Elements of Effective Website Management

Is Your Website just an Online Billboard??

Is it the heartbeat of your Online Marketing??

Your Website

ElementsOf Effective WebsiteManagement

User Experienc

e

Architecture

Content Management

System

Responsive Design

On page Design

Copywriting Keywords

SEO

Content Strategy

Website Traffic

Google Analytics

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Three circles of information architecture’ as content, users and context of use:

The end goal of information architects is to come up with a structure / design that balances the users’ desires with the business’s needs.

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7 Reasons to Choose

①Open Source Software

②Easy to Install

③Great Themes

④Plugins

⑤SEO

⑥Simple CMS (updating)

⑦Expandable and Adaptable

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Does your website provide an optimal viewing experience?

Is there an ease of reading and navigation with a minimum of resizing, panning, and scrolling — across a wide range of devices (from desktop computer monitors to mobile phones)?

What % of your readers view your website in each format?

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“Just because you have the software doesn’t make you a designer” Roy West

“Just because you have the software doesn’t

make you a designer” Roy West

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Copywriting Formula

Word Test

Here’s the first attempt: 22 words Helping you to clearly focus on the who, what, how and when of attracting new clients and building relationships with current clients. My second attempt: 18 words Helping you to clearly focus on the who, what, how and when of attracting clients and building relationships. What I went with: 15 words Focusing you on the who, what, how & when of attracting clients and building relationships.

Spend 15 minutes today reading just one page of your website. Be honest – what stood out to you?

① Was it all about you, your business and how good you are?

② Was it over-complication, stuffed with industry jargon?

③ Did it poorly communicate the benefits and over-emphasis the features?

④ Did you ask the reader to take action? Writing fails for many reasons. Especially when you write for a sale.

If you want the phone to ring, you must engage your audience.

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3 Reasons to Use GA

① Marketing Campaign Optimisation

② Website Useability Optimisation

③ Target Audience Optimisation

6 steps to a Marketable Website

① How will you attract traffic to your site?

② Are you attracting your ideal client?

③ What questions will the visitors have?

④ Do I answer these questions before they are asked?

⑤ What do you want your ideal client to do?

⑥ How do you get them to come back? (Social Media | Blog Subscription)