WagonR Think Big Challenge 2

8/3/2019 WagonR Think Big Challenge 2

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Unique Code: 43982

Name: PRAKASHA RAO

Mobile: 9949662824

Place: Hyderabad (A.P.)Email: [email protected]

Education: Post Graduate

Industry: Agriculture

Address: Plot No.11, S.B.I.Colony,Manovikas Nagar, Hasmatpet,Old Bowenpally,Secunderabad-500009

WagonR Think Big Challenge 2


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A firm Jeeva Agri Genetics floated on 24th March, 2007. Central seed license to carry out Research, Production &Marketing of seeds in major Field crops & Vegetable crops. APEDA registration, Trade mark, IEC, PAN number, VAT.

Good demand for the products. 30-40 lakhs business during 2010-11. Operations at low key due to financial constraints.

COMPANY SNAPSHOT


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MANAGEMENT TEAM

Managed by wide experienced Agri professionals

Mr Prakasha Rao, M.Sc(Ag) 15 yrs experience in Public, Private & Intnl. Institutes. Wide exposure in handling field crops.

An enthusiastic entrepreneur. Trained on Agri-clinic, Cultivation & extractions ofMedicinal & Aromatic plants.

Mr D Dwivedi, M.Sc(Ag) 20 years experience in Seed Industry. Profound knowledge in Vegetable crops. Exposure of Indian vegetable market. Keen to establish Enterprise.

MANAGEMENT TEAM


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Dr K Ravi, M.Sc.(Ag), Ph.D in Plant Pathology. Knowledge of pests, diseases and crop care. Key to establish Biological control labsin India. Advised Orisha Govt. in watershed cropping systems. Party to Intnl. plant and plant products legislations.

Advised national and international agencies in hi-techhorticultural value chains and exports.

Mrs Vijayalaxmi P Rao, B.A.

Helpful in Accounts Management & Book keeping. Role in costs saving.

Core Management team Constitution is in Process.

MANAGEMENT TEAM


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Daily required essential food item. Continued business & growth oriented. More scope for business expansions. Opportunities in business diversifications.

No competition based on this concept. Utilize Subsidy Schemes. Low vegetable intake and growing population. Increasing demand for vegetarian food. Healthy Food Wealthy Nation.

Go together :: Grow together approach. Investor friendly, High Return on Investments.

VALUE PROPOSITION


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VALUE PROPOSITION

Problems Mal nutrition & Under nutrition.

Scarcity of quality vegetables Urban.

Time factor - Busy schedule, Stress.

Adulterations- residuals of pesticides,

chemicals, preservatives.

Role of middle men.

Low price to farmers produce.

Poor cultivation skills

Low yields. Undue price hikes to consumers.

Solutions Source of Vitamins & Minerals

Superior quality vegetable @doorstep

Guide to use biodegradable chemicals

& bio-pesticides.

Direct farmer to consumer.

Assured returns to farmer.

Complete guide in cultivation.

Reasonable & affordable price.


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CUSTOMERS:

Farmers / Producers. Consumers: Residents of Apartments, Hotels, Hostels,

Function Plazas, Vegetable Vendors, Old Age Homes.

COMPETITION:

New Business concept. No direct competition. Indirect competitors: Reliance fresh, Chaupal, Heritagefresh, Super Markets.

CUSTOMER & COMPETITION


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Continued business Product is an essential commodity. Growth oriented and high revenue generating business. Scope for expansion:

- Exports potential.-Seed Business- Organic Farming- Farm waste Management- Food processing Industry- Nursery growing.

Scientific cultivation. High cost benefit ratio to farmer. Pick the produce from the door step of farmer. Superior quality product at reasonable price to consumers.

BENEFITS & ADVANTAGES


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BUSINESS MODEL & MARKETING PLAN

CMD / Directors(Decision Making)

Creators(Manager)

Promoters(Manager)

Supporters(Manager)

Planners / Visionaries

(Plan, guide & Implement)

Technical Team(Crop, Variety & Care)

Service / Executing Team

(Field Level Implementations)

Q.C. & Logistics(Pre Market Activities & Dispatches)

Market Research team(Data Collection, Expansions& Feedback)

Marketing Team(Sales & Collections)


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MARKET APPROACH

Projections are hypothetical- realizations far above

Based on essential and daily consumable items.

Continuous daily business. At least 1 year lock in period to settle down.

Break even achievement & expansion in 3 years.

Investor Friendly High growth oriented.

Expansion opportunities penetration & allied business.

Initiate with consultants & consolidated payment staff.

Priority on quality and image building and professional

approach.

MARKET


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PLAN OF ACTION

1st season - ground work, study opportunities & problems,areas of improvement, advertising, Customer identification &Penetration.

Gradually volume build up Identify new customers.

Improvements New products (Mushroom, Sweet corn,Baby corn, seasonal fruits), Hygiene (sterilization), cutpieces, Cooking tips, Nutrition guide.

Incentives to sales persons who builds sales volumes.

Centralized monitoring Use proper software. Introduce Indenting and Advance collection methods (Quick

sales method-Currency coupons-Holograms).

Revenue increase with purchase power.

MARKET & FINANCIAL PROJECTIONS


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ExpensesMonthly costs (Rs) Yearly expenses (in Lakhs)

Start up On streamline Start up On streamlineDirectors

remunerations 140,000 120,000 16.80 21.60Office Related 61,000 200,000 1.82 7.50SALARIES 152,000 515,000 18.24 61.80Vehicles &

Related 702,000 2807,000 9.04 39.64Storage 4,500 15,000 0.54 1.80Logistics 62,000 270,000 7.44 32.40Communications

etc59,000 265,000 3.23 9.80

Travel expenses 12,000 30,000 1.44 3.60Sales related 226,000 661,000 2.37 15.52

TOTAL 60.92 193.66

FINANCIAL PROJECTIONS- Expenses


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FINANCIAL PROJECTIONS-Revenue

ASSUMPTIONS:

Average Daily purchase by a family is worth of Rs.20/-. Start with 100 families attain 10,000 families a day.

Average bulk sales Rs.300/day. 60% of the sales towards procurement. With volume & purchase power Results in Drastic increase. One or two pockets are considered in calculations. Many folds increase with penetration & Expansions.


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Sales Total Business (Lakhs) 10, 15, 20 % sales growthMonthly Yearly 2012 2013 2014

100 family x Rs 20 0.60 7.20500 Family x Rs 20 3.00 36.001500 Family x Rs 20 9.00 108.003000 Family x Rs 20 18.00 216.005000 Family x Rs 20 30.00 360.0010,000 Family x Rs 20 60.00 720.00 792.00 828.00 864.00Hotel 0.09 1.08 1.19 1.24 1.30Functions 0.09 1.08 1.19 1.24 1.30Hostels 0.09 1.08 1.19 1.24 1.30

TOTAL 723.24 795.57 831.72 867.9

FINANCIAL PROJECTIONS-Revenue


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Documents

WagonR Think Big Challenge 2