Where are we in 5181 Learning Journey?

Strategy Formation

Mgt ToolsEnvironment

Scanning

Scenario PlanningGame Theory

Conceptual Mapping

Country Assessment

Strategy Planning

Corporate Strategy Planning

Business Level Planning

Strategy ImplementationPlanning & Execution

Internationalisation Process

Corporate LevelConfiguration &

Coordination

Foreign Market Strategies evaluation &

selection

Leadership, innovation & governance

Organisational Design & Control

Country Strategy Dev

We are HERE

What was covered in lecture today?1. International process

2. Pull & Push Factors for Internationalisation

3. Internal & External Triggers in Internationalisation:• Internal triggers analysis – vision/mindset, org dynamics, change

management capacity, especially for business performance; org culture & change; resource capability & competitive advantage capacity

• External triggers analysis – meta trend drivers; industry competition, past success/failures in internationalisation

4. International Phases & Phasing Issues

5. Decision Making• Stay @ home or internationalise• If decided to internationalise -> regionalise or globalise

Box Hill Case

1. What factors influenced the internationalisation process here?

2. What are the Advantages/Disadvantages of their choice?

3. What is the best method of operation? Why?

4. What can HR Dept do to help facilitate successful internationalisation?

Activity 2Break the class into small groups. Each group is to choose an organisation from the list provided below (each group must choose a different organisation):

Organisations (tutor to add or change as they see fit)•99 designs (global web design company)•Starbucks or Gloria Jeans or The Coffee Bean & Tea Leaf (franchise businesses)•Toyota Motor Corporation (global company with JVs and Wholly owned subsidiaries)•BHPbilliton (a global resource company)•Mars Corporation (family confectionary company now global)•PricewaterhouseCoopers (global professional services partnership based business)

Activity One: Identifying external triggers to internationalise (15 minutes)For your chosen organisation identify the key external environmental factors that would most likely have influenced your choice to internationalise. Justify your choice.

Activity Two: Identify potential internal triggers to internationalise (20 minutes)For your chosen organisation identify the key internal environmental factors that would have to be in place to enable your organisation to internationalise. Explain.

Activity Three: entry mode choice and likely changes in the future (10 minutes)Is there a clear match between modes of operation in international markets being undertaken by your organisation and their likely country attractiveness assessment? Justify your answer and if appropriate suggest alternative modes of operation.

Activity 2

Please present your group answers in a table:

Potential external triggers

Potential internal trigger

Mode of choice

Appropriateness of choice ,

alternativesOrganisation X’s internationalisation

Organisation X’s internationalisation