DIGITAL SKILLS ACADEMY:

Course Details

Title: Digital Marketing No. of places: 15

Duration: 4 full-day sessions, 9.30am to 4:00pm

Dates: Day one - 24 June Day two - 1 July Day three – 17 July Day four - 25 July

Venue Location East Midlands Chamber8 Experian WayNG2 Business ParkNottingham, NG2 1EP

Course Overview

Digital marketers promote brands, products and services through social media, websites and apps.

This four-day training course will provide a significant exposure to what it takes to develop an exciting and satisfying career with Digital Marketing. With experience, you could specialise in a particular type of digital marketing like mobile or video marketing. You could progress to senior digital marketing officer or head of online marketing. You could also become a freelance digital marketing consultant, or move into a related area like advertising, sales or public relations.

Course OutlineDay 1: Introduction to Digital Marketing Understanding the different communications channels for reaching and engaging with audiences Understanding assets produced by business e.g. website, mobile apps, digital platforms including

Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn Data and the insight businesses collect about their audience The marketing technology that businesses use to create interactive experiences from websites

and mobile apps to in-store kiosks and email campaigns

Day 2: Social Media An introduction to social media – Understanding social media and inbound marketing for business Defining social media objectives – how to successfully establish clear, definable and measurable

objectives The different types of networks – the various social media networks in use today and which are

the most appropriate for business types and sectors. Social media tools – understand the increasing variety of tools that have been developed to aid

the effective delivery of social media marketing Writing content to engage – how to create and develop successful content and boost shares,

retweets, repins and reblogs Measure success – how to analyse social media efforts alongside business goals to help refine and

adapt future campaigns for further success.

Day 3: Customer Relationship Management (CRM) and Email Marketing

DIGITAL SKILLS ACADEMY:

How to successfully collect and store contact data Understand how data segmentation works Explore effective software solutions in order to manage your contacts successfully Practical introduction to email marketing tools Writing for the web – have maximum impact upon your audience Measure the performance of your email campaigns– understanding click-through rates

Day 4: SEO & Analytics

Explanation of how search engines work (crawling/indexing, ranking algorithm) Essential website features for SEO How to write content to rank well in search results Getting other websites to link to yours Optimising for local search (Google My Business) Setting up Google Analytics – key features & settings Important reports & metrics in Analytics Finding the data and answers you want in Analytics

Key training course outcomes

A rounded understanding of the main digital marketing channels used by small businesses The important features and functions of a website to enable the use of these channels How to decide what the right channels and activities are for marketing a business How to accurately report and analyse performance from digital marketing

Desired Skills required?

The successful applicant will have a thorough understanding of computer systems and applications, be familiar with file management, word processing systems, and have excellent written and verbal skills.

Experience of marketing fundamentals, Email, Social Media platforms image software applications and even blogging would be an advantage but not necessary. Math knowledge

Personal Attributes/Qualities

Dynamic, intelligent and passionate about all things digital To be thorough and pay attention to detail Analytical thinking skills