Welcome to the iGeneration The iGeneration: Media Use, Health, and English Literacy Western Psychological Association April 24, 2009

Welcome to the iGeneration

The iGeneration:Media Use, Health, and English Literacy

Western PsychologicalAssociation

April 24, 2009


1. Welcome to the iGeneration – Larry Rosen

2. Internet Literacy Among Young People in the 21st Century – Nancy Cheever

3. The Relationship Between Media Usage and Childhood Well-Being – Julie Felt

4. R txt msgrs bad riters? LOL – Lynn Erwin

GEORGE MARSH APPLIED COGNITION LABORATORY


TALK OVERVIEW

• The Rapid Pace of Technology• Four Generations• Media Media Media• TechnoCocoons – Bedrooms• Just Keep Them Occupied• Multitasking Midgets• Where Do They Go From Here?


Baby Boomers (born 1946-1964)

Generation X (born 1965-1979)

Net Generation (born 1979 - 1999)

iGeneration (born 2000 – 2008)

We are in the Midst of Four Vastly Different Generations


• Media Use• Multitasking• Communication• Socialization• Content Creation• Learning Styles

THEY DIFFER IN MANY WAYS


LIFE IS MOVING FASTER THAN EVER FOR THIS YOUNG GENERATION


NEW TECHNOLOGIES FOR A NEW GENERATION (all since 2000)

• iPod• iPhone• Wii• MySpace• Facebook• YouTub

• Twitter• Flash Drives• XBox• Satellite Radio• Napster• Firefox


Alvin Toffler’s Third Wave Model Tells us that the Pace of Life is Accelerating

WAVES TECHNOLOGY YEARS

FIRST Agricultural 3,000

SECOND Industrial 300

THIRD Computer 30

FOURTH Informational ? 3-5?

FIFTH Communication ? 3-5?

SIXTH Biotech ? 3-5?


KIDS SEEM LIKE THEY ARE ALIENS … PARTICULARLY

WHEN THEY COMMUNICATE


THEY SEEM TO

BE TECHIES

FROM BIRTH


WHAT ARE THE DIFFERENT

GENERATIONS DOING WITH THEIR MEDIA?


THREE RESEARCH STUDIES1. September 2008• 357 Parents of children 6 months

to 12 years old2. January 2009• 1,297 Parents of children 1-12

years old3. April 2009• 1,030 parents of children 4-18

years old


STUDY NBOYS/GIRLS

MOMS/DADS

Parent Age*

Asian Black White Latino/a

September 2008

357 50/50 76/24 33.6 5% 23% 18% 50%

January 2009

1,297 52/48 68/32 34.5 12% 18% 19% 46%

April 2009 1,030 50 /50 70/30 37.7 13% 18% 22% 40%

Sample Demographics

* 70% married


STUDY N1-3

YEARS OLD*

4-8 YEARS OLD

9-12 YEARS

OLD

13-15 YEARS

OLD

16-18 YEARS

OLD

September 2008 357 103 132 122 -- --

January 2009 1,297 310 544 443 -- --

April 2009 1,030 -- 338 316 196 180

TOTAL 2,684 413 1,014 881 196 180

AGE GROUPS

Welcome to the iGenerationTECHNOLOGY AND MEDIA

HOURS/DAY

1 to 3 YEARS

OLD

4 to 8YEAR OLDS

9 to 12 YEAR OLDS

13 to 15 YEAR OLDS

Online 0:04 0:27 0:59 1:58

On Computer 0:02 0:23 0:57 1:44

E-Mail 0:01 0:06 0:26 1:08

IM/Chat 0:01 0:05 0:28 1:24

Telephone 0:08 0:17 0:43 1:07Texting 0:01 0:07 0:46 2:19

Video Games 0:18 1:32 2:07 1:20Music 0:30 0:42 1:24 2:49

Television 1:30 1:56 1:56 1:58

TOTAL DAILY MEDIA

&TECHNOLOGY USE

2:35 5:35 9:46 15:47


THE iGENERATION IS BECOMING MEDIA SAVVY


“OTHER” ACTIVITIESHOURS/DAY

1 to 3 YEARS OLD

4 to 8YEAR OLDS

9 to 12 YEAR OLDS

Read for Pleasure 0:39 1:01 1:01

Read for School NA 0:52 1:06

Outside Sports/Exercise 1:54 2:04 1:45

Play Inside With Technological Toys 1:17 0:55 0:40

Play Inside With Non-Technology Toys 1:43 1:11 0:35

WHAT ELSE ARE THEY DOING?


WHAT ARE THEY DOING IN THEIR TECHNO-COCOONS?


PARENTING: LIMIT SETTING

LIMIT SETTING 1 TO 3 YEAR OLDS 4 TO 8 YEAR OLDS9 TO 12 YEAR

OLDS

Computer Use NA 77% 67%

Internet Use NA 76% 68%

Cell phone Use NA 63% 58%

Texting NA 55% 49%

TV Time 66% 75% 63%

TV Show Content 83% 85% 72%

Video Game Time 82% 80% 68%

Video Game Content

79% 81% 69%


PARENTING: TECHNOLOGICAL MONITORING

TECHNOLOGICAL MONITORING

DEVICE1 TO 3 YEAR OLDS 4 TO 8 YEAR OLDS

9 TO 12 YEAR OLDS

TV:Parental Blocking

(V-Chip)32% 49% 49%

Computer:Parental Blocking

SoftwareNA 29% 39%

Computer:Monitoring

SoftwareNA 19% 26%


PARENTING: IN THE CAR


PARENTING: IN A RESTAURANT


MULTITASKING AT SUCH A

YOUNG AGE


MULTITASKING WITH FREE TIME

2.25

3.77

5.79

x

x


WELCOME TO THE iGENERATION


GOOD? BAD?

THE FUTURE


NEXT PROFESSOR NANCY CHEEVER WILL TALK ABOUT INTERNET LITERACY AMONG

YOUNG CHILDREN

Documents

Welcome to the iGeneration The iGeneration: Media Use, Health, and English Literacy Western Psychological Association April 24, 2009