What kind of media institution would distribute your media product and why?Jordan Weeks

Conglomerates & Subsidiaries

I think a major media conglomerate studio would distribute my media product. Out of the big six ( NBCUniversal, News Corporation, The Walt Disney Company, Viacom, Time Warner and CBS Corporation) I think as Paramount Pictures is a subsidiary of Viacom that is which conglomerate would distribute my film. I think Paramount Pictures suits my film more than the others because I did some research into movie studios and what kind of films they already distribute or have previously distributed.

Independent film or not?

I don’t think my film would be independent. My film would require all its development from different sources. I don’t think it would be independent because the film’s topic is quite wide ranging and appeals to a lot of people. It would give an insight into something that is constantly going on around us but no one thinks how the process may work.

Marketing

My film would have for example 10 test screenings across the country with free tickets to see how my film is received by the public. My audience would then directly targeted with billboard ads, TV ads, posters, cinema trailers etc. Once the test screenings have be seen the public can then create a word of mouth for my film, this will largely determine my film’s overall success.

Advertising & PromotionI could advertise my film in several different ways. Before this I would decide my target audience and think which ways would be best to target them. My film would be advertised by posters, TV ads, Radio ads and cinema trailers.

Also a massive way for me to advertise my film would be to create a website for the film and perhaps create games and give them wallpapers so my audience have something to interact with. Probably the best way to target them would be to get my film to be advertised on YouTube and at the beginning of YouTube videos. In terms of the promotion I could get my actors onto chat shows to talk about the film and promote it further.

AccessMy film would be accessible at the cinemas. As well as at the cinemas you could access when there is a network release on DVD & Blu-ray. My film may then be distributed to cinema and video on demand companies like LoveFilm where people sign up and pay to watch the films. My film would then be accessible via rental and then finally public broadcast on television.

Exchange

My film could be exchanged by file sharing, however, unfortunately, with file sharing comes file sharing through pirate sites. On the other hand there are other effective ways how my film could ultimately be exchanged like for example; Fan sites/blogs, Youtube videos on the movie by ordinary people and Facebook and text messaging.

Online Distribution

My film could be distributed online to websites on the internet to be streamed. Alternatively I would distribute my film online in marketplaces like Amazon and iTunes.

Exhibition

My film would definitely be exhibited in cinemas, multiplexes mainly. I think my film would appear in a cinema rather than an arts cinema as the topics handled in the film are of a wide range of appeal. My film would then later go on to be exhibited on YouTube, Public Broadcast or on DVD or Blu-ray.

Mass & Niche Audiences

I think that my film would be a mass audience. My film does include drug use and although that normally would appear in independent films which generally have niche audiences, I researched into major studio films and some of them do contain some minor drug use which mine does. So I decided it would be a mass audience. I think it would also be a mass audience because the film is about books and books appeal to a huge range of people of all ages and all ethnicities.