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WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA
PRODUCT AND WHY?
A institution is a company that disperses a media product for audience consumption.
I believe that there is a variety of institutions that would want to distribute
my media product- thriller opening.The most obvious media institutions that would distribute my magazine would be
publisher, as its free.
WHAT IS INSTITUTION?
So for a example a film would go to cinemas either nationally or
internationally, so then after being in the cinema for while it will then get dispersed to shops to sell merchandise either DVD
or soundtracks, which is the same for new music.
WHERE WOULD INSTITUTION DISPERSE A PRODUCT?
My target audience is based on early teens to early adulthood so between 17-24 year olds, so this means I have to keep the
price very reasonable. I believe that my product will best distributed in stores like WHSmith or HMV which are specialised for music. I would also like to publish my music magazine online for everyone else
too see.
Using the internet in further use, it makes it more appropriate to use as more up and coming technology to distriubute.By using newer technology it targets the audience that I am a ming for the places, making a mobile app for my music magazine will expand the development, by doing this
everyone will be able to read the magazine by a fingertip.
In terms of the availability of buying the magazine, the best way for this would be
the option of buying weekly and keeping a option of buying a subscription. This
allows the customer to pick and choose when they want to buy the music
magazine.
I think when publishing my music magazine I had decided I will be using IPC to distribute my magazine , as its known
to be the worlds biggest magazine publisher, as IPC have many inter-links with other companies to distribute my
magazine it could potentially be easier to get my magazine to be published/distributed.
IPC has distributed many magazines such as NME which is part of the indie genre anyway, they publish it on TV channels
too. Choosing IPC I can take the advantage of the connection between the
company and the buyers therefore promoting my magazine with the well
known standard of service the company has.