We are VDA

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vietnamdigitalacademy.com

Agenda

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Who is VDA

Our courses

Intro toBasics


About MeDacey Calisura


Vietnam Digital Academy

Building digital leadersTeach, inspire, motivate those with a passion for digital


VDA course structure

Insights Practical Sharing

Digital Landscape

Case Studies

Understanding of digital marketing & channels

Exercises to learn hands-on

Interactivity & Participation encouraged


Training space


Courses summaryTotal

Hours Day of Week Timing Suitable for beginners

Suitable for experienced Price (ex VAT)

Digital Blitz 6 Saturdays (1x month) 9-3pm Yes $25 / 500k

New Starter 12 Mon, Wed, Fri x 2 weeks 6-8pm Yes $95 / 2M

Digital Guru 30 8 weeks, Thursday Saturday

Thursdays 6-8pm, Saturday 9-1pm Yes Yes $238 / 5M

Advanced Digital Strategy 4 Saturdays (2x month) 9-1 pm Yes $50 / 1M

Social Media Blitz 4 Sundays (2x months) 9-1 pm Yes Yes $50 / 1M

Personal Branding in the

digital age4 Sundays 1xmonth 9-1 pm Yes Yes $50 / 1M


Digital BlitzIntensive 1 day program

The program aims to introduce students to the world of digital marketing with the view of helping to start develop a framework for their own digital marketing plans.

At a Glance

No. of Hours6

Suitable for beginners60%

Pricing500k

Level of detail50%

Popularity

Digital LandscapeDigital Strategy & planning basicsPaid, Owned, Earned channels

Social media content Search engine marketing (Adwords)

Measurement (Google Analytics)


New StarterBeginners 2 week program

The program aims to equip students with practical, thorough skills and knowledge to begin a new career in digital marketing or start digital activities for their own business.

At a Glance

No. of Hours12


Pricing2M

Level of detail70%

Popularity

Digital LandscapeDigital Strategy & planning basicsPaid, Owned, Earned channels


Measurement (Google Analytics)


Digital StrategyImproving strategic skills in a half dayMorn ing workshop focussed on improving strategic planning skills. Learn new concepts and frameworks.

At a Glance

No. of Hours4


Pricing1M

Level of detail80%

Popularity

Defining objectivesBuilding on deep consumer insights

SWOTSource of Business

Developing a Strategic Communication Platform

Tactical implementation frameworksP/O/E integration


Social MediaSocial media planning skills

Half day program to build a social media strategy & content plan. Perfect for small businesses and Facebook Adm ins / Commun i t y manangers

At a Glance

Popularity

Social media trends in VNDevelop social strategy

Build content plan & pillarsUsing Facebook Ads

How to measure social media effectively

No. of Hours4


Pricing1M

Level of detail80%


Digital GuruFull comprehensive program

A full 30 hour program that starts from foundation basics and develops strategic skills in planning, content, search and analytics in more detail.

At a Glance

No. of Hours30


Pricing5M

Level of detail95%

Popularity

Digital LandscapeDigital Strategy & planning frameworks

Advanced Strategy Paid, Owned, Earned channels


Measurement (Multiple tools)Personal Branding


Personal BrandingUsing digital to develop your personal brandUnderstand what makes a personal brand, its benefits and how your can use digital channels to create a powerful personal brand for networking & job opportunities

At a Glance

Popularity

Developing your personal brandPlanning how to communicate it

What social media tools and technologies you can use to strengthen it

No. of Hours4


Pricing1M

Level of detail80%


Customised in-house programsSolve a digital challenge, train in-house, strategic consulting, recruitment

Use VDA expertise to develop an in-house program by project or ongoing to drive the digital agenda in your workplace.

Social Media Strategy & Crisis management planIn-house strategic planning training with agencies

Support recruitment of digital teamsPrepare templates, processes, dashboards

Manage a website projectFull in-house training program on specific industry or brand


FAQ’s1. Are your courses certified? 2. Are your courses offered in Vietnamese? 3. What kind of people attend your courses? 4. Do you do courses in Hanoi? 5. Can you run an in-house program for our staff only? 6. Can I get a discount? 7. Can you help me get a job in digital? 8. What is the future of VDA?

Workshop Overview

Isolated to Connected

Uninformed to Informed

Passive to Active

Role of consumer has changed

44% of Vietnamese are

online.

Source: Moore Vietnam 2015

Internet is accessed most

via mobile phone.

Young online population.


Shift in Media Usage2008

14

11

12

25

38

TelevisionInternetNewspaperMagazineRadio

2010

11

12

11

31

35

2014

9

9

11

39

32

2012

12

12

13

32

31

2013

12

12

11

32

33

Source 3D


80% penetration across all age groups

0

23

45

68

90

2008 2010 2012 2013 2014

22

3640 41

75

39

5362 63

7772

80 82 83 80

40

5358 60

78

52

6268 68

79

43

5862 64

78

Total MALE FEMALE AGE 15-24 AGE 25-34 AGE 35+Source 3D


57% access internet several times a day

0

38

75

113

150

Minutes per average day

146

129133129

97

2008 20102012 20132014

Frequency use Internet

2012

2013

2014

0% 25% 50% 75% 100%

4%

1%

3%

3%

3%

6%

8%

11%

8%

13%

19%

21%

15%

24%

26%

57%

42%

36%

Several timesOnce a day4-6 days a week2-3 days a week Once a weekLess often

Time Spent

Source 3D



Devices to access the internet

Desktop usage dropped significantly Increasing use of small screen

0

20

40

60

80

2012 2013 2014

121513

43

66

79

4235

27

1443

76

168

SMARTPHONEIPAD/TABLETLAPTOPDESKTOPGPRS MOBILE PHONE

Source 3D


Vietnamese are high video users

Source: Moore Vietnam 2015


For more information…

[email protected]

Dacey [email protected]

Jason (Quan) Nguyen

0120 466 0889 0944 830 9110909 863 911

mailto:[email protected]

Thank You

Documents

We are VDA