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Ways To promote Your Business – How Do
You Determine What Will Give You The Best Return?
Date: 22nd July 2010
Facilitator: Sammy Rose MBA, MCIMChartered Marketer
Mentor: Pam Latham, SRMS Project Coordinator
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ROUND UP:-
•Unique Selling Point
•Yummy Mummies v Pond Life, plus The Role Of Influencers
•Who/What Is The Competition?
•The Importance Of Pricing Strategy
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Ways To Promote Your Business
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MARKETING is
Having the right
product/service at the right
time/place and price…
……at a profit
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What Do These Brands Offer?
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Logo’s That Include What They Do In The Title:-
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Logos Supported With A Strapline
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FIRST RULE OF
PROMOTION
Make sure you develop
a logo, colour scheme
and house presentation
style that distinguishes
you from everyone else
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Iconic Logo’s
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4 Key Steps To Pulling A Prospect Through The Promotional Ladder
1. AWARENESS
Repetition to build reputation
2. INTEREST
Respond to information sought
3. DESIRE
Look to build a relationship
4. ACTION
Remember prospect always has a choice
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Kit You Prospects and
Customers
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Second Rule of Promotion
Plan Around The
AIDA Affect
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Choosing Your Initiative
Cost Clout
Credibility Control
Measure, Measure, Measure
Wk 1 Wk 2 Wk 3 Wk 4 Wk …………
Mail shot 1 √√
Mail shot 2 √√√
Mail shot 3 √√√√√
Newsletter - Spring √√√
P.R. Feature Express & Star
Weekly SEO √√√ √ √√ √√ √
Social Networking √ √
F.I.S. Trade Show √√
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Third Rule of Promotion
Monitor Results To
help You Spend
Wisely
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Putting Together A Flier or Advertisement:-
Jo’s Gardening Service
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Putting Together a Flier or Advertisement
Step 1: Identify the key things you want to get across to your target audience
Step 2: Rank these in order of importance
Step 3: Translate these into importance of size onto a pie chart
Step 4: Decide whether to go portrait/landscape, or something in between
Step 5: Remember how the eye takes in a layout
Step 6: Transfer your pie chart onto your chosen layout, dividing it into the
same number of segments as your pie chart
Step 7: Draw out how you want it to look – A Rough
Step 8: Change/Approve what the design department comes back with
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An AIDA Campaign To My Business
1. AWARENESS
Reputation to build repetition
2. INTEREST
Respond to information sought
3. DESIRE
Look to build a relationship
4. ACTION
Remember prospect always has a choice
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ROUND UP:-
•To enhance the chance of success, our promotional strategy must appeal to
our target market and not necessarily to us.
•A strong logo, colour scheme and house style should distinguish you from
every one else and so help to build recognition and credibility.
•Plan everything you do around the AIDA principle.
•Check your ideas against: Cost, Clout, Credibility and Control.
•Monitor results to help you spend wisely.