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what’s new

10 www.admedia.co.nz

what’s new

Ad of the Month

WHAT’S NEW: KELLY@ADMEDIA.CO.NZ

The All Blacks and Graham Henry look tough as they send themselves up mercilessly in this glorious, deadpan pisstake for Sanitarium. Not only is the ad very funny but it packs plenty of cut-through punch, thanks to the pulling power of the Men in Black.

With all 64 FIFA World Cup games, SKY is every football lover’s happy place. However a lot of people have other commitments that mean they might miss a game. Or at least they did before this ad got them out of it.

Agency: DDB New Zealand Client company: SKY TelevisionBrand/product: SKYClient contact: Mike WatsonMedia: Newspaper Group executive creative director: Toby Talbot Head of copy: Paul Hankinson Head of art: Dave Brady Account team: Scott Wallace, Danielle Richards, Brad Armstrong Writer: Pip Perkins Art director: Jennie Ko

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“Love of invention will never die.” Karl Benz. For nearly 125 years Mercedes-Benz has set the bench-

mark that others follow. This outdoor, print and TV campaign, unfolding over the next few months, captures the spirit of innovation at Mercedes-Benz

that dates back to the invention of the car in 1886 and endures still.

Agency: Running with ScissorsClient company: Mercedes-Benz New ZealandBrand/product: Mercedes-BenzClient contacts: Coby Duggan, Kelly HarveyMedia: TV, Magazine, Newspaper, Outdoor Creative team: Drew Ayers, Mike Davison, Adrian Richards, Mario McMillanPlanner: Friday O’FlahertyAccount service team: Birgit C Hoeglinger, Afshin SaffariMedia strategist: Stacey McEntee

12 www.admedia.co.nz

what’s new

The mixandmatcher gave players the chance to spin for a prize holiday with two randomly selected Facebook friends. 74,348 Kiwis mixandmatched, clocking up 37,128 hours of gameplay and around 50,000 user-generated comments about the competition.

Agency: GladeyeClient company: House of TravelBrand/product: mixandmatch.co.nzClient contacts: Tim Paulsen, Alice LyonMedia: Web (Facebook)Creative director: Tarver GrahamArt director: Guy TrowbridgeTechnical lead: Ken VuProducer: Conrad BlightAccount manager: Soong PhoonSound design: Barnaby Marshall

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No matter what the occasion, Liquorland is always there for you.

Agency: HotfootClient company: Liquorland

Client contacts: Angela Butler, Sarah McClennanMedia: TV

Creative director: Kim EllisonAccount team: Juanita Neville-Te Rito, Michael Wood,

Casey McPikeMedia strategist: Peter Myles

Creative team: Kim Ellison, Paul Taylor, Martin BrownAgency producer: Nick Barnes

Production/film co: Film ConstructionProducer: Jozsef FityusDirector: Perry Bradley

Post production online: ToyboxSoundtrack: Liquid Studios

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AdMedia July 2010 13

what’s new

This idea brings to life the fact that the All Blacks use UP&GO to top up – anytime, anywhere.

Agency: Ogilvy Client company: Sanitarium

Brand/product: UP&GOClient contacts: Kit Rahman, Hayley Findlay

Media: TV Creative team: Damon O’Leary, Basil Christensen, Nikki

McKelvie, Posey WallMedia strategist: Spark

Writers: Damon O‘Leary, Basil Christensen Art directors: Basil Christensen, Nic Hall

Agency producer: Jane MillProduction/film co: Ogilvy Film 360

Producer: Angela HoveyDirector: Barry Fawcett

Post production: RedworksEditor: Sam Brunette

Soundtrack: Nich CunninghamFootage/ Production: Film 360 Degree

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<< There was no winner in the NAB June Newspaper Ad of the Month.