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VOLTIMAG
The News Letter #11/04 – December 9th, 2004
For any more details, contact Manuela Barelli ([email protected]), phone: +41 (0)22 306 21 85
November has been a busy and successful month for all Voltimum countries.
Overall, thanks to another record in pages views, we have now reached our target for the year (10 million pages viewed by target users). This represents 3 times our figure for 2003.
Recurrent and loyal users figures also went up; we are now in the direction of our target for the end of the year and aim at being way above the 30 thousand line.
All countries have been very active preparing their 2005 marketing plans in order to receive approval from their Countries Marketing Committees before year end.
Traffic numbers:
Number of new accounts opened: 4,544
Number of recurrent users: 27,863
Number of pages viewed (logged in): 1,455,738
Number of pages viewed (total): 1,990,017
Bruno Hamon
Voltimag#11/04 1 / 17
France
Voltimum France Data Base
We are receiving day after day the database of visitors of Elec Show 2004 and working on that base to extract the visitors who are close to our targets (installers, specifiers…).We are also present at the Elec show to support the registration process of visitors (e-mail address to fill in…) so that the database will be well enriched at the end of the event.
Thematic Files and Newsletter
We have sent to our users the “Dossier Chemin de Câbles” and are just launching the “Onduleurs UPS” file.
Our users really appreciate those topics, more than 50,000 pages were viewed specifically in one day just after the launch of the Thema “Chemin de Câbles”. For “Onduleurs”, figures are not so good. We are investigating to understand the reasons of such a drop in the traffic.
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Anyway, the target of the 2 Million viewed pages during the year 2004 should be reached and we are working hard during this month to get over the target of 5,000 recurrent users.
During the Elec show VoltiFlash are being sent on a daily frequency, to remind the users of this event, and to report to them the main information coming from this manifestation.
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In parallel, we have a constant progression of distinct visitors, which let us think that our base of potential recurrent users is growing in good proportion.
Voltimag#11/04 2 / 17
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During more than 6 months, we have been close to 8,000 loyal visitors.With the visitors of Elec Show and our good recruiting actions during each launching of new Thema, we are confident to reach more than 15,000 loyal visitors rapidly and transform half of them in recurrent visitors for the beginning of next year.
Meetings and Potential Partners
- We will have a meeting with Atlantic group next week to confirm their partnership next year.- A meeting is planned with FAAC during the Elec Show- A meeting is planned with APIBAT during the Elec Show to get a “win-win” agreement for next year.
Lobbying is done on a long list of partners (Delta Dore, Urmet Captive, Cooper, Maréchal…) to get new partnership agreements for the beginning of next year.
On Line Poll
The Voltimum Poll has known quite a big success with roughly 200 answers in less than 2 weeks.Qualities of the answers help us to improve our services associated to this multi-brand portal.
Presence of Voltimum at the ELEC Show
We are present at the ELEC Show thanks to a special partnership with the Elec Organism in a mutualised way (Pôle Elec and Internet with CPI Media, J3E.com, eleclive.com, electricienplus.info and voltimum.fr)
This is a wonderful place to meet new potential partner and to get contacts for the next year.
Italy
Registration and traffic resultWe reached 27 ,536 registered target users , 402,550 cumulated page views at the end of November. In this month Voltimum Italy had 41 new subscribers and the trend is growing month by month.
Our main figures:
Ø Subscribers 320Ø Registered Target Users 27,536Ø Newsletter database 33,326Ø Page views target + anonymous 402,550Ø Visits 34,900Ø Unique Visitors 9,503Ø Recurrent Users 5,435Ø Loyal Users 8,275
Voltimag#11/04 3 / 17
Recurrent Visitors
Loyal Visitors
Distinct users
Voltimag#11/04 4 / 17
Marketing and Communication
November was a very successful month in terms of traffic and subscriptions. We opened a new area with all the guides from Area tecnica in pdf reserved to subscribers
Subscriber activities
In November Voltimum registered 41 new subscriptions and the trend is growing month by month; in fact in December we have just registered more than 20 new subscribers.
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Subspription payed by userTotal subscription
E-mailing
Here below our e-mailing activities:
E-mailing Data
Voltimum Quiz 12 November
Guida Impianti di terra in pdf 16 November
Voltimum Quiz 19 November
2 part Guide Elettrovalvole 25 November
New area: pdf guide 29 November
VoltiNews 1 December
A Christmas idea 3 December
A selection of our guides 6 December
Voltimag#11/04 5 / 17
New area opened: Guide in pdf
At the end of November we opened a new area with all the guides and hot spots from area tecnica in pdf.Only subscriber users can download the pdf.
This was a real success: more than 4,000 users visited this area in 1 week.We had also 25 new subscriptions and we think that the service will increase the number of potential subscribers for next year.
UK
Highlights (and lowlights) of November 2004
Business & Marketing Plan for 2005 prepared and circulated to shareholders for comment VoltiBLITZ campaign implemented Very positive meetings with Glen Dimplex (manufacturer of heating products) and Kew
Technik (tools and test instruments) (Glen Dimplex given verbal yes to full manufacturing partnership)
Continued growth of page views, healthy registrations figures, recurrent use up but target of 2,250 not achieved.
Meeting with Newey & Eyre regarding VoltiLINK New addition to the catalogue - Canalis range from Schneider with 400 products
Voltimag#11/04 6 / 17
Resignation of Portal Content Manager Continued high opt-out rate at registration (ORR)
Business & Marketing Plan for 2005
Following telephone and face-to-face discussions with all manufacturing partners of Voltimum, MF completed a business and marketing plan for 2005, which was circulated to the MDs of the shareholding companies for comment and approval. By end November, agreement received from all but two companies. Currently chasing these.
VoltiBLITZ
In November all the UK partners simultaneously implemented the VoltiBLITZ helping to raise awareness of Voltimum both internally and in the marketplace in general. Actions include:
Member of Voltimum certificates placed in prominent positions (Reception areas, Board rooms, etc)
Voltimum brochures are now displayed in dispensers in reception areas A flashing logo appears on the home page of the websites. To raise greater awareness internally, letters have been sent by the MDs of all Voltimum
manufacturers to all employees talking about Voltimum, its progress and why it is involved. 4,000 pieces of Mail or packaged goods will have a ‘member of Voltimum’ sticker in November
and December OSRAM deserves a special mention with its ‘MUM’s the word campaign which will run until
November 2005.
Some Blitz examples:
ABB – Reception Area
Osram
Voltimag#11/04 7 / 17
Email TemplateFlyer for Direct Mail CampaignReception Area
Certificate and Literature Dispenser Display board now reads Welcome to ABB Coventry – Founder member of Voltimum
Legrand
Legrand – PR Example & Website
Philips
Manufacturers Visits
MF met Glen Dimplex and Kew Technik in November.
Glen Dimplex (leading manufacturer of heating & ventilation) has confirmed that they will join us and have promised a signed cooperation agreement before 15th December.
Voltimag#11/04 8 / 17
Kew Technik, a tools and test instruments manufacturer, has also agreed in principle to join but we have no firm commitment as yet. If they join it will be in 2005.
KPIActual Target
New Registrations (Month) 992 600 (monthly)New Registrations (Cumulative) 22,043 20,000 (annual)Recurrent Users (Month) 2,029 2,250 (monthly)Page Views (Month) 171,000 132,000 (monthly)Page Views (Cum. Target /logged in) 1,192,000 1,000,000 (annual)Page Views (Cum. Target + Anon) 1,760,000 2,000.000 (annual)Page views per login (October) 12.65Opt out rate at registration (ORR) 50%
Registrations continue to grow at a healthy rate. The majority of these come through the Edmundson branches. Of concern continues to be high number of new users who opt not to receive our newsletter.
Opt-out rate at Registration (ORR)November's opt-out rate was 50%. That is the number of people who opted not to receive our newsletter at the point of registration. We have the highest ORR rate in Europe.
This is very different from our Unsubscribe Rate (those who no longer want to receive or newsletter) which is a very low 0.025% proving that the newsletter is relevant and interesting.
The challenge is to get people to try one and overcome the fear of Spam.
We have a plan in place to tackle this issue that includes direct mail followed by telephone contact. Our direct mail flyer was delivered to us from the printers at end November and sending this to new registrations that have opted out will now become part of our process in December.
Emails & their impactVoltimag#11/04 9 / 17
When preparing our monthly forecast for November, we estimated that we would get 2,800 page views per working day when there is no special activity (up from 2600 in October) The impact of the newsletter gives us EXTRA page views above our daily rate of 2,800. The following is the newsletter impact for November
No. Page ViewsWeek 1: VoltiNEWS part 1 24,373Week 2: VoltiBULLETIN (Dali) 23,099Week 3: VoltiNEWS part 2 24,079Week 4: Loyal user of month & New users of month 35,000 (sent only to a limited number of users)
To encourage 'sleeping' users we sent an email entitled 'Wish you were here...' asking people who had not visited the site for over one month to come back to us and give us an excuse for their absence. This was very successful generating 15,000 page views and many very funny excuses.
VoltiBULLETIN – an industry first
Our November VoltiBULLETIN on DALI was an industry first we believe. The newsletter was given CPD accreditation, which means it will be a very useful tool for professionals in the industry. We hope to repeat the experience in 2005 and use the CPD accredited emails to draw users to the traditional CPD of our manufacturing partners.
Page views per login were 12.5 in November. Another good performance.
However, all efforts are going to increase the recurrent use rate on the UK site.
Meeting with Newey & Eyre
MF met with J. Harris, Marketing Mgr of Newey & Eyre regarding a VoltiLINK. They are very positive. However, they would be keen to get Voltimum to build their Newlec catalogue for them also. This is out of the question but discussions are ongoing.
Catalogue
We received a delivery of 400 products from Canalis toward the end of the month - a first in our Busbar trunking range. This brings our total to 24,000 products.
Resignation of Portal Content Manager
Marie-Anne Sampeur has resigned to return to France. We are currently interviewing for a replacement.
Germany
Marketing/Field Promotion
Stiebel Eltron’s field promotion activity runs very successfully also for Voltimum.Parallel to the promotion/communication of the re-launch of www.stiebel-eltron.de, Voltimum usage is promoted by Stiebel Eltron’s field sales staff.
Installers just have to confirm their interest also for the Voltimum portal – a copy of the paper form/registration for the Stiebel Eltron site is sent to Voltimum for registration on our portal.
Also in December the action has been very successful and added another 300 registration to Voltimum’s user base.The action officially ended with 2003. We therefore will benefit also in January 2004 from the action.
Voltimag#11/04 10 / 17
Marketing/Wholesaler awareness
The “harvest” of the joint wholesaler awareness campaign has been brought home, already. Partners committed their sales staff to place Voltimum posters at the point of sale / at wholesaler outlets.
At estim.150 outlets of wholesaler partners and (hopefully) future partners (Sonepar and Fröschl outlets proudly display the benefits of the Voltimum portal…) Voltimum posters have been placed.
The action has been supported by ABB OSRAM (80 outlets!!!) Nexans
For more than 100 outlets a formal feedback – most of the times also with photo documentation – has been sent back to Voltimum.
We are very happy about the support of ABB, OSRAM and Nexans.
Some impressions from wholesaler outlets:
Bergmann Kassel Hillmann&Ploog Dobaran Otra Offenburg
Bürkle Freiburg Sonepar Karlsruhe Solar Rostock
Voltimag#11/04 11 / 17
Streb Offenburg Streb Lahr Hagemeyer Rostock
Online promotion
To keep traffic up also in December an attractive advent calendar with a daily lottery has been set on the homepage. The calendar has been very successful:1,300 distinct users have played a total of 5,000 times!!
The nice prices have been sponsored by our partners – thanks to all of our partners for supporting this activity.
Voltimag#11/04 12 / 17
Manufacturer Partnership
Voltimum managed to acquire 4 additional partners.
Weidmüller
A leading manufacturer of interface/connection technologyhttp://www.weidmueller.de/eprise/main/newsite/index.html
Atlas Copco / AEG Power Tools
A leading brand for electric power tools. Atlas Copco plans to be present in several countries and will start with Germany and Italy.http://www.atlascopco.com
http://www.aeg-pt.com/
Doepke
Well-known national brand with a significant market importance for RCD’s.
http://www.doepke.de/
Modl
A specialist for compensation/power factor correction panels will be present as a promotional partner.
www.modl.de
K P I
Additional 400 new users in December 2003.
After a thorough clean up of accounts Voltimum starts with 10,500 valid users into 2004.
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420 new registrations Dec.03 133,000 pages viewed in Dec.03
2,900 recurrent users in Dec.03 4,900 loyal users in Dec.03
Sweden
Traffic
We are focusing on the increase of recurrent users now and the result is really good. In November we had 2,497 recurrent users of which 2,242 was in the target audience. We passed our target with a nice margin.
Marketing
Voltimag#11/04 14 / 17
SeminarsWe arranged two seminars in Stockholm and two in Gothenburg. The speakers were our expert panels in low voltage distribution, building automation, lamps, and tele and data networks. We also launched a new expert panel in safety and standards.
The result of the seminars was, among other things, revenue, 200 participants, articles in the two biggest magazines in the industry, Elinstallatören and Electrikern, lots of content for the portal and lots of fuzz about our new panel.
This year we tried to minimize the cost and workload for our partners. We only had seminars in two cities to minimize travel expenses and we only required one speaker per expert panel.
The seminars are a very good way to tune in the expert panels working process and it generates lots of high quality content for the portal. The experts did a fantastic job!
Expert article in magazineWe placed another article in the electricians’ union magazine Elektrikern (29,500 in circulation), where our expert panel for laps gave the electricians a basic lesson in light. The article series is a very good way to promote the expert panels in Voltimum. This time we also got two full pages with lots of information about Voltimum.
NewslettersWe sent out four newsletters in November.
TelemarketingOur telemarketing campaigns for signing up installers and electrical manager for the newsletter are still running.
Meetings
We had a country committee meeting. Since our office is being renovated Philips hosted the meeting.
Spain
Results. November 04
Total qualified pages views November 04’ Voltimum Spain: 402,833 pages (without counting pages viewed by anonymous neither manufacturers) counting anonymous: 564,224 pages.
Number of New Registrations by Month
New registrations per month in November 04’: 1,086 (Target group)
Total nº of registered users: 23,111 (target group)
Number of Recurrent users by Month
Total recurrent users November 04’ Voltimum Spain: 9,922 (targeted users)
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Loyal users: 12.623 (targeted users)
Number of Subscribers
We started selling subscriptions in January. We have today 205 subscribers.
Marketing & Communication
Installers ASSOTIATIONS
FENIE
FENIE (Spanish Installers Association) sent all info about our partnership to all regional associations. This partnership includes 50% discount in Voltimum subscriptions to all FENIE members.This action will help to increase number of subscriptions next year.
Technical Engineers ASSOCIATIONS
Murcia
Press release to 2.800 members of technical Engineers Association of Murcia.1 full page dedicated to Voltimum, thanks to all actions made with them.
Others
We made 500 phone calls to sell seminars and subscriptions. Press Release about MATELEC to press and potential manufacturers. We sent a summary
with photos about our activities in MATELEC and its results. Half page on Schneider magazine, Novedades Schneider (4th quarter edition). Newsletters. We made an exceptional effort in November. We sent 5 newsletters. Christmas Voltigame . Our last Voltigame has been the most successful. 450 professionals
participated in the game. They had 4 questions. They had to use our search engine to find the solution. All Voltimum partners had presence in the game. The price was 30 Spanish hams.
Voltimag#11/04 16 / 17
A sample of one of the 4 questions:
Content
Jobs Offer
We put on line a new section Jobs Offer.We have great expectations on this new content. We know it is a good service for our users. Our aim is to be “The Jobs Offer Web of the Electrical Sector”.It is a section that gives the possibility to introduce CV to professionals and students.For companies, it has an administrative section where they are able to filter CVs and introduce new offers.
We started with 21 offers. The price to introduce an offer is 100 € + VAT.
Seminars REBT 04’
In November we made 3 seminars about REBT: Valencia, Sevilla, and Bilbao.In total we had 219 students.Next city before the end of the year is Santiago de Compostela.
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