Whenrelationshipsinbusinessflows–sustainabilityfollows!

Goodrelationshipsareessentialtobusinesssuccess–andthekeytogoodrelationshipsisgoodcommunication – yet how society communicates sustainability has been problematic fordecades.

Ifeconomic,socialandenvironmentalsustainabilityisimportanttoyou,thencomejoinourSustainability Strategy,EngagementandCommunicationsMasterClass. Wewill introduceyoutothe9GlobalPrinciplesofHowtoCommunicateSustainabilityMOSShelpedtodevelopfortheEUCommission,UNFCCC,OECD,Rio20+andWorldEconomicForum,andanewsimple4stepprocesstocreateanewsustainabilitynarrative. Itwillalsosharebestpracticecasestudies;introduceyoutonewsustainabilitytrends;allowyoutolearnfrombothgloballeadersandyourpeers;andgiveyouthetoolstobeboldandheard!

THISHIGHLYINTERACTIVEMASTERCLASSWILLENABLEYOUTO:

ü Createengagementprogramsthatkicksbuttandgetresultsbeyondyourwildestdreamsü GetgreaterCEO,CFOandBoardsupportü Gaincut-throughandseeimmediateresultsü HaveFUNinyourjobbymakingsustainabilitysodesirableeveryonewantstoparticipateü Findsolutionstoyournaggingproblemsü Knowwhenandwheretousepainpoints,factsandstatsü ManageorpreventCSRrelatedboycottsorprotestsü Understandyourstakeholderdesiresandhowtoaddressthemü Discover the latestthought leadershipandtrends includingBlueandCircularEconomy,

Behavioral Economics, Integrated Reporting, Social Media, SDG’s and how storytelling,gamification,AIandothertechnologiesgetexponentialresults

ü Turntheoryintopracticeü WorkONnotinyourbusinessforachangewithimportantpeerevaluationand

contribution ü Buildaherobrandandanewnetworkofpeerstosupportyourongoingprograms ü Savethousandsofdollarsintime,moneyandresources

BRISBANEApril19–20@ENERGYQUEENSLAND

ONLINEPROGRAMrunseveryTUESDAYstartingMAY1st

Byjoiningeitherour2dayliveprogramorour8weekonlineMasterClassprogramyou’lllearn:ü The9PrinciplesofCommunicatingSustainabilitywithexamplesofhowcities,smallbusinessandglobalbrandsaregrowingtheirbusinesses,diversifyingtheir

economies,buildingresilienceandachievingtheirgoalsthroughtheuseoftheseprinciples.ü WhysomeorganisationsstrugglewiththebasicsofsustainabilityandhowtosustaininterestwithallstakeholdersespeciallymillennialsandgenZ.ü Thesimple4stepprocessbehindthenewsustainabilitynarrative.ü StorytellingtipsandtechniquesincludingthekeystoeffectiveCSRstorytellingandcommonsustainabilityorCSRplots.ü Howtoengagetheboard,inspireemployeesandgetpublicsupportforyourbigideasandcampaigns.ü Globalsustainabilitytrendsandemergingissues/policy.ü Howcomplexconceptssuchasproductsmadebyrenewableenergy,andtheblueandcircular

economiesarebeingcommunicatedtodrivemassmarketuptake.ü DiscoverthekeystosuccessfromleadingsustainabilitymanagersandHollywoodsuperstars.ü Howtocreatesharedvaluethroughstorytellingandwhystorieswinoverstats.ü TheessentialsofaHERObrand/community/city.ü Howtoinnovateandovercomeclimateandsustainabilityfatigue.ü TipstogetBoardbuy-inandincreasedbudgets.ü Howtoachieveattitudeandbehaviorchangeinyourtargetaudience.

You’llgettotakehome

ü Aplethoraofbestpracticecasestudiesbyleadingbrands,governmentagencies,NGOsandcities.ü Newideasandconceptsthatyoucanincorporateintosustainabilitystrategyandyourvariouscampaigns.ü Newtools,reports,videosandindustrycontactsthatcansupportyourcommunicatingsustainability

journey.ü Newideasandconceptsthatyoucanincorporateintosustainabilitystrategyandyourvariouscampaigns.ü Thesevensinsofgreenwashingandotherresourcestohelpyourorganisationavoidgreenwash.ü ThepsychologyandprinciplesofClimateChangeCommunication. ü Newsocial-mediaandgamificationresources.ü Enhancementsandamendmentsforyourowncommunicationsprograms(delegatesarerequiredtobring

corporateandorcampaignspecificmarketingcollateraltoworkonandorreferencethroughouttheprogram).ü AworkbookalongwithanextensivelibraryofresourcesincludingaGuidetoSustainia,Hero’sHandbookand

supportingresourcesforbusiness,industrygroups,NGOs,academiaandgovernment,especiallycitiesandLGAs.ü Participationcertificate.

MeetyourSpeakers

Whoshouldattend

ü Thisworkshopisidealforanyoneinterestedinimprovingtheireconomic,socialandenvironmentalperformanceandorstakeholderengagement.ü Anyoneresponsibleforinternal/externalcommunicationsandorstrategyofsustainability,CSR,carbonneutrality,climatechange,ethicalinvestment,

clean-tech,greenproductsandorservices.ü BusinessOwnersandManagers,ChiefSustainabilityOfficers,SustainabilityAdvisorsandPolicyMakers.ü MembersofPublicAffairs/Marketing/HRDepartmentsofcompaniesandgovernmentagencieswithasustainabilityorclimatechangefocus.ü Carbon,EnergyEfficiencyandorSustainability/CSRconsultants.AdvertisingandPRconsultantsandcopywriters.

ThisMasterClasshasbeendevelopedbyandwillbefacilitatedbyAnne-MareeMcInerneyMOSSFounderandCEOwhowastheonlyAussieontheglobalteaminCopenhagenwhodevelopedthe“GlobalPrinciplesofHowtoCommunicateSustainability”.

Anne-Mareehasanextensivemarketingbackgroundhavingworkedinmedia,theNFPsector,formajoreventsandtheprivatesector.ShealsoheldseniorrolesinmarketingandPRagenciesbeforeestablishingMOSSin2006.MOSSsupportsbusinessthrougheducation,training,networking,toolsandadvicetodrivesustainabilityandcompetitivebusinesssuccess.Anne-Mareewillbejoinedonlineby:

JamieEngelisaformerHollywoodanimatorandscriptwriter,whotodayspecializesincorporateeducationplatforms,entrepreneurship,exponentialtechnologiesandstorytelling.He’swrittencurriculumfortertiaryinstitutionsandcorporationsonStorytelling.StorytellingtoInspireandLeadTeams;StorytellingforUXandProductDevelopment;BrandStorytelling–Connectingtoyourcustomersandhowtoengage,captivateandinspire;andstorytellingforPresentationsandPitching–howtoengage,captivateandInspire.

Jamie’sgreatestgifthoweverisgettingpeopleexcitedtolearnandmotivatedtodiscoverhiddencapabilities(andsuperpowers)withinthemselves.HeatherPortergotherstartmanagingeventsgloballyforsomeoftheworld’stopspeakerssuchasTonyRobbins.In2006sheCo-FoundedtheBillionaireAdventureClubwheresheconnectedentrepreneurstonon-profitsandsocialenterprisesincludingtheBransonCentreofEntrepreneurshipanddeliveredprojectssuchasanewschoolinPeru,sharingofglobalnetworksandresourcesforstreetkidsinCambodiaandatrainingseminarinSouthAfricaforaspiringyounglocalentrepreneurs.Whenthespeakerssheworkedwithwantedtoengagewiththeirtribesonline-herfirstbigdigitalprojectwasbuildingamembershipsitein2008thatattracted18,000memberswhenitlaunched.Duetothedemandforotherswantingonlinepresence,shethenco-foundedthedigitalmarketingagencyAutopilotYourBusinessin201andtodayrunsDigitalVoice,awebsitedevelopmentandconsultancycompanyforbusinesseswhowanttochangetheworldthroughtheirmessage,productsandservices.

2DAYProgram-DAYONE

8.45Registration,coffee,meetyourfellowdelegatesandyourfacilitator.Notewewillstartat9amsharp!

9.00Introductions,backgroundandkeyissues.

- Who’sintheroomandwhy- Challengesandissuesincommunicatingsustainability- Sustainabilitytrendsinfluencingstrategy+theimportanceofVision,ValuesandPurpose- Introductiontolevelsofthinkingthatultimatelyshapestrategyanddeterminelevelsofsuccess

10.00MorningTea.

10.20 Howdoyouliveyourvalues,tellyourstoryandbuildtrustinaneweraofcollaboration?

- LOHASandchangingconsumerexpectationsandtheriseoftheMillennialsandwhatthatmeanstoemployeeengagement- Metrics,benchmarkingandcertificationprograms- Newsustainabilityconceptsandtrends- WhereareyouontheTrustBarometerandwhysilenceoncommunityissuesisnolongeracceptable- Freelyavailableresearchtosupportdecisionmaking

11.30 Takingstock–whatdoyouhavetoworkwith?

Noon Lunchandnetworking.

1.00 Partofbeingsustainableissustainingpeople’sinterest.Buthowdoyoudothat?Whatarethetrendsandbestpracticeinaneweraoftransparencyandcollaboration.Whatarethetoolstoengage,sustaininterestandbuildmomentum?

2.00 BehaviorChange–trendsandbestpractice+introductiontoBehavioralEconomics.

2.45 AfternoonTea.

3.00 Introductionstothe9PrincipalsofHowtoCommunicateSustainabilityasdevelopedbyGreenGrowthLeadersfortheUNFCCC,Rio20+,theOECD,EUCommissionandWorldEconomicForum.Therewillbeashowcaseofexamplesprovidedforeachprincipalandtimeallocatedtoexplorehowyoucanapplyeachprincipaltoyourorganization–andanopportunitytoreviewyourexistingmarketingmaterialsandthatofotherparticipants-toensureyoufullcomprehensionoftheseprincipals.

5.00 Drinksandnetworking.

6.00 Endofday.

2DAYProgram-DAYTWO8.30 Welcomeback.Reviewoflearningsthusfar+GlobalbestpracticePrinciplesforCommunicatingSustainabilitycontinued.

10.15 MorningTea.

10.30 GlobalbestpracticeprinciplesforCommunicatingSustainabilitycontinued.ThisincludesanintroductiontofinancialtoolssuchasMarginalAbatementCostCurvestobuildyourbusinesscaseandwinsupportfromgovernments,investorsandtheboard.

12.00 Lunch.

1.00 TheNEWSustainabilityNarrative.Asimple4stepprocessforsuccess!

1.30 Storytelling(includingtheHero’sjourney),gamificationandAItoengageaudiences.Getacopyofthehero’shandbookanddiscoverhowtakingtheHero’sJourneyisdiversifyingeconomiesandbuildingresilience.

3.00 AfternoonTea.

3.20 Howwillyoutellyourstory?Whatwillyoudothat’sdifferenttomorrowasaresultofyourlearning’stoday?Finaldevelopmentofindividualplansandcompletionofworkbooks.Groupdiscussiononhowyouwillapplythisnewinnovation.

4.30 SetdateforfollowupWebinar.Close.

PRICE-2DAYMasterClass

ThisinvestmentwillpayforitselfmanytimesovergivingyouexceptionalbangforyourbuckandagreatROI.

MOSSMembers:$1,580Non-Members:$1,980.20%discountforacademia,government,NFP’sandsmallbusinesswithafurther10%discountfortwoormorefromthesameorganisation.PriceincludesGST,workbook,participationcertificate,arrivalteaandcoffee,morningtea,afternoontea,lunchandnetworkingdrinksattheendofdayone,accesstoonlineresourcesandparticipationina90minutewebinarpostMasterClassforfollowupguidance,supportandpeertopeerlearning/sharingalongwithliveattendanceorrecordingsof2x90webinars.ThefirstwithHeatherPorter,thesecondwithJamieEngel.

OnlineProgramThereare8x90minuteonlinewebinarsstartingTuesdayMay1st–runningweeklyonTuesdaysfrom4pm–5.30pmAustraliaEasternStandardTime.

Tomaximizetimewithspeakers,participantswillgetlinkstoreportsandhomeworkeachweekthatandwillallowsformorein-depthdiscussion,reflectionanddeeperlearnings.Ourgoalisthatyouthenapplytheselearningstoyourworkplaceoraspecificprojectyouareworkingonatthetimetomaximizelearningoutcomes.

Session1:Barrierstoachievingsustainability.Welookatchallengesandissuesincommunicatingsustainability;Sustainabilitytrendsinfluencingstrategyand….….Introduceyoutolevelsofthinkingthatultimatelyshapestrategyandinfluencesuccess.

Session2:Bringingsustainabilitytolife.Wesharethedriversofsustainabilityandbehaviorchangeandhowtobuildtrustinafracturedworld.Wealsoshare…….trends,toolsandbestpracticeinstakeholderengagement.

Session3:Howtosustainyourprograms.Partofbeingsustainableissustainingpeople’sinterest.Buthowdoyoudothat?Inthissessionwetakeadeepdiveinto….howtousesocialmediatobuildawareness,trustandengagementwithHeatherPorter.

Session4:Principals1to3ofHowtoCommunicateSustainabilityasdevelopedbyGreenGrowthLeadersfortheUNFCCC,Rio20+,theOECD,EUCommissionand….WorldEconomicForum.Therewillbeashowcaseofexamplesprovidedforeachprincipalandtimeallocatedtoexplorehowyoucanapplyeach….principaltoyourorganization

Session5:Principles4–6ofHowtoCommunicateSustainability.ThisincludesanintroductiontofinancialtoolssuchasMarginalAbatementCostCurvestobuild….yourbusinesscaseandwinsupportfromgovernments,investorsandtheboard.

Session6:Principles7–9ofHowtoCommunicateSustainability.WealsosharetheNEWSustainabilityNarrative-asimple4stepprocessforsuccessalongwith….aguidetobuildaHeroBrand.

Session7:HowtouseStorytelling(includingtheHero’sjourney),gamificationandAItoengagediversestakeholdersandaudiences.Specialguestpresenter–….formerHollywoodanimatorandscriptwriterJamieEngle.

Session8:Thisfinalsessionallowsforfollowupguidance,supportandpeertopeerlearningandsharing.Participantsareencouragedtogetfeedback……………….fromthefacilitatorandotherparticipantsontheirprograms.Abuddysystemwillalsobeputinplaceforongoingsupport.Allparticipantswillreceiveacertificationofparticipationattheendoftheprogram.

OnlineProgramPrice

MOSSMembers:$1,300Non-Members:$1,600+GST.20%discountforacademia,government,NFP’sandsmallbusinesswithafurther10%discountfortwoormorefromthesameorganisation.ThisinvestmentwillpayforitselfmanytimesovergivingyouexceptionalbangforyourbuckandagreatROI.

REGISTERNOW

Ifyouwanttostandoutfromthecrowd,beboldandleadwithconfidence-thenbookyouandyourcolleaguesintothisMasterClasswhereyouwilllearnfromglobalexpertsandyourpeers.

Thisimmersiveandintimatelearningprogramwillrevolutionisehowyouliveandcommunicatesustainability–toachieveexponentialresults.CLICKHEREtobookyourregistrationorgotowww.moss.org.au/Two-Day-MasterClassPleasenotethisisasmallgroupprogram-sodon’tmissout–booktodaytoavoiddisappointment.In-houseprogramsarealsoavailableuponrequest.

AboutthePrinciplesforCommunicatingSustainability

Without inspiring and clear communication, we will not have the sustainablegrowth we all desire. Transparency, dialogue, information and storytellingareimportanttoolsforchange,butuntilthelastfewyears,communicationeffortshavelargely failed to motivate consumers and citizens to embrace the green growtheconomy.Governmentstoohaveoftenfailedintheireffortstoestablishpolicy.Assuchitwasdeterminedthatwhatwasneededwasnotmorecommunication,butbetter communication. So, the principals for communicating sustainability weredeveloped-seededbyProjectGreenandGreenGrowthLeadersinCopenhagenforusebyUNFCCC,Rio20+,theOECD,EUCommissionandWorldEconomicForum.

MOSSCEOAnne-MareeMcInerneywastheonlyAustralianinvolvedindevelopingtheseprinciples,andisdelightedtonowsharethesewithyou.

Whatpastparticipantshavetosayaboutthisworkshop

“Godknows,whenyouworkinsustainability,youneedsomeinspirationfromtime-to-timeandAnne-Mareeprovidedthatinbucketloads!Notonlydoesshehavethepassionandenergytokeepyouenergisedthroughouttheworkshop,butsheclearlyknowsherstuffwhenitcomestocommunications.Ifyouworkinsustainabilityorsustainabledevelopmentandyoukeepbangingyourheadwithinternalorexternalstakeholders,thenyouneedtodothiscourse.”DavidRoss,Director,PhoenixStrategicManagement

“ThiswasveryinsightfulandgavegoodcreativeideasonhowtochangethewayIarticulategoalsandideasonwhysustainabilityisofbenefittothebusiness.”PaulTimmins,NationalSustainabilityManager,Hanson

“Itwasfantasticexposuretoreports,videos,inspiringcontentandexamplesthatdrilleddownintospecificframeworksforcommunicating–plusitprovidesaterrificsourceofinformationandtoolstorevisitawayfromtheMasterClass.Anne-Maree’sknowledgeissecondtonone.It’sgreattoknowthereisabankofknowledgeandanexpertlikeAnne-Mareeavailabletohelpmetodistilltheinformation.Thankyou!”“RachelMaddocks,SustainabilityManagerAustralia&NZ,FujitsuAustralia

“Ienjoyedtheverytargetednatureoftheworkshop.Thankyouforprovidingrealworldexamples.It’sgreatinformationforgovernmentandpolicyadvisors.Itwasagreat‘re-set’formywayofthinking/approachtoclimatechangeandsustainability.Givesmegreaterhopethatthemessagecanreachthecoalitionandunconvincedpublic.”Karissa Domondon,PolicyAdvisor,OfficeofHonAlannahMacTiernanMHR,WA “Itwasinformative,practicalandveryprofessional.Thisworkshopprovidedtoolsandunderstandingtoenablebreakthroughinoureffortstoensuresustainabilityisbetterunderstoodandembeddedinourorganisation.”ChrisJones,ExecutiveDirector,CampusServicesDivision,DeakinUniversity“Wearealreadywellalongwithroadonoursustainabilityjourney–thisgivesusthetoolstocommunicatethatjourneyhonestlyandpassionately.Veryrelevantcontent,greatfacilitation,inspiringandpositive.”MelanieBainbridge,Sustainability(Strategic)Officer,CityofFremantle“Itwasinformative,practicalandveryprofessional.Thisworkshopprovidedtoolsandunderstandingtoenablebreakthroughinoureffortstoensuresustainabilityisbetterunderstoodandembeddedinourorganisation.”ChrisJones,ExecutiveDirector,CampusServicesDivision,DeakinUniversity

“BestworkshopIhaveeverattended.Relevantandinterestingcontent.Ineverfeltbored!Anne-Mareewasanengagingfacilitatorwhosharedalotofpersonalantidotesandwasflexibleinmovingthesubjectmattertoalignwiththeindustriesrepresentedintheroom.10/10”MarianneJaques,CommunityandSustainabilitySpecialist,IAG

“Thematerial,preparationandroadmaptoactionisthemostcomprehensivesetoftoolsforchangethatI’veexperienced.Theknowledgebankforcompanies,governmentandorlocalcommunitiesisphenomenal.Thisisaconcentratedhighvalueopportunitytolearnfromthebestandgaincompellingreasonsandtools,tohelpclients/communitiesact.Ihighrecommendit!”SteveDrury,Director,SDCommunications