Upload
imagda
View
218
Download
1
Embed Size (px)
DESCRIPTION
Tips and case study on what are the elements of a website that can bring, interest and keep your customers coming back to you
Citation preview
Magda IsikhuemhenovaMagee Design
Website elementsthat sell
Why do we have websites, anyway?
Website is a part of a whole marketing strategy
If done properly, it can be your best selling tool
Some websites are very nice to look at, but don’t make sense….and vice versa
Make your customers feel glad that they found you!
You have less than a second to convey your marketing message
to your visitor
Visitors and prospects don’t want to think◦It must be clear what you are selling◦Make your logo clearly displayed, preferably
in the top left corner of the pageWhere the heck am I?
Make sure your logo and company colors are obvious; customer must know that “this is the place”
Put a photo of your product or of the benefit that your service will give on a prominent place on your homepage
What part of the site I should evaluate?
Target visitor: ◦Who is it? What is he or she looking for?
Content: ◦Short and to the point◦ Interesting
Branding: ◦Logo in the top left corner◦Company colors should be very obvious
Call to action: ◦What do you want the visitor to do? (Buy?
Call? Sign up?)
Case Study: Before
•No logo: no clear indication of what the company does•No photo of the product•Content is together on a homepage: where should I start?
Problems:
Case Study: AfterLogo clearly visible, located in left-hand corner
Call for action
Photo of the product and its sample use
Clear navigation
The Checklist:Is my logo clearly visible?
Is the navigation easy to use?
Do I have a photo of my product, or of the benefit my product or service is going to provide?
Is my text useful and interesting?
Call to action: “What should I do now?”
Need help with your own site?
Magda Isikhuemhenova
Magee Design
(336) 693-2170
Evaluation is complimentary!