Tom Bier,Co-Chair, Awards Committee, GeneralManager, WISC TV

S E P T E M B E R 2 0 1 4

The Wisconsin BroadcastersAssociation Foundation issponsoring two debates in the2014 gubernatorial elections. The debates between Republican GovernorScott Walker and Democrat Mary Burke will beheld on October 10 in the La Crosse/Eau ClaireMarket and on October 17 in the Milwaukeemarket.

The details of the debates are being workedout by WBA members in each market and willbe released as soon as they are confirmed.

We are very excited about our new debateplan and the changes that have been made tothe program and believe the end result will bebeneficial to our viewers, listeners, membersand the gubernatorial campaigns. Over thepast year, the plan was formulated by theWBA/WBA Foundation Debate Committee,was discussed at two WBA and WBAF boardmeetings and was finalized at the Joint BoardMeeting this past June.

The WBAF offered five markets where debatescould be held and asked the campaigns fordates and markets that would work for theircampaign schedules and we did not attach

any strings or conditions to the offer. Bothcampaigns responded and the WBAFaccepted the date and market matches. TheWBAF did not engage both campaigns for thepurpose of expanding the number of debatesas the intent of the WBA and the WBAF wasnot to be inserted into the “political” dialogbetween the campaigns as they position theirmessage regarding the debates.

This is a project of the WisconsinBroadcasters Association Foundation (anon-partisan, 501 c(3) organization) and themembers of the WBA (a non-partisan 501 c(6)organization). Our intent is to have the detailsof the debates be coordinated by ourmembers in the market rather than bedictated by the association or foundation.

According to the ground rules set up by theWBAF Debate Committee, the WBAF willapproach WBA members in each market andthey will collectively determine who will serveas the host station.

• The debate site is to be decided by marketmembers. One member television stationhosts and agrees to produce the debate forstatewide distribution. The Moderator willrepresent the region or market.

AWA R D S

The 2014Awards forExcellencebrochure is here!

Wisconsin Broadcasters

Association

The first thing you’ll notice is the new look which reflects thecontinued new look of our awards program. The brochure is yourguide to our annual awards program. If you haven’t seen the brochure,please go to wi-broadcasters.org for an electronic version.

Each year your Awards Committee spends considerable timereviewing the entire awards program to make sure it continues tobe the best in the country. This year there are just a few changes.One of the major changes comes at the behest of many awardwinners who have told us over the years that we could haveplayed a better clip of their work at the Awards Gala. Indeed,because of the deadlines, we often selected just the first fewseconds of the winning entry. That now can change. But, onlywith your help.

This year you are asked to select your own “snippet.” At the end ofeach entry you will see a snippet opportunity. This is where weask you to select the best 15 to 20 seconds which we’ll then showat the Gala. The benefits of this process are great. First, theperson who best knows the entry knows the strongest section.Second, it saves editing time for the WBA. Finally, and mostimportantly, it makes our Awards Gala presentation stronger.Now that’s a win-win-win.

There are just two other changes from last year. In televisionwe’ve added a “Best Topical Promotion” category to reflect this

C O N T E N T SInnovative Service 2WBA Joins In Filing Re: Public Inspection/Political File 2President’s Column 3P1+ Entry Level Sales Training 4Broadcasters Clinic 5Salaries: Making What Will Be, Not Be 9Foundation Report

High School Initiative Enters Second Year 10Revitalizing the Kidder Broadcast News Resource Center11WBA Foundation Scholarship Competition 11Do You Need EEO Credit? 12

Station Can Benefit...Internship Program 12In Memory: Ted Moore, Sion “Si” Rogers, Jr. 13NYSBA 2014 Digital Leadership Academy 14Milwaukee Press Club Hall of Fame 15Calendar of Events/Ads 16

C H A I R ’ S C O L U M N

WBA Foundation to SponsorGubernatorial Debates

Continue on page 16 > Continue on page 3 >

Broadcasters ClinicMadison Marriott West Hotel

Do you know the latest on the TV Spectrum Auction? Are you interested in the testing that’s been done

exploring the possibility of an all-digital AM band?

These cutting edge subjects and a lot more will be coveredin depth at this year’s Broadcasters Clinic. You’ll want toreserve your seat early so you don’t miss out on the latestindustry technology advances and updates, as well as astrong vendor exhibit floor. It’s the next best thing toattending the annual NAB conference, and its right here inMadison.

Please see this year’s session agenda included in thisnewsletter on page 5. Mark your calendar now for October21, 22, and 23, 2014, at the Madison Marriott West.

We look forward to seeing you there.

In our ever-changing, fast-paced mediaculture, one elementstays consistentlythe same: the needfor quality,innovative customerservice.

Now more than ever, our clients havemultiple venues at their fingertips to choosefrom when they are ready to put together amarketing plan. In order to keep ourselves asa relevant part of that conversation, there area few key points that we need to keep inmind.

One of the best things that we can do tomaintain our reputation as an excellentAccount Executive is to keep the lines ofcommunication open. This may take a varietyof ways; for me personally, I have clients thatI check in with weekly, some that I check inwith monthly, clients that I check in withwhen we have a new package to offer, andsome that I check in with when I know thattheir business is offering something new.

Instead of waiting for my clients to thinkabout calling me and then to maybe actually

2 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

Wisconsin Broadcasters Association Officers & Board of Directors

OFFICERS 2014-2015 Chair of the BoardKelly RadandtWoodward Communications, Appleton/Green Bay

Vice Chair - Television/Chair ElectScott Chorski WKBT-TV, La Crosse

Vice Chair - RadioJeff TylerClear Channel Radio, Madison/Milwaukee

TreasurerTom Allen WKOW-TV, Madison

SecretaryDick Record Family Radio, La Crosse

Immediate Past ChairDean Maytag WISN-TV, Milwaukee

President & CEOMichelle Vetterkind, CAE mvetterkind@wi-broadcasters.org

Vice President - AdministrationLinda Baunlbaun@wi-broadcasters.org

BOARD OF DIRECTORSChris Bernier Radio Plus, Marinette/Fond du Lac

Lynn Bieritz Mid-West Family Broadcasting, Eau Claire

David Booth WXOW-TV, La Crosse

Keith Bratel Milwaukee Radio Alliance, Milwaukee

Joseph Denk WFRV-TV, Green Bay

Nancy Douglass WLKG-FM, Lake Geneva

Steve Lavin WBAY-TV, Green Bay

Lupita Montoto La Movida WLMV Radio, Madison

Gene Purcell WI ECB, Madison

Chuck Steinmetz WITI-TV, Milwaukee

Don Vesely WMTV-TV, Madison

Steve Wexler Journal Broadcast Group, Milwaukee

Richard Wood Resonant Results, Cottage Grove

Michael Wright Midwest Communications, Wausau

Ex Officio - NAB Board Tom Walker Mid-West Family Broadcasting, Madison

Wisconsin Broadcasters Association 44 E. Mifflin Street, Suite 900

Madison, WI 53703

Phone (608) 255-2600 | Toll Free (800) 236-1922Fax (608) 256-3986

wi-broadcasters.org

The Wisconsin Broadcaster is published monthly by the Wisconsin Broadcasters Association. For information aboutpublication dates, advertising, or WBA membership contactMandy at mendicott@wi-broadcasters.org.

do so, I keep myself consistently available and intheir mind.

Another way to offer great customer service toour clients is to truly get to know them, and theirbusiness. This helps us to put together amarketing plan that truly works for thatindividual business, and allows them to feel thatthey are getting the very best of our attentionand ideas. When we honestly care about ourclients and their success, it shows, and they willwant to continue to work with us because theycan trust that we have their best interests inmind. Likewise, when we have only our bottomline and making the next sale in mind, the clientcan see that too, and it does not serve us well.

Finally, we can offer great service to our clientswhen we keep up with today’s continuously-changing technology. Maybe your client wouldreach a huge amount of their intended customerbase by creating a podcast.

Or, perhaps your client has a strong Internetpresence and would see a huge benefit inpartnering with you through social media. Whenwe are able to offer options that are technologi-cally savvy, it is yet another way that our clientscan feel assured that they are in good hands.

2014 is the time of “more options than everbefore,” and we will all benefit by taking a fewminutes to consider how we can continue tobe the best option for our clients.

Y O U N G P R O F E S S I O N A L S C O M M I T T E E

Terry StevensonSales Manager

WOMT-1240 AM,WQTC-102.3 FM,WLKN-98.1 FM

WBA Joins In Filing Regarding PublicInspection/Political FileOn behalf of all 50 State Broadcasters Associations (including your WBA), a letter was filedwith the Commission on August 28 in response to the Commission’s request for comment onwhether it should initiate a rule making proceeding to extend to radio station licensees theCommission’s current online public inspection file/political file regulations.

In response, the State Associations pointed out that several public interest organizations had filed a petition for rulemaking to extend those regulations only to pay-TV providers, and therefore theCommission should act on that petition first and evaluate its experiences under that expandedregime, and in particular the impact of such new filings on its current online filing system andresources. The State Associations emphasized the responsibility of the Commission to assess itsresources and the adequacy of its online filing system on a measured, incremental basis beforeconsidering whether to risk overburdening its online filing system by requiring the online filing ofpotentially millions of pages of new documents from more than 15,000 radio stations.

The goal at this stage was to identify hurdles for the Commission to overcome before it decides to grapple with effects of having to deal with millions of pages of new documents from more than 15,000 radio stations. Of course, if the Commission decides to issue a Notice of ProposedRulemaking, as is likely, we will propose various ways to reduce the burden on stations throughexemptions, long lead-in times, etc.

Innovative Service

Choice Proposal, highlighting the devastating impacts on broadcastlocalism and the nation’s viewers the proposal would result in.

On the Radio side, on behalf of all 50 State Broadcasters Associations(including your WBA), a letter was filed with the Commission on August28 in response to the Commission’s request for comment on whether itshould initiate a rulemaking proceeding toextend to radio stationlicensees theCommission’s currentonline public inspectionfile/political file regulations.

There’s never a dullmoment at your WBA andyour WBA Foundation!

That said, it’s our job toserve you, our valuedmembers. We are blessedto have such an enthusi-astic, supportive, andappreciative membership.We thoroughly enjoyserving YOU.

Thank you, as always, for your time andsupport!

Ahhhhhh August—those lastrelaxing days of Summer…wait aminute, not so much!We haven’t slowed down a beat this summer atyour WBA and your WBA Foundation. To name afew of our most recent highlights:

• Your WBA Foundation is in the final planningstages for our two Gubernatorial Debates coming up in October.

• Your WBA is gearing up for a fabulous Broadcasters Clinic inOctober.

• Your WBA Foundation is in the process (under the leadership of Tim Morrissey) of revitalizing the Kidder Broadcast News Resource Center.

• And ... of course, what always seems to be front and center in termsof your WBA’s priorities? You guessed it: Legislative Issues!

On August 21, Senator Ron Johnson, along with his WisconsinOutreach Director Scott Bolstad, visited the WBA office and met withseveral members of the WBA Board. While a variety of issues werediscussed, the meeting focused on STELA Reauthorization, and morespecifically on the controversial Local Choice proposal introduced bySenate Commerce Committee leaders Jay Rockefeller (D-WV) and JohnThune (R-SC). This issue is key as Senator Johnson sits on the SenateCommerce Committee.

All 50 state broadcast associations also collaborated on a letter to theSenate Commerce Committee addressing our concerns with the Local

P R E S I D E N T ’ S C O L U M N

MichelleVetterkind, CAEWBA President and CEO

W i s c o n s i n B r o a d c a s t e r | S e p t e m b e r 2 0 1 4 3

• The Moderator will preferably be a journalist, person capable ofmanaging the flow of the debate/candidates.

• Panelists selected by market members with no more than fourpanelists. Panelist positions will be made up of journalists from thenews organizations of member television and radio stations in themarket/region hosting the debate. The local stations/panelists,working with the WBAF will determine if there will be questions takenfrom the audience or general public. Questions and topics will not beprovided to the campaign prior to the debate.

• As the format is traditional and we are respective of the time for theprogram, we will encourage panelists to deliver short questions withlittle background or commentary.

• Candidates will be behind podiums with spacing determined bystudio size and format. Podiums will carry the WBAF logo.

The format will follow a very traditional debate format:

• WBA/WBAF President/CEO provides opening and closing remarks

• Moderator outlines format to candidates/audience

• One hour program

• Two minutes for each candidate to state their platform

• First to respond determined by flip of the coin

• Panel rotation determined by random drawing

• 1:30 each for response (Initial and rebuttal)

• Three minutes per candidate for closing remarks

It is possible that the local stations may produce post-debateprograming, but that those efforts would not include the candidatesand would focus on local responses from respective parties in ‘an afterdebate town hall session’ format, hosted chat rooms duringdebate/social media component, etc. Local programming is not part of the WBAF’s debate plan.

G U B E R N AT O R I A L D E B AT E S Continue from page 1

Summer: Never a Dull Moment

Your conscientious reporting to

us of your donation of airtime

is critical to the continued

effectiveness of

our program.

Thank you.

Thank Youfor YOURStations’

participation in the WBA’s PublicEducation Program/

NCSA Campaigns!

We couldn’t provide you, ourvalued members, with such a

wide array of WBA memberservices without your

support of the program.

P1 Plus is a live assist training program designed to take entry level sellers from “rookie toready” in just seven weeks. Each registered seller will be taken through an intense combinationof live and online training courses, conference calls, testing, and homework assignments.

• 7 Weeks of Live Assist Sessions • 1-on-1 with P1 Learning Trainers

• 40+ Online Video Courses • Individual Course Testing & Homework Assignments

• Close of Program Final Project The P1 Plus program will wrap up by taking sellers through the entire sales cycle resulting in afinal presentation with a real account.

This program is offered through the Wisconsin Broadcasters Association on a quarterly basis. As we have a limited number of program registrations available, this is first-come, first-served.

Please contact Linda Baun, WBA Vice President, at lbaun@wi-broadcasters.org for more information.

The October 6, 2014, class is now open for enrollment. Please register ASAP at:

p1learning.com/Wisconsin

WBA Office: 1-800-236-1922

YO U R W B A i s p l e a s e d t o o f f e r. . .

Entry Level Sales Training

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4 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

W i s c o n s i n B r o a d c a s t e r | S e p t e m b e r 2 0 1 4 5

Broadcasters ClinicP R O G R A M A G E N D A

9:00 AM: Filters, Second Edition PlusPresenter: Bob Surette, Shively Labs

This presentation will start where last year’s presen-tation left off. Instead of giving a Quiz , Bob will spenda few minutes going over some of last year’s highlights,so that he can introduce some of this year’s advances inclose space channel combining systems. Namely,combining stations that are only spaced 400 kHz apart.

After answering questions on filters and combining close spaced stations,Bob will totally digress and talk about antenna installation check out andantenna maintenance. It is always a good idea to know what yourantenna looks like today, so you can troubleshoot a problem tomorrow.

9:45 AM: Transmission Challenges and Solutions for All-Digital AM IBOCPresenter: Jeff Welton, Nautel

Recent tests have been performed by the NAB toassess the viability of the all-digital AM IBOC mode,MA-3. This paper will present an analysis of the MA-3 signal and spectral mask along with theimplications for passing it successfully through both

current and past generation AM transmitters. Suggested power levelsfor a given transmitter will be reviewed along with how these could beincreased by reducing the amount of power in the AM carrier. Aninnovative signal conditioning technique that reduces the envelope andphase frequency content will be explored.

10:30 AM: Break

10:45 AM: Dense Node Architecture for IP Audio NetworksPresenter: Frank Grundstein, Logitek

IP Audio Networks have become the acceptedmethod for new facility construction. With theestablishment of AES67 as a standard for AoIP bythe AES, we will see more and more devices thatutilize IP as their default I/O. Early IP AudioNetworks use Small Nodes as their basic System

Architecture. Logitek has introduced Dense Node Architecture as analternative. Our latest product, The JetStream Plus continues andexpands Dense Node Architecture by providing 240 channels of AudioI/O in a single node with a full array of broadcast features for Radio andTV. We’ll talk about how Dense Nodes can deliver simpler, less costlysystem architecture for any broadcast facility.

11:30 AM: Ways to Rapidly and Cost EffectivelyExpand Your Remotes CapabilityPresenter: Jake Daniluck, Tieline: The Codec Company

Jake will discuss the cost effective methods ofoutside broadcasts. Discussion will include thedown fall of ISDN and POTS transmissions. Jake will

: )

explore Internet Protocol remotes and explain the benefits of havingremotes done over the public and private internet.

12:15 PM: Lunch

1:15 PM: Review and Discussion of the New AM Detuning RequirementsPresenter: Jeremy Ruck, Jeremy Ruck & Associates

For those constructing towers in the vicinity of AMantenna systems this session is just for you! We willgo through the changes in the procedures, themodeling of offending structures, and then somepractical considerations for the detuning of reradi-ating structures.

2:00 PM: From Cow Pies to Contours: Building an AM Directional Array

Presenter: Leonard Charles, Morgan Murphy Media, Midwest

This paper will be an end-to-end build and Methodof Moments proof of an AM directional antennasystem. From site search, to site layout, buildingconstruction and grounding, tower construction

including tower ground system installation and all the technicalmeasurements along the way to successful pattern and FCC licensing.This program will be entirely real rather than theoretical.

2:45 PM: Break

3:00 PM: EAS Text Messages Via RadioPresenter: Steve Johnston, Wisconsin Public Radio

In this presentation, Wisconsin Public Radio’sDirector of Engineering and Operations, SteveJohnston, will provide an overview of the FM-RDSand HD-PAD messaging systems, as well asdescribing the unique details necessary for sendingEAS alerts to radio receiver front panel displays.

For a couple years now WPR stations have been transmittinginformation about shows, general promotional information, pluscurrent weather observations and forecasts to radios that can receiveFM-RDS and HD-PAD data. Many modern car radios are have AM/FMHD-PAD capability, and if not digital HD then they can at least show theanalog FM-RDS. A natural extension of this concept is to transmitemergency information. When a listener hears an EAS alert they shouldalso be able to glance at their radio to see the basic information aboutthe emergency.

WPR flagship station in Madison, WHA 970 AM, and its translatorstations on 90.9 and 107.9 FM, were the test-bed to prove the concept.Actual emergency alerts that are broadcast on the stations also appearin summary form on FM-RDS and HD-AM radio displays. For example, ifWHA relays an EAS alert for a tornado warning, the radio text displaysshows “Tornado Warning from Xpm to Xpm for our listening area” —much like TV stations’ “crawl” messages.

Madison Marriott West HotelAll sessions will be in the Superior Room

Tuesday, October 21 7:45 AM: Registration & Continental Breakfast

>

6 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

3:45 PM: Integrated Data Services for Enhanced Radio Broadcasting— Delivering Contentfor NextRadio® and HD Radio™ ReceiversPresenter: Paul Brenner, Emmis Communications

Advanced radio receivers are capable of presentingartwork, program metadata, and audienceinteraction opportunities to a listener in sync with

the radio broadcast. Regardless of the receiver platform (NextRadio®,HD Radio™, Connected Car) or delivery method (Broadcast only,Broadcast + IP), the listener has the same expectation: to see andinteract with the program they are listening to. In order to meetlisteners’ expectations and compete with internet-based audioservices, broadcasters must implement metadata services to supportthese enhanced radio broadcasts and provide a consistent consumerexperience. In this session we will discuss the key things a broadcastengineer should know about integrating metadata services into radioplay-out systems. This paper will demonstrate how metadata ismanaged in TagStation®, a commercially available metadata service,

and will outline best practices for workflow within the station forenhancing songs, talk shows, promotions, and local and national sales.

4:30 PM: Exhibits Open/Reception

7:30 PM: Nuts & Bolts— Back to the Good Ol’ DaysFacilitators: Bill Hubbard and GaryMach

Hark back, once again, to thosethrilling days of yesteryear. Got agood “inspection” story? Got thesolution to all the world’s technical

problems? Want to learn something in a fun, relaxed atmosphere? Thenyou’ve got a reason to hang out in the seminar hall Tuesday evening forsome good conversation, food, fun, and prizes. Join your colleagues forbeer and brats and a few tall tales from your vast broadcast knowledgedatabank! Share some of your best tips, hints, and tricks with your fellowengineers. Don’t miss the 2014 Nuts and Bolts session. Everyone will betalking about it Wednesday morning and you won’t want to be left out!

B R O A D C A S T E R S C L I N I C | P R O G R A M A G E N D A : T U E S D A Y \ W E D N E S D A Y

Tuesday SponsorsRegistration Breaks Lunch Nuts & Bolts

Wednesday, October 22 7:45 AM: Registration & Continental Breakfast

8:30 AM: Evaluation of Pipe Leg Tower Structures / Executing Controlled Demolition of Guyed StructuresPresenter: James Ruedlinger, ERI Inc.

This presentation will cover a brief overview of thecurrent ANSI/TIA-1019-A construction standard,inspection, and condition assessment techniques forevaluating degraded hollow pipe leg structures,

special concerns inherent to pipe/tubing when utilized in broadcasttowers, and an example of an engineered controlled tower demolition.

9:15 AM: Audio Over IP: An Undiscovered Country. (The audio is the easy bit.)

Presenter: Steve Dove, Wheatstone’s Minister of Algorithms

An IP audio network is incomplete if it just taxisaudio from point A to point B. Although audio is thereason for the networks’ existence, it turns out it is

the easy part. In this presentation, Wheatstone’s Minister of Algorithms,Steve Dove, briefly explores how audio networking evolved, andelaborates on the less obvious synchronization, discovery, and controlaspects which are essential to a useful and functional system. He talks

about the recently ratified AES67 Audio-over-Internet Protocolstandard and what this means for stations moving toward totallyinteroperable studio facilities, and the broader-in-scope implications ofAoIP interconnection between differing facilities, which may well havedifferent ‘flavors’ of AoIP systems already installed.

10:00 AM: Exclusive Exhibit Time

11:00 AM: Lunch

1:30 PM: NAB Regulatory UpdatePresenter: Kelly Williams, NAB Senior Director, Engineering & Technology Policy

Subjects will include:

• Closed Captioning • Spectrum Auction

• ATSC 3.0 •AM all digital radio tests

• Politically hot topics

2:15 PM: The State of AM, FM and TV—a Focus on InterferencePresenter: Doug Vernier, V-Soft Communications

Doug will cover these topics:

•All applications for new stations are frozen by the FCC•TV band is under consideration for repacking•Changes to TV facilities must not increase current

licensed coverage area

• Talk continues on improving AM band—such as doing away withthe ratchet rule

7

B R O A D C A S T E R S C L I N I C | P R O G R A M A G E N D A : W E D N E S D A Y \ T H U R S D A Y

• FCC may open a window for AM stations to apply for FM translators.

Currently used propagation prediction:

• FCC method, what’s wrong with it?

• Longley-Rice, an improvement

FM Interference issues:

• Impact of the recent across the board IBOC injection level to -14 dBc

• Maps showing interference to analog at -20, -14 and -10 dBc

• Host interference

• The plight of shorts paced stations

• Loss of interference free coverage due to IBOC and LPFM stations

3:00 PM: Break

3:15 PM: Bridging the Gap Between Your All-IP Studio and Transmitter SitePresenter: Jeff Holdenrid, DoubleRadius, Inc.

Jeff will help to educate broadcasters on thegrowing need for IP connectivity between theirstudios and transmission sites. Jeff will show howyou can piggyback IP solutions to current analogand digital systems without overloading the tower.

Jeff will also inform on what is working today and the options out there.Finally he will introduce a new smart redundancy manager that allows youto fail over before the failure.

4:00 PM: Green Broadcasting— Saving Your Station Money, Each and Every Day, and Saving the Environment as WellPresenter: Charles Kelly, Jr., Nautel

With electrical costs at an all-time-high, there’snever been a better time to analyze yourtransmission facilities, and find ways to reduce the

power consumption, and bills. Chuck will demonstrate models whichallow engineers to calculate the operating costs, and include the costsof cooling the room as well. ROI strategies will be presented toeffectively communicate this information to station management inproper financial terms.

4:45 PM: Interactions Between High Speed Internet and Video Entertainment on the Same NetworkPresenter: Stuart Lipoff, IP Action Partners Inc.

Several service providers about the world areemploying fiber to the node high speed digitalsubscriber line (VDSL) technology to provision

households with a broadcast and unicast standard and high definitionvideo entertainment services at the same time on the same facilityproviding high-speed internet access. These services are positioned indirect competition with cable MSO offerings delivered over HFCarchitectures with broadcast QAM plus DOCSIS cablemodemtechnologies. This session will report on the theoretical limits of theVDSL circuits to carry video entertainment and the cross impactsbetween watching more than one video program per householdversus using the same VDSL facility for providing high-speed internetaccess to personal computers. The results of the theoretical analysis are

then compared to actual field tests results obtained by measurementsin several households who subscribe to such VDSL services. The notsurprising results are that unlike cable HFC architectures, VDSL basedservices suffer material and significant negative impacts on internetdownload speeds as more and more video channels are activated.

5:30 PM: Dinner

6:00 PM: SBE Meeting— The SBE 50th Anniversary and SBE UpdateJoe Snelson, CPBE 8VSB, Society of BroadcastEngineers, President and Vice President ofEngineering Meredith Corporation

>

Wednesday Sponsors

Registration Breaks

Thursday, October 23 7:45 AM: Registration & Continental Breakfast

8:30 AM: The Evolution of Cellular BondingPresenter: Ken Zamkow, LiveU Inc.

Live video is driving today’s breaking newscoverage, from Western capitals to the mosttroubled, remote hotspots around the globe. Theindustry is increasingly seeing the convergence ofsatellite and cellular technologies with the two

complementing each other in different scenarios for live videotransmission. With the growing demand for live content and fast-changing needs of complex newsgathering operations, how cancentral operators manage and control the vast array of field solutionsand large amounts of content being fed from different locations 24/7?What types of IP-based solutions are being used to offer the best in livevideo transmission for news operations? This presentation will presentthe latest technological advances in cellular-based newsgathering andlive video management, and discuss how hybrid solutions benefitnewsgathering operations in unique transmission situations, includinga wide range of case studies from the field.

9:15 AM: Closed Caption Verification in a File Based Video Workflow Presenter: Giovanni Galvez, Telestream

For viewers at home checking closed captioning ona TV show is as simple as pressing a button on aremote control to display the captioned text on

W i s c o n s i n B r o a d c a s t e r | S e p t e m b e r 2 0 1 4

Lunch Dinner

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adding to the continuing debate of the subjective merits of onemethod over the other, important technical aspects are focused onhere. The difference in normalization level between the two measureswas up to 14 dB. For all films and programs the loudness methodprovided the greatest headroom. All programs and a majority of thefilms could be broadcast at a fixed Target level of -24 LKFS withoutdynamics processing. Not a single film could be broadcast under thesame conditions without applying dynamics processing. The studyfurthermore finds a notable and systematic difference between manualspeech measurement and automatic speech measurement, in somecases more than 8 dB. Uncertainties in classification, in measurement,and in definition are described and compared against the require-ments for precision in ITU and ATSC loudness-based standards.

2:30 PM: Repacking— Preparing of Antennas, Combiners and Transmission LinePresenter: Dan Fallon, Dielectric

The questions looming around repacking areusually: When will it actually happen? How will ithappen, what’s the process? What is the incentive?For the purpose of this paper, let us leap over all thepolitical uncertainties and take an in depth look at

the RF equipment required for re-channelizing. The presentation willlook at what equipment is required for preparation during the transi-tional period as well as after the switch. Focusing mainly on the RFsystem, transmission line, and antenna, the paper will analyze whatequipment can be repurposed or retuned and what needs to bereplaced. The technical complications, impact on available space andtower loading along with the reconfiguration logistics of multiplescenarios will be investigated.

Thursday Sponsor

Breakfast

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Additional Sponsors

Equipment Monitors & Screen

Projector Event Host

screen. However, TV broadcast professionals who have to manage afile based digital video delivery workflow have a very limited toolset toverify that a video file has proper TV closed captioning data. Thissession covers a variety of new options to be able to check video filesfor closed captioning with software that does not rely on hardware andexpensive professional TV monitors to decode the caption data. Oncethe caption data is checked and verified it can be extracted andrepurposed for a variety of delivery formats including internet videosto meet 508 compliance.

10:00 AM: Break

10:15 AM: Getting the Best from Your Inductive Output Tubes in Digital TV

Presenter: Mark Strohecker, e2v

This Session will include:

• IOT & ESCIOT introduction • IOT

• Theory of Operation • ESCIOT

• Digital Performance • Practical Operation

11:00 AM: ATSC 3.0 What Is It? And When Will We Have It?Presenter: Jay Adrick, GatesAir

The Technology Group at ATSC has been very busyfor the past year working on the next generationdigital television system. The U.S. broadcasters havebeen pushing for a system that will keep them

competitive with the many new media delivery systems. This presen-tation will review the system requirements developed by thebroadcasters, the proposed solutions available to the ATSC and theprogress in selecting those solutions by the ATSC Specialist Groups.This presentation will be a mini-version of the ATSC 3.0 Boot Campdesigned to bring participants up to speed on the rapidly movingstandards setting activity.

12:00 PM: Lunch

1:00 PM: Closed Captioning for the WebPresenter: Jim Klas, ECB/Wisconsin Public Television

One of the more frustrating things to deal with in aTV station is closed captioning for the web. Whatdoes it mean? What does it take? How much is thisgoing to cost? This session will provide a briefreview of the current requirements for broadcasters

to provide captioning for the web including insight on what the FCC islooking for in quality. Review of currently available tools on the marketto edit closed captioning, including a freeware gem.

1:45 PM: Loudness vs. Speech Normalization in Broadcast

Presenter: Thomas Lund, TC Electronic Inc.

The paper presents an empirical study of the differ-ences between level-normalization of programsusing the two dominant methods: loudness normal-ization and speech (dialog) normalization. Instead of

W i s c o n s i n B r o a d c a s t e r | S e p t e m b e r 2 0 1 4 9

Salaries. They are a common topic of conversation. How much we makeworking at our jobs canhave an impact oneverything from our

physical safety to our mental well-being. Of late, it has become a social and politicalissue fueling heated conflicts not only amongpoliticians but between the perceived “haves”and “have-nots.”

It has certainly been an on-going conversationwithin the media professions, particularlybroadcasting, for decades. In my nearly 20years as a professional, the salaries were, atleast, made the focal points of sarcasticremarks and, at most, a significant factor incareer decisions. So, as a professional turnededucator who now trains future journalists inbroadcasting and print, I thought itappropriate to examine the state of salaries inthe journalism field, particularly with respectto broadcasting. Moreover, as one of manyprofessional/educators, it seems important toshare a revealing perspective many of us haveon what “has been” and “will be.“ And from myperspective, what “will be” is not positive.

It is hard to argue against the notion thatmost broadcast non-managementemployees are not paid adequately. Iinclude in this group radio and television andboth on-air and off-air workers. As a formerworker in television production, I can attest tothe difficulty of living off the wage of a full-time production assistant. The pay rate isusually minimum wage or a little moredepending on previous experience.

But where pay becomes more significant iswith respect to broadcast journalists. These arethe people who gather and disseminateinformation about our communities, govern-ments and world. It is important these peoplebe the best and brightest who can decipherand communicate complicated actions andideas into understandable forms. And it’s herewhere I see the not so positive “will be.”

A number of studies make clear howbroadcast journalists are paid. RTDNAreports that in 2010 the average TV reportersalary was about $40,000. This includes allmarkets. For radio reporters, median salariesare $30,000 for stations with 50,000 to 250,000listeners and $18,500 for stations with fewerthan 50,000 listeners. According to World Bank

E D U C AT O R ’ S C O L U M N

Jack Kapfer,Associate Professor ofJournalism, Universityof Wisconsin– Eau Claire

SALARIES: Making What Will Be, Not Bestatistics, the average income in the U.S. in2010 was $48,353. In 2013, Forbes Magazinereported that data from the U.S. Bureau ofLabor Statistics show reporting jobs in themedia average $43,640 while The World Bankfinds the average U.S. income is more than$53,000. What these data suggest is that notonly are news people being paid well belowthe U.S. national salary average but that thegap between recent average reporter salariesand the national average is widening.

In reality, these numbers do not surprise me.Since my first professional job, I knew I wasn’tgoing to make a lot of money. I did the jobbecause I wanted to work in news, particularlybroadcast. But my eyes became wider when Ibecame an educator. For more than a decadenow, I have seen young, eager, intelligentstudents with cravings for reporting positionseither very quickly or eventually come to theconclusion that they could not live adequatelyon the salaries paid by the news industry. Andhere is where I see the bleak “will be.”

I have kept in touch with many I have workedwith in the television industry as well as anumber of my graduated students throughsocial media. In preparing for this essay, Isolicited help from some of my Facebookfriends. Many of them are former students whowon awards from professional organizationsfor their college work. I asked them to respondto three questions; (1) Are you in thebroadcast production or broadcastjournalism business now (how long)? If nolonger, how long were you in that career?What size market(s) you are/have been in? (2)From 1(absolutely terrible) to 10 (excellent),please rate salary/salaries you received. (3)If you left the broadcast news/productionbusiness(es), how much influence did salaryhave on your decision?

Now, this is in no way a scientific study. So Imake no claim that any of these finding aresignificant to a general population (I receivedonly 15 responses). My purpose was to get afeel for attitudes of those who are still in or hadbeen in the broadcast business and specificallynews. And, at least in my opinion, the responsesto questions two and three are revealing.

As for those who have left the profession(Question 3), all said salary was a significantfactor in their decisions. Some articulatedevening/weekend/holiday work hours wereadditional factors. This was especiallyimportant to those who were becoming firsttime parents. But of those who were willing to

work the long hours, all said it was just toodifficult to meet their everyday financialresponsibilities on their salaries. Some saidmoving to on-air positions and/or largermarkets helped while others stated it made nodifference.

Perhaps most revealing is the ratings ofsalaries from one to ten (Question 2). All theresponses were ratings of five or below,averaging around three. Only one personrated his current salary as six. But even thisperson stated he moved from a reportingposition (rating:3) to a sales position at thesame station to earn more money. But thenwhen an anchor opportunity came along hetook that because he wanted to return to news.

Again this is not a scientific study. (There aremany out there including Willnat and Weaver’son-going study, The American Journalist In theDigital Age: Key Findings, 2014.) But for me it issignificant because I know these people. Theyand many others who are college educated,experienced and can make major contribu-tions to journalism are earning minimumwage. They are bright, talented, hard workingindividuals who take the responsibility ofjournalism very seriously. They planned or areplanning for careers in the profession. Butsome have decided to change career paths orare dissatisfied with their jobs to a great extentbecause of their salaries. Others are survivingby taking part-time jobs which sometimes paymore. (I would hope the news director who isbeing waited on by his weekend anchor wouldfeel some sense of embarrassment.)

To be fair, I also know news managers who aredismayed they can’t pay more to their newsstaffs. Very often they are hampered by smallbudgets from parent corporations. So they tryto compensate in other ways.

Still, it is hard to deny the quality of thejournalism profession, and in particularbroadcast, is diminishing. Willnat andWeaver report 59% of their respondents thinkthe profession is going in the wrong direction.

What isn’t helping is that journalism has lostand is losing some of its best and brightestbecause they can no longer survive onminimal salaries. Most are willing to put in thelong hours on weekends and holidays in smallmarkets to do what they love and perhapsadvance to greater rewards. But unless newsmanagers and media corporations recognizethe importance of paying a quality wage totheir quality journalists at all levels, I fear whatwill be, will be.

Falls (Heartland Communications) and JasonTokarczyk, Account Executive, WAPL/WZOR,Appleton helped in the presentations at Phillipsand Green Bay Southwest, respectively.

The second year of the WBA and WBAFHigh School Initiative begins in the fall.

This year my goals are:

• To finalize the schedule for fall and spring semesters earlier so that Ican send my itinerary to both committees and other broadcasters inthe vicinity of the high schools I will be visiting

• To reach at least 250 students

• To implement an evaluation of the presentation

• To encourage students to attend the student seminar in Madison onMarch 7, 2015

The PowerPoint presentation is being revised to include video testimonials from broadcast professionals highlighting broadcast salesand engineering along with information on other jobs in broadcastindustry, and other related broadcast topics such as digital marketing.This should make the presentation more interesting to students.

With the help of the Young Professionals, Education, and DiversityCommittees along with other broadcasters, and the teachers at theschools I presented last school year, I have been able to compile a list of schools to contact as school begins this fall. The schools includeBeloit Turner, Burlington, Holmen near La Crosse, Lakeland, Minocqua,Madison Memorial, Mequon/Thiensville, Oshkosh North, Peewaukee,Sheybogan North, Waukesha West, Wausau West, Westosha Central-Paddock Lake, and Park Falls. In addition, I will be emailing schools who are members of DECA, an international association of marketingstudents and teachers. There are seven regional DECA districts inWisconsin.

Although I did receive general positive feedback following the presentations, I am putting together a short questionnaire for studentsand teachers to evaluate the presentation.

If you are aware of a high school in your coverage area that has abroadcast and/or marketing related class, feel free to contact me at ksbeno@gmail.com.

10 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

OFFICERS Chair of the BoardDavid SanksSanks Communications, Madison

Vice ChairLaurin JorstadRetired Broadcaster, Wausau

SecretaryDick RecordFamily Radio, La Crosse

TreasurerTom WalkerMid-West Family Broadcasting, Madison

President & CEOMichelle Vetterkind, CAEWisconsin Broadcasters Association Foundation

BOARD OF DIRECTORSScott Chorski WKBT-TV, La Crosse

Bruce GrassmanResults Broadcasting, Shawano

Bill HurwitzMilwaukee Radio Alliance, Milwaukee

R. Perry KidderRetired Broadcaster, Hilbert

Tom KoserWAQE-AM/FM/WJMC-AM/FM/WKFX-FM, Rice Lake

Dean MaytagWISN-TV, Milwaukee

Kelly RadandtWoodward Communications,Appleton/Green Bay

Terry ShockleyShockley Group Inc., DeBary, FL

Jill SommersWISC-TV/TVW, Madison

Scott M. TrentadueRetired Broadcaster, Lake Mills

Jeff TylerClear Channel Radio, Madison/Milwaukee

Roger UtnehmerDoorCountyDailyNews.com, Sturgeon Bay

Duke WrightMidwest Communications, Green Bay

The 2013-2014 school year was thefirst year of the High SchoolInitiative project. The objectives were:

• To interest students in a broadcast-relatedcareer with special emphasis on sales andengineering

• To encourage juniors and seniors to attend the student seminar in Madison

• To compile a list of high schools withbroadcast and marketing related classes

• To increase the visibility of the Wisconsin Broadcasters Association (WBA) and the WBA Foundation (WBAF)

The fifty- to ninety-minute presentation to marketing and/orbroadcast related classes examined the duties and advantages ofpursuing a career in Radio/TV sales and engineering along withother topics related to broadcasting. The presentation reached 215students at these seven schools: Wausau West, Madison East,Phillips, Laconia (Rosendale), Green Bay Southwest, Franklin, andMiddleton.

The biggest challenge in the execution of the project wasscheduling presentations at high schools so that travel costswere kept to a minimum. Weather and the lack of initialresponses from emails contributed to the difficulty of the initialimplementation of the program in the fall of 2013. I surveyedbroadcast professionals around the state to compile a list ofpossible high schools that have broadcast video, audio, and/ormarketing courses. I began to send out requests for presentationsin September and received very few responses. I was able to makeone presentation in November at Wausau West. All of the otherswere delayed until after spring break in large part due to weather.One at Phillips and another in Green Bay had to be rescheduledbecause of weather.

Once the schedule was finalized, emails were sent to the YoungProfessionals and Diversity Committees along with other professionals. Darla Isham, GM at WPFP-AM and WCQM-FM, Park

Wisconsin Broadcasters Association Foundation Officers & Board of Directors | www.wbafoundation.org

High School Initiative Enters Second Year

Ken BenoWBA EducationCommittee, Chair

Foundation Report

W i s c o n s i n B r o a d c a s t e r | S e p t e m b e r 2 0 1 4 11

Exciting changes are coming to the Kidder Broadcast News Resource Center!

When I was hired to write thecontent for the site(www.kidderbnrc.org) in 2009, theidea was to provide an onlineresource to help broadcast

journalists quickly find relevant information aboutWisconsin laws regarding news coverage, quickexplanations of how our state’s court systemworks, pro tips on shooting video and writing, andeven a link to a site where every place-name inWisconsin is accurately pronounced. The site wasunderwritten by a generous grant from veteranjournalist R. Perry Kidder.

Recently we’ve begun the process of updating thecontent on the site. Several new sections havebeen added to the site, dealing with topics like Plagiarism, HowJohn Doe Investigations Work, Tips for Dealing With Police AtEmergency and Crime Scenes, and other hot issues. Every pageof content on the site will eventually be revised with the latestapplicable information.

I’ve reached out to dozens of Wisconsin educators andbroadcast news managers, seeking advice on what sort ofthings would make the site more useful to working reportersand journalism students. I welcome comments and observa-tions regarding the site and content.

Soon, the site will be rebranded, revised, and re-launchedwith a strong social media presence. At that time, you’ll be

invited to like the site on Facebook and follow iton Twitter. The social media presence of the sitewill help showcase the great work being done inbroadcast newsrooms all over the state, and helpboost the traffic at the WBA’s other websites.

As the reality of tight budgets has increased theworkload of broadcast journalists, who must nowfrequently make deadlines on several contentplatforms, the Kidder Broadcast News ResourceCenter aims to be an online partner for reporterswho need a concise reference guide.

Stay tuned for information about the re-launch ofthe Kidder Broadcast News Resource Center! Youcan contact me at timmorrissey@charter.net.

Editor's Note: Tim Morrissey was asked to take the lead inrevitalizing the Kidder Broadcast News Resource Centerfollowing the WBA/WBAF joint board meeting that was

held during the WBA Summer Convention. The members of both boardsenthusiastically endorsed the revitalization plan presented for theResource Center.

Perry Kidder, the Center's namesake and benefactor stated, “I am thrilledto have Tim working with us again to update and renew the ResourceCenter’s content. I think it is exciting that we will also be initiating ameans to enhance the presence of and ease of access to the Center formembers and non-members. It is and will continue to be a greatresource for practicing journalists and anyone interested in learningmore about journalism’s role in the gathering and dissemination ofinformation to the public.”

Foundation Report

By TimMorrissey

WBA Foundation Scholarship Competition Underway Do you know a student who could use assistance with educational expenses?

R E V I TA L I Z I N G T H E Kidder Broadcast News Resource Center

The Wisconsin Broadcasters Association Foundation offers two $2,000 scholarships and two $1,000 scholarships. Students who meet the followingeligibility requirements are encouraged to apply for these scholarships:

• Completion of half of the degree or graduation requirements in a broadcast or broadcast-related course ofstudy.

• Attending a Higher Educational Institution in Wisconsin that has been designated as eligible by the WBAFoundation Board. To see if your school is eligible, check out the approved school list on the WBA Foundationwebsite at www.wbafoundation.org, click on Student Scholarship Program under Scholarship and Grants.

• A Wisconsin connection in that they must have either graduated from a Wisconsin high school or attend aWisconsin college or university.

• Planning a career in radio or television broadcasting.

Previous WBA scholarship winners are not eligible. All applications must be received in the WBA Office by 5 PMon Friday, October 17, 2014. Applications received after 5 PM on Friday, October 17, 2014 will NOT be valid.

The WBA Education Committee and the stations thatutilize the scholarship menu option for EEO credit willscreen all applications. The final determinations forscholarships will be made by a vote of the WBAFoundation Board of Directors.

The WBA has sent information, application forms, and publicityflyers to all four-year colleges/universities and two-yearWisconsin Technical colleges in Wisconsin, as well as all radio andtelevision member stations.

Applications are available on the WBA Foundation website atwww.wbafoundation.org/student-scholarship-program.

Scholarships will be awarded at the WBA’s Student Seminar,Saturday, March 7, 2015 at the Madison Marriott West.

“I am thrilled to haveTim working with usagain to update andrenew the Resource

Center’s content.”- Perry Kidder

It’s no secret that hiring broadcast engineersisn’t as easy as it used to be. There are many factors, including an engineering population that israpidly aging, lack of degreed training for broadcast engineers, payscales that are less attractive than found in other technology sectors,and the simple fact that today’s digital broadcast environmentrequires a multitude of new skillsets based on a thorough

understanding of IP technology and digital distribution systems. What’s a manager todo?

Here’s something to consider: the WBA and the WBA Foundation offer a program thatmay help. Your station can take advantage of the WBA Engineering Internship Program,which places a student at your facility who has expressed an interest in a career inbroadcast engineering, for a two-month summer internship at no cost to your station.

Two things to note here, since students are involved: they are sure to have at least arudimentary understanding of IP and digital distribution, as well as an interest in mediarecording and playout, but will probably know very little about the broadcastingbusiness or the RF side of the distribution system. The exposure you can provide in thatenvironment is where they receive much of the value from their internship, as they areintroduced to the possibility of broadcast engineering as a future career path.

Here at ECB, we have had three engineering interns since 2012, and two of them wereimmediately hired as part-time employees following their internships. There is no betterway to help your station and the future broadcast engineering community than byparticipating in this innovative program.

Terry Baun is Director of Engineering and Operations at the State of Wisconsin EducationalCommunications Board, which operates and maintains the RF broadcast and deliveryinfrastructure for the Wisconsin Public Radio and Wisconsin Public Television networks andfacilitates internet delivery of statewide educational programming by Wisconsin Media Lab.

12 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

As per the WBA’s Assistance Action Plan For EEO Compliance,the following is one of the waysyour WBA can help you earn non-job vacancy specific menuoption initiative credits.The WBA Foundation has established ascholarship program which extendsscholarships to worthy students on anannual basis. The application process is open fromthe beginning of September to October 17. To obtain onefull “Menu Option Initiative” credit per two-year period, eachSEU should:

1) Once every two years Donate to the Foundation(earmarked for scholarships) a minimum of $100 for radioSEUs with one or two stations, a minimum of $200 for radioSEUs with three or more stations, and a minimum of $300for TV SEUs. If it is your year to make a donation, the WBAwill send you a donation reminder.

2) For each year of the two-year period Promote theavailability of the scholarship program over the SEUsstations and direct interested candidates to mail, fax, or

email the station requests for anapplication. (A thirty-second script hasbeen sent to all member stations.)

3) For each year of the two-year periodProvide blank application forms uponrequest. (Application forms have been sentto all member stations).

4) For each year of the two-year period Beavailable to answer questions about theprogram.

5) For each year of the two-year period Make an initialevaluation of the candidate(s) for the evaluation committee.The WBA will send each SEU copies of the applications askingfor input based on the student’s GPA, post-high schoolemployment and extracurricular activities, awards and honors,broadcasting experience and commitment, and his/her responseto an essay question, before they are sent on to the EducationCommittee and the WBA Foundation Board for judging.

So that we can target the evaluation mailing (#5) to just thoseSEUs that plan on using this option for EEO credit, please emaillbaun@wi-broadcasters.org or fax (608) 256-3986, ATTN: LindaBaun, by October 3, 2014 as we need to know if you plan toparticipate in advance.

Foundation Report

Do You NeedEEO Credit?

Here’s How You Can Use The WBA Foundation Scholarship Program

to Help You!

Why Your Station Can Benefit From

Participatingin the

WBA EngineeringInternship

Program

Terry Baun

The WBA and theWBA Foundation

offer a program thatmay help.

W i s c o n s i n B r o a d c a s t e r | S e p t e m b e r 2 0 1 4 13

Ted MooreLegendary Wisconsin sportscaster Ted Moorepassed away peacefully in August at the age of87. He lived an amazing life, with half a century inbroadcasting that included work as the play-by-play voice of the Green Bay Packers, the Baltimore

Colts, and Ted's beloved Wisconsin Badgers. He called six NFLChampionships, two Super Bowls, 23 years of Badger Basketball,and numerous other games for a variety ofteams, stations and networks.

Ted's booming voice is well-known to anyseasoned Wisconsin sports fan. Ted claimed thathis voice changed as a teenager on a cross-country train trip, but it became what some latercalled the Voice of God. His "pipes" were sorecognizable that Ted was often approached inpublic by strangers who heard him talking andwould launch into stories about where they werewhen they heard the Ice Bowl or some othergame he called that meant a lot to them.

Ted lived a life that other mencan only dream of. He rubbedelbows with Vince Lombardi andPacker greats, Elroy "Crazylegs"Hirsh and Badger coaches likeJohn Powless and Bud Foster,Marquette Coach Al McGuire,and many others. Ted alsoworked with broadcast legendslike Ray Scott, Earl Gillespie and Jim Irwin, to name a few.

Ted never missed a game and would do anything to get there,hailing a Sheriff's Deputy to drive him through a blizzard on oneoccasion and hitching a ride in the back of furniture truck to make iton another. During 16-below conditions in the Ice Bowl, Ted sentsomeone to a gas station across the street to fetch windshield fluidto keep the windows of the broadcast booth from freezing over.Ted made his iconic call of Bart Starr's game-winning TD through a

I N M E M O R Ysix-inch opening left in the window by the end of the game.

Most of all, Ted Moore was a consummate professional. He workedhard to get to know the coaches, players, plays and stats, and hecalled every game with the same effort and excellence, fromthrilling victories for championship teams to blowout losses forstruggling squads when he knew few fans were still listening. Tedrecreated games from tickertape, called some of the earliest NFLgames shown on live TV, covered the entire Lombardi Era, andcalled more than 1,000 games over his career. He was inducted intothe Wisconsin Sports Broadcasting Hall of Fame, where you can see

more about Ted's career thanwe can do justice here. Tedwas also blessed with a greatfamily, some of whom are withhim now: his parents, NormanA. Mohrbacher and MaryFranklin; his sister, Mary AnneBorrego; and his son, Kerry E.Moore, about whom Ted spokeso proudly before Kerry's tragicpassing. Ted is survived by hiswife of 64 years, Jacqueline, hisloving son, Richard A. Moore,

and his wonderful daughter-in-law, Tammy M Moore. Ted also hadfour grandchildren (Amanda J. Austin, Elisabeth F. Santamaria,Zackary C. Moore, and Tyler K. Moore) and two great children (LiamSantamaria and Noah Austin), thus ensuring new generations ofPacker and Badger fans for many years to come.

Ted also loved his colleagues from WTMJ and the other radio andTV stations where he worked, and his friends from the Silver SpringHouse, Ray Jackson's and other places where told jokes, laughedand passed the time between seasons. Most of all, Ted leaves uswith great memories of the man, his stories and all of the games hecalled for us over the years.

Ted's family would like to thank WTMJ, the Milwaukee Journal-Sentinel, the Green Bay Packers, Mark Murphy, Bob Harlan, BartStarr, Wayne Larrivee and everyone else who helped remember Tedand his career, before and after his passing. That includes those whohave supported Ted's admission to the Packer Hall of Fame, wherehis booming voice can be heard every day Lambeau is open.

Sion “Si” Rogers, Jr.Sion “Si” Rogers Jr., passed away Sunday, Aug. 17,2014, from an apparent heart attack. Si was bornAugust 25, 1949, in Madison, to Virginia and Dr.Sion Rogers Sr. He attended Blessed Sacrament,Queen of Apostles and Edgewood High School,

and went on to graduate from UW–Madison. Si married his gradeschool sweetheart, Kristine Van Thullenar and they shared a blessed42 years together.

Si devoted his career to radio sales and advertising. His career beganat WIBA AM/FM, later becoming Sales Manager at WOLX-FM, andreturned to WIBA and Clear Channel. He was honored as the 2014recipient of the Silver Medal Award from the American AdvertisingFederation of Madison. Si was also known for his “Si-isms.” Among hismost notable: “I sell air, it’s supposed to be free!”; “I only work half aday…6 a.m. to 6 p.m.”; “I got two orders today: get out and stay out!”

Si was passionate about UW Basketball, serving as president andboard member of the Badgers Basketball Boosters. He only missedfour home Badgers Basketball games in 43 years. In addition, he gaveback to Edgewood High School, and was a board member for theMadison Advertising Federation. Above all his accomplishments, Siwas most proud of his family.

He is survived by his adored wife, Kristine and their cherishedchildren and families: Tim, Kellie and Dylan Rogers of Chicago;Maggie, Jon, Theo and Miles Ward of Dallas. Si is also survived by hismother, Virginia Rogers of Madison; his siblings, Cynthia, Catherineand Mark; many nieces, nephews, Rogers and Van Thullenar relatives.Si was preceded in death by his father.

Si valued his many personal and professional relationships, andalways had a moment for a call or a chat. He would often say, “I likeeverybody.” He meant it. In turn, he was respected and loved bymany. Si will be sadly missed.

To view and sign this guestbook, please visit: ryanfuneralservice.com.

I N M E M O R Y

14 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

DAY 1 2:00pm to 3:00pm

Welcome Keynote

3:15pm to 4:15pm Share Your Biggest DigitalChallengesGordon Borrell CEO Borrell AssociatesGet to know your fellow DLA attendees.What’s holding you back from sellingmore digital advertising?

4:30pm to 5:30pm Biggest Mistakes Selling DigitalAdvertising and How to Fix ThemJenny Zirinsky Director, Global Digital Strategy at OmnicomMedia GroupTim MurphyVP Digital Strategy, Entercom

Ethan KoehlerDirector of Online and Mobile Sales, NBCUniversal New York

Dan ShelleySenior Vice President, Interactive One Local &InteractiveOne Studios at Radio One

Shauna Little Integrated Marketing Manager, WPIX-TV

DAY 2 8:00am to 10:00am All AttendeesSales Ideas ContestEach attendee has 2 minutes to show off their best sales ideas for a chance to win an iPad!

10:15am to 11:00amDigital Sales 101How to Sell Basic DigitalAdvertising Products MoreEffectivelyGreg Gibbons, Digital Media Manager, WSYR-TV

10:15am to 11:00amAdvanced Digital SalesCollecting Marketing Data From Your Audience Debra TaeschlerFounder, President & CEO, Gráfica Group

10:15am to 11:00amSales Promotion ProductionDigital Advertising Creative Best PracticesVictoria Fleary Director of Digital at WBLS & WLIB

11:15am to 12:00pmDigital Sales 101Qualifying Your Existing Clientsfor Integrated Campaigns Sam CaputaStrategic Account Manager, Marketron Interactive

Your WBA To Offer YOU—Our Valued Members—This Exciting Member Service Free Of Charge

2014 Digital Leadership Academy coming this October…

The New York State Broadcasters Association is recording itsDigital Leadership Academy for the first time and your WBAhas made it available for YOUR use in early October, 2014.

11:15am to 12:00pmAdvanced Digital SalesSocial Media Promotions That Get Results for Clients and Generate Revenue forStationsCristin GroganFounder, CG Social Media

Richard FuscoDirector of Digital Media, Radio Woodstock

Karen MorrisSenior Account Executive, ClearChannel Albany

11:15am to 12:00pmSales Promotion ProductionHow to Work More Effectively With SalesVictoria Fleary Director of Digital, WBLS & WLIB, New York City

Jenna Orlikowski Digital Sales Director, WIVB-TV, Buffalo

12:00pm to 1:30pm Lunch KeynoteMike Vardy, Productivityist.com

1:45pm to 2:30pmDigital Sales 101Explaining the Value of Digital Advertising to ClientsLisa Phillips Digital Sales Manager, Connoisseur Media, Long Island

NYSBA 2014 DigitalLeadershipAcademy A G E N D A

W i s c o n s i n B r o a d c a s t e r | S e p t e m b e r 2 0 1 4 15

1:45pm to 2:30pmAdvanced Digital SalesGet Your Fair Share of Mobile Advertising DollarsGay GabrilskaVP Broadcast Media, Hipcricket

Dave MottaNew Media Manager, Fox Television

New York

Moss JacobsonWPST-FM

1:45pm to 2:30pmPublic MediaHow to Increase Your Digital UnderwritingHarry ClarkGeneral Manager, Corporate Underwriting and Integrated Media Sponsorships at New York Public Radio

Alison Zero JonesDirector of Sales & Marketing, WXXI-TV inRochester

Shari AscherCorporate Underwriting Sales Director, WFUV-FM in New York City

Jennifer Weekes-OsadaDevelopment Director, WAER-FM in Syracuse

2:45pm to 3:30pm All AttendeesCool Sales Tools ExchangeShare and learn about new digital salestools to save you time and make youmoney. Come ready to share YOURfavorite sales tools!

ModeratorStephen WarleyDLA Program Director

REGISTER NOW at www.wi-broadcasters.org

Your WBA – here to serve YOU!

Milwaukee Press Club Hall of FameThe Milwaukee Press Club’s PastPresidents Council has nominated anoutstanding slate of journalists andmedia professionals for induction intothe Milwaukee Media Hall of Fame, setfor Friday, October 24, 2014.

“The 2014 Hall of Fameinductees include laudedjournalists and respectedindustry pioneers. I havefollowed them for yearsand always respected thework they did to informour community,” says PressClub president Mark Kass.

”We look forward to thisimportant Milwaukee PressClub event and theopportunity to be inspiredagain by these distin-guished professionals asthey highlight theirmemorable experiences.”

The 2014 inductees to the WisconsinMedia Hall of Fame include:

• Bill Behling, editor, Beloit Daily News(deceased)

• Dickey Chapelle, Shorewood native,photographer and one of the firstfemale war correspondents (killed inVietnam)

• Kathleen Dunn, long time radiobroadcaster, WTMJ Radio andWisconsin Public Radio

• Eugene Kane, columnist, TheMilwaukee Journal and MilwaukeeJournal Sentinel

• Vince O’Hern, publisher, Madison’sIsthmus

• Jim Paschke, long time sportscasterand TV voice, Milwaukee Bucks

• Neil D. Rosenberg, veteran medicalreporter, The Milwaukee Journal andMilwaukee Journal Sentinel

• Rod Synnes, Milwaukee TV pioneer

Relatives, friends and co-workers of theinductees, as well as members of the

Milwaukee Press Club and thegeneral public, are invited toattend.

The event will take place atPotawatomi Hotel & Casino inthe Serenity Room at 1721 W.Canal Street in Milwaukee,with a reception at 5:30 p.m.and dinner at 6:30 p.m. Theinduction ceremony willbegin immediately afterdinner. Tickets are $65 perperson; tables of eight areavailable for $500.Relatives, friends and co-workers of the inductees, as

well as members of the MilwaukeePress Club and the general public, areinvited to attend.

________________________________

For additional information about theMilwaukee Press Club and previous inducteesto the Milwaukee Media Hall of Fame, visitmilwaukeepressclub.org and click on “Honors.”To sponsor the Hall of Fame dinner or otherPress Club events, contact Joette Richards at(262) 894-2224.

The Milwaukee Press Club, founded in 1885, isthe oldest continuously operating press club inNorth America. Proceeds from MilwaukeePress Club programming benefit the MPCEndowment, Ltd., and its scholarship fund.

For additional information about events or the inductees, contact Joette Richards atmilwaukeepressclub@gmail.com or call (262) 894-2224.

Relatives, friendsand co-workers ofthe inductees, aswell as membersof the Milwaukee

Press Club andthe general

public, are invitedto attend.

16 W i s c o n s i n B r o a d c a s t e r | wi-broadcasters.org

October 10, 2014WBA Foundation

GubernatorialDebate

La Crosse/Eau Claire Market

October 14, 2014Digital LeadershipAcademy Webinar

October 17, 2014WBA Foundation

GubernatorialDebate

Milwaukee Market

October 21-23, 2014Broadcasters Clinic

Madison Marriott

January 20 & 21, 2015WBA Winter

Conference & StateLegislative Day

Concourse Hotel, Madison

February 24 & 25, 2015WBA DC Trip

Embassy Row Courtyardby Marriott

March 7, 2015WBA Student

SeminarMadison Marriott

April 21-23, 2015Walker Broadcast

ManagementInstitute

UW-Madison

May 2, 2015WBA Awards Gala

Madison Marriott

June 17 & 18, 2015WBA Summer

ConferenceKalahari Resort, Wisconsin Dells

July/August, 2015WBA Doug

Chickering SportsWorkshop

TBD

Calendar ofEvents

Wisconsin Broadcasters

Association

What’s happened so far in 2014 at your station thatshould be held for the WBA Awards forExcellence Entries?Find out more at www.wi-broadcasters.org

Steve EggersErection Manager/Project ManagerMobile: (608) 575-9050

communications4587 Hwy TTSun Prairie, Wisconsin 53590www.wave-com.com

Phone: 608) 837-9050Fax: (608) 825-9050

Antenna & Tower Service Since 1968

PCSCellula

ErectionTwo Way

Microwave

2014 Election and LUC Dates

General ElectionTuesday,

November 4, 2014

LUC PeriodBegins Friday, September 5,

2014

FCC Sets September 23, 2014 Deadline for2014 Regulatory FeesChecks, money orders, and cashier's checks are no longer accepted as meansof payment for regulatory fees. As a result, it is the responsibility of licenseesto make sure that their electronic payments are made timely and thetransaction is completed by the due date.

The WBA would like to extend oursincere appreciation to Connie Butzine, who recently retired from Leader Printing in Lake Mills.Connie worked with the WBA on the Wisconsin Broadcasterfor 25 years! Thank you Connie for your unwaveringdedication, support, and creativity.

We wish you the best in your retirement.

Sales Training at a Glance–RAB WebinarsNovember 12, 2014 Sponsorships: EmergingCategories and StrategiesSponsorship and promotionrevenue exceed advertisingspending. RAB’s Brandeis Hall willdetail emerging revenue categoriesand the strategies brands andadvertisers are using. Learn how toincrease your station billing sellingmore and bigger sponsorships.

most important effort of our promotions staff. And, for TV and Radio News and Talkwe’ve added an Election Night Coverage category. In an election year so much planninggoes into what we do after the polls close that the Awards Committee felt the executionof those plans deserved its own recognition. This year we have it and it does count in our points roll-up for News Operation of the Year. So, make sure you hit that recordbutton at 8 pm election night.

While entries won’t be accepted until December 1, 2014, many stations are already in theplanning process. Owners, GMs, program directors, and news directors have alerted theirstaff that they want to enter and they want to win. They have already identified potentialaward entries and, now that the brochure is in hand, they’ll be making sure they havestrong entries in every category.

It’s the Wisconsin Broadcasters Association Awards For Excellence 2014, the largestand most respected broadcast awards program in the nation. Begin planningnow to assure your station is standing at the podium at our Awards Gala, May 2, 2015,at the Madison Marriott. Plan now so you don’t regret it later. Good luck to all!

The 2014 Awards for Excellence brochure is here! Continued from page 1.