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FL Revenue & FL Joins Comments: Major spikes in FL revenue usually occurred due to special campaigns in which the offer was significantly lowered or made more attractive. Examples: New site / 15 months for $199; autographed copies of TN100Y and Ghost; and the first $99 offers Major spikes in FL joins usually accompany important news events. Major spikes in FL joins are usually followed by a small rise in FL revenue the next month, when those users receive campaigns. Note: A graphical representation, a detailed list, and sample campaigns follow.

wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills

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Page 1: wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills

FL Revenue & FL Joins

Comments:

Major spikes in FL revenue usually occurred due to special campaigns in which the offer was significantly lowered or made more attractive. Examples: New site / 15 months for $199; autographed copies of TN100Y and Ghost; and the first $99 offers

Major spikes in FL joins usually accompany important news events.

Major spikes in FL joins are usually followed by a small rise in FL revenue the next month, when those users receive campaigns.

Note: A graphical representation, a detailed list, and sample campaigns follow.

Page 2: wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills
Page 3: wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills

Notes

December 2007 - Spike in FL revenueCampaign (A): STRATFOR 2.0 (pre-selling the new site) + 3 free months (15 months for $199)

February 2008Kosovo formally declares independence from Serbia.

March 2008 - Spike in FL revenueIn Gaza Strip, at least 52 Palestinians and 2 Israeli soldiers are killed in the most intense Israeli air strikes since 2005.Campaign (B): "Boss went to Mexico", autographed copies of TN100Y and Ghost

April 2008 - Spike in FL revenueCampaign: Continued offering 2 autographed books

July 2008A series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills 45 and injures over 160 people.

August 2008 - Spike in FL joinsThe 2008 South Ossetia war begins, as Georgia and Russia launch a major offensive inside the separatist region of South Osseti.

October 2008 - Spike in FL revenueCampaign (C): First $99 offer to some of the Free List

November 2008A series of terrorist attacks in Mumbai, India by Pakistan-based Islamic militants kills 195, and injures at least 250.

December 2008 - FL joins rise Dec - FebIsrael initiates "Operation Cast Lead" in the Gaza Strip after launching an extensive wave of airstrikes.

January 2009Israel launches a ground invasion of the Gaza Strip as the Gaza War enters its second week.Israel completes its withdrawal from the Gaza Strip. Intermittent air strikes by both sides of the preceding war continue in the weeks to follow.

February 2009 - Spike in FL joinsObama signs the American Recovery and Reinvestment Act of 2009. Spike in traffic occurs, with "stimulus package" as hot search term.

April 2009 - Spike in FL joinsNorth Korea launches the Kwangmyŏngsŏng-2 rocket.

May 2009 - Spike in FL revenueCampaign: $99 offer sent to the rest of the Free List (Same as October08 campaign)

June 2009 - Spike in FL joins

Page 4: wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills

Following the reelection of Iranian president Mahmoud Ahmadinejad, supporters of defeated candidate Mir-Hossein Mousavi launch a series of sustained protests.

July 2009More than 150 are killed when a few thousand ethnic Uyghurs target local Han Chinese during major rioting in Ürümqi, Xinjiang.

September 2009 - Spike in FL joinsCampaign: First FL join campaign to Mauldin's list (previously pushed sales not FL joins)

October 2009 - Spike in FL joinsCampaign: Second FL join campaign to Mauldin's list

January 2010 - Drop in FL revenue / Spike in FL joinsTwo dozen Afghan Taliban insurgents launch coordinated attacks against the presidential palace and other buildings in central Kabul on the day a new government is to be sworn in.A 7.0-magnitude earthquake occurs in Haiti, devastating the nation's capital, Port-au-Prince.Started campaigning to Front Month 2 weeks late due to holidays

February 2010 - Spike in FL revenueIncluded some January Front Month revenue

March 2010The ROKS Cheonan, a South Korean Navy ship carrying 104 personnel, sinks off the country's west coast, killing 46.

April 2010 - Spike in FL revenueCampaign (D): Last chance $99

May 2010Nine activists are killed in a clash with soldiers when Israeli Navy forces raid and capture a flotilla of ships attempting to break the Gaza blockade.

July 2010Wikileaks, an online publisher of anonymous, covert, and classified material, leaks to the public over 90,000 internal reports about the United States-led involvement in the War in Afghanistan from 2004 to 2010.

August 2010 - Spike in FL revenueCampaigns (E & F): $5 preview with jihad book; The Next Decade

Page 5: wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills

Campaign (A) – Dec 2007 - Iran, the NIE, and Stratfor 2.0

Page 6: wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills

Campaign (B) – March 2008 – Free Stratfor Books

Page 7: wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills
Page 8: wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills

Campaign (C) – October 2008 – 99 Dollar Memberships – Only 500 Available

Page 9: wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills
Page 10: wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills

Campaign (D) – April 2010 – Final day to join for 99 dollars

Page 11: wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills

Campaign (E) – August 2010 - Final day for 5 dollar trial plus STRATFOR book

Page 12: wikileaks.org · Web viewA series of seven bomb blasts rock Bangalore, India, killing two and injuring 20; the next day, a series of bomb blasts in Ahmedabad, Gujarat, India, kills

Campaign (F) – August 2010 – Last chance to see The Next Decade