What’s all this TALK about SOCIAL MEDIA?

By: Carissa Caricato & Annie Morales

Social Media Goals

Be a ResourceBe a Channel to CommunicateReach People in New WaysEngage Target AudiencesProvide Relevant InformationBrand Personality

Social Media Policy

What you do on our social networks directly affects us!

What is Social Media?

Social media is used for starting conversations in public spaces

Connect and Engage with audiences Way to keep communication flowing It’s a fun, interactive and

technological way to share information and introduce more people to the organization

Why use Social Media?

It’s everywhere! It’s a new opportunity to reach out

to many age groups Raise awareness about an

organization’s mission and messages

Gain support for our cause People are talking about us. Why

not join the conversation?

Social Media is…

RRelevantelevant IInsightfulnsightful GGenuineenuine HHumorousumorous TTimelyimely

Five Circles of Commitment

Community

Uninvolved and Unaware

Visitor

Aware

Volunteer

Involved

Donor

Board Member Sustainer

Engaged

Committed

It’s a MAD, MAD, MAD, MAD Social Media World…

Social Media Tools Blogs

Create a personal, interactive site that allows you to spread information to the public

Audience can comment on blogs and start conversations

Web 2.0 Timely, fresh

content

What is the Crisis Center doing?

Turn your Blog into a Vlog: Make it Fun!

Social Media Tools Facebook Fan Page

Create a business presence to engage with your community and fans on Facebook.

Facebook Cause Great a Cause for members to support and raise awareness

for. Anyone can donate to a cause.

What is the Crisis Center doing?

224 fans on Facebook Fan Page

Help.Hope.Healing. Cause with 197 Members

Social Media Tools

LinkedIn – Relationships Matter

What is the Crisis Center doing?

Social Media Tools

YouTube Channel- You are the media!

What is the Crisis Center doing?

Social Media Tools Twitter

Microblogging is a way to send short blasts of information to people that care, your followers. Media attention. Widgets for Web sites. SEO. Promote key messages, sponsors, news, and events.

What are you doing? 140 characters

What is the Crisis Center doing?

Social Media Tools Brand Tampa

Connecting people who care about and love the Tampa Bay community. 960+ participants and growing. Media connections. Voice on issues affecting Tampa. Connect to local causes.

What is the Crisis Center doing?

Social Media Tools

Do Good Channel at Tampabay.com

Crisis Center “Do Good” page

Help People Connect through our Web site

Our Bloggers