Welcome to the Workshop 2017. 6. 12.¢  Enjoy wine to its fullest. Wine consumption requires maturity:

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  • Welcome to the Workshop Strategic life-cycles:

    Leading your association from start-up to maturity

    Stylianos Filopoulos Director

  • FOR A

    SUSTAINABLE

    WINE CULTURE

    THAT INSPIRES

    HEALTHY LIFESTYLES

    & WELL-BEING

  • A mosaic of national programmes & actions

  • How to unite a fragmented and diversified sector ?

    • A challenge

    • A handful of visionary leaders

    • Resources to start with

    • An easy message that speaks to everyone

    • Something to be proud of !

  • THE CHALENGE

    European Alcohol & Health Forum (2007)

    The EU’s Alcohol and Health Strategy cornerstone for action

    A platform for all stakeholders that are committed to contribute to the EU Strategy with tangible and measurable action.

    Threat or Opportunity ?

  • A handful of visionary leaders

    Resources to start with

    How to unite a fragmented and diversified sector ?

  • Wine in Moderation

    An easy message that speaks to everyone

    Art de Vivre =

  • 9

    Understand the wine you drink: knowing where its unique character comes from, makes drinking all the more pleasurable.

    Drink slowly: take the time to savour the wine’s distinctive taste.

    Accompany wine with good food: alongside a glass of water.

    Appreciate wine with good company, friends and family.

    Be sensible, avoid excess

    Enjoy wine to its fullest

  • Wine consumption requires maturity: underage individuals should not drink.

    Pregnant women should avoid consumption of alcoholic beverages.

    Avoid drinking if you drive

    RESPONSIBLE DRINKING

    IN CERTAIN SITUATIONS AND AMONG PARTICULAR POPULATION GROUPS, ALCOHOLIC BEVERAGES SHOULD BE AVOIDED

  • Something to be proud of !

    “The campaign literature is informative. It's colourful. It's appealing. It gets across important facts about the dangers of heavy drinking – without taking a "preaching" tone of the sort which might encourage rather than discourage an irresponsible approach to alcohol. It also gets across the point that wine is a "health issue" in a positive sense, not just a negative sense.

    “Wine in Moderation, Art de Vivre” is 1 of the 5 good examples of commitments (among a total 108 commitments submitted by 60 stakeholders...) “A programme that combines mobilisation, development of self- regulation of commercial communications and moderation education directed to the general public

    “Wine in Moderation Programme is a great success because it demonstrates that the entire industry is ready to take certain responsibilities and I am looking forward to a continuous cooperation with you”

    Mariann Fisher Boel DG AGRI Former Commissioner, Programme launch 18/03/2008.

    Robert Madelin, Former DG SANCO Open EAHF, 30/04/09

    Paola Testori Coggi, Former DG SANCO WIM Aisbl launch Conf. 24/11/11

  • That’s good but what next

    The Point of no return

  • How to move from a policy commitment to a worldwide movement ?

  • How to move from a policy commitment to a worldwide movement ?

    • Strong Values to allow both flexibility and credibility

    • Structure

    • Change from advocacy to action

    • Motivated people

    • Critical Mass

    • Accountability

    • International Brand

  • Optimize Structure

    1 COORDINATION

    2 ACCOUNTABILITY

    3 GROWTH

    GOVERNANCE MISSIONS

    The WIM Association is the international association, founded in 2011 by wine sector associations and leading wine companies, that centrally coordinates the Wine in Moderation Programme and expands its reach and impact throughout the world.

    Est. 2011

  • People

    The people are your ambassadors.

    They must find meaning & associate with the message.

    They must be empowered and motivated to do so

  • Critical Mass

    0

    2

    4

    6

    8

    10

    12

    14

    16

    18

    2011 2012 2013 2014 2015 2016 2017

    WiM association Members, Observers & Partners

    Effective Observers Partners

  • Accountability

    Wine in Moderation–Art De Vivre Commitment 2011- 2013 Monitoring Report to EAHF reached excellence by receiving the highest possible score of 100% from the EAHF external evaluators

    Monitoring the EAHF-Mileu Ltd: Annual report 2014 – individual feedbacks

  • Challenges Ahead

    How to achieve social responsibility aims & motivate action ? World is a big place with huge diversity;

    The Wine Business Ecosystem is vast and fragmented

    • How to face the success paradox ?

    • Who is the valued customer? What is the value proposition ?

    • How value is created and how is captured ?

  • THANK YOU !

    styl@wineinmoderation.eu

    ���Welcome to the Workshop �Strategic life-cycles:�Leading your association �from start-up to maturity Slide Number 2 Slide Number 3 Slide Number 4 How to unite a �fragmented and diversified sector ?� THE CHALENGE A handful of visionary leaders Slide Number 8 Slide Number 9 Slide Number 10 Slide Number 11 That’s good but what next How to move from a policy commitment to a worldwide movement ? How to move from a policy commitment to a worldwide movement ? Slide Number 15 Slide Number 16 People Critical Mass Accountability Challenges Ahead THANK YOU !