Welcome to the LemonShark Poke Franchise Presentation

CORPORATE HEADQUARTERS:729 Montana, Santa Monica, CA 90403

Philosophy – Mission & VisionLemonShark Poké is the healthy, friendly poké conceptthat pioneered the “fine casual” restaurant movement.

Focused on refined, high-quality and sustainable productsand an inviting, upscale and modern atmosphere,LemonShark Poké offers a hybrid table service andcounterpoint dining experience that offers the comfort ofa sit-down restaurant and the convenience of fast casualdining.

Each location offers a craft sake menu and self-servebeer wall that features a selection of craft beerschosen to highlight local flavors. Also, a menu that offersHawaii Katsu plates and hot fingers foods inspired bymenu items from the finest sushi restaurants.

Tobi Miller began his career as a founding member of the rock band The Wallflowers, with his life long friend Jakob Dylan. After a pair of hit albums and Grammy Awards, he exited the band in 1999 to earn his degree in Business Economics, and eventually his MBA from UCLA Anderson. He then moved into the commercial real estate, became a franchisee himself which catapulted into creating and franchising his own brand.

Meanwhile, Richard earned his degree in economics from the UC Santa Barbara while gaining fame as the driver of Big Red, a record-setting hot rod that has been featured in a variety of car enthusiast publications. While car racing is a thrilling hobby, Richard's true calling is the pursuit of entrepreneurial success.

In 2016, the first LemonShark Poké opened its doors in Southern California, and since starting its franchise program in 2017, the concept currently has 20 locations in 5 states, with 63 additional locations under development.

Our Founders

LemonShark Poke Timeline2016: LemonShark Poke began!

2017: 3 Corporate Locations Opened

Began Franchising

Opened Orlando Florida

2018 Opened in 5 U.S. states

2019 LSP will have 30 stores

operating; 100+ restaurants sold

LemonShark Poke –United States Growth

Single Unit; Multiple Units; and Masters Available. 3rd Party Financing.

Franchised Locations Open # of locationsSouthern California 6Central California 1Northern California 1Texas 3Louisiana 1New York 1North Carolina 1Illinois 2Arizona 1

LemonSharkLocations

LemonShark Infrastructure➢Corporate Office

• Santa Monica, CA• Remote Office Orange County, CA

• Corporate’s commitment (company stores)

Region Store Count• Southern California 1• Texas 1

Palo Alto, CA

Manhattan 40th Street

Franchising• What is franchising and what should you expect?

– Support structure

– Established business model and brand

– Established processes and procedures

– Purchasing advantages

– Peer group

– Alignment

– Passion

Why LemonShark?• Premier Poke Brand

• Best in class Quality

• Experienced support system

Start-up Costs

$866,400$341,950Initial

Investment Range

TO

Union Labor in NY build out cost accounts for 30% of the high end range compared to 2018’s high end of 614K

Initial Investment Breakdown

Initial Investment (con’t)

Initial Investment (con’t)

Initial Investment (con’t)

Union Labor in NY build out cost accounts for 30% of the high end range compared to 2018’s high end of 614K

Support - Real Estate Assist with the site selection process

• Partner with strong local brokers• Top brokers in each market• Clear understanding of market and LSP’s criteria and

requirements• Protected Territory with Demographic Study

• Site Criteria• 1800-2500 sq. ft. of space with patio• Heavy foot traffic as well as strong drive time traffic• Strong anchors• Complimentary Co-tenants• Visibility and access

• Lease • Assist with lease negotiations • Lease review and comment

Support - Design & Construction• Provide architectural layout template• Assistance with the construction process

Support - Training

Support - Operational SupportOn-site Opening Assistance

• On-site Grand Opening assistance

On-going Operational Support• Field consultant support – Year-round• Additional Training

Support - Marketing & Product Development

• Local Store Marketing Support• Social Media Marketing Support• Loyalty Programs – “Como”• Online Franchisee Store

In-House Social Media Assistance

Local Store Marketing Assistance

Royalty and Fees• Franchise Fee: $40,000 (Discounts for Multiples)

• Royalty:• First 6 months of operations, $500 minimum per month, up to

3% of “Gross Sales”• Thereafter, $1,000 minimum per month or 6% of “Gross Sales”

• Marketing Fund• $400 minimum per month, up to 2% of Gross Sales

Becoming a LemonShark Franchisee

Introduction to LemonShark

Complete and submit the application

Phone call, and FDD disclosure

14 Day “cooling off” period

LSP Founder Call during

“cooling off”

Validation: Due diligence for both parties

Final Approval –TOUR DAY at

HQ/Restaurant

Award and Execute

Agreement

Award Franchise & Start Site Selection

Process

Flights (up to 2), and Hotel – WE HAVE YOU COVERED!!(as long as you follow all these stages: Franchise Application; Introduction/Research Call; Founder Call with Tobi Miller; Validation and FDD Review Call)

Thank you for spending your time to research LemonShark Poke –

The Premiere Poke Brand

Franchisee Satisfaction is our key goal for success!

Randy BlueFranchise Development

rblue@lemonsharkpoke.com310-294-2151