INTRODUCTIONA strong foundation of knowledge and experience. A dedication to

work of exceptional quality. Those were traits of the legendary Gorō Nyūdō Masamune, widely recognized as Japan’s greatest swordsmith.

Through Masamune, we aim to bring those same qualities to our work in communication: carefully crafted narratives that stand out

from the crowd and help your business connect with its audience in meaningful ways. That is communication with an edge.

WHAT’S IN A NAME?

WHO AND WHATTHE BASICS

Masamune is a São Paulo-based Brazilian communication agency, and the recent culmination of a long-time dream of its founder, Renato Almeida.

With nearly 10 years of professional experience in the video games industry, we offer a wide range of communication services, from PR and Marketing to Community Content and Business Partnership Development.

Adapting global strategies to the local needs of the Brazilian and Latin American markets.

OUR SPECIALTY

RENATO ALMEIDA

A friendly Brazilian who has been a hardcore gamer all his life, and for the past decade has built an experienced career in the video games industry.

Having worked in a wide range of communication areas such as PR, marketing, content development and community management, Renato is always up to the challenge when it comes to using creativity.

Now, after years of honing valuable connections and knowledge, he works through his company Masamune to contribute to the growth of this industry he is so passionate about.

THE FOUNDER

EDUCATION

FAAP Bachelor of Communication, specialized

in marketing and advertising

UFSCar Master of Philosophy, specialized in

Language Philosophy

FAAP Bachelor of Fine Arts, specialized in Film Studies

RENATO ALMEIDA: THE NUMBERS

19620+42

15 YEARS

516Games promoted

Companies representedGaming systems owned

XP in the entertainment & gaming industries

Physical games collected

AND HOW WE DO IT

OUR WORKGetting to business

WHAT WE DOSERVICES

PR

COMMUNICATION

COMMUNITY

CONSULTING SERVICES

Advertising, Communication Strategies, Business Partnership Development

Community & Social Media Management, Content Development

Analysis of global communication strategies and adaptation to local markets

Press, Media & Influencer Relations, Events & Game Shows, Press Trips

12

3

OUR APPROACHEven before founding Masamune, Renato’s professional

experience was built upon 3 core beliefs, which have now become the foundation of our approach.

GETTING THE JOB DONE

To reach your audience and be heard, you need

That creative challenge is our passion!

Successful communication comes down to

with your audience, partners and the market

It’s not (just) fun and games. It’s about

and delivering results. Every time.

STORIES THAT CUT THROUGH THE NOISE

FORGING LASTING CONNECTIONS

TAKING PRIDE IN OUR CRAFT

FOCUS ON CREATIVITYSTORIES THAT CUT THROUGH THE NOISEWith the staggering number of games released all the time, communicating the story of your product is more important than ever.

At Masamune our biggest passion is working with our clients to craft the right narrative. From personalized press kits that appeal to everyone’s nostalgia to animatronic alien eggs in the subway system, we create stories that cut through the noise and resonate with your audience, even in today’s crowded market.

STORIES THAT CUT THROUGH THE NOISE

Groundbreaking PR/marketing plan involving the creation of an animatronic Alien egg in the São Paulo subway, along with a specially crafted PR narrative that resulted in the Alien: Colonial Marines Press Trip.

ALIEN : COLONIAL MARINES (2013)

STORIES THAT CUT THROUGH THE NOISE

Creation of a simple yet engaging PR plan for the nostalgic release that brought the Mickey Mouse classic back to the video game world, proving that an impactful campaign doesn’t need to break the bank.

CASTLE OF ILLUSION: STARRING MICKEY MOUSE (2013)

A SOLID NETWORKFORGING LASTING

CONNECTIONS The essence of communication is helping companies connect to their audience — whether that audience is the press, gamers, or the industry as a whole.

At Masamune, we recognise the human investment that goes into forging these bonds: it is the key to truly engaging, organic connections that form the basis for success.

With our extensive experience in the Brazilian and Latin American markets, we have cultivated a well-established network that we are always ready to connect to the needs of your business.

FORGING LASTING CONNECTIONS

The biggest and most successful Konami Gamers Night to date, held at Arena Corinthians (2015)

CLIENTS REPRESENTED AT PRESS TRIPSE3 2017

2016

2015

2014

2013

2012

2011

Shadow of the Tomb Raider Global Reveal Event 2018

Deus Ex: Mankind Divided LatAm Tour 2016

Square Enix Showcase 2016

Metal Gear Bootcamp 2015

Bandai Namco Global Gamer’s Day 2014

Aliens: Colonial Marines Dallas Press Trip 2013

CCXP 2017

2016

2015

BGS 2017

2016

2015

2014

2013

FORGING LASTING CONNECTIONS

EVENTSINFLUENCERS

WEBSITES

PORTALS

MAGAZINES

PROFESSIONALISMTAKING PRIDE IN OUR CRAFTOf course, creative work and strong connections are only one side of the story: we understand that at the end of the day, both of these mean very little if they don’t generate the results to match.

At Masamune we are dedicated to delivering the best service possible, in order to guarantee you get the results you need. Our work is always based on a thorough analysis up front, setting you up for success. Finally, the impact is carefully evaluated upon completion, providing you with valuable insights for the future.

We take pride in turning ideas into solutions and profitable results.

TAKING PRIDE IN OUR CRAFT

Examples of cover stories obtained on the official Playstation and XBox Magazines

Former Digital Brand Manager at SEGA of America

“ Ken J Balough

I would also like to express how pleased we have been with Renato. Our Creative Director has expressed on many occasions how easy he

is to work with, and how he has tremendous follow through to get the assets he needs. [...] Renato understands our brands, was incredibly

professional, and represented our products perfectly.

YAKUZA 6Case Study

client SEGA & Ecogamesyear 2018

COMPLETE PR STRATEGY

THE CHALLENGEHow to convince the Brazilian gaming press (many of which didn’t know the Yakuza series), that Yakuza 6 is

the perfect game for newcomers to the series, despite being the latest game in the franchise?

UNDERSTANDING

THE RESULTS

TOTALS EDITORIAL PIECES64 clippings42 reviews119,046,346 media impressions

PRESS RELEASES76 clippings111,345,781 media impressions

SPONTANEOUS COVERAGE26 clippings18,822,532 media impressions

166249,214,659

Clippings

Media impressions

Most successful western release for the Yakuza franchise yet!

BRAZIL IAN PR CAMPAIGN METRICS

THE EXECUTION- Creation of a complete PR plan from scratch, exclusively tailored to the Brazilian media landscape

- Custom press kits, focusing on the charisma of main character Kazuma Kiryu and the history of the series with the potential for generating organic shares

- Convincing the media and local influencers to delve into the game despite the language barrier.

OUR STRATEGY

PR PLAN EXECUTION

Handcrafted press kit sent to 10 influencial Brazilian gaming media outlets, featuring an omiyage box from in-game convenience store Poppo, filled with Japanese treats, and the will of Kazuma Kiryu.

EXCLUSIVE PRESS K ITS

PR PLAN EXECUTION

Main character Kazuma Kiryu’s will, containing the letters with his memories, inviting reviewers to immerse themselves in the frachise’s highly acclaimed story, even without having played the previous games in the series.

THE WILL OF KAZUMA KIRYU

PR PLAN EXECUTION

Invitation from Kazuma personalized to each media outlet, asking them to stand by his side on his journey. These honored reviewers were later gifted with a place in Tojo Clan’s Hall of Chairmen.

PERSONALIZED INVITATIONS &TOJO CLAN’S HALL OF CHAIRMEN

Organic social media shares of

press kit by various media outlets, with a combined reach

of more than 400k followers in Brazil.

PRESS RESPONSE

OUTSTANDING ACHIEVEMENTS

Cover story on “Official Playstation Magazine”, a franchise first, with 14 page dossier

Main story (digital and print) for “O Povo”, one of

the biggest newspapers in the Northeast of Brazil

OUTSTANDING ACHIEVEMENTS

Yakuza 6 was featured on some of Brazil’s biggest online news and entertainment portals, such as O Globo, R7.com and Portal Terra.

Featured on the culture and entertainment section of Bom Dia SP, one of the most watched morning shows

by TV Globo for the state of São Paulo.

Positively previewed by top Brazilian influencers, such BRKsEdu, Lucky Salamandar, Hagazo, Gigante Richard and more.

renato@masamune.com.br

+55 11 9 4992 3740

@save_ral

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RENATO ALMEIDA

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www.masamune.com.br