P7 – S1Transition

Promote yourGraze Boxes

What is Advertising? If you have something you want to

promote or sell and you want to draw attention to it , you advertise it.

There are many different types of advertising:

1. Newspaper2. Radio3. TV4. Cinema5. Internet6. Word of Mouth

Advertise your Graze Box You are required to promote your product to a group of people and

convince them that they should buy your Graze Boxes

YOUR TASK …..1) Is to produce and promote a healthy snack product suitable for the Commonwealth Games Athletes. 2) Convince judges that they should buy this product for the athletes.

HOW DO YOU DO THAT?????PERSUASION

LET’S EXPLORE SOME PERSUASIVE ADVERTISING TECHNIQUES …..

What is persuasion?Persuasion is a means of convincing people….• to buy a certain product (your graze box!)• to believe something or act in a certain way

(exercise is good for you and you must eat healthily!)• to agree with a point of view (that your graze box is good

value and nutritious!)

Grazebox

Common persuasive techniques often used in advertising

• Slogan and Logos• Repetition• Bandwagon• Testimonial • Emotional Appeal• Expert Opinion• Use of Rhetorical Questions

Purpose? To sell your

healthy Graze boxes to the

judges

SLOGANS Slogans are short, catchy phrases used by

advertisers to promote a product.

If effective, they remain in the memory long after the campaign has finished

Can you work out these ……..?

Snap! Crackle! Pop!

Finger Lickin’ Good

Because You’re Worth it

Just do it

I’m lovin’ it.

Think of a good Graze Box Slogan

You will need to think up a short, catchy slogan to make people think of your graze boxes and want to buy it.

Ideas???

“Nutritious nibbles for tomorrow’s champions”“Healthy, Fit and Delicious”

“Muscle Food for Muscle Men”

Your Turn ….

You have 3 minutes to think up a short catchy slogan for your product.

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Logos Logos are symbols that a

business or product will use that is easily recognisable …

Do you recognise these?

Your turn

You have two minutes to decide on a logo that represents your delicious and healthy graze box.

http://www.online-stopwatch.com/large-stopwatch

Advertisers play on our insecurities and make us feel guilty. (Think of all the insurance adverts, cosmetic adverts)

They know that people want to:• feel safe and healthy• Feel that they belong to a group or are accepted by others• Be good looking, fit and popular

=> Advertisers try to persuade consumers that they can buy a better life…eat this product and you will become fit!

Persuasive Technique No. 3Guilt and Insecurities

How could you use “Guilt and Insecurities” in your Graze Box

Promotion? You will need to convince the judges that your graze box is:

• healthy, delicious and good for the athletes.• Much better for you than normal snack foods• Cheaper than other snacks.• Will help them to stay fit or lose weight• Provide all the necessary vitamins and minerals that they

should be eating.

• IF YOU DON’T BUY THESE GRAZE BOXES FOR YOUR ATHLETES THEN YOU ARE GOING TO RISK THEIR PERFORMANCES.

What is the most annoying advertisement on television?

Repetition: The name of a product is repeated many times

How could we use Repetition?Repeat the words that are really important to the athletes and

judges:

e.g. The name of your Graze Box (so they don’t forget it!)

Strong words such as “Nutritious”, “Healthy” and “Delicious”

Repeat strong emotional words such as “success”, “achievement”, “fitness” when talking about the athletes who eat this product.

Three Part Lists

Use “Three part Lists” to explain why your graze box is so good.

You tryThink of words to describe your graze box ….(healthy, tasty, delicious, nutty, chewy, convenient,

inexpensive …)

Now think of words to describe an athlete(fit, healthy, determined, successful, driven, muscly,

focused, winners, slim, trim, hungry, health conscious …)

Now pick lists of three!

e.g. For athletes who are fit, determined and hungry.. Helps you to run, jump and swim.… chewy, crunch and delicious.… full of vitamins, minerals and taste.

Bandwagon

A statement suggesting that everyone is buying graze box, so you should too – otherwise you’ll feel left out!

How could we use Bandwagon?

Use “Everyone is doing it” comments such as

Everyone knows it is important to eat wellAll the best athletes eat healthilyJoin the healthy people, and enjoy our graze boxes

People who eat Graze boxes

…. He doesn’t !

Testimonial

Testimony is when someone famous helps to promote your product

Hi, I’m Usain Bolt … and I say No to sugary snacks

and Yes to my Graze Box!

Rhetorical Questions

Rhetorical questions are questions put to people... where you do not really want an answer, because the

answer is OBVIOUS!! … you also want the people to THINK about your

question.e.g. Do you want to be fitter, stronger, faster and a

winner?Do you want to be fit and healthy?Is fitness and health important to you?

Emotional Appeal (images)Where a person is made to have strong feelings

about a situation or product.

Expert opinionExperts recommend this product, so you should

use it too.“Four out of five nutritionists recommendOur Graze boxes

Quick review

• Slogan• Repetition• Bandwagon• Testimonial • Emotional Appeal• Expert Opinion• Three Part Lists• Rhetorical Questions

How could you use these Persuasive techniques

To promoteYour Graze Boxes???

GOOD LUCK AND

HAVE FUN!