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10 steps to promotion 1)The inner game/psychology 2)Platforms, blogs, websites 3) Social media 4) Email marketing/ clickbank 5) Traditional 6) Word of mouth 7) Communication skills 8) Writing skills 9) Sticky content 10) Organisational skills Three vital ingredients for each stage
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10 Steps to promoting workshops, classes and
coursesHow do you promote your online workshops
and courses?
Four principles
10 steps to promotion 1)The inner game/psychology2)Platforms, blogs, websites3) Social media4) Email marketing/clickbank5) Traditional6) Word of mouth7) Communication skills8) Writing skills9) Sticky content10) Organisational skills
Three vital ingredients for each stage
The inner game A1) FOCUS
What are you promoting?Why this product or service?Who will it benefit?Who is the target audience?What value does your service bring to others?Do you believe in your own product?Is it unique in some way?Have you found a niche?How are you going to share that?
TipsA good service, class, course
or book is usually one that solves a problem. You may have seen or experienced problems in the education system and found solutions that other people need.
It brings value if it can help other people with the same problem and if it is significant in terms of the “big picture” with regard to innovation, inspiration and influence.
The inner game BENGAGE
You have a perfect class, course or book to promote .
How do you exude confidence in the product and reach out to those who need it?
You need to communicate through various venues online and offline.
Engage people by appealing to their needs and emotions.
Build trust by focusing on customer needs.
Tips 1) Focus on the positive
aspects of your course. 2)Use them as selling points. 3) Predict customer
objections 4) Fine-tune/improve your
product or service 5) Address possible qualms
people may have in your promotion
letters/articles 6)Include testimonials and
stories 7) Use persuasive language
PLATFORMSGRAB I’ll use WiZiQ as an example of a
platform which makes promotion easy.
Actually I don’t know of any other platform which is so community based.
WiZiQ combines the best of teaching, sharing and promoting technology within a user-friendly interface.
This multi-purpose tool makes promotion fun and effective.
If you combine WiZiQ with social networking the effect can be very powerful
WiZiQ as a promotional tool
1)Personal profiles & online biographies2) Virtual classroom links and embed codes3) Communities and social networking4) simple sharing across all social networks5) Integration with moodle6) Public classes for promotional
When I started on WiZiQ I learnt from other teachers there. Tutorials are plentiful and professional curtesy is generous and inspiring. My free weekly classes were shared all over social networks especially facebook, where people could see my class recordings.
Share courses in style
Sample widget on my blog side bar.
This widget can be shared everywhere online.
The widget has a scroll bar for students to see all of the available courses.
Marketing of courses on WiZiQ
Websites and blogs
This is where you can really GRAB attention
Show who you areWhat you doWhat you offerWrite and inspire
The appearance of the website should reflect who you are and what you offer
I am a professional , passionate teacher, which I show with three central shots of myself teaching live.
I was in full teaching mode here and didn’t know my husband was capturing my class online
Therefore what you see is natural and authentic.
I also have a creative, artistic, story-telling side that is crucial to how I communicateand how my niche has developed.
I combine serious exams training with brain-friendly, fun methodologies. .
Niche and logo
Description of blog
Brainfriendly learning methods, tools, environments and communities.
Description of service
Welcome to Sylvia’s English Online. ESL stands for English as a Second Language. I use brain-friendly techniques to help you to learn English quickly, whatever your learning needs. Just click on a teaching cloud to get around.
30 seconds to make an impression
“Are you stimulating emotions while marketing with yourbusiness logo, stationary, business cards, brochures, signsand with your website?
If you know it or not, colors speak very loud to oursubconscious and have a positive or negative reaction within90 seconds. On the web you have less that 30 seconds to makea good first impression.
Are you using the silent language of color to impress,motivate, divert and persuade your prospects to buy fromyou?”
My website colour scheme is orange and blue.ORANGE suggests pleasure, cool, excitement, cheer,endurance, strength and ambition.
BLUE suggests security, authority, faithfulness and dignity
What about yours?
Psychology of colours
Social Media
What’s behind a link?
If you just share links around facebook or Twitter, you stand little chance of being noticed.
Use your personal profile and facebook page/group to………………
ENGAGEFacebook is extremely visual. Use images.
Address people directlyShare original work such as you tube videos or presentations.
Start discussions related to your niche
Help people with their questions
Build up a powerful PLNAppeal to emotionsCreate suspense
Sample of great FB promotion
FluencyMCon facebook &WiZiQ
Unique branding & using imagesto display teaching expertiseand creativity
