Where are your competitors located? This might affect where you look for office space, for example.

Drafting your business plan will also include mapping out your marketing and sales strategy, essential ingredients to getting up and running fast. There are lots of free or low cost online resources to help you create your business plan. Google “How to create a business plan” and you’ll find plenty.

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20 THINGS SUCCESSFUL PRACTITIONERS DO DIFFERENTLY

Have Multiple Revenue Streams

If you’re relying on only one source of revenue in your practice — trading your time for dollars — you’re in a vulnerable position. If you get sick or have to care for a loved one, for example, you won’t be able to work and therefore earn money. Plus, you don’t really have a business. You have a job.

That’s why it’s important to develop multiple streams of revenue. Many practitioners sell supplements, which can be a great source of ongoing revenue, even generating income from clients who rarely or no longer come in for appointments but still stop by to pick up their favorite products. Or they may order from your online store.

One functional medicine practitioner who has been in practice for 20+ years says that he could stop seeing patients tomorrow and still have a lucrative income based on his monthly supplements sales alone. It obviously takes time to generate this kind of volume, but it sounds like a great part of a retirement strategy to me!

Other sources of revenue can be online courses, group programs, books, videos, CDs, and other health-related products besides supplements. And don’t forget speaking fees. One of my clients generated 25% of her income last year by giving just four talks to a Silicon Valley company who wanted her wellness inspiration at various company events. Not bad!

And one final bonus piece of advice from me to you…

Stay Passionate by Taking Time Off

Having passion for what we do makes getting through the day-to-day frustrations of running a business easier, but it can be hard to maintain that passionate when we’re overworked. So give yourself regular breaks and plenty of time to rest, recharge and check out.

Being a successful practitioner means being an entrepreneur, and entrepreneurship is hard work. Be kind to yourself and practice loving self-care. Instead of working on Saturday, go to the beach. Or to the mountains. Or to that dance class you haven’t been to in months. Whatever floats your boat, go do it. You’ll find your passion returning when you feel rested and reinvigorated.

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20 THINGS SUCCESSFUL PRACTITIONERS DO DIFFERENTLY

In Conclusion

I hope you’ve found this ebook helpful!

It’s been my pleasure to share this information with you. Hopefully it helps you in some small way along your journey.

Please stay in touch by visiting me at juliazaslow.com and at facebook.com/juliazaslowfan

If you have any questions or want to inquire about working with me, feel free to email me at [email protected]

I wish you the best of luck and success!

Warmly,

If you haven’t already, be sure to check out The Prosperous Practitioner

Summit, the only business-building summit for holistic, functional

and integrative practitioners.

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