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Wenkai Yu portfolio 2012
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Wenkai Yu
PORTFOLIO
Industrial Design
2006 - 2010
Savannah College of Art and Design
Hunan universitySchool of design
2010 - 2013
36P
ProjectsSchool
09
This design is for people who live in urban areas, garden in a small place such as their apartmentsor patios is very attractive.
planterself watering
Design
self-watering planter
23
Female consumers is a verylarge market. However, a lot of big companies don’t haveany product only design forfemales. Thus the goal of this project is to help a Masculine brand to design a product for females.
Design
Camping lantern
UrbanDesign
self-watering planter
28
This new flash light can self-charging and I hope through that way, we can find out a possible way to solve power shortage problem.
Flash lightDesign
BackgroundDesignDesign a concept ATMfor NCR
O1Wenkai Yu ATM design
Future
FutureDesignATM
40 years have passed since the first ATMs were introduced to the public. But the ATM right now it is still not truly like an“automated teller”.
OLD
The consumer experience at the ATM has been stagnant for more than 20 years while the user interface and media handling technology has evolved considerably. I think it is right time to re-design a new ATM.
New Technologies
Why we need redesign ATM
#1 Intern project 12 weeks
Design
O2Wenkai Yu
ATM designFuture
Phase 1
ResearchINTRO 101
ATM machine revolutionized Bankbusiness. This type of service that allows customers to withdraw money without going to the bank. It is a fast and convenient service. The ATM also extended Bank’s services to 24 hours and everywhere.
ATM IS A TYPE OF 24/7 SELF-SERVICE
Top ATM FrustrationAccording to Synergistic Research Group’s new survey,
47%of the people surveyed said trying to read an ATM screen under the sunlight is so hard
Other survey findings include 32 percent - not enough ATM locations
25 percent – inadequate privacy
21 percent - not safe
18 percent - too slow
16 percent - screen too small
14 percent - print too small
13 percent - not enough activities
According to survey. 90%of consumers don’t familiarwith ATM skimming
Worried about security21% percent surveyed reported that a lack of confidence the machine got the deposit right deterred them from making cash/check deposits at an ATM.
Consumers prefer to use on-premise ATMsthe majority of consumers (70%) prefer to use on-premise ATMs. This is because they feel it is moresecure.
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Like to use on-premise ATMs
(70%)
Other
(90%)
(10%) Familiar with ATM skimming
Don’t familiar with ATM skimming
(30%)
Phase 2 SKETCHES
O3Wenkai Yu
BrainstormingBest concept
The Folding concept
ATM designFuture
IDEATION: Safe,Foldable,interactional
O4Wenkai Yu ATM designFuture
Phase 3
DevelopmentFrom the three different possible ways, I choose the mid one which made with aluminum.
The simplest
Futurism
Curvature
Best conceptAfter two weeks of development.....
Phase 4
O5Wenkai Yu
ATM designFuture
Design conceptATM skimming is always a big problem. In this design I designed a display at the front of the main part of ATM. It has two functions. One is it can protect ATM from ATM skimming, another one is it can show some advertisements on the screen, which can attract consumers come to this ATM
Protection
Simple and easy to useRight now almost every existing ATMs look complicate and easy to make a new user feel confuse. There are having too many function models on the ATM and most of them can be combined as one. Thus in this design simple and easy to use is another problem I solved.
ConceptFinal
O6Wenkai Yu ATM designFuture
Phase 4
• Use your cellphone to touch NFC area and
• Push the touch pad
• Withdraw/deposit money
unlock this ATM
Why I designed a fold displayIn this design, when consumers do every operating works on the bottom touch pad part, the fold display can also be seen as a protector of your personal account information. It can protect other people to see your pin number or how muchmoney you get from the ATM. In addition, the process of pushing display and star ATM is a very interesting use experience,which I am sure makes this ATM more attractive.
ConceptFinal
HOW TO USE IT
Phase 4
O7Wenkai Yu
Rail
Touch PAD
NFC
Plastic coverOutside cover
Aluminum
Display
Transparent display
Steal
Plastic cover
Light
LED
Light
LED
STRUCTURE
ATM designFuture
ConceptFinal
O8Wenkai Yu
Phase 3 When the display is locked, it can protect ATM from ATM skimming and outside damage. When it is activated, consumer will do all the operating works under the display. That design will make other people can’t know what you are doing on this ATM. Thus that design can’t protect your pin number and any other information about you account.
When you push the transparent display, the display will fold back. And the bottom touch pad part will also fold at the same time. Then the transparent will show the interface and consumers do every operating work at the touch pad, which is under the display
When it locked, it is much safer than the exciting ATM. The transparent display has two functions. One is the transparent display can protect ATM from the ATM skimming, another one is the transparent display can show different advertisements on the screen that can attracted more consumers come to this ATM.
Locked Be Activated
AdvantagesSafer
New interactive wayCompare to the exciting ATM, this concept ATM can provide better interactive experience to consumers.
Easy to understand and useThe one of biggest problem of Exciting ATM is it looks so complicate. However this new designed ATM is much simpler and clear than the exciting ATM. The bigger screen and new interface can easily guild consumer to use the ATM ATM design
Future
ConceptFinal
#2 Team project 10 weeks
O9Wenkai Yusefl-watering planterUrban
UrbanDesignself-watering planter Background
DesignGardening is becoming more and more popular in urban lives. The traditional gardens occupy large spaces that cannot be found in the cities. For people who live in urban areas, garden in a small place such as their apartments or patios is very attractive.
Design for Urban people
Phase 1
ResearchProblem- Confusion
Chemicals+ConfusionDifficult to understand what is needed.Competitors do not have a standardized system for beginners.
Current ProductsThe majority of products aregeared towards gardeningwith ground space or a grass yard.
So many choicesNo visual cues.No over arching system
Research Phase 2ConceivingFocus group
26Brooklyn,NYArtist
31Hackensack,NYStock Trader
30Newark,NJArchitect
26Brooklyn,NJBartender
25GuangZou,ChinaUE Designer
Pat Dan
Tina Lin
MJ Elena
Focus group will help to develop ideas and answer more questions which about possible solutions.
11Wenkai Yusefl-watering planterUrban
MARKET RESEARCH
Seating
Balcony
SketchesBrainstormingRough Concept Sketches
12Wenkai Yusefl-watering planterUrban
ROUGH CONCEPTOur research showed that the general attitude of single adults 25-35 is that gardening is interesting to them and could be a great source of pride. However, they viewed gardening as too difficult and not a sustainable hobby given the active nature of their lives. Urban self watering planter is my answer to this problem
SUPPORT TECHNOLOGYWick methodThe wick method is an old method in whicha thread of cotton or poly nylon is used to wick water from a reservoir to a soiled bed. Our own experiments found that of a twine, plastic rope, and nylon thread. Only a tightly braided wick would effectively move water consistently
Brainstorming
Must be able to water it self for 2-5 days without the user having to water theirMust be made of mostly locally sourced woodMust fit on a balcony or inside by a windowMust cost less then 45 dollarsMust not require power tools
My mandates are
Phase 2
Details
Cork
Water tanker
Bodyhard wood
PotLight plastic
nylonpoly nylon
14Wenkai Yusefl-watering planterUrban
By use wick method this product can self waterplant for 2-5 days without user to water plant.
It can be assembled all the parts together without using power tools
Phase 3
Soft wood
transparent plastic
ConceptFinal
ADVANTAGES
15Wenkai Yu
sefl-watering planter
Planted seeds in the soil. Add water to the water tanker Just wait two or three monthsthen you will see the flowers
Urban
Phase 3
ConceptFinal
HOW IT WORKS
Phase 5
PrototypeThis model has same proportion as what I designed before. This model is successful. It is the same as I envisioned and all the functions can run successfully.
USAGE POSSIBILITIES
16Wenkai Yu
sefl-watering planterUrban
#3 Intern project 12 weeks
Design for Urban people
17Wenkai Yu interior design
Van
VanDesignInterior
Most of Van are too older, and out of fashion.These big Automobile factories seem not verycare about Van design. They think function is the main point of Van, not how it looks like.
However, in some developing country Van is not just a tool; users also use Van in their ordinary life. The main reason is that they cannot a�ord to buy another car for traveling or shopping.
Thus I think there is a big opportunity, if there is a Van can be used for transportation and ordinary daily life.
BackgroundDesign
Mazda
Mazda Biante
Ford
Ford Transit SWB 260
Honda
Honda Odyssey
Nissan
Nissan NV2000
Chevy Express 1500
Chevrolet
Mercedes-Benz Sprinter
Benz
Commercialvehicle
GMC Savana 3500
GMC
Dodge
Dodge GrandCaravan
Minivan
Trends
High technologySense of futurevehicle
StreamlineCurve style
style
Feeling
FunctionBigger spaceComfortable interior environmentMore storage room
Disadvantages Function
Can carry more goodsComfortable driving environment
Customers
My van interiordesign
Young people who want to star their own business.
People who want to enjoy life and have family.
People who need to drive for long time.
People who do not have too much moneyand only can a�ord to buy one car.
Market opportunityCommercial vehicle pays too much attention on functionand price.
Mini Van right now is designed only for family travel and it is more like a passenger vehicle.
Right now there is no Van designed for both family use and commercial use.
Who will buy Van?
What my design focus on
18Wenkai Yu
Interior designVan
Phase 1
Gender: Male Age: 25-35Have familyBusy careerThey use Van to do freight transport job.
Design ResearchTARGET CUSTOMERS
Brainstorming
Phase 3
21Wenkai Yu
CONCLUSIONMy quantitative research and focus group gave me a narrowed scope of what my end user would want in a home gardening product.
Fully open sunroof canlet drivers have more and better visual space thantraditional one.
Increased storage space can helps drivers put more goods into van.
Feature FunctionsDigital model-- Built in Unigraphics NX
-- -- Rendered in 3ds max
Interior designVan
ConceptFinal
22Wenkai YuInterior designVan
-- -- Rendered in 3ds max
Phase 3
ConceptFinal PROTOTYPE
Individual project 10 weeks
23Wenkai Yu design
Design
Camping Lantern
Lantern designCamping
#4
BackgroundDesignDesign for Cabela's
Based on the recently research, I �nd that female consumers is a very large market. However, a lot of big companies don’t have any product only design for females. Thus the goal of this project is to help a Masculine brand to design a product for females.
24Wenkai Yu
Lantern designCamping
Phase 1
ResearchGender: FamilyMembers:3~4At least one childActive lifestyleHealth Conscious
Interview
FemaleCarolyn1. Do you shop at Cabela’s? Why or why not?
2. In general, why don’t you like to shop at Cabela’s ?
3. Do you consider Cabela’s a men-only store?
- No- Too expensive, But doesn’t cover my needs, inconvenient
- Clothing is not cool, limited selection, clothing is too big
- No, but I wouldn’t shop there because it’s not feminine enough Carolyn’s whole family is Cabela's loyalty
customers. They are very familiar about Cabela’s products. Every month they will spent few days to go shopping in Cabela's retail store. Thus Carolyn’s family is a good example of Cabela’s target customers.
Male Jason1. What sets Cabela’s products apart from other similar brands? What makes Cabela’s unique?
2. Cabela’s tends to run on the expensive side. Does that affect your decision to buy their products?
- They have a lot of sales, so I can watch for bargains
- Quality- it’s what Cabela’s stands for
- It’s better than the rest, and I’m willing to pay for quality
- It will last much longer which means it will pay off in the long run
- The stores are so cook- world record trophy animals on display everywhere
- So many options
- They have my sizes (tall)
- I can order anything, the variety is so vast
Holly- Yes, I only buy vet school items- Muck boots, car harts- I buy cabela’s products for my dogs
2. Does Cabela’s cater to your specific needs for camping/fishing/hunting?
3. What are your favorite activities when you go camping?
1. Do you shop at Cabela’s? Why or why not? Answer:
Female
- No, I’d just go to REI instead of ordering from the website - Price is too high] - Inconvenient
- Hiking, biking, sitting, drinking, atv, sleeping, relaxing, hanging out, cooking
DesignTARGET CUSTOMERS
Phase 2
Sketches
25Wenkai YuLantern designCamping
Concept
This a concept camping flashlightit is designed for a family who go to camping with their children.
The main goal is to help childrento learn something from campingand to know more about our nature world.
The research result shows that to help Cabela’s to design a product, which could help female to educate their children, is a good idea. First camping is a great opportunity for children to know outside world. Second most female may have a lot of free time whenthey go camping. They can use these times to help theirchildren or their young cousin to learn something about nature.
When a big family go camping or hunting. females are always stayin camps with their young children,but why they not use this opportunityto help their children to know thenature world?
Brand analysisCabela's is a direct marketer and specialty retailer of hunting, fishing, camping and related outdoor recreation merchandise,
BrainstormingStatement
26Wenkai YuLantern designCamping
Phase 3
It can change a simple camping or hunting activities become a education tour. It provide a good chance to help children to know nature world.
Collection device.
Camping lantern
Multi functionIt can be used as both camping flashlight and collection device.
Education
Handle
Flash Light
CoverGlass
BottomPlastic
Main BodyPlastic
Rubber
Metal
Details ConceptFinal ADVANTAGES
�re�iesPlants
27Wenkai Yu
How to use it
When children go to the nature world. they can use this lantern to collect any thing they think is interesting, such like firefly, or flowers.
It can be used as camping lantern
Camping lantern Collection Device.Children can bring these things back to their camps and let their parents to teach their something about nature world.
Education
lantern designCamping
Phase 3
ConceptFinal DETAILS
Individual project 7 weeks#5
BackgroundDesign
O1Wenkai Yu design
Flash Light
DesignFlash Light
Design for Cabela's
Although right now our human society has high developed. There still have some areas are su�ering power shortage problem. I want to design a new �ash light, which can self-charging and hope through that way, we can �nd out a possible way to solve power shortage problem.
28
29Wenkai Yu
SurveyYes I have that problem
Have you ever met that situation, when your flash light out of electricity, you can not find battery in a short time.
Survey was made among20 people who live in China
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Sometimes No I don’thave suchproblem
Do you often use flash lightwhen you are in the home.
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No, I don’tlike to useflash light
SometimesI use flashlight veryoften
Phase 1
Research
What customers dislikeWaste a lot of batteries
Gender: Male or FemaleAge: 25-45Have familyLive in development country
designFlash Light
TARGET CUSTOMERS
-- Rendered in 3ds max
Side exploded view
Body
Hard transparentplastic
Switch
Charger
Bottom partSoft transparentplastic
Chargersoft transparentplastic
SwitchSoft transparentplastic
31Wenkai Yu
Phase 3
After I determined this van’s interior design style, the next step is building a 3D model. During this I add more details to my design and keep doing at adjustment work.
designFlash Light
ConceptFinal
DIGITAL MODEL
soft transparentplastic
Phase 3
32Wenkai Yu
Small, completely and self-charge are the three main advantages in this design. You can charge this new flash light in immediately when it is out of power. It is ideal product for people who live in developing country and are suffering power shortage problem.
How it works
Take it out Rotateyou can rechargethis flashlight by rotate it.
Take this flashlightfrom your pocket
Then you can use itand you wouldn’t need to worry about the battery shortage problem anymore.
Lighting
designFlash Light
ConceptFinal GENERAL EVALUATION