A GLOBAL CRISIS

From human beings to the tiniest creatures, ecological

habitats to man-made environments, natural processes to

industrial enterprise, water sustains and fuels every life form

and activity on the planet. It grows the food we eat, supports

the manufacturing of goods we consume, facilitates the

production of the energy we utilize, disposes of the waste

we produce, provides pathways for the goods we trade. It is,

without a doubt, the single most important natural resource

The area of the photo above represents the 575 liters of

water the average American uses everyday...

...compared to the 19 liters the average person who lacks

adequate water access uses.

for the continued welfare of people and the planet. Yet,

our interaction with water on a daily basis, as individuals,

businesses, and governments would drastically seem to

indicate otherwise. It is mismanaged and misallocated,

wasted and contaminated, undervalued and disregarded.

Most tragically of all, its lack of availability and distribution

threatens the livelihoods of nearly 1 billion people through-

out the developing world.

575 Liters 19 Liters

Wateris precious.

A GLOBAL CRISIS

What does 1,000,000,000 mean?

Imagine if the entire population of New York City lacked access to clean water.

Plus the populations of Los Angeles, São Paulo, Chicago, Mexico City, Toronto, Lima, Houston, Montreal, Bogotá, Phoenix, Rio de Janeiro, Philadelphia, San Antonio, Calgary, San Diego, Dallas, Detroit, Ottawa, Santiago, Indianapolis, San Francisco, Columbus, Austin, Guayaquil, Memphis, Buenos Aires, Miami, Tijuana, Caracas, Minneapolis, Halifax, San Salvador, Baltimore, Boston, Quito, Vancouver, Managua & Seattle.

A GLOBAL CRISIS

Plus the population of every other city, town, neighborhood, street and house in all of the Americas.And still that would not equal the number of people worldwide who do not have access to clean water. 1/6th

A GLOBAL CRISIS

of the entire world population lacks access to clean water.

2/3

A GLOBAL CRISIS

Population growth, climate change, demographical shifts, & unmitigated pollution are all expected to increasingly exacerbate the situation.

4,800 people die every day

from diseases associated

with lack of access to safe

drinking water, inadequate

sanitation and poor hygine.

The world population has

increased three-fold since

the start of the previous

century. In the same time-

frame, water usage has

increased six-fold.

Amount of human waste

disposed of in water courses

around the world everyday.

Fraction of people estimated

to be living under water-

stressed conditions by 2025.

Average distance women

in Africa and Asia walk in

a day to collect water.

Miles

Population vs Water

of WorldPopulation

Tons

Deaths

2,000,000

4,800

The longer we wait to collectively act, the more severe the water crisis will become.

3.7

A GLOBAL CRISIS

First, we strive to shift the global community’s perception

of water. We believe all meaningful, lasting change begins

with individual awareness, one that ultimately translates

into the personal choices individuals take, the manner of

conduct by which businesses operate, and the policies that

governments and municipalities enact. Water scarcity, the

intersection of energy and water, water conservation, the im-

pacts of climate change, water and global food supply - just

OUR VISION

Second, we strive to ground ourselves in the most immedi-

ate global water issue of all, the work to bring clean drinking

water to communities without access to this life-sustaining

resource. The reality of 1 billion people living throughout the

world without a clean water supply, of thousands of children

dying everyday due to water-related illness, of countless

women relegated to the daily task of transporting water, is

one we must face today. We believe that access to clean

a few of the water issues that we must begin to address as

an international community, but ones that we will continue

to ignore until a radical, global shift occurs in our collective

perception of water. We hope to be a leading voice that

initiates such a change – a voice that resonates among the

general public and stirs up a much needed global aware-

ness on the critical water issues that imminently face our

generation and threaten our planet.

drinking water is fundamental in the fight against poverty,

hunger, and sickness in the developing world, and we work

towards providing clean water for those throughout the

world in need of this critical resource.

1 2

Amidst the current landscape we have a twofold vision at WellDone.

Awareness Access

Water is indeed precious.

OUR VISION

From the suburbs of Silicon Valley to the villages of rural Africa,

we’re raising water awareness to save the planet for tomorrow,

providing clean water to save communities today.

OUR VISION

From effectively communicating a message to simply cap-

turing a person's attention, we believe design has the power

to change the world. WellDone strives to utilize design in

stimulating awareness on global water issues and changing

people's perception of this critical resource - the very foun-

dation of lasting change.

The clean water crisis is vast and complex, and accordingly

will not be solved by any single individual or entity. That in-

cludes ourselves. We wholeheartedly believe in the power of

partnerships in creating global impact, and aim to develop

a synergy between organizations, governments, and busi-

nesses committed to collaboratively addressing the various

facets of the global water crisis.

We started WellDone as a small group of young individuals

- by no means experts in the field, yet driven by the convic-

tion that we could collectively utilize our talents to make a

difference. We continue to hold onto this spirit, and aspire to

empower and support other individuals and groups in their

grassroots efforts to address the global water crisis.

The success of any clean water project is directly related to the

level of involvement the host community plays in the plan-

ning, implementation, and maintenance of the actual work.

From developing community water committees to supporting

local water enterprises, we strive to meaningfully engage our

target groups in every phase of the project process.

We believe that increased impact comes through progressive

innovation - a progression that is only achieved through persis-

tent trial and error. As such, we aim to launch a host of projects

frequently, learning from our mistakes and improving upon them.

In this spirit, we also focus on developing partnerships with

organizations on the forefront of innovative technologies and

solutions to scale clean water access in the developing world.

Design

PartnershipGrassroots Empowerment

Local Involvement

Innovate, Iterate

GUIDING PRINCIPLES

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2

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Guiding Principles

As graduates fresh out of college, we traveled to Africa during

the Summer of 2005, during which we observed the critical

need for safe drinking water in communities throughout rural

Ghana. We wanted to make a difference, so we launched

WellDone. We’ve since accomplished our one well goal,

having successfully seen through the funding, construction,

and long-term management of six wells in villages throughout

OUR HISTORY

rural Ghana, and in the process having developed partner-

ships with a diversity of water organizations, small businesses,

and leading experts in the field. In one sense, the literal

realization of our project name has been accomplished long

ago. In a much greater sense, WellDone has taken on new

meanings for our team.

The work just as significantly involves educating and em-

powering communities to develop holistic, on the ground

solutions that can be readily implemented and locally

sustained. It involves forming meaningful and fruitful part-

nerships between non-profit organizations, governmental

agencies, and private businesses that all play a unique role

in developing real-world solutions to a complex problem.

It involves utilizing creative media and informative publica-

tions to raise awareness of an issue that is far too important

to be forgotten or ignored. The work is neither isolated to a

single locale nor a single issue, but extends across the globe

and over a diversity of water issues. The work is ever-engag-

ing, immensely challenging, and broadly encompassing.

Accordingly, WellDone, and the concept that title signifies,

is only as engaging, challenging, and encompassing as we

are committed to making it become.

We’ve since come to realize that the work involves far more than drilling a well in a single location and leaving the rest to be.

WellDone began with a humble aim - To impact lives through the drilling of one well in one village.

100,000

We’ve utilized grassroots campaigns to connect supporters at home with

clean water projects abroad, and we’re just getting started.

Two cyclists ride across

the U.S. in support of clean

water awareness

Raising over $4,000 and receiv-

ing design accolades through

AIGA’s cause/affect awards.

Team together through

Project10, collectively raising

support to drill a clean water

well in Mekoda, Ghana.

Launch high school clubs in

their respective schools, rais-

ing awareness and garnering

support for projects in Africa.

Gathered at Wine to Water, an

event to raise support for the

Kamancheli village in Ghana.

Approximately 1,500 people

in these communities now

have access to a clean

water source.

Mobilized into village water

committees, empowered

to effectively operate and

maintain the wells.

Freed from the task of walking

miles each day to collect water.

New clean water wells

drilled in rural villages

throughout Ghana.

Learn about WellDone and

the clean water crisis through

an in-store residency at Red

Rock Coffee in Mountain View

over a 6-month period

4,000 x 2200

10150

3 1,500

30

350

OUR HISTORY

Women & Children

CommunityMembers

Wells

People

People Partners

Customers

Miles

Students T-shirtsSold

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OUR PROJECTS

From implementing clean water wells in West Africa, to exploring scaleable water solutions in peri-urban India, to promoting water conservation in suburban America, WellDone aims to cross-cuttingly address the diverse facets of the global water crisis. Student Leaders Program

A student-led initiative to raise awareness of global water issues in schools across the

U.S. Several student leaders are currently pioneering the launch of clubs throughout

high schools in Southern California, challenging and empowering their peers to

meaningfully address the global water issues of our generation.

Locally, we strive to raise awareness on the critical water issues of our day through creative awareness campaigns, student-led initiatives and innovative fundraising programs.

OUR PROJECTS

Water for WaterA cross-cutting awareness and fundraising program connecting donors at home with

clean water projects abroad. Through the pledges of local water users, financial savings

from targeted water reductions are applied towards the implementation of clean water

projects abroad. Water for Water aims to address the opposing ends of the global water

crisis by connecting two vastly different, yet equally problematic modes of interacting

with water – wasteful use here at home versus lack of access abroad.

OUR PROJECTS

Partnering with local organizations to leverage existing

community relationships

Supporting organizations and groups working on the

forefront of clean water innovations

Evaluating and reporting on the impacts of our projects

through transparent follow-up programs

Our clean water efforts cover three domains that encompass a variety of projects, ranging from tried-and- true solutions for basic water provision in individual communities to innovative social enterprise models that have potential for scale across wide regions:

Our work focuses on three targeted regions with critical water supply needs:

Globally, we strive to provide clean water to developing communities around the globe through a threefold strategy:

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2

2

3

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Traditional Infrastructure - Well tested forms of low-cost projects such as water tanks, deep boreholes, hand-dug wells,

biosand filters, and spring protection systems. These traditional solutions often represent the most effective, reliable, and

cost-efficient water solutions in remote communities.

Social Enterprise Models - Clean water solutions in which a local community member or group is empowered to

establish a small-scale water enterprise through an initial capital investment or micro-loan. These solutions combine

low-cost technologies, local entrepreneurship, and community involvement to promote a financially sustainable water

model that has the potential for scale across a wide region.

Innovative Technologies - Technologies that have large potential for impact, yet have not been widely adopted due to

relative lack of testing in the field. Examples include point-of-use technologies that remove harmful contaminants prior

to consumption and low-cost drip irrigation technologies to improve the “crop per drop” output of rural farmers.

Small ScaleWaterEnterprise

StorageSolutions

WellDrilling

OUR PROJECTS

GET INVOLVED

Our work to raise awareness on global water issues and provide safe water for all has always been the collective effort of many – individuals responding to a call, businesses providing services and connecting us with an audience, organiza- tions offering partnership to maximize impact.

And the work will only carry on to the extent that others continue to join alongside us in the effort.

GET INVOLVED

Just some of the ways to get involved:

Non-Governmental Organization and Institutions• Inform us of the water technologies and solutions your group

is testing in the developing world. We seek to partner with and

support those organizations most effectively implementing

solutions in their target communities.

• Share our efforts via your organization’s broadcasting channels.

• Reach out to us and initiate a conversation. Perhaps a new

partnership is waiting to be born, or simply a discussion over

lessons learned to be shared.

The ways to get involved are countless. A crisis of global magnitude requires collaboration of unprecedented extent, and we are continually seeking creative partnerships towards this end.

To get in touch with us with your ideas, questions, and comments, please e-mail us at info@welldone.org

Businesses• Donate your services to help support the operations of our

organization. Office supplies, printing, event space, professional

services - we could use it all!

• Open up your retail space for the display of WellDone material, igniting

the effort by connecting our work with a wider audience-base.

• Consider choosing WellDone as your corporation’s charity of choice.

Individuals• Donate to our projects at welldone.org.

• Launch your own fundraising campaign. Run a marathon,

throw a party, have a bake sale, anything that excites you.

• Volunteer your services. Designers, writers, web-gurus, engineers,

field technicians - all have a part to play in furthering the effort.

Ardy Ghanbar

Head of Operations, is a Certified Public Accountant who currently works full-

time for WellDone, with professional experience in both public accounting

and the private sector. Ardy is also an avid mountaineer, with a recent

summit of Mount Denali, the highest peak in North America. Ardy combines

his financial know-how with his focused tenacity in laying the organizational

foundation from which the team can effectively operate.

Jim Yoon

Head of Projects, works as a water resources engineer for MWH, dealing with

Southern California water supply and management issues. Through WellDone,

Jim utilizes his background to explore the technological and institutional

mechanisms that can most effectively and sustainably improve clean water

access in the developing world.

James Buyayo

Head of Design, works as an Art Director for SapientNitro, designing various

marketing materials for initiatives on the Sony Electronics account. James

is keenly interested in the role design can play in raising awarness

of critical issues and sparking social change.

BRUTE LABS uses design and technology to address global challenges.

They aim to mobilize the masses towards measurable and lasting change

through open-source altruism. WellDone was originally founded as a BRUTE

LABS initiative, having since grown into an autonomous organization.

Pioneers-Africa, a subsidiary of Pioneers International, is a Christian missions

and aid organization working among some of the most remote regions of

West Africa. In 2008, WellDone developed a partnership with Pioneers-Africa,

utilizing their strong relationships with remote villages in rural Ghana to bring

clean water to communities in dire need of a critical resource. WellDone’s

partnership with Pioneers-Africa continues to grow, with expansion into

Benin, Togo, and Burkina Faso anticipated in 2010.

Red Rock is a not-for-profit coffee shop located in Mountain View, CA. From

serving fresh coffee, to hosting arts and music events, to providing a meet-

ing space for local interest groups, Red Rock exists to bring together and

strengthen the very community that supports it. WellDone was featured at

Red Rock for a 6-month period, during which over 100,000 customers were

exposed to the clean water crisis in the developing world.

Buzzsaw Media is a full-service company offering a dynamic blend of

in-house design, print, direct mail, fulfillment and promotional tools for

businesses and organizations. With over 20 years of industry experience,

Buzzsaw leverages a vast array of services for select Fortune 500 companies

as well as non-profits and graphic design firms. Buzzsaw has partnered with

WellDone in providing high quality printouts of various media that vividly

highlight the global water crisis.

OUR TEAM

Core Members Advisors Partners

Joshua To

Head of Development, works as a Program Manager in Business Operations

for Google in Mountain View, CA overseeing internal product development

and global e-mail marketing initiatives. Josh loves to connect the dots, bring-

ing together individuals with diverse talents to work towards a unified goal.

Dr. Frank R. Rijsberman

Dr. Frank Rijsberman joined Google.org, the philanthropic arm of Google Inc.,

in June 2007, where he is Program Director, responsible for partnerships in the

areas of health, geo and the environment. Previously, Frank was Director General

(CEO) of the non-profit research institute International Water Management Institute,

with headquarters in Sri Lanka. Rijsberman holds a BSc and MSc from Delft

University of Technology in Civil Engineering and a PhD from Colorado State

University in Civil Engineering (Water Resources Planning and Management).

He was a Professor at UNESCO-IHE International Institute for Water Education

from 1999-2008, and jointly appointed at Wageningen University from 2003-8.

Willem Henri Lucas

An award winning Dutch designer, Willem Henri Lucas serves as educator

and Chair of the Design Media Arts Department at the University of California,

Los Angeles. Willem studied at the Academy of Visual Arts in Arnhem, and

The Sandberg Instituut Amsterdam in the Netherlands. He works for clients

primarily in the field of Culture and Art. From 1990 to 2002 he served as a

professor and chair of the Utrecht School of the Arts’ Graphic Design de-

partment. He has received numerous design awards, including those from

the AIGA, Graphis, Art Directors Club, and the One Club. Mr. Lucas is also

a leading figure in efforts to utilize design for the social good, engaged in

such initiatives as Art/Sci and the Center for Design Influence at UCLA.

welldone.org

info@welldone.org

650.450.WELL (9355)

23020 Hamlin Street

West Hills, CA 91307

A view from the Grand Canyon of the Colorado River,

a major source of water for the American Southwest.