SUPPLIERS RETAILERS

GOALS

Sustainability goals that are tracked and measured are

extremely effective

61%44%

COLLABORATION

Trading partners collaborate on sustainability to a

high degree

51%41%

Executives and Managers have different views on sustainability strategies & initiatives

Suppliers and Retailers also have different views...

Closing the Gap on SustainabilityDrive progress through stakeholder alignment

EXECUTIVES MANAGERS

Believe their company’s sustainability strategy is extremely clear

81%49%

PORTFOLIO

At least 3/5 of theirproduct portfolio is influenced by sustainability

69%37%

GROWTH

Sustainability is an extremely important driver of growth

72%42%

INNOVATION

Sustainability is very often a key driver of innovation

82%OF EXECUTIVES

33%OF MANAGERS

EXECUTIVES

46%OF RETAILERS

61%OF SUPPLIERS

Our respondents believe that these elements are crucial to reach successful sustainability partnerships:

Minimize Financial Barriers

Stronger Collaboration & Trust

Honest and transparent communication

Provide the"right" people and technology

Focus on sustainability

www.advantagegroup.com

400+CPG industry professionalsto better understand the impact of sustainability on their businesses and trading partnerships.

WE SURVEYED

Believe their company’s sustainability strategyis extremely clear

There are opportunities for trading partners to better align

SUPPLIERS

190RETAILERS

212Here’s what we discovered...