Newzoo esports slides_for_esl_sales_january2016_v2

ESPORTS MARKET INSIGHTSFOR ESL | TO BE USED INTERNALLY AND IN SALES PITCHES

Version 1.0, 26 January 2016

NEWZOOMARKET INTELLIGENCE

1. GLOBAL ESPORTS MARKET REPORT (PREMIUM)NEWZOO’S AUDIENCE AND REVENUE MODELS CONTINUOUSLY INCREASES IN NUMBER OF DATA SOURCES, COMPLEXITY AND GRANULARITY. SUBSCRIBERS RECEIVE QUARTERLY UPDATE REPORTS AS WELL AS A GRANULAR DATASET WITH PROJECTIONS TOWARDS 2019.

NEWZOO SUBSCRIBERS INCLUDE

ANNUAL REPORT + QUARTERLY UPDATES + PROJECTIONS DATASET: $6,900/YR

2. ESPORTS CONSUMER INSIGHTS ON 27 COUNTRIES.

QUANTIFYING & PROFILING CONSUMERS AT VARIOUS LEVELS

OF ESPORTS ENGAGEMENT.

WWW.NEWZOO.COM

http://www.google.nl/url?sa=i&rct=j&q=microsoft+logo&source=images&cd=&cad=rja&docid=9T4Qaa2_scv4IM&tbnid=k40BnFUGuVJ_RM:&ved=0CAUQjRw&url=http://www.theverge.com/2012/8/23/3262517/microsoft-new-logo&ei=PTRcUb-3J5OR0QWvxIGgBQ&bvm=bv.44697112,d.d2k&psig=AFQjCNEVVFiVirVxFyrJ5hYc72o-Cceu2g&ust=1365083571732542

http://www.google.nl/url?sa=i&rct=j&q=microsoft+logo&source=images&cd=&cad=rja&docid=9T4Qaa2_scv4IM&tbnid=k40BnFUGuVJ_RM:&ved=0CAUQjRw&url=http://www.theverge.com/2012/8/23/3262517/microsoft-new-logo&ei=PTRcUb-3J5OR0QWvxIGgBQ&bvm=bv.44697112,d.d2k&psig=AFQjCNEVVFiVirVxFyrJ5hYc72o-Cceu2g&ust=1365083571732542

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=sZlo8iCLOsbCJM&tbnid=BMX-S7ho-7-4WM:&ved=0CAUQjRw&url=http://desuka.wordpress.com/2010/04/03/video-games-company-logos/&ei=Bzu2Uc-gHsOb1AWJv4DIDQ&bvm=bv.47534661,d.d2k&psig=AFQjCNEyBxfo95qIvW8T4kbWVQf2MEuROQ&ust=1370983557207493

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=sZlo8iCLOsbCJM&tbnid=BMX-S7ho-7-4WM:&ved=0CAUQjRw&url=http://desuka.wordpress.com/2010/04/03/video-games-company-logos/&ei=Bzu2Uc-gHsOb1AWJv4DIDQ&bvm=bv.47534661,d.d2k&psig=AFQjCNEyBxfo95qIvW8T4kbWVQf2MEuROQ&ust=1370983557207493

http://www.google.nl/url?sa=i&source=images&cd=&cad=rja&docid=-Q6CpFaqSINkgM&tbnid=iHFgX0haSj7rSM:&ved=0CAgQjRwwAA&url=http://www.giantbomb.com/havok-physics/3015-502/&ei=Z8A6UqPPNaiP0AXw5ICYDw&psig=AFQjCNHR83qAjsQJP9PwHi8g7zfrGxKy9w&ust=1379668455923735

http://www.google.nl/url?sa=i&source=images&cd=&cad=rja&docid=-Q6CpFaqSINkgM&tbnid=iHFgX0haSj7rSM:&ved=0CAgQjRwwAA&url=http://www.giantbomb.com/havok-physics/3015-502/&ei=Z8A6UqPPNaiP0AXw5ICYDw&psig=AFQjCNHR83qAjsQJP9PwHi8g7zfrGxKy9w&ust=1379668455923735

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ELC17G8u5HQvBM&tbnid=cPguOFObixWHTM:&ved=0CAUQjRw&url=http://forum.alternativaplatform.com/&ei=3P07UrrNIe6T0QWV74D4DQ&bvm=bv.52434380,d.d2k&psig=AFQjCNEu9wkCaSJjHYIflSWpF0haOeX63Q&ust=1379749720551579

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ELC17G8u5HQvBM&tbnid=cPguOFObixWHTM:&ved=0CAUQjRw&url=http://forum.alternativaplatform.com/&ei=3P07UrrNIe6T0QWV74D4DQ&bvm=bv.52434380,d.d2k&psig=AFQjCNEu9wkCaSJjHYIflSWpF0haOeX63Q&ust=1379749720551579

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=cdX_Lng3LULajM&tbnid=GC014_4b3NYOAM:&ved=0CAUQjRw&url=http://www.interactive.org/about/corporate_links.asp&ei=tk-LUuGJMOnE0QWghYCoCQ&bvm=bv.56643336,d.d2k&psig=AFQjCNGf030AamRnl3hWlgXU8JeKgryvKA&ust=1384948014615847

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=cdX_Lng3LULajM&tbnid=GC014_4b3NYOAM:&ved=0CAUQjRw&url=http://www.interactive.org/about/corporate_links.asp&ei=tk-LUuGJMOnE0QWghYCoCQ&bvm=bv.56643336,d.d2k&psig=AFQjCNGf030AamRnl3hWlgXU8JeKgryvKA&ust=1384948014615847

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=4ukeJTDgZoarqM&tbnid=iq2ZEILsrpU-xM:&ved=0CAUQjRw&url=http://monstaworx.com/about.html&ei=_1CLUqmZKu7s0gX_-oCYAQ&bvm=bv.56643336,d.d2k&psig=AFQjCNHYxFNRGTGIBG8NQ86D3-eVoOg3Rg&ust=1384948343798032

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=4ukeJTDgZoarqM&tbnid=iq2ZEILsrpU-xM:&ved=0CAUQjRw&url=http://monstaworx.com/about.html&ei=_1CLUqmZKu7s0gX_-oCYAQ&bvm=bv.56643336,d.d2k&psig=AFQjCNHYxFNRGTGIBG8NQ86D3-eVoOg3Rg&ust=1384948343798032

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=26BHtQtBhVwTCM&tbnid=D5a1MW3KW06NIM:&ved=0CAUQjRw&url=http://www.itc.com.vn/&ei=iFGLUtfIDI6W0QXQx4HwBw&bvm=bv.56643336,d.d2k&psig=AFQjCNGkr6KWcQAkJGKnRBhUzc6ETcbabg&ust=1384948450384237

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=26BHtQtBhVwTCM&tbnid=D5a1MW3KW06NIM:&ved=0CAUQjRw&url=http://www.itc.com.vn/&ei=iFGLUtfIDI6W0QXQx4HwBw&bvm=bv.56643336,d.d2k&psig=AFQjCNGkr6KWcQAkJGKnRBhUzc6ETcbabg&ust=1384948450384237

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=hpODAeC8Bv3i0M&tbnid=giwTIUg-K1rzaM:&ved=0CAUQjRw&url=http://www.3nter.nl/nieuws/turtle-beach-gaat-de-officiele-headsets-maken-voor-wii-u-en-3ds/&ei=D_WAUrSsOeqr0QWykYGYBQ&bvm=bv.56146854,d.Yms&psig=AFQjCNGYipKjciyAx6u5bBIzM4WjNArPdg&ust=1384269451700192

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=hpODAeC8Bv3i0M&tbnid=giwTIUg-K1rzaM:&ved=0CAUQjRw&url=http://www.3nter.nl/nieuws/turtle-beach-gaat-de-officiele-headsets-maken-voor-wii-u-en-3ds/&ei=D_WAUrSsOeqr0QWykYGYBQ&bvm=bv.56146854,d.Yms&psig=AFQjCNGYipKjciyAx6u5bBIzM4WjNArPdg&ust=1384269451700192

2014 2016 2019

$463M2016

8%

15%

CHINA S.KOREA

NAM

$194MILLION

$463MILLION

$1072MILLION

$325MILLION

2015

MEDIA RIGHTS, MERCHANDISE &

TICKETS, ONLINE ADVERTISING,

BRAND PARTNERSHIPS, ADDITIONAL

GAME PUBLISHER INVESTMENT

CAGR2014-2019

+40.7%

YoY

+67.4%YoY

+42.6%

38%

China & South Korea

will generate

$106Min 2016, or 23% of global

esports revenues

REST OF WORLD

© Newzoo | 2016 Global Esports Market Report

39%

ESPORTS REVENUE GROWTHGLOBAL | FOR 2014, 2015, 2016, 2019

POWERED BY

256M2016

12% 19%

NAM EU APAC

REST OF WORLD

25%44%

Asia-Pacific will account

for

44%of the Esports Audience

in 2016

90MILLION

131MILLION

180MILLION114

MILLION

125MILLION

165MILLION

OCCASIONAL VIEWERS

ENTHUSIASTS

2014 2016 20192015

115MILLION

111MILLION

YoY

+13.3%

YoY

+11.2%

CAGR2014-2019

+11.2%


ESPORTS AUDIENCE GROWTHGLOBAL | FOR 2014, 2015, 2016, 2019

POWERED BY

$54The average annual

revenue per fan in

2015 for all traditional

sports

$15The average annual

revenue per fan in

2015 for basketball

$0.19Bn

$0.46Bn

>$1Bn

90M 131M 180M

$3.5

$6.0

$2.2

$1.0Bn

>$2Bn

$11

$7.6

ALTERNATIVE

OPTIMISTIC

SCENARIO

REPORT

SCENARIO

TOTAL ESPORTS

REVENUES

TOTAL ESPORTS

REVENUES

AVERAGE ANNUAL

REVENUE PER

ENTHUSIAST

2014 2016 20172015 2018 2019 202020132012

GLOBAL NUMBER OF

ESPORTS ENTHUSIASTS

VS SPORTS

ESPORTS REVENUE SCENARIO’SGROWTH SCENARIO’S & COMPARISON TO SPORTS | 2012-2019

POWERED BY


ESPORTS ENTHUSIASTS OCCASIONAL VIEWERS

23%

38%11%1%

7%

16%

7%

1%

18%

31%

15%2%

9%

15%

9%

1%

115MILLION

111MILLION

F10-20

F21-35

F36-50

F51-65

M51-65 M36-50

M21-35

M10-20

F51-65

M51-65

F21-35

F36-50

M21-35

M10-20

M36-50

AGE/GENDER OF ESPORTS AUDIENCEESPORTS ENTHUSIASTS VS OCCASIONAL VIEWERS | GLOBAL | 2015

54%Of all esports

enthusiast worldwide

are aged between 21

and 35

64%Of all occasional

esports viewers

worldwide are male

POWERED BY


THE VALUE OF THE ESPORTS AUDIENCEONLINE POPULATION VS ESPORTS ENTHUSIASTS VS OCCASIONAL VIEWERS | GLOBAL | 2015

ONLINE POPULATION OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS

48%

61%65%

Population Occasional Enthusiast

Has fulltime job

34%

46%50%


Has high income

39%

47%

62%


Participates in teamsport

POWERED BY © Newzoo | 2016 Global Esports Market Report

47%

25%

21%

7%

34% 34%

24%

8%

16%

30%

37%

17%

Nothing Minor Spenders Average Spenders Big Spenders

56%

29%

12%

3%

38%

43%

16%

3%

26%

39%

27%

8%

Nothing Minor Spenders Average Spenders Big Spenders

POWERED BY © Newzoo | 2016 Global Esports Market Report

ESPORTS FANS SPEND BIG ON GAMESPC & MOBILE GAMES SPENDING: ALL VS OCCASIONAL VIEWERS VS FANS | GLOBAL | 2015

ALL PC/MOBILE GAMERS OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS

ESPORTS FANS SPEND ON HARDWAREALL GAMERS VS OCCASIONAL VIEWERS VS ESPORTS FANS | GLOBAL & US | 2015

POWERED BY© Newzoo | 2016 Global Esports Market Report

9.7% 9.2%

21.2%

Total gamers Occasional Enthusiasts

8.5%

13.7%

31.2%

Total gamers Occasional Enthusiasts

ALL GAMERS OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS

GlobalBig spender on hardware*

USBig spender on hardware*

21%Of all esports

enthusiast worldwide

are also big spenders

on hardware

>$3BnWas spent on

hardware by US

esports enthusiasts in

2015* PC/Mac laptops/desktops, Consoles, Peripherals

29%

41%

54%

Total population Occasional Enthusiasts

48%

62%

72%

Total population Occasional Enthusiasts

ESPORTS FANS SPEND ON MEDIAALL GAMERS VS OCCASIONAL VIEWERS VS ESPORTS ENTHUSIASTS | US | 2015

POWERED BY

HBO subscribers Spotify Subscribers

ONLINE POPULATION OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS


US

POWERED BY


8% 8%

14%

All PC Gamers Occasional Enthusiasts

13%

11%

11%


ONLINE PAYMENT BRAND PREFERENCESPENDING PC GAMERS: ALL VS OCCASIONAL VIEWERS VS ESPORTS FANS | GERMANY

ALL SPENDING PC GAMERSGAMERS OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS

Mastercard VISA

GERMANY

58%

60%

54%


11% 11%

26%


ONLINE PAYMENT BRAND PREFERENCESPENDING PC GAMERS: ALL VS OCCASIONAL VIEWERS VS ESPORTS FANS | GERMANY

POWERED BY


ALL SPENDING PC GAMERSGAMERS OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS

Paysafecard Paypal

GERMANY

ESPORTS FANS & MOBILE PROVIDERSONLINE POPULATION VS ESPORTS ENTHUSIASTS | US | 2015

27% 28%

9%

14%

2%

20%

38%

23%

11%

21%

2%

5%

AT&T Verizon Sprint T-Mobile US Cellular Other

POWERED BY


Other

ONLINE POPULATION ESPORTS ENTHUSIASTS

US

13%

19%

68%

11%

19%

70%

ESPORTS FANS PER MOBILE PROVIDERONLINE POPULATION VS ESPORTS ENTHUSIASTS | PHILLIPPINES | 2015

POWERED BY


NON-ESPORTS AUDIENCE OCCASIONAL VIEWERS ESPORTS ENTHUSIASTS

GlobeSmart

PHILLIPPINES

TOTAL

GAMERS

2015 GAME

REVENUES

THE USA GAMES MARKET

The US market is the most mature market of

all but has seen a dramatic shift towards

digital and mobile over the past years. Mobile

already accounts for 27% of the market.

19MESPORTS

ENTHUSIASTS

TOTAL USA

ESPORTS AUDIENCE

38M

188M 22Bn

10.6%W-EUROPEAN AVERAGE

SHARE OF ONLINE

POPULATION 10-65

SPOTIFY USE

ESPORTS ENTHUSIASTS VS

ONLINE POPULATION

ACTIVE IN TEAM SPORTS


ONLINE POPULATION

GLOBAL VIEW

GLOBAL ESPORTS

MARKET REPORT

(QUARTERLY)

$6,900/YR

US ESPORTS CONSUMER

INSIGHTS (200

VARIABLES)

$4,900/YR

AGE/GENDER

OF ESPORTS ENTHUSIASTS

ESPORTS IN THE USAKEY 2015 FACTS

© 2015 NEWZOO

13.9%

COUNTRY INSIGHTS

26%

11%

71%

25%

M10-20

18%

M36-50

17%

F21-35

15%

F36-50

6%

F51-65

1%

M51-65

1%

F10-20

3%

M21-35

39%54%

21-35

MALE

75%

US ESPORTS

AUDIENCE AS

SHARE OF THE TOTAL

ONLINE POPULATION

POWERED BY

THE GERMAN GAMES MARKET

Traditionally, Germany is geared more towards

PC gaming than other large European countries

UK and France. Android and GooglePlay also

have a relatively strong position versus iOS.

4.0MESPORTS

ENTHUSIASTS

TOTAL GERMAN

ESPORTS AUDIENCE

8.4M

41MTOTAL

GAMERS

3.7Bn2015 GAME

REVENUES

10.6%

GERMAN ESPORTS

AUDIENCE AS

SHARE OF THE TOTAL

ONLINE POPULATION

W-EUROPEAN AVERAGE

SHARE OF ONLINE

POPULATION 10-65

SPOTIFY USE


ONLINE POPULATION

ACTIVE IN TEAM SPORTS


ONLINE POPULATION

GLOBAL VIEW

GLOBAL ESPORTS

MARKET REPORT

(QUARTERLY)

$6,900/YR

SPAIN ESPORTS

CONSUMER INSIGHTS

(200 VARIABLES)

$4,900/YR

ESPORTS IN GERMANYKEY 2015 FACTS

© 2015 NEWZOO

12.1%

COUNTRY INSIGHTS

18%

9%

53%

20%AGE/GENDER

OF ESPORTS ENTHUSIASTS

M10-20

30%

M36-50

15%

F21-35

8%

F51-65

1%

M51-65

3%

F10-20

3%

M21-35

35%

43%21-35

MALE

83%

F36-50

5%

POWERED BY

Business

Newzoo esports slides_for_esl_sales_january2016_v2