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What can we learn from the latest
research on young people’s
relationship with gaming?
Panel (session EE7)
Our panel
Dr Bobbie Fletcher (Staffordshire University)
David James (Staffordshire University)
Shahneila Saaed (UK Interactive Entertainment)
Colin Smith (Youth Sport Trust)
Dr Bobbie Fletcher
Dr Bobbie Fletcher
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Dr Bobbie Fletcher is an Associate Professor of Games Education and Head of Department for Games and Visual Effects at Staffordshire University.
In 2017 Dr Fletcher teamed up with colleagues from the Staffordshire Business School to create the first esports degree in the UK, working closely with an industry advisory panel to insure the best education for students as the future esports workforce in the UK.
She is the lead researcher and co-author of "Esports: Engaging Education", an extensive study into the positive impacts of participation in schools' esports tournaments
David JamesLecturer in Games Technical Design at
Staffordshire University.
Specialises in teaching the design and
technical implementation of games.
PhD research student, focusing on the
links between games, behaviour and
physical well-being.
Shahneila SaaedProgramme Director for Digital Schoolhouse, at Ukie
- The Association for UK Interactive Entertainment
Digital Schoolhouse uses play-based learning to
engage the next generation of pupils and teachers
with the Computing curriculum
The programme successfully bridges the gap
between academia and industry, to ensure pupils
are aptly equipped for the future digital economy
Colin SmithDevelopment Manager at the Youth Sport Trust
and former School Games Organiser in West
London.
Led the #ReframeCompetition work for the
Youth Sport Trust and works closely with a range
of competition pilot projects around England
Has researched global practice in competition,
and in understanding the motivations and
attitudes of young people to competition
Objectives • Learn more about gaming and esports – what are
they/not, scale
• Be among the first to learn about the physical
activity behaviours and attitudes of young gamers
• Consider the application of this learning into your
own physical activity and competition programmes
Inside the World of Esports
and GamingDr Bobbie Fletcher
Esports is Online Competitive
Gaming
• There were over 600 million viewers worldwide
• 61% of viewers were under the age of 35.
What is Esports and Who Participates?
Esports…it’s more than a game
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Esports Ecosystems
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How sport and gaming/esports
are interactingWill Roberts
2.1 millionChildren and young people do
less than an average of
30 minutes activity a day
“There’s a positive
association between levels
of engagement in sport and
physical activity and levels
of mental wellbeing”
“More physically literate children and young
people are happier, more resilient and more
trusting of other children and young people
The more elements of physical literacy present,
the higher the levels of reported happiness,
resilience and social trust.”
Active Lives –
December 2019
Research into the physical
activity attitudes and
behaviours of young gamersDavid James
Origins of work
2018 Esports: Engaging Education
Found many positives to pupil esport engagement.
Need to dive deeper to better understand relationship between student
happiness, physical activity and gaming activity.
Combined effort between Youth Sport Trust, Digital Schoolhouse and
Staffordshire University.
Getting the Data
Questionnaire and Focus Group sessions held in 6 Secondary
Schools across UK.
Focus Groups were separated into less active and more active groups,
based on their questionnaire responses.
Nominal Group Technique was used to generate ideas via group
activity and discussion.
Focus Questions
“It has been proved that physicalactivity breaks every 30 minutes can help with improving cognitivefunction. If improved cognitive function could improve your esports ability, what physicalactivity breaks would you design?”
3rd – Walking a Pet
Focus Questions
“It has been proved that physicalactivity breaks every 30 minutes can help with improving cognitivefunction. If improved cognitive function could improve your esports ability, what physicalactivity breaks would you design?”
2nd – Jogging/Running
Focus Questions
“It has been proved that physicalactivity breaks every 30 minutes can help with improving cognitivefunction. If improved cognitive function could improve your esports ability, what physicalactivity breaks would you design?”
1st – Stretching
Barriers to Activity“What are the barriers to having short physical activity breaks?”
Injury
Flow
Mood
Tech limitations
Gaming Students“What does eSports give you that physical exercise does not?”
Enjoyment
Knowledge
Meeting People
Active Students
“What does physical exercise give you that eSports does not?”
Fitness
Mental Health
Maintaining Relationships
Confidence
Most non-game
screen timeMost activeMost competitive
gaming time
Confidence
SummaryParticipants found physical activity to be better for physical fitness, mental health and maintaining relationships.
Esports were seen as more enjoyable, giving moreknowledge and a better way to meet new people. They also promoted a more balanced playing-field.
Promote competitive gaming over screen-time to increase confidence in students.
Reframing CompetitionColin Smith
84%of 1,000 children aged 8-
16 year olds agreed
that experiencing
winning and losing is
important
https://www.chancetoshine.org
/news/it-s-only-a-game-
competition-in-school-sport-
under-threat
45%of girls agreed that sport
was too competitive
Liked the opportunity to take part in competition but
don’t like the behaviours associated with competition
Women’s Sport and Fitness Foundation (2011)
Changing the Game for Girls
Theme 1: Widening the competition environment to develop character and life skills
Theme 2: Adapting the scoring to develop different sport skills
Theme 3: Adding fun elements to engage new audiences
Theme 4: Widening the competition environment to develop health
Theme 5: Adapting the format to increase motivation
Theme 6: Considering age or maturity levels to support fair competition and foster social
connections
Theme 7: Using technology to develop physical skills
Theme 8: Adapting the competition environment to support individual development in sport
Themes of Different Approaches to Competition
Approaches to Competition
#ReframeCompetition
Objectives • Learn more about gaming and esports – what are
they/not, scale
• Be among the first to learn about the physical
activity behaviours and attitudes of young gamers
• Consider the application of this learning into your
own physical activity and competition programmes
Discussion
