Idaho Press Club Awards-Best of 2014 Public Relations Division Best Use of Social Media The One Stone 24-Hour Think Challenge http://www.idahostatesman.com/think-blog/?rh=1 Submitted by: Red Sky: Amanda Watson and Jessica Flynn J.A. and Kathryn Albertson Foundation: Nick Groff Idaho Statesman: Nate Poppino Situation In a world created and run by adults, the thoughts and opinions of young people are often overlooked. The One Stone 24-Hour Think Challenge was a design thinking challenge that pitted the creative brainpower of high school juniors against issues of systemic complexity created by adults. More than 150 students from 23 Idaho high schools spent 24 hours tackling issues in STEM, health, life and education. Approach • Red Sky conceived the idea and executed key tactics for the Think Challenge Blog, empowering students who participated in the 24-Hour Think Challenge to share their real-time experience with external audiences. • The J. A. & Kathryn Albertson Foundation, Red Sky and the Idaho Statesman brought to life the Think Challenge Blog for a first person real time storytelling experience from the perspective of the participants. • The Idaho Statesman hosted and set up the back-end infrastructure, allowing students to live blog their experience throughout the event. Tactics • JKAF and Red Sky coordinated a posting schedule and designated student writers in each group to be in charge of blogging. • Students were encouraged to blog (video or print) when they were inspired, intrigued or had questions they wanted to pose to a larger audience. • JKAF facilitated posting content to the back end of the site while the Idaho Statesman publicized the blog on social channels. Results • Unique visits to the section: o 1,082 since creation • Page Views: o 2,805 page views • Referrals to the section: o 83.6% typed/bookmarked o 6.4% Google o 5% Facebook o 4.2% Twitter

Idaho Press Club: PR: Best Use of Social Media: Think Challenge

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Red Sky submission for 2015 Idaho Press Club PR: Best Use of Social Media: Think Challenge

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Page 1: Idaho Press Club: PR: Best Use of Social Media: Think Challenge

Idaho Press Club Awards-Best of 2014 Public Relations Division Best Use of Social Media

The One Stone 24-Hour Think Challenge

http://www.idahostatesman.com/think-blog/?rh=1

Submitted by: Red Sky: Amanda Watson and Jessica Flynn

J.A. and Kathryn Albertson Foundation: Nick Groff Idaho Statesman: Nate Poppino

Situation In a world created and run by adults, the thoughts and opinions of young people are often overlooked. The One Stone 24-Hour Think Challenge was a design thinking challenge that pitted the creative brainpower of high school juniors against issues of systemic complexity created by adults. More than 150 students from 23 Idaho high schools spent 24 hours tackling issues in STEM, health, life and education. Approach

• Red Sky conceived the idea and executed key tactics for the Think Challenge Blog, empowering students who participated in the 24-Hour Think Challenge to share their real-time experience with external audiences.

• The J. A. & Kathryn Albertson Foundation, Red Sky and the Idaho Statesman brought to life the Think Challenge Blog for a first person real time storytelling experience from the perspective of the participants.

• The Idaho Statesman hosted and set up the back-end infrastructure, allowing students to live blog their experience throughout the event.

Tactics • JKAF and Red Sky coordinated a posting schedule and designated

student writers in each group to be in charge of blogging. • Students were encouraged to blog (video or print) when they were

inspired, intrigued or had questions they wanted to pose to a larger audience.

• JKAF facilitated posting content to the back end of the site while the Idaho Statesman publicized the blog on social channels.

Results • Unique visits to the section:

o 1,082 since creation • Page Views:

o 2,805 page views • Referrals to the section:

o 83.6% typed/bookmarked o 6.4% Google o 5% Facebook o 4.2% Twitter