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Communicating with your supporters is the most fundamental part of running online campaigns, so make sure you know the proper steps, helpful features, and best ways to target your list.
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EMAIL BLASTS 101
Jake Patoski, Training & Learning Manager
1. Familiarize yourself with templates and types of emails.
2. Configure email from information and content.3. Set up targeting.4. Validate your email.5. Review target count, schedule email blast,
launch.
Agenda
Set up an email blast
Email package -> Create Blasts link Create Blast tab –
Give the blast a name and choose a template by clicking the thumbnail.
Templates should already exist in your account – familiarize yourself with each type.
Set up an email blast
Content tab –The first three fields identify the email blast, determine where replies should go, and is the first
reason for a recipient to open the email:• From Name & Address• Reply-to Address• Subject LineHTML Content – the meat of the email blast. You can draft your emails here, copy from TextEdit
(OSX) or Notepad (Windows), or paste in from another HTML editing software.Please note: Microsoft Word is not HTML editing software. Please don’t use it! (Kompozer.net is a
well-reviewed free web page maker.)Text Content – some supporters will want plain-text emails with nothing fancy. Use the simple
Auto-generate Text from HTML button to drop in the text-only from your HTML version.
Set up an email blast
Send options tab –Just check Add to web page
Targeting tab – For now, let’s send to the entire list. The tool below is the query tool, which we will look at later
on.
Set up an email blast
Validation tab – If you have any red icons, correct them! Otherwise, take advantage
of the Spam Checker, and the ‘Send a test email’ feature.Summary tab –
Review your setup, then “Submit Email Blast Now!” Even if you reschedule, you still need to “Submit Email Blast Now!”
Set up an email blast - reporting
Email blast statistics let you know how your email performed, and generally what part of your email blast didn’t do well. Each status below is unique, and represents a step further on the ladder.
• Failed – email was not delivered (b/c of bounces, spam reports, etc.) Keep email and supporter list clean.
• Sent – email was delivered, but never opened. Review subject line.• Opens – email was opened, but no links were clicked. Review content to change.• Clicks – a link in the email was clicked. If number of clicks outnumber the total actions, action page
may be to blame.
Link clicks – you can also track the number of times each link in your email blast was clicked.
Q&A
Search and Querying (Supporter package)
A necessary part of keeping up with the health of your supporter list.
Supporter -> Query/Export
Let’s look at four queries:
1) Everyone in a specific zip code
2) Everyone within a certain mile range of a zip code
Search and Querying
3) Email received, or not opened/clicked –
4) Has or has not taken action -
CONTACT INFO
Read, learn, discuss – help.salsalabs.com
Training & Learning Team – [email protected]
Salsa Support – [email protected]
THANK YOU!
