Upload
primrose-lang
View
216
Download
3
Tags:
Embed Size (px)
Citation preview
What is Sport Management?
KINE 2380 3.0Introduction to Sport Administration
Today’s Topics:
• Defining Sport and Sport Management• Nature and Scope of the Sport Industry• Unique Aspects of Sport Management• Competencies and Career Planning• Professional Preparation• Future Challenges and Opportunities
Sport Industry- all sport-related products offered to customers
Sport Performance
Sport Production
Sport Promotion
Sport Industry Segmentation
Participation Products/Influence Promo Tools
A View of the Sport Industry by Setting
• Professional Sport• Amateur Sport• University Athletics• Municipal Recreation• Government (Federal and
Provincial/Territorial)
• Private Clubs• Social/Charitable Organizations
A View of the Sport Industry by Setting
• Sport Marketing/Consulting Firms
• Corporations• Sporting Goods• Sport Media• Health/Physical Activity-Related• Sport Law/Agents• Tourism
What makes the sport product unique?
• Intangible
• Subjective
• Inconsistent
• Perishable
• Emotional
Sport Organizations are:
• Goal oriented
• Deliberately Structured
• Deliberately Coordinated
• Exist as a system of individuals and groups
• Made up of people with special skills
Sport Marketing Sport Enterprise Financing Sport Industry Career Paths Sport as a Social Institution
Unique Aspects of Sport Management
Sport Context
The Old Rules of Employment (Bridges, 1994)
Employee: vertical hierarchy within a department job description moving up the vertical hierarchy
New Rules!!!! Contingent worker Entrepreneur Pensions Project teams Team facilitation Employment length
“If you don’t know where you’re going
any road will do.”
Professional Preparation
• Sport management programs
• Getting experience
• professional attitude
• Business etiquette
Career Planning
• Values• Interests
• Skills
THE CONFERENCE BOARD OF CANADA EMPLOYABILITY SKILLS
1. Academic Skills:
2. Personal Management Skills:
3. Teamwork
Skills Needed to Succeed in Careers in the 21st
Century
• Computer literacy• Flexibility/adaptability• Ability to work with
people of different ages, cultures, work styles
• Language skills• Personal career planning
skills
• Global awareness• Oral and written
communication skills• Self starter• Self comfort• Strong ethical framework• Environmental scanning
skills
The Workplace is
The Challenges
• Technology• Ethics• Social Responsibility
Future Trends in the Field
Health and Fitness Industry:
• Family
• Niche
• Spa
• Personal training
Facility Management:
• Domes
• Golf
• Parks
Sporting Goods:
• Product Diversity
• Event management
Professional Sport:
• Additional franchises
Boom, Bust and Echo By David Foot
Boomers born 1947-66 39-58 yearsBusters born 1967-79 26-38 yearsEchoers born 1980-95 10-25 years
Foot’s Sport Predictions:
• Hockey:
• Skiing:
• Tennis:
• Golf:
So What Does This Mean For Your Career Interests
Team A: Owners of A Resort
Team B: Starting a new business in the Toronto area
Team C: Marketing Department of the CFL